$15.99 sale price when purchased online
$21.00 list price
Target Online store #3991
About this item
Highlights
- Enhances light blonde hair with intense ash platinum tones that remove yellow hints while adding dimension and silvery vibrancy.
- Includes a color-retaining formula that protects against UV damage and fading for longer-lasting intensity in all lighting conditions.
- Deeply nourishes the hair fiber using Hyaluronic Acid and MLV for smooth, hydrated, and touchable results after every color session.
- Works flawlessly on men’s and women’s hair, offering consistent performance and full gray coverage regardless of length or hair type.
- Neutralizes warm undertones and brightens natural or pre-lightened hair with advanced ash pigments in a high-lift color base.
Description
Elevate your look with the icy precision of Alfaparf Milano Evolution of the Color Hair Dye in 11.11 – Intense Ash Platinum, a permanent color formulated for bold yet refined results. Designed to give hair a high-impact cool tone, this intense ash platinum shade is perfect for those seeking a dramatic transformation without compromising softness or shine. Whether you're refining your platinum tone or covering stubborn grays, this advanced formula guarantees 100% gray coverage and up to 3 levels of lift. The consistency makes it easy to apply, allowing for precise control and even distribution across all hair types and textures. This is more than a color—it’s a professional color experience designed to last and impress.
Engineered with Alfaparf Milano's cutting-edge 3D Technology, this hair dye deeply conditions as it colors, thanks to a blend of Hyaluronic Acid, Multi-Lamellar Vehicle (MLV), and Hyper-Intense Color System (HCI). Together, these components provide up to +40% more color vibrancy, ensuring that your cool platinum tone doesn’t fade quickly. You’ll also benefit from up to 69% protection against damaging UV rays, allowing your hair to retain its brilliance longer, even under daily sun exposure. Ideal for both men and women, this Alfaparf Milano Professional hair color helps maintain hair health while delivering salon-level performance from the comfort of your own space.
Cool-toned haircolor lovers will appreciate the ultra-refined finish of this hair dye color, which tones down brassiness and leaves a sleek, mirror-like shine. The intense ash platinum pigment neutralizes warmth, offering a highly reflective yet natural effect perfect for modern styling. This formulation not only provides lasting tone retention but also works to strengthen each strand, improving manageability and softness with every use. Whether you’re refreshing your look or going for a bold new vibe, this high-performance dye makes it possible without the need for excessive maintenance or frequent touch-ups. Hair stays vibrant, strong, and stylish—just the way you want it.
Engineered with Alfaparf Milano's cutting-edge 3D Technology, this hair dye deeply conditions as it colors, thanks to a blend of Hyaluronic Acid, Multi-Lamellar Vehicle (MLV), and Hyper-Intense Color System (HCI). Together, these components provide up to +40% more color vibrancy, ensuring that your cool platinum tone doesn’t fade quickly. You’ll also benefit from up to 69% protection against damaging UV rays, allowing your hair to retain its brilliance longer, even under daily sun exposure. Ideal for both men and women, this Alfaparf Milano Professional hair color helps maintain hair health while delivering salon-level performance from the comfort of your own space.
Cool-toned haircolor lovers will appreciate the ultra-refined finish of this hair dye color, which tones down brassiness and leaves a sleek, mirror-like shine. The intense ash platinum pigment neutralizes warmth, offering a highly reflective yet natural effect perfect for modern styling. This formulation not only provides lasting tone retention but also works to strengthen each strand, improving manageability and softness with every use. Whether you’re refreshing your look or going for a bold new vibe, this high-performance dye makes it possible without the need for excessive maintenance or frequent touch-ups. Hair stays vibrant, strong, and stylish—just the way you want it.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Hair Coloring
Product Name: Alfaparf Milano Evolution of the Color Hair Dye - 11.11- Intense Ash Platinum Haircolor
Processing Time: 35 minutes
TCIN: 92468590
UPC: 3711764172847
Origin: imported
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Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 2 inches height
Estimated ship weight: 2.05 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.0 out of 5 stars with 4 reviews
effectiveness: 5 out of 5
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value: 5 out of 5
100% would recommend
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5 out of 5 stars
Thumbs up graphic, would recommend
Cindy293 - 7 months ago
I recently tried Alfaparf Milano Evolution to dye my hair at home, and it’s one of the best I’ve used! Color: I went with a medium brown, and the result was vibrant, rich, and multidimensional—like a salon job. Even after a few washes, the color stayed fresh. Application: The dye was easy to apply and didn’t make a mess. The texture was smooth, and the smell wasn’t as strong as other dyes I’ve tried. Hair Condition: After rinsing, my hair felt soft, not dried out. Three weeks in, the color’s still holding up well. Verdict: If you’re dying at home, Alfaparf Milano Evolution gives you professional-quality results with minimal hassle. Definitely worth it!