$13.49 when purchased online
Target Online store #3991
About this item
Highlights
- Nourishing body wash with soothing prebiotic oat for dry skin
- Gently cleanses while preserving skin's moisture barrier
- Lightly scented formula helps skin feel moisturized
- Allergy tested formula for sensitive skin
- 93% agreed that this product left their skin feeling moisturized long after you shower
- Suitable for sensitive skin; free from fragrance and parabens
- Prebiotic oat formula helps maintain skin's natural moisture barrier
- Pair with Aveeno Daily Moisturizing Lotion for all-day hydration
Description
Aveeno Daily Moisturizing Body Wash with Soothing Oat (33 fl oz) designed to nourish dry skin while offering a gentle cleanse. This prebiotic oat formula helps maintain skin's natural moisture barrier. 93% of users agreed that this product left their skin feeling moisturized long after you shower.
Key Ingredients
Nourishing prebiotic oat formula gently cleanses and helps skin feel moisturized
Lightly scented/fragrance designed to be gentle on skin, paraben free, dye free, and soap free
How to Use/Regimen
1. Shake well before use
2. Squeeze body wash onto a wet pouf, washcloth or hands
3. Work into a rich, creamy lather, then rinse
For Shaving: Apply by hand as a rich shaving wash for silky, smooth legs
*Follow with Daily Moisturizing Body Lotion for 24-hour moisturization
Brand Story
Aveeno has been a trusted brand for over 70 years, recommended by dermatologists for sensitive skin care. With ingredients found in nature like oat extract, Aveeno creates gentle yet effective products that nurture and soothes skin from baby to adult. Committed to safe, effective formulas, Aveeno ensures every age group’s skin stays soft, healthy-looking, and happy.
Key Ingredients
Nourishing prebiotic oat formula gently cleanses and helps skin feel moisturized
Lightly scented/fragrance designed to be gentle on skin, paraben free, dye free, and soap free
How to Use/Regimen
1. Shake well before use
2. Squeeze body wash onto a wet pouf, washcloth or hands
3. Work into a rich, creamy lather, then rinse
For Shaving: Apply by hand as a rich shaving wash for silky, smooth legs
*Follow with Daily Moisturizing Body Lotion for 24-hour moisturization
Brand Story
Aveeno has been a trusted brand for over 70 years, recommended by dermatologists for sensitive skin care. With ingredients found in nature like oat extract, Aveeno creates gentle yet effective products that nurture and soothes skin from baby to adult. Committed to safe, effective formulas, Aveeno ensures every age group’s skin stays soft, healthy-looking, and happy.
Scent: Original
Suggested Age: All Ages
Health Facts: Dye-Free, Paraben-Free, Hypoallergenic, Fluoride-Free
Product Form: Liquid
Package Quantity: 1
Beauty Purpose: Moisturizing, Basic Cleansing
Recommended Skin Type: Normal, Sensitive, Combination, Dry
Net weight: 33 fl oz (US)
Features: Safe to Use On Sensitive Skin, Dermatologist Recommended
TCIN: 52274194
UPC: 381371172405
Item Number (DPCI): 049-00-0425
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, cocamidopropyl betaine, sodium laureth sulfate, avena sativa (oat) kernel flour, citric acid, sodium chloride, sodium benzoate, guar hydroxypropyltrimonium chloride, fragrance, glycol distearate, polyquaternium-10, tetrasodium edta, myristyl alcohol, avena sativa (oat) kernel oil, avena sativa (oat) kernel extract, sodium hydroxide.
Shipping details
Estimated ship dimensions: 2.68 inches length x 4.45 inches width x 9.36 inches height
Estimated ship weight: 2.62 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Northern Mariana Islands, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why do the instructions say to "shake well" before using?
submitted by Just Curious - 4 years ago
A: Hi Just Curious! Occasionally on shelf ingredients may separate. Shaking before using helps to ensure consistency when you go to use. Hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expertA: Hi, great question! Our body wash contains both water and oil soluble ingredients, so in order to have the best experience with our nourishing oat formula, we recommend giving the bottle a shake before opening.
submitted byJohnson & Johnson - 4 years agoBrand expert
Q: Do your products contain soy? If so, which ones.
submitted by Household - 5 months ago
A: Hi, we have wide variety of product in our Aveeno brand. For Aveeno Daily Moisturizing Body Wash, we do not have any information about soy being added on the product.
submitted byJohnson & Johnson - 3 months agoBrand expert
Frequently bought together
Related Categories
- Body Wash & Shower Gel
- New in Bath & Body
- Men’s Bath & Body
- Clean Bath & Body
- Dove Body Wash SCL
- Dove Bar Soaps
Summary of reviews
The Aveeno Daily Moisturizing Body Wash has garnered mixed feedback from guests, particularly due to a recent formula change. Many guests appreciate its moisturizing properties and pleasant scent, noting it leaves skin feeling soft and clean. However, concerns have arisen regarding the new formula's effectiveness, with reports of dryness and irritation, especially for those with sensitive skin. Guests recommend testing the product carefully, especially if they have a history of skin sensitivities.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 18576 reviews
cleans effectively: 4.12 out of 5
quality: 3.9 out of 5
scent: 3.96 out of 5
value: 3.9 out of 5
69% would recommend
109 recommendations
I’m missing the old calming formula
4 out of 5 stars
annr9ab9_2965 - 1 month ago
originally posted on influenster.com
I find this wash to lather well and it doesn’t dry my skin out. The old calming formula was my favorite scent. It was so comforting but they have changed the packaging and formula. Please bring back the old formula!
Soft and Hydrated Skin
5 out of 5 stars
annam1273_4138 - 1 month ago
originally posted on influenster.com
I’ve been using Aveeno Moisturizing Body Wash for a few months now, and I have to say it’s really made a difference in how my skin feels. The scent is subtle, just enough to be refreshing without being too strong. It lathers up nicely and leaves my skin feeling soft and moisturized, not dry like some other body washes I’ve tried. I’ve definitely noticed my skin staying smoother and more hydrated throughout the day. Overall, it’s become an essential part of my shower routine!
High Rating
5 out of 5 stars
Thumbs up graphic, would recommend
Review0808 - 1 month ago, Verified purchaser
Has a high rating on Yuka
Great Product!
5 out of 5 stars
jesswu617_7958 - 1 month ago
originally posted on influenster.com
I always used this growing up and it helps a lot with dry skin. I definitely recommend it for any age. It helps moisturize my skin so much.
New Formula Thoughts
3 out of 5 stars
Beachwine - 1 month ago
originally posted on aveeno.com
Bought the "new formula" body wash and not as happy with it as I hoped. It seems much less viscous, less suds producing and thin. Fragrance I can get used to but not as moisturizing and luxurious as it was. I guess we just have to use more each time - and then buy more in the long run. Probably will look around for a possible alternative - just a thought.
Gentle on skin
4 out of 5 stars
kara501_6340 - 2 months ago
originally posted on influenster.com
Sometimes I want to use a shower gel without strong fragrances overwhelming my senses, and this one by Aveeno is one I really enjoy. It’s completely fragrance-free, making it great for those with sensitivity. I like that it creates a ton of lather when I apply it using an exfoliating netting cloth. It’s gentle on the skin and leaves it feeling soft. I have about a quarter of this body wash left, and it’s something I would repurchase in the future.
Terrible new formula
1 out of 5 stars
Suffering - 2 months ago
originally posted on aveeno.com
I have been using Daily Moisturizing lightly scented Body Wash for years. Loved the product. I have 2 homes and always had a back up supply at each residence. Did not realize there is now a new formula. Found out the hard way with an extremely itchy and major rash that took MONTHS and sleepless nights to get under control. After multiple doctors visits and prescription creams, antihistamines and intense steroids I'm finally able to sleep. Seeing all the reviews, I'm not the only one. Why do companies get the great idea to reinvent the wheel by changing the product? You had a great product. You should have left it alone.
Works so well
5 out of 5 stars
Kim0215 - 2 months ago
originally posted on aveeno.com
My skin is so dry & this product works so well. I love it!
Makes my body itch
4 out of 5 stars
momof-6_7620 - 2 months ago
originally posted on influenster.com
This is lightly scented and washes well. The only problem I have is later in the day I find that I start itching where ever I washed with it. It has a snap open and shut lid. You can either place your bottle standing upright or upside down without it falling down. That comes in handy because if the bottle is almost empty, the product comes out easily.
New Formula
1 out of 5 stars
Chicago123 - 2 months ago
originally posted on aveeno.com
I have used the daily moisturizing body was for years but the new formula is horrible! It doesn’t lather or moisturize as the old formula! It also makes my skin extra dry! I’m sad that I will now have to switch brads and find a new body wash.
New formula , not good
1 out of 5 stars
Dinad - 2 months ago
originally posted on aveeno.com
New formula is horrible, my skin is super dry, the smell is weird and strong … please change it back… I’ve been using this product for years
Smooth, soft skin
5 out of 5 stars
Thumbs up graphic, would recommend
taram27 - 2 months ago, Verified purchaser
I bought this because my sister said she used it and her skin was so soft to the touch. It is definitely moisturizing and I get out of the shower feeling very soft, even in this dry winter season.
This is a staple in all of our bathrooms
5 out of 5 stars
- 3 months ago
originally posted on influenster.com
Fresh, clean, light scent. Perfect for year round use for the entire family. This is a staple in all of our bath rooms! We've used it for years and still love the product!
Formula change
1 out of 5 stars
mar59 - 3 months ago
originally posted on aveeno.com
I have used Aveeno for years and the new formula change feels slimy. Very disappointed and wish they would switch back to the old formula. Disappointing for customers who have sensitive skin and rely on a specific brand. I went out to the stores and bought some off the shelves that were made with the old formula but now I will have to find a new body wash. If anyone knows where to locate old formula bottles, please let me know.
Great for sensitive skin
5 out of 5 stars
danw41_7815 - 3 months ago
originally posted on influenster.com
Aveeno is my go-to shower gel. After trying many different products for sensitive skin over the years, this is the one I can rely on to leave my sensitive skin feeling healthy and protected.
(no review title)
5 out of 5 stars
Bryant - 3 months ago
originally posted on aveeno.com
I switched to aveeno a few years ago and I haven't used any other bodywash since.
love this body wash
5 out of 5 stars
christina26_2603 - 3 months ago
originally posted on influenster.com
I absolutely love this body wash! It leaves my skin feeling so soft that sometimes I don’t even need lotion. The scent is also really nice and pleasant, and it lathers really well on a loofah!
Formula change for the bad instead of good
1 out of 5 stars
Thumbs down graphic, would not recommend
Mary - 3 months ago
I have used Aveeno body wash and lotion for years. They came out with a new formula. It smells like chemicals and artificial flowers instead of oats. And now my skin is dry, itchy and rashy. No more aveeno products for me after this!
A Reno daily moisturizing lotion
4 out of 5 stars
rubys242_3507 - 3 months ago
originally posted on influenster.com
This product is so good I’ve been through like 5 of these bottles! It’s so moisturizing and it’s not oily on your skin. I would definitely keep repurchasing this product.
New formula smells awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Val - 3 months ago
The formula changed and now it smells awful. I can’t even use it because it smells so bad. I was previously using this product for years and loved it with the old formulation.