$13.00 when purchased online
Target Online store #3991
About this item
Highlights
- WHY YOU’LL LOVE IT
- Micro-bristles grip each hair for maximum separation and fullness
- Ultimate-staying power for long-lasting hold
- Quick-drying formula sets without feeling stiff or crunchy
- Travel-friendly, on-the-go application
- Formulated without parabens, phthalates, mineral oil, and fragrance
- Dermatologist tested, cruelty free + vegan
- Featured ingredients: Ultimate -hold and a non-sticky, flake-free texture with Polyacrylate-2 Crosspolymer. Hydrated effect with Glycerin.
Description
Introducing New! Anastasia Beverly Hills Deluxe Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a triple action comb applicator that shapes, sculpts and sets brows with ultimate-hold and precision on-the-go. Achieve lifted, laminated-look brows with hair-loving frozen technology.
HOW TO APPLY: Use alone or as the finishing step in your brow routine to lock brows in place. Start by using the long bristle comb to separate and tame hair, next use the short bristle comb to shape and sculpt hairs into place. For a laminated-look, use the side of the applicator to lay brow hair down seamlessly.
HOW TO APPLY: Use alone or as the finishing step in your brow routine to lock brows in place. Start by using the long bristle comb to separate and tame hair, next use the short bristle comb to shape and sculpt hairs into place. For a laminated-look, use the side of the applicator to lay brow hair down seamlessly.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Gel
Beauty Purpose: Shaping
Net weight: .15 fl oz (US)
TCIN: 90012113
UPC: 689304348478
Item Number (DPCI): 342-02-0605
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, alcohol denat., hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, polyacrylate-2 crosspolymer, glycerin, tromethamine, sorbitol, acrylates copolymer, panthenol, polysorbate 60, sorbitan isostearate, butylene glycol, citric acid, allantoin, sodium pca, ethylhexylglycerin, sodium lactate, arginine, aspartic acid, propylene glycol, vp/dmapa acrylates copolymer, pca, biotin, pelvetia canaliculata extract, benzalkonium chloride, laminaria digitata extract, glycine, alanine, serine, threonine, valine, isoleucine, proline, histidine, phenylalanine, 1,2-hexanediol, caprylyl glycol, benzoic acid, myristoyl pentapeptide-17, sodium benzoate, phenoxyethanol
Allergens & Warnings:
WARNING: IN THE EVENT OF CONTACT WITH EYES, RINSE THOROUGHLY WITH WATER.Shipping details
Estimated ship dimensions: 0.7 inches length x 0.7 inches width x 3.5 inches height
Estimated ship weight: 0.15 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Anastasia Beverly Hills Brow Freeze Gel has garnered positive feedback for its ability to hold brows in place all day without feeling stiff or sticky. Guests appreciate its lightweight formula, unique applicator, and the natural look it provides. While some noted minor issues with excess product and occasional flaking, the overall consensus is that this gel is a must-have for achieving well-groomed brows. Its elegant packaging and ease of use further enhance its appeal, making it a favorite among beauty enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1725 reviews
28% would recommend
7 recommendations
Great hold
5 out of 5 stars
Kim - 13 days ago
originally posted on http://www.ulta.com

Love this brow gel! It does dry fast so you have to get your brows how you want them fast. I appky thus and use another brush to style my brows exactly how i want them.
Don't know how this has so many stars
2 out of 5 stars
FayFay239 - 14 days ago
originally posted on http://www.ulta.com

I love ABH brow products but this one was a miss. The brush definitely picks up too much product and the flakiness is undeniable. First time I used this, my husband asked me what was wrong with my eyebrows. You can make it work if you work fast and use sparingly. But I don't think you should have to do so much to make a product work as intended.
Makes your eyebrow hair fall out
1 out of 5 stars
Teresa - 15 days ago
originally posted on http://www.ulta.com

I bought this and wore it for about 4 hours, when I gently wiped it off i noticed about 5-10 eyebrow hairs that came off on the cotton pad. Upon looking into it, it is a common issue with this grow gel. I wanted to like it so bad, there are reviews and tik toks about it making your eyebrow hair fall out. I will not use it again and am returning it immediately.
Brows DO NOT MOVE
5 out of 5 stars
Ava - 23 days ago
originally posted on http://www.ulta.com

It is tricky to work with at first as it is sticky and waxy, but if you do one eyebrow at a time and work quickly- you wont get the flaking and your brows will NOT move. I've taken naps and never had to touch my eyebrow's up after.
Not great
2 out of 5 stars
MakeupManda - 23 days ago
originally posted on http://www.ulta.com

This pulls too much product and then dries flaky. Just not worth the price to have to worry about it drying down and looking bad
This product does what it says
5 out of 5 stars
Tricia - 28 days ago
originally posted on http://www.ulta.com

This product holds up to the test as smudge and water proof.
Nope
2 out of 5 stars
Kate - 1 month ago
originally posted on http://www.ulta.com

I really don't understand the hype for this brow gel. It's waaay too goopy and too much product gets picked up by the brush. And when the product dries, you can obviously see the gel filaments and it starts to look like dust. I'm going back to Anastasia's other brow holder.
Its Flaked
3 out of 5 stars
Thumbs down graphic, would not recommend
supranova01 - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
I’m so torn on this product. In my experience with it, when you initially apply it to your eyebrows it’s a literal dream. The brows are snatched and defined. However, after it dries, there are white flakes. So unless you have incredibly pale eyebrows, patience to pick it off without disturbing the rest of the product, or don’t wear it long enough to care I would probably pass.
Coming from someone who uses lots of eyebrow gels
3 out of 5 stars
Rye - 2 months ago
originally posted on http://www.ulta.com

Ive tried many of different eyebrow gels, I switched from nyx to this one, but will be moving on from this one. It does make my eyebrows look nice, but it consistently peels and flakes to the point I have to take tweezers and peel the flakey parts off my brows. The formula is good but god I have never experienced as much flakiness with any other similar product.
Yes
3 out of 5 stars
Rebecca - 2 months ago
originally posted on http://www.ulta.com

I Love this product
Good product mostly
3 out of 5 stars
Jen - 2 months ago
originally posted on http://www.ulta.com

This reminds me if hairspray for you eyebrows. It can be thick and if you scratch your eyebrow then you get white flakes.
holy grail
5 out of 5 stars
maiz - 2 months ago
originally posted on http://www.ulta.com

this is actually the best brow gel i have ever used. it doesnt budge even during 12+ hr wear. no flaking at all!! survives sweat as well
Incredible product that really holds them and keeps them int
5 out of 5 stars
Lady Rosewood - 3 months ago
originally posted on http://www.ulta.com

I received this product to test it out, so I took on the task of seeing if it is as spectacular as it promises. Here are my conclusions: 🔎 • The most important feature for me in a product that promises eyebrow hold is definitely that it holds them completely and is resistant to wind and water; my eyebrows are very unruly, so almost no other product besides the one I always use is able to hold them completely. • I rate it 10/10; it is an incredible product that really holds them and keeps them intact against friction, which really surprised me 💥 The only downside I can find is that you need to use a good amount of product for it to hold; which is basically the same amount I always use with my usual gel, so for me this is not a problem, but it could be a product that runs out quickly if you use it daily or very often. I hope this review is very useful if you would like to try it.
It's such a shame
2 out of 5 stars
Sophia - 3 months ago
originally posted on http://www.ulta.com

It is such a shame that this brow gel turns into what looks like shreds of dry skin, almost like huge eyebrow dandruff when you wear for more than a few hours. Not cute and not worth the strong hold if it starts to look incredibly weird by the end of the day :(
Perfect
5 out of 5 stars
Miriam Pardo - 3 months ago
originally posted on http://www.ulta.com

I received this eyelash gel to try it out, I must say it was more than I expected, I like the comb applicator which leaves my eyebrows with a versatile design grabbing each hair from the root to the tip and giving it maximum separation and volume. Right now it is my favorite and I recommend it.
achieve your dream eyebrows with this gel
5 out of 5 stars
Nichelle - 3 months ago
originally posted on http://www.ulta.com

this brow freeze gel is super impressive. I tend to have some wild hairs on my right eyebrow and this freeze gel helps lay the hairs down and achieve my desired look. It does not leave a sticky residue and is easy to wipe off. Highly recommend in particular if you're not looking to add any additional color to your eyebrows.
My New Favorite
5 out of 5 stars
- 4 months ago
originally posted on http://www.ulta.com

I am in love with this new brow freeze gel! Most brow freeze gel products leave a sticky and hard residue but Anastasia Beverly Hills knew what they were doing when they created this brow freeze gel that goes on as a soft, wax product that keeps brows in place without leaving you feeling like you put on super glue. The application brush is also a comb that makes your brows look professionally done, combing your brows in the perfect direction, and the brow freeze gel keeps them in place all day. I definitely recommend this product.
A staple
5 out of 5 stars
itzeltyh - 4 months ago
originally posted on http://www.ulta.com

I absolutely adore Anastasia Beverly Hills, so when I received this product as part of a free sampling program, I was so excited to use it. I've used many brow gels before, but I promise that this is the best one. I love the formula and the flat part of the brush that help me shape the brows. This product has been a partnof my everyday routine, and I still have a lot left. Trust me, buy it!
This has potential
1 out of 5 stars
Shoe fan - 4 months ago
originally posted on http://www.ulta.com

Loved when i first bought this, however… the applicator picks up too much product. You have to keep wiping the applicator off against the opening. This causes a sticky, stringy mess after 1-2 weeks. Even then, the applicator carries too much product to the brow, then it dries and you see the excess which begins to crack and flake. If Anastasia fixes the applicator (both the brush and comb), this has potential. The product may also be a bit thin, and this is why too much is carried to the brow. I wanted to love it but it became a sticky mess because of having to wipe the applicator against the opening multiple times at every use. Im not a novice, and even I could not make this work.
I'm going to buy this product !!!
5 out of 5 stars
Donalyah - 4 months ago
originally posted on http://www.ulta.com

I received this product as part of a free sampling program. The packaging was easy and this is one of the best brow gel I ever tried. ABH did their thing with this brow gel.