Sponsored
Anastasia Beverly Hills Texture Perfecting Gel - 1oz - Ulta Beauty
$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- Lightweight, buildable formula delivers a soft, natural finish
- Water-resistant and long-wearing up to 24 hours
- Adds instant color and volume to brows for natural fullness and definition
- Mousse-like texture coats each brow hair evenly from root to tip
- Custom-designed, precision, dual-action brush features long and short bristles for an easy, mess-free application
- Ideal for fine, light-colored, and patchy brows & can be used to cover grey hairs and color-correcting
- Dermatologist tested & Free of: Phthalates, Mineral Oil, Alcohol, Talc, Sulfates, Parabens, Fragrance.
- Cruelty-free and Vegan
Description
WHAT IT IS:
This lightweight, buildable gel color tints and adds volume to your brows for a soft, natural finish that’s long-wearing up to 24 hours! The smooth, mousse-like texture and precision brush effortlessly coat each hair, giving brows natural fullness and definition in seconds.
HOW TO APPLY:
Wipe off excess product before applying. Using the long bristle side, start by applying at the highest point of the brow and work towards the end. Using the remaining product, apply to the front and blend throughout the brow to create desired color and volume. Use the short bristle side to add extra definition and detail. Let it dry 20 seconds before blending or layering additional product.
PRO TIPS:
Use light pressure when applying on brow hair.
Select a shade closest to your natural hair color.
Backcomb to build volume.
SHADE BREAKDOWN:
BLONDE For blonde hair with warm/gold undertones
TAUPE For blonde hair with cool/ash undertones
SOFT BROWN For light brown hair with warm/cool undertones
CHOCOLATE For medium brown hair with warm/gold undertones
MEDIUM BROWN For medium brown hair with cool/ash undertones
DARK BROWN For dark brown hair with a warm undertone
EBONY For black hair with a warm undertone
GRANITE For black hair with a cool undertone
This lightweight, buildable gel color tints and adds volume to your brows for a soft, natural finish that’s long-wearing up to 24 hours! The smooth, mousse-like texture and precision brush effortlessly coat each hair, giving brows natural fullness and definition in seconds.
HOW TO APPLY:
Wipe off excess product before applying. Using the long bristle side, start by applying at the highest point of the brow and work towards the end. Using the remaining product, apply to the front and blend throughout the brow to create desired color and volume. Use the short bristle side to add extra definition and detail. Let it dry 20 seconds before blending or layering additional product.
PRO TIPS:
Use light pressure when applying on brow hair.
Select a shade closest to your natural hair color.
Backcomb to build volume.
SHADE BREAKDOWN:
BLONDE For blonde hair with warm/gold undertones
TAUPE For blonde hair with cool/ash undertones
SOFT BROWN For light brown hair with warm/cool undertones
CHOCOLATE For medium brown hair with warm/gold undertones
MEDIUM BROWN For medium brown hair with cool/ash undertones
DARK BROWN For dark brown hair with a warm undertone
EBONY For black hair with a warm undertone
GRANITE For black hair with a cool undertone
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Filling
Net weight: 1 Ounces
TCIN: 91096318
UPC: 689304012171
Item Number (DPCI): 342-02-4378
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, mica, macadamia seed oil polyglyceryl-6 esters behenate, microcrystalline wax/cera microcristallina/cire microcristalline, synthetic fluorphlogopite, c10-18 trigylcerides, hydrogenated soybean oil, isodecyl neopentanoate, hydrogenated polycyclopentadiene, silica, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, trimethylsiloxysilicate, sorbitan isostearate, sorbitan olivate, synthetic wax, hydrogenated styrene/isoprene copolymer, tocopherol, caprylyl glycol, glycerin, water/aqua/eau, cucurbita pepo (pumpkin) seed oil, helianthus annuus (sunflower) seed oil, saccharide isomerate, butylene glycol, adansonia digitata seed oil, rosa canina fruit oil, ceramide np, macadamia integrifolia seed oil, vitis vinifera (grape) seed oil, polyglyceryl-3 diisostearate, carthamus tinctorius (safflower) flower extract, hibiscus sabdariffa flower extract, phytosphingosine, camellia sinensis leaf extract, epilobium angustifolium flower/leaf/stem extract, hydrogenated lecithin, hippophae rhamnoides oil, ribes nigrum (black currant) seed oil, citric acid, sodium citrate, phenoxyethanol, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)
Shipping details
Estimated ship dimensions: 3.82 inches length x 0.87 inches width x 0.95 inches height
Estimated ship weight: 0.077 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Anastasia Beverly Hills Tinted Brow Gel is highly praised for its ability to provide a natural, full look to eyebrows. Guests appreciate its ease of use, luxurious packaging, and the variety of shades available. The dual-sided brush is noted for its effectiveness in application, though some find it requires practice. While the gel is volumizing and long-lasting, a few guests mention it can be messy or too pigmented for sparse brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1043 reviews
0% would recommend
1 recommendations
I would purchase this product again
4 out of 5 stars
Terri - 21 days ago
originally posted on http://www.ulta.com

I always purchase the Anastasia brow gel in clear, I thought I would try a color this time. I do like it.
Disappointed
3 out of 5 stars
Sue - 1 month ago
originally posted on http://www.ulta.com

I got this because Ulta doesn't carry my favorite brow gel---'Boy Brow' by Glossier---come one, Ulta!! I normally get that one from another beauty products store, but could only get it by mail & I was leaving on a trip. Was getting a couple other things from Ulta, so I decided to try this brow gel. The color--taupe--looked very light in the container but it looks darker on & the color was ok. I normally get a 'grey' if offered, or an ash blonde. The gel actually looks like a powder on your brow, not a gel; it just doesn't coat the hair like a gel. The thing I REALLY hate is the brush. The brush is really odd. Part normal spoolie but then there's this weird eyelash sticky-outy along one side, which I feel is very awkward to use. My brows are full, but not as big is some women's, and for us more petite browed folk, this is hard to maneuver. You just can't apply the way you want to. Not a fan--will not buy it again
It's good
4 out of 5 stars
Dayanara - 1 month ago
originally posted on http://www.ulta.com

I like the small brush it has its coat all the eyebrow hair good . Just apply with a light hand because it's supper pigmented .
Not even close to Dip Brow Gel
2 out of 5 stars
CL - 1 month ago
originally posted on http://www.ulta.com

I can't imagine those writing positive reviews have ever used Dip Brow Gel. I can't believe this is the replacement for the Dip Brow Gel, it's horrible. And I hate the brush, too!
A Messy Flop
2 out of 5 stars
Erica - 1 month ago
originally posted on http://www.ulta.com

If you look at this product while it's on someone from a few feet away it looks normal, once you get within a face to face or actually look at yourself in the mirror this is a truly terrible product. It is the most obvious 'filled' looking brow product I've ever seen. It doesn't blend smoothly, sticks the existing brow hairs reflecting light to really highlight what's there. It looks crazy, like you just tried doing your makeup for the first time. I even tried to spoolie it out to remove some of the harshness of the look and it did nothing. The applicator shape makes no sense- I had to clean up the edges with a q-tip just to cope. I then sat home doing nothing for hours only to look in the mirror and see how it was wearing away. I had been FaceTiming and it looked totally normal on camera but up close in person…YIKES. Hate this product, so glad I don't just trust it before going out somewhere. I've been using ABH products for well over a decade but I think benefit may finally get me after how terrible the two brow gels are. Sad because the pomade or the dip brown gel were my absolute must haves. Returning ASAP. I posted this review elsewhere to spread the word and because I'm too lazy to rewrite.
FLOP brow gel
1 out of 5 stars
NaturalGlamErica - 1 month ago
originally posted on abh.com
If you look at this product while it’s on someone from a few feet away it looks normal, once you get within a face to face or actually look at yourself in the mirror this is a truly terrible product. It is the most obvious ‘filled’ looking brow product I’ve ever seen. It doesn’t blend smoothly, sticks the existing brow hairs reflecting light to really highlight what’s there. It looks crazy, like you just tried doing your makeup for the first time. I even tried to spoolie it out to remove some of the harshness of the look and it did nothing. The applicator shape makes no sense- I had to clean up the edges with a q-tip just to cope. I then sat home doing nothing for hours only to look in the mirror and see how it was wearing away. I had been FaceTiming and it looked totally normal on camera but up close in person…YIKES. Hate this product, so glad I don’t just trust it before going out somewhere. I’ve been using ABH products for well over a decade but I think benefit may finally get me after how terrible the two brow gels are. Sad because the pomade or the dip brown gel were my absolute must haves. Returning ASAP.
Not buildable
3 out of 5 stars
Amanda - 1 month ago
originally posted on http://www.ulta.com

I wanted to love this but just didn't. It's not very bulldable and applies too dark from the start. The packaging is pretty but I wouldn't use this again
Not my favorite
3 out of 5 stars
amandad29_8204 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I wanted to love this but just didn’t. It’s not very bulldable and applies too dark from the start. The packaging is pretty but I wouldn’t use this again
Dark and Clumpy
1 out of 5 stars
Thumbs down graphic, would not recommend
Danielle - 1 month ago, Verified purchaser
- Skin tone: Medium
- Skin type: Oily
- Hair color: Brunette
- Eye color: Brown
This tinted gel does not go on smoothly and is clumpy. The applicator is weirdly small and clumsy to use. It doesn't glide well through eyebrow hair. I also suggest getting a shade lighter than your usual color. Medium brown was black.
Good brow gel!
5 out of 5 stars
Rose - 1 month ago
originally posted on http://www.ulta.com

This tinted brow gel is a game changer! It fills in sparse areas while keeping brows in place all day. The color looks natural, not too harsh, and the formula isn't sticky or flaky. The small brush makes application easy and precise. Highly recommend!
You Replaced Dip Brow Gel With This?!?!
2 out of 5 stars
Amy - 1 month ago
originally posted on http://www.ulta.com

Can not believe they replaced my fav dipbrow gel with this. The brush alone is enough to make me give it 0 stars. The product isn't terrible but isn't ask thick as dipbrow. Not a fan.
Great item
5 out of 5 stars
Bryanna - 1 month ago
originally posted on http://www.ulta.com

If you're looking for a natural yet defined brow look, the Volumizing Tinted Brow Gel in Soft Brown is a must-try! The lightweight formula adds just the right amount of tint while enhancing volume, giving brows a fuller, more polished appearance. It applies smoothly without clumping, and the soft brown shade is perfect for a natural finish—neither too warm nor too ashy. The long-lasting formula holds brows in place throughout the day without feeling stiff or flaky. Whether you're filling in sparse areas or just setting your brows in place, this gel delivers effortless definition with a soft, flexible hold. ⭐ Final Verdict: A game-changer for easy, natural-looking brows! Perfect for everyday wear. #freeproduct
Color is nice and bold
5 out of 5 stars
- 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] If you're looking for a natural yet defined brow look, the Volumizing Tinted Brow Gel in Soft Brown is a must-try! The lightweight formula adds just the right amount of tint while enhancing volume, giving brows a fuller, more polished appearance. It applies smoothly without clumping, and the soft brown shade is perfect for a natural finish—neither too warm nor too ashy. The long-lasting formula holds brows in place throughout the day without feeling stiff or flaky. Whether you’re filling in sparse areas or just setting your brows in place, this gel delivers effortless definition with a soft, flexible hold. ⭐ Final Verdict: A game-changer for easy, natural-looking brows! Perfect for everyday wear.
Good but not great.
4 out of 5 stars
Nargiz - 2 months ago
originally posted on http://www.ulta.com

I was not impressed on this product. First of all i did not like the strange applicator and color is dark brown which is not my color . But my teenage daughter really loved it . She said it makes brows look so full, yet it is very natural looking. Overall, this product is ok but I would recommend getting your right color
Not Great
3 out of 5 stars
rubyp35_2606 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I unfortunately don’t love this brow gel. The color only clings on to your skin and not the hair so my brows looked super messy and dark. I had high hopes. The packaging is great quality and feels very high end, I just unfortunately don’t like the product itself.
Good but not great
4 out of 5 stars
elisemariiee_3926 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I like the color, which is hard for blondes some times. They always pull red. This has a nice ashy color. My drawbacks are that it’s kinda messy and hard to get a clean application. I always end up getting some product above my brows which lead to more work to clean up. However, I think it can look really nice when applied correctly.
I LALALOOVE this stuff
5 out of 5 stars
Tasha - 2 months ago
originally posted on http://www.ulta.com

I will SWEAR By this. It makes my brows look so full! It applies super easily. Please domt ever discontinue this.
I like it
4 out of 5 stars
Kaci - 2 months ago
originally posted on http://www.ulta.com

Overall I like this product and it blends well with my natural eyebrow color
I like it overall
4 out of 5 stars
Kaci - 2 months ago
originally posted on http://www.ulta.com

It goes on smoothly, the color blends really well with my natural eyebrow color
Great Precise Brows
5 out of 5 stars
Rach - 2 months ago
originally posted on http://www.ulta.com

I received this product in exchange for honest review. I like this brow gel a lot! The applicator shape and way it has two sides to use makes it very easy to get the perfect shape and be very precise. It adds just the right amount of tint and is not too dark and doesn't smear on the skin. It holds up very well and long lasting wear. It gives a very natural look.