$15.99 sale price when purchased online
$21.00 list price
Target Online store #3991
About this item
Highlights
- Delivers a clean violet platinum finish that softens brassiness and enhances brightness on both natural and pre-lightened hair shades.
- Includes innovative color retention technology that extends color vibrancy while shielding strands from harmful UV exposure and external damage.
- Contains a nourishing blend of Hyaluronic Acid and MLV for intense hydration and improved hair health with every use.
- Offers consistent, long-lasting permanent color ideal for both men and women who demand high-quality, professional salon-level results.
- Perfect for those seeking bold yet elegant hair dye colors with 100% gray coverage and up to three levels of lifting power.
Description
Transforming your hair has never been so effortless with Alfaparf Milano Evolution of the Color Hair Dye in 11.20 Violet Platinum. This vibrant, permanent haircolor blends violet and platinum tones to create a sophisticated finish that neutralizes brassiness and adds depth. Whether you're looking to refresh your style or fully embrace a bold, cool-toned transformation, this hair dye delivers stunning, long-lasting results. The creamy formula glides on smoothly, ensuring even application and vibrant tone from root to tip. With 100% gray hair coverage and up to 3 levels of lightening, it's ideal for those who expect excellence from their color with minimal compromise. Perfect for both professionals and at-home users who want salon-quality outcomes.
Infused with Alfaparf Milano’s revolutionary 3D Technology, this permanent hair color not only enhances vibrancy but also deeply nourishes your hair during the process. The combination of Hyaluronic Acid, Multi-Lamellar Vehicle (MLV), and Hyper-Intense Color System (HCI) strengthens and protects strands from within. This intelligent formula delivers up to 40% more intense color and ensures better color retention over time. It also provides up to 69% protection against UV rays, preserving your fresh violet platinum shade from sun-induced fading. Whether used by stylists or at home, this professional-grade product makes a significant difference in shine, manageability, and lasting power.
Achieve a modern and luxurious finish with a color that balances cool intensity and softness. The Alfaparf Milano Professional hair color in 11.20 brings out the best in light blonde or pre-lightened hair, enriching it with violet platinum hues that radiate style and sophistication. Designed for both men and women, this dye is part of a trusted collection known for innovation and superior color results. From shine enhancement to fade resistance, this formula caters to your hair’s needs without compromising quality. Give your locks a new dimension while enjoying smooth texture and luminous color that speaks volumes about your personal style.
Infused with Alfaparf Milano’s revolutionary 3D Technology, this permanent hair color not only enhances vibrancy but also deeply nourishes your hair during the process. The combination of Hyaluronic Acid, Multi-Lamellar Vehicle (MLV), and Hyper-Intense Color System (HCI) strengthens and protects strands from within. This intelligent formula delivers up to 40% more intense color and ensures better color retention over time. It also provides up to 69% protection against UV rays, preserving your fresh violet platinum shade from sun-induced fading. Whether used by stylists or at home, this professional-grade product makes a significant difference in shine, manageability, and lasting power.
Achieve a modern and luxurious finish with a color that balances cool intensity and softness. The Alfaparf Milano Professional hair color in 11.20 brings out the best in light blonde or pre-lightened hair, enriching it with violet platinum hues that radiate style and sophistication. Designed for both men and women, this dye is part of a trusted collection known for innovation and superior color results. From shine enhancement to fade resistance, this formula caters to your hair’s needs without compromising quality. Give your locks a new dimension while enjoying smooth texture and luminous color that speaks volumes about your personal style.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Hair Coloring
Product Name: Alfaparf Milano Evolution of the Color Hair Dye - 11.20 - Violet Platinum Haircolor
Processing Time: 35 minutes
TCIN: 92468591
UPC: 3711764182082
Origin: imported
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Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 2 inches height
Estimated ship weight: 2.05 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Cindy293 - 7 months ago
I recently tried Alfaparf Milano Evolution to dye my hair at home, and it’s one of the best I’ve used! Color: I went with a medium brown, and the result was vibrant, rich, and multidimensional—like a salon job. Even after a few washes, the color stayed fresh. Application: The dye was easy to apply and didn’t make a mess. The texture was smooth, and the smell wasn’t as strong as other dyes I’ve tried. Hair Condition: After rinsing, my hair felt soft, not dried out. Three weeks in, the color’s still holding up well. Verdict: If you’re dying at home, Alfaparf Milano Evolution gives you professional-quality results with minimal hassle. Definitely worth it!