$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Made only from vegan ingredients with no animal by-products.
- No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
- Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
- Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.
Description
Red lips, red nails, red hair - you can have it all with Wrath. This bold classic never goes out of style! Wrath is a deep red with berry undertones which can become more pink as it fades. It shows up well on brassy tones and gives dark, dimensional tints to darker hair. This shade turns out best on hair pre-lightened to a level 7. Try mixing Wrath with a drop of Transylvania to create a deep crimson red!
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, skin irritant
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 93050522
UPC: 810021110424
Item Number (DPCI): 063-01-0190
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.8 inches length x 1.8 inches width x 5.5 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 230 reviews
effectiveness: 3.33 out of 5
quality: 3.67 out of 5
value: 3.67 out of 5
66% would recommend
3 recommendations
Vibrant results!
5 out of 5 stars
Thumbs up graphic, would recommend
romay - 12 days ago, Verified purchaser
I did my own custom mix and was thrilled with the results! Deep, dynamic color that looks purple in the sun and a deep indigo-black indoors. I love love love it. And the grape smell is a bonus!
I love this color. It
3 out of 5 stars
april t. - 20 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I love this color. It looks great on me. The only think I don't like is that the red bleeds even after I wash it. I did not have this problem with my frist to colors. Like my hats wraps all have red dye on it even when dry.
Not happy
2 out of 5 stars
Katelynn R. - 22 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I was unaware I needed to bleach my hair before using the color and it did not cover my roots.
Pretty blue/teal
4 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 1 month ago, Verified purchaser
Color, but fades fast. Great for temporary color & frequent color changes without damage! We used the lighter blue with Actic Fox's diluent & it was more teal, but daughter loved it that color better. Faded to a pretty green before gone. We did this in a few highlighted stripes of her hair (otherwise the brown wouldn't have colored as well).
It did amazing! I absolutely
5 out of 5 stars
Ava B. - 1 month ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] It did amazing! I absolutely love this color, such an awesome color to have, and all my friends are obsessed.
Worst dye I've ever used
1 out of 5 stars
Thumbs down graphic, would not recommend
Jen Rollack - 1 month ago, Verified purchaser
The dye didn’t take at all. Been using dye for years and was stunned. Didn’t even dye the sample of paper we tried it on after it failed on my daughter’s hair
Mix all 3 colors together
5 out of 5 stars
cerria m. - 1 month ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Mix all 3 colors together and turned out to be a beautiful purple color I absolutely love !!!
I think this hair dye
5 out of 5 stars
Tanner L. - 2 months ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I think this hair dye looked great on my hair! I would recommend to anyone wanting this shade of red!
Wine Colored Wonder!
5 out of 5 stars
Sara Y. - 2 months ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] This color is gorgeous! I used it on the back of my head for a red to pink ombre. I really like it.
Another blep
5 out of 5 stars
Ashton J. - 2 months ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] The brightness of the color is absolutely stunning, I paired this with Poison, and together the intensity of the colors were absolutely amazing. And the saturation??? 10/10
Has pink undertones doesn't fade to orange
3 out of 5 stars
crista r. - 2 months ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Pink undertone so it fades to pink sadly and it's not quite the cherry red color I wanted and I really thought it would fade to orange but other then that it's great lasts awhile and still would recommend just don't expect it to be the exact color.
Awesome colors!
5 out of 5 stars
Laurie S. - 2 months ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Arctic Fox’s temporary hair color is my new favorite product! I wanted a very specific tone of reddish-purple, and used a combination of Wrath, Purple AF, and Ritual to make the perfect hue. In addition, adding small amounts of one dye to my conditioner helps adjust the tone just-so, and keeps the color strong between full colorings. I am obsessed!
Finally got the color i
5 out of 5 stars
Cassondra K. - 2 months ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Finally got the color i have been looking for years application was easy follow the instructions made my hair so soft wasn't damaging at all it's still lasting I haven't had to redo it yet I will definitely be reordering thank you :sparkling_heart::sparkling_heart::kiss::kiss:picture doesn't even do it justice
Worth the money
5 out of 5 stars
KaylaS - 2 months ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I’m so impressed with this product. Such good results and so easy to apply! Even washed out of my clothes! I mixed wrath and ritual even parts.
The saturation of this color
5 out of 5 stars
Alexandria P. - 2 months ago
originally posted on arctic-fox.myshopify.com
The saturation of this color is so good, by far my favorite from Arctic Fox. I had a bleach buzz cut that I first dyed with virgin pink and then put red hearts with the color wrath. Then after it grew out more I did wrath all over. I had somebody tell me my hair looked like velvet. It’s a very vibrant color and definitely recommend it.
Wrath on dark hair.
5 out of 5 stars
AMBERLI C. - 2 months ago
originally posted on arctic-fox.myshopify.com
Absolutely in love with how this took to my dark, curly hair!! Gorgeous color, great smell, left my hair soft and nourished. Love this product!
AF for Life!
5 out of 5 stars
Kimberley K. - 3 months ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I’m an Arctic Fox girly through and through. I mix my signature mixture: wrath and virgin pink and the orange is neon moon and cosmic orange!
I LOVE IT
5 out of 5 stars
Luisa C. - 3 months ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I LOVE it!!!!! :heart:️:heart:️Super vibrant, soft, smells good, can’t wait to buy my next color! (Most likely will be Vi)
Beautiful color!
5 out of 5 stars
Mackenzie D. - 3 months ago
originally posted on arctic-fox.myshopify.com
One of my favorite colors, it last a few months and faded nicely.
Loved It!
5 out of 5 stars
Mackenzie - 3 months ago
originally posted on arctic-fox.myshopify.com
Was the last color I used before creating an account, it was so vibrant and looked great on my raccoon tail :)