$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit (*against combing breakage on damaged hair vs a non-conditioning shampoo)
- FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
- ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)
- EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen and primes the hair for an even color result.
- PROFESSIONAL: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application
- If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
Description
Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 1.8 Ruby Noir - Professionally-inspired hair color for women. This permanent hair dye provides rich, striking color on all hair textures - with minimal damage*. The Keratin hair color formula was developed with professionals to provide professional-quality hair color and brilliant shine. In addition, our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x stronger** after coloring. Keratin Color also reduces frizz by providing humidity resistance for 72 hours.*** Our pre-color serum containing Vitamin B6 and Collagen, primes the hair. We recommend repeating the application of the hair dye in tube every 4 weeks for even color from root to tip. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professionally-inspired hair color at home. The product benefits at a glance:
Leaves hair 5x stronger**.
Long-lasting color & root touch up.
Pre-color serum with vitamin B6 and collagen.
Suitable for all hair textures.
Color: 1.8 Ruby Noir.
*Against combing breakage on damaged hair vs. untreated. **Against combing breakage on damaged hair vs. a non-conditioning shampoo. *** vs. untreated hair in high humidity conditions.
Leaves hair 5x stronger**.
Long-lasting color & root touch up.
Pre-color serum with vitamin B6 and collagen.
Suitable for all hair textures.
Color: 1.8 Ruby Noir.
*Against combing breakage on damaged hair vs. untreated. **Against combing breakage on damaged hair vs. a non-conditioning shampoo. *** vs. untreated hair in high humidity conditions.
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, eye irritant, Adult Use Only
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
Net weight: 2.08 fl oz (US)
Street Date: February 2, 2025
TCIN: 92541221
UPC: 017000144276
Item Number (DPCI): 063-01-8163
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua (water, eau), propylene glycol, ethanolamine, ammonium hydroxide, cetyl alcohol, paraffinum liquidum (mineral oil), stearyl alcohol, 1-hydroxyethyl 4.5-diamino pyrazole sulfate, ceteareth-30, toluene-2.5-diamine sulfatek 4-amino-2-hydroxytoluene, acrylamidopropyltrimonium chloride/acrylates copolymer, steareth-100, glyceryl stearate, parfum (fragrance), hydrolyzed collagen, resorcinol, sodium sulfite, m-aminophenol, 2.4-diaminophenoxyethanol hcl, tetrasodium edta, ascorbic acid, ammonium sulfate, hydrolyzed keratin, myristyl alcohol, linalool, citronellol, phenoxyethanol arachidyl alcohol, sodium chloride, benzyl alcohol, methylparaben, ethylparaben, potassium sorbate, developer lotion: aqua (water, eau), hydrogen peroxide, cetearyl alcohol, paraffinum liquidum (mineral oil), ceteareth-20-propylene glycol, etidronic acid, 2.6-dicarboxypyridine, disodium pyrophosphate, potassium hydroxide, sodium benzoate, pre-color serum: aqua (water, eau), hydroxyethylcellulose, ppg-1-peg-9 lauryl glycol ether, pyridoxine hcl, sodium benzoate, parfum (fragrance), sodium salicylate, hydrolyzed collagen, acrylamidopropyltrimonium chloride/acrylates copolymer, hexyl cinnamal, potassium hydroxide, sodium chloride, phenoxyethanol, methylparaben, ethylparaben, ci 14700 (red 4), acid violet 43, sodium sulfate, k bond-plex conditioner: aqua (water, eau), cetearyl alcohol, behentrimonium chloride, dimethicone, isopropyl myristate, citric acid, phenoxyethanol, stearamidopropyl dimethylamine, isopropyl alcohol, glyceryl stearate, sodium methylparaben, parfum (fragrance), glycerin, polyquaternium-37, macadamia ternifolia seed oil, panthenol dicaprylyl carbonate, magnesium chloride, laureth-23, laureth-4, sodium hydroxide, hydrolyzed keratin, hexyl cinnamal, benzyl salicylate, linalool, amodimethicone/morpholinomethyl silsesquioxane copolymer, benzyl alcohol, limonene, citronellol, salicylic acid, trideceth-5, lauryl glucoside, magnesium citrate, sodium sulfate, sodium benzoate, edta, potassium sorbate.
Shipping details
Estimated ship dimensions: 6.57 inches length x 3.54 inches width x 2.16 inches height
Estimated ship weight: 0.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.7 out of 5 stars with 39 reviews
I do not recommend this product
1 out of 5 stars
Tammy - 6 months ago
originally posted on schwarzkopf.com
I put this on my hair a week ago and it’s still washing out and it dyed my scalp too, which is embarrassing. The dye has been transferred to my towels and I made the mistake of lying on my pillow while my hair was wet and it stained my pillow case and looks like the product of a murder scene. I have never used a hair dye that did this so much and dyed my scalp along with my hair. I will never use, or recommend, this product to anyone. It also dried my hair out.
Beautiful
5 out of 5 stars
NelsonA - 10 months ago
originally posted on schwarzkopf.com
Absolutely love this color. I was looking for the perfect black cherry color and finally tried this and the color is spot on and the hasn’t faded
Great conditioning
4 out of 5 stars
mars - 2 years ago
originally posted on schwarzkopf.com
I gave 4 stars instead of 5 because the models hair color on the front of the box is different than the top of the box which shows the true color of the dye. But the conditioning is awesome! Loved the feel and texture of my hair afterwards!
HORRIBLE AT BEST
1 out of 5 stars
JustJill - 2 years ago
originally posted on schwarzkopf.com
HORRIBLE HORRIBLE HORRIBLE I HAVE BEEN CRYING FOR HOURS NOW. I HAVE ALWAYS USED FERIA BUT THOUGHT ON A WHIM LET ME GIVE THIS A WHIRL NO ONE GAVE IT TO ME IT WASNT FREE I PAID TO DESTROY MY HAIR. FIRST OFF IT IS NO WHERE NEAR THE RUBY RED IT PROMISES. ITS BROWN STRAIGHT UP. SECOND IT STAINS EVERYTHING IVE RUINED MY COUCH MY PILLOW CASES GREAT TOPS!!! FERIA NEVER DOES THAT. I AM SO MAD AT MYSELF FOR TRYING SOMETHING NEW. I DO NOT RECOMMEND AT ALL!!!!!!! IT WOULDNT LET ME POST A PICTURE BUT ITS TRAGIC!!!!!
Beautiful vibrant colour
4 out of 5 stars
Angetabby - 2 years ago
originally posted on schwarzkopf.com
I've been buying this for a couple years now. Even though the colour is beautiful, it doesn't smell bad when you put it on but.... I find the colour to leak for ever and ever.... I stain every thing for at least a month if I dare getting dress before my hair is dry... I do everything properly, I've never had this problem for such a long time with other brands... And that's the reason why I'm giving it a 4 stars...
Not satisfied
2 out of 5 stars
Cyn Cyn - 2 years ago
originally posted on schwarzkopf.com
At first the application color was beautiful! However, after a week the red is still lightening during shampooing & conditioning and changing from the "Ruby" shade to more of a light Plum which is disappointing.
Disappointment in a bottle
1 out of 5 stars
Kellz22 - 3 years ago
originally posted on schwarzkopf.com
Fell in love with the color... Went to three stores to find it! Color is nothing close to what it should have been...reddish brown at best, but basically brown. $30 and an evening wasted
AMAZING
5 out of 5 stars
Lilah - 3 years ago
originally posted on schwarzkopf.com
I had to strip and bleach my hair before using this because I had previously died my hair black so my hair felt strainy and once I used the dye it looked and felt great 100% recommended I’ve been using it for 2 years now and it’s amazing
This product ruined my hair
1 out of 5 stars
tbd13 - 3 years ago
originally posted on schwarzkopf.com
I bought this thinking that 'keratin' would help smooth my fine hair. Boy was I wrong. I have colored my hair at home for close to 20 years and never had such a horrible issue. I followed the directions on the box and while washing the color out in the shower, my hair felt like straw and I had handfuls of it coming off. No amount of conditioning helped. Every wash I would have to cut knots out of my hair after washing and I even had to cut out a hair tie that my hair got knotted on. For months it has constantly broken off and I can't wear my hair down because of how much damage this did. My hairdresser had to cut 6+ inches off of my hair to get it somewhat even from all of the damage that was done from this product - if you have any kind of damage to your hair, don't use this product it will only make it worse!
Amazing hair dye
5 out of 5 stars
Becca81 - 3 years ago
originally posted on schwarzkopf.com
I just used this hair dye last night for the very first time in my hair. I was coloring my hair with Revlon black but noticed the serum truly had an amazing smell, the color worked amazing with my black hair putting highlights in and the conditioner made my hair silk and looking healthy. I definitely recommend this product. Took the top of my gray away. Definitely one product I will continue to purchase
Love this color!
5 out of 5 stars
Waddickm - 3 years ago
originally posted on schwarzkopf.com
I have been using this product for a while now and have to say that for coloring gray hair, it works great. Just add extra time. Also, for long hair I have to use 2 boxes. And make sure to use shampoo/conditioner for colored hair or it will was out much faster. And my hair is so soft after coloring.
Not color it's blood red not deep purple
1 out of 5 stars
Angry red roots - 4 years ago
originally posted on schwarzkopf.com
I just bought this and ontop of it destroying my waist length hair it's not even close to the color it stated it did not dye over old dye and only died my roots bright blood red .... I'm disgusted, angry now have to go to a salon.. very expensive for this cheap dye DO NPT BYE THIS OR PUT ANY OF THESE PRODUCTS IN YPUR HAIR
Really liked
5 out of 5 stars
katelynstop - 4 years ago
originally posted on schwarzkopf.com
I’m a hairstylist and am picky with certain color lines so I was shocked to see schwartzkopf as box dye! Highly impressed, I was looking for some dimensional color but was afraid of my hair being too red. This gave me a really rich pretty color without being too red. I did custom color my hair also with 4.0 from the same line to make sure my roots weren’t too red, so I applied 4.0 on my roots and then went back and forth hand painting pieces of the red and brown to give more dimension.
Disappointing
2 out of 5 stars
Narconia - 4 years ago
originally posted on schwarzkopf.com
I bought this 1 week ago. I have been looking around for a red hair dye so dark it almost looks black while staying vibrant in light. I saw schwarzkopf ruby noir and figured it should work. Sadly this color didn't come out dark as shown on the box. My hair was all ready a medium red color, so this should have worked out. This color came out brighter than even the lightest shown results. I know that results vary, but this came out so bright and vivid that its 100% not the color that the box was supposed to have. This came out looking like a lighter version of vintage red. I'm very disappointed such a waste of money. With my long hair I have to use at least 2 boxes, so this is beyond upsetting since I have to save up to get dyes.
Think Black Cherries
3 out of 5 stars
Birdmom - 5 years ago
originally posted on schwarzkopf.com
Ruby Noir turned out darker than I expected. Think the color of Black Cherries. I was wanting more RED and less BLACK. Since we're going into fall I guess it will be ok. I know it will lighten a little, at least I'm hoping so.
Love this color ♥️
5 out of 5 stars
Theblackpixi - 5 years ago
originally posted on schwarzkopf.com
Love this color Ruby Noir!!! Runs too much when first rinsed so is erroneous in directions, rinse till water runs clear...it made my medium golden brown ( dark) darker!! Was hoping for more of a deep dark gothic vampire red...love the color will see the final in 72 hours after coloring.. Pleas keep making this color. Love it!!!!
Lovely color, ON THE TOWEL
1 out of 5 stars
Kimba - 5 years ago
originally posted on schwarzkopf.com
I dyed my hair right before vacation. And everyday of that two week vacation, hair color showed up on the hotel towels.
Came highly recommend
5 out of 5 stars
Lagemini70 - 5 years ago
originally posted on schwarzkopf.com
For over 20 years i have dyed my hair a shade of red whether professionally or from a box, one thing i read over and over was it still running red after weeks. Even professionally done red is the shortest lasting hair color and still runs. Tip from several hairdressers rinse in cold water. This brand not just this specific color does not fry my hair. And was recommended by several hairdressers in the past 5 years for store bought coloring
not good for dark hair
2 out of 5 stars
ksparac1 - 5 years ago
originally posted on schwarzkopf.com
I bought this since it was good for dark hair instead it made my hair darker except the roots are red. Don't think I'll try it again.
Ruby Noir- Great hair color!
4 out of 5 stars
Swanmade - 5 years ago
originally posted on schwarzkopf.com
I love the Ruby Noir hair color. The only thing I don't like is the extremely strong odor. However everything else is great. I heard some people talk about bleeding, I find co- washing works best to minimize the bleeding. Shampoo is very harsh.