$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol may contain: blue 1 (ci 42090), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION.Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this product prevent makeup from rubbing off onto clothes?
submitted by Name1 - 2 years ago
A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.
submitted byThe Elf Team - 2 years agoBrand expertA: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.
submitted bysgmach - 2 years ago
Q: Does it oxidize and turn dark
submitted by KB - 27 days ago
A: There is not an issue with oxidation.
submitted bythe e.l.f. team - 23 days agoBrand expert
Q: Do you use this on your brows too to get that "laminated" look?
submitted by Ann - 1 month ago
A: This is not specifically tested for use on your brows. We recommend the e.l.f. Brow Laminating Gel.
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: Is this silicone based
submitted by Bre - 2 months ago
A: Hey Bre, Great question! The e.l.f. Power Grip primer is a water based primer. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: Do I still moisturize before applying this primer?
submitted by LLC - 4 months ago
A: Hey, Great question! For best results, we recommend to apply your complete skincare routine before applying primer! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Is this primer fragrance free?
submitted by Jaymie - 4 months ago
A: This product does not contain fragrance.
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: Does this primer work well with baked powder foundation?
submitted by LM - 5 months ago
A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: I'm over 50 and foundation and pore filler are setting into my lines around my lips and lip areas is this a smoothing primer
submitted by Dana - 5 months ago
A: Hey Dana, Great question! The e.l.f. Power Grip primer focuses on moisture prep. We recommend checking out the e.l.f. Liquid Poreless Putty Primer for a primer that focuses on smoothing and hydrating the finish! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: What is the % of niacinamide in this product?
submitted by Mona - 10 months ago
A: The exact amount of ingredient in our products are chosen to be effective, safe and a great value. We don't disclose the % of ingredients since it is the combination of all of the ingredients together
submitted bythe elfcareteam - 8 months ago
Q: Is this product water based or silicone based?
submitted by EJ - 10 months ago
A: This is a water based primer
submitted byMona - 10 months ago
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Summary of reviews
This primer is highly praised for its ability to keep makeup in place all day, making it a favorite among guests. Its smooth application and sticky texture provide a strong grip, ensuring that makeup looks flawless and lasts longer. Many guests appreciate its lightweight feel and hydrating properties, making it suitable for various skin types. Overall, it is considered a must-have for anyone looking to enhance their makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 15848 reviews
easy to apply: 4.54 out of 5
easy to remove: 4.57 out of 5
long lasting: 4.31 out of 5
quality: 4.15 out of 5
value: 4.21 out of 5
74% would recommend
339 recommendations
go-to daily primer
5 out of 5 stars
Thumbs up graphic, would recommend
Alexis - 2 days ago, Verified purchaser
if you like a hydrating tacky primer this is a great option. more affordable than the milk hydrogrip primer but it works just about as well.
Yesss
5 out of 5 stars
Thumbs up graphic, would recommend
AGJ - 7 days ago, Verified purchaser
- Skin concern: Redness, Aging
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
- Eye color: Green
This product is amazing! The price and quality are great!
Amazzzzziiiiinnnngggg
5 out of 5 stars
Thumbs up graphic, would recommend
Kaykayyyy - 10 days ago
- Skin tone: Light
- Skin type: Normal
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Blue
Perfect and cheap primer
The Nest Primer Everrrrrr!!!!
5 out of 5 stars
whoisdaman - 12 days ago
originally posted on elfcosmetics.com
This has been my number one primer. The makeup results that i get after using this primer **chef’s kiss**
Love this primer
5 out of 5 stars
idkwhatmynameis - 12 days ago
originally posted on elfcosmetics.com
One of the best primers I’ve used, it holds all day and is really sticky, also gives a nice glow
BEST PRIMER EVER
5 out of 5 stars
sahary - 12 days ago
originally posted on elfcosmetics.com
I AM OBSESSED WITH THIS PRIMER AND THE PINK ONE OMGGG
amazing
5 out of 5 stars
Kelseymg - 13 days ago
originally posted on elfcosmetics.com
it was the best primer ever my makeup stayed on all day no problem!
PRIMER
5 out of 5 stars
- 13 days ago
originally posted on elfcosmetics.com
BEST EVER! WILL BE REPURCHASED, left my skin so nice
love it!!!
5 out of 5 stars
Nayenay - 13 days ago
originally posted on elfcosmetics.com
mi piel queda lista para el maquillaje, debes tener un poco de cuiado y esperar que seque
amazing product.... you should buy it!!!!!!!!!!!!!
5 out of 5 stars
sailv - 13 days ago
originally posted on elfcosmetics.com
amazing product.... you should buy it!!!!!!!!!!!!!
Amazing!
5 out of 5 stars
anwen296 - 13 days ago
originally posted on elfcosmetics.com
I love this so much so glad I bought it makes makeup or even perfume last ALLL DAYYY. Helped my makeup look smooth and not cakey at all helps allot
Nice and grippy
5 out of 5 stars
Canadian elf fanatic - 13 days ago
originally posted on elfcosmetics.com
This primer is great!! I only use about one pump. I find for me if you put it in your hands and rub it first then apply it the stickiness is a bit less. So I put it right on my face. I let it sit (I do my brows while it’s setting) and then start with my concealer
Great product!
5 out of 5 stars
Rachael Gouveia - 13 days ago
originally posted on elfcosmetics.com
Absolutly loved this product! and super affordable
Elf power grip primer
5 out of 5 stars
sophie12 - 13 days ago
originally posted on elfcosmetics.com
Amazing product, I love the packaging, no leaks. It keeps my makeup on all day!
Grip
5 out of 5 stars
JP6313 - 13 days ago
originally posted on elfcosmetics.com
One of the best primers that I have found, it stays on all day.
Great primer
4 out of 5 stars
Rory Ma - 13 days ago
originally posted on elfcosmetics.com
I really love how it hold makeup well and doesn’t peel
Great product
5 out of 5 stars
giffy - 13 days ago
originally posted on elfcosmetics.com
Such a great product. Amazing results. A must buy.
review
5 out of 5 stars
sigmaxaanya - 13 days ago
originally posted on elfcosmetics.com
best primer everr keeps ur makeup on all day, would defo buy again and recommend to a friend
Only primer I own lol
4 out of 5 stars
caitlin12344 - 14 days ago
originally posted on elfcosmetics.com
I’ve heard and seen great thing of this primer. It’s the only one I’ve ever owned and don’t plan on buying a different one :)
LOVEEEE
5 out of 5 stars
PiTAaaaaaa - 15 days ago
originally posted on elfcosmetics.com
this primer is the best!!!! i love it sooo much it makes my makeup last all day and looks incredible