$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Made only from vegan ingredients with no animal by-products.
- No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
- Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
- Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.
Description
Red lips, red nails, red hair - you can have it all with Wrath. This bold classic never goes out of style! Wrath is a deep red with berry undertones which can become more pink as it fades. It shows up well on brassy tones and gives dark, dimensional tints to darker hair. This shade turns out best on hair pre-lightened to a level 7. Try mixing Wrath with a drop of Transylvania to create a deep crimson red!
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, skin irritant
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 93050522
UPC: 810021110424
Item Number (DPCI): 063-01-0190
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.8 inches length x 1.8 inches width x 5.5 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Related Categories
4.5 out of 5 stars with 230 reviews
effectiveness: 3.33 out of 5
quality: 3.67 out of 5
value: 3.67 out of 5
66% would recommend
3 recommendations
Love them all
5 out of 5 stars
Amber H. - 5 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I love all Arctic Fox colors and I love this too. I thought it would be a bright red but it was a pinkish color. I still loved how it turned out!
Purple at
5 out of 5 stars
REBEKAH W. - 5 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Love love love
Ive always wanted purple hair
3 out of 5 stars
Joseph C. - 8 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Ive always wanted purple hair and some friends recommended arctic fox
Highly Recommed!
5 out of 5 stars
Shawna R. - 10 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I used Purple AF on my dark brown hair (after lightening it with the Bleach, Please kit). It turned out so well! The purple is very rich and vibrant and it fades out to a softer pink that it also lovely. I've gotten so many compliments on my hair color! I also appreciate knowing that Arctic Fox is a high quality product that makes my hair feel healthier after using it. I have highly recommeded this brand to anyone who asks!
Vibrant results!
5 out of 5 stars
Thumbs up graphic, would recommend
romay - 13 days ago, Verified purchaser
I did my own custom mix and was thrilled with the results! Deep, dynamic color that looks purple in the sun and a deep indigo-black indoors. I love love love it. And the grape smell is a bonus!
Love it
5 out of 5 stars
Natasha C. - 14 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Love it
Loved putting this in my
5 out of 5 stars
Michaela K. - 15 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Loved putting this in my hair with the purple af. My roots took really well to it and it blended nicely into the purple too. Absolutely ADORE how it came out :u1F970:
Fast and timely
5 out of 5 stars
Nichole L. - 15 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Awesome
Purple AF for the Win!
5 out of 5 stars
Michelle P. - 15 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] This is one of the go-to colours I use regularly. Even when it's fading out, it still looks good. Plus, the scent is a nice treat from normal hair colours.
This color was a bit
3 out of 5 stars
Tamarra S. - 15 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] This color was a bit more color than I had expected. I m letting it fade to minimize the amount of purple I have
My Fav:heart_eyes:
5 out of 5 stars
Billee G. - 17 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Probably my favorite color I've tried from Arctic Fox, but I'm biased towards purple. . . (Wrath and Purple AF in photo) Love keeping it in my arsenal because it's so flattering and versatile I think it's a great shade that's not too red and not too blue Fades beautifully:heart_eyes:
My go to color.
5 out of 5 stars
Meredith P. - 17 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I used this for years with a touch of Blue Jean and found a gorgeous purple that fades out in the most amazing way because of my Grey.
Was exactly the cope we
5 out of 5 stars
Jessica P. - 19 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Was exactly the cope we needed not too blue toned. Covered really well.
One of my favourite colours
4 out of 5 stars
Jessica W. - 21 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] One of my favourite colours I’ve got off this website! The smell, the way it sticks to your hair is amazing; definitely will purchase again when the roots come in!
Beautiful amazing results soo happy
5 out of 5 stars
Zaynah M. - 21 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Beautiful amazing results soo happy hoe it turned out 🤭
I love this color. It
3 out of 5 stars
april t. - 22 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I love this color. It looks great on me. The only think I don't like is that the red bleeds even after I wash it. I did not have this problem with my frist to colors. Like my hats wraps all have red dye on it even when dry.
Purple asff
5 out of 5 stars
Heather K. - 23 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] If you want that pink to purple color, this is the one for you🩵
Very Raven Jet Black
5 out of 5 stars
Cheyenne Y. - 24 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I love this color, loving the black haired baddies club!
Favorite!
5 out of 5 stars
Reanna M. - 24 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] This is my go to purple!
Not happy
2 out of 5 stars
Katelynn R. - 24 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I was unaware I needed to bleach my hair before using the color and it did not cover my roots.