Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz

[This review was collected as part of a promotion.] Love love love

[This review was collected as part of a promotion.] Ive always wanted purple hair and some friends recommended arctic fox

[This review was collected as part of a promotion.] I used Purple AF on my dark brown hair (after lightening it with the Bleach, Please kit). It turned out so well! The purple is very rich and vibrant and it fades out to a softer pink that it also lovely. I've gotten so many compliments on my hair color! I also appreciate knowing that Arctic Fox is a high quality product that makes my hair feel healthier after using it. I have highly recommeded this brand to anyone who asks!

I did my own custom mix and was thrilled with the results! Deep, dynamic color that looks purple in the sun and a deep indigo-black indoors. I love love love it. And the grape smell is a bonus!

[This review was collected as part of a promotion.] Love it

[This review was collected as part of a promotion.] Awesome

[This review was collected as part of a promotion.] This is one of the go-to colours I use regularly. Even when it's fading out, it still looks good. Plus, the scent is a nice treat from normal hair colours.

[This review was collected as part of a promotion.] This color was a bit more color than I had expected. I m letting it fade to minimize the amount of purple I have

[This review was collected as part of a promotion.] Probably my favorite color I've tried from Arctic Fox, but I'm biased towards purple. . . (Wrath and Purple AF in photo) Love keeping it in my arsenal because it's so flattering and versatile I think it's a great shade that's not too red and not too blue Fades beautifully:heart_eyes:

[This review was collected as part of a promotion.] I used this for years with a touch of Blue Jean and found a gorgeous purple that fades out in the most amazing way because of my Grey.

[This review was collected as part of a promotion.] If you want that pink to purple color, this is the one for you🩵

[This review was collected as part of a promotion.] This is my go to purple!

[This review was collected as part of a promotion.] This was my gateway color that made me realize my head was meant to stained by the arctic fox rainbow. Purple AF has a great full coverage and bright shimmer that makes passerby’s say, “Wow!” While feeling so naturally me. I mix it up and change my color often, but whenever I feel like I need to go “home”, Purple AF is my personal reset. :grinning_face_with_star_eyes:

[This review was collected as part of a promotion.] My hair came out beautifully! It looks amazing, and the results were better than I could have hoped for. The color/tint is perfect! Will definitely be ordering more in the future!

Color, but fades fast. Great for temporary color & frequent color changes without damage! We used the lighter blue with Actic Fox's diluent & it was more teal, but daughter loved it that color better. Faded to a pretty green before gone. We did this in a few highlighted stripes of her hair (otherwise the brown wouldn't have colored as well).

[This review was collected as part of a promotion.] This hair dye is pretty dark and will cover most natural hair colors except black, obviously. I mix mine with a 30 volume developer for extra vibrancy (my natural hair is a dark brown). I would recommend mixing some in a sulfate free conditioner so you can retouch often and prevent fading. The fading on blonde and/or bleached hair is typically a magenta or pink color, not blue or green.

The dye didn’t take at all. Been using dye for years and was stunned. Didn’t even dye the sample of paper we tried it on after it failed on my daughter’s hair

[This review was collected as part of a promotion.] Covered great, the tint was fantastic and it lightening is superb. Love this product

[This review was collected as part of a promotion.] My daughter loves the coverage and it was long lasting

I used this on my unbleached virgin hair (light brown) and was skeptical about how this shade will come out on my warm toned hair. IT CAME OUT BEAUTIFULLY! It was exactly what I was going for, and I was so happy the color still showed up on my hair. The formula doesn’t damage my hair badly and it stays through so many washes! Definitely recommend :)