$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- 20fl oz baby wash and shampoo
- Now Dermatologist and Pediatrician Tested
- No-tear liquid formula
- Fragrance free
- Paraben-, phthalates- and dye-free formula
- Safe for eczema-prone skin - Accepted by the National Eczema Association
Description
Gently cleanse your baby's sensitive skin without drying with this Fragrance Free Baby Bath Wash and Shampoo from up&up™. This dermatologist- and pediatrician-tested shampoo is great to use on eczema-prone skin, while the no-tear formula makes bath time exciting and fun. Suitable for newborn and up, this cruelty-free hypoallergenic wash is made without parabens and is free from harsh dyes and chemicals for safe use.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Scent: Unscented
Trial/Mini/Travel Size: Yes
Suggested Age: Newborn and Up
Health Facts: Hypoallergenic, Made Without Parabens
Product Form: Liquid
Sustainability Claims: Not Tested on Animals
Beauty Purpose: Basic Cleansing
Industry or Government Certifications: National Eczema Association Seal of Acceptance
Recommended Skin Type: Normal
Net weight: 20 fl oz (US)
Features: Pediatrician Tested, Dermatologist Tested, Tear-Free
TCIN: 89261517
UPC: 085239930687
Item Number (DPCI): 007-08-5910
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, cocamidopropyl betaine, decyl glucoside, sodium lauroyl methyl isethionate, vegetable glycerin, polyquaternium-7, avena sativa (oat) kernel flour, gluconolactone, peg-150 distearate, tetrasodium glutamate diacetate, lavandula angustifolia (lavender) flower extract, chamomilla recutita (matricaria) flower extract, aloe barbadensis leaf extract, sodium benzoate.
Allergens & Warnings:
WARNINGS: For external use only. Avoid direct contact with eyes. If product gets into eyes, rinse thoroughly with water. KEEP OUT OF REACH OF YOUNG CHILDREN EXCEPT UNDER ADULT SUPERVISION.Shipping details
Estimated ship dimensions: 9.25 inches length x 3.22 inches width x 1.97 inches height
Estimated ship weight: 1.48 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Related Categories
Summary of reviews
The baby bath wash and shampoo fragrance free is a gentle and effective solution for parents seeking a reliable product for sensitive skin. Its hypoallergenic formula is perfect for daily use, ensuring a soothing experience for children with conditions like eczema. The convenient pump dispenser and generous size make it a practical choice for bath time, while its affordability adds to its appeal. Overall, this product stands out for its quality and value, making it a must-have for families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 145 reviews
quality: 3.95 out of 5
value: 3.79 out of 5
73% would recommend
30 recommendations
Great versatile wash
5 out of 5 stars
Thumbs up graphic, would recommend
lawlipop726 - 9 days ago, Verified purchaser
I have been using this as a handwash since it’s not great to use anti-bacterial washes long-term. This Up&Up version has been a less expensive replacement for the Dove sensitive baby wash I had used prior. Lots of volume for less than $10.
Smells like glue
1 out of 5 stars
Thumbs down graphic, would not recommend
Angel G - 2 months ago, Verified purchaser
Smells like glue and had an odd texture
I have to use more compared to other brands
4 out of 5 stars
Thumbs up graphic, would recommend
Becca - 2 months ago, Verified purchaser
It’s ok. I usually use baby dove, I have to use a lot more of this. I’m not sure it’s actually worth the savings.
It's okay
3 out of 5 stars
Thumbs up graphic, would recommend
Jamie - 2 months ago, Verified purchaser
Like: The soap cleans well and is fragrance free. The bottle is good in that the shape is great in that it fits well in both the shower caddy and when it is closed doesn't leak. Dislikes: It doesn't make many suds, the head of the pump got chipped after first use. It also cause my kids eczema to flair up. Conclusion: It's cheap enough and cleans well enough that you should try it.
Caused rash
2 out of 5 stars
Thumbs down graphic, would not recommend
MamaB - 3 months ago, Verified purchaser
Pros:Smells decent, makes a good bubble bath when you scrub/mix it fast into the tub water. Low price for the quantity. Cons: After several uses I began to notice it made my son itchy, and he recently has developed a minor bumpy rash on his face. Wouldn't recommend using on the face, or at all, if your child has sensitive skin.
Perfect
5 out of 5 stars
Thumbs up graphic, would recommend
AnonInBayArea - 3 months ago, Verified purchaser
Yup. This is the one. Finally, somebody got the message. We don't need any added junk. No fragrance and this does the job and has just what is needed and nothing more; no herbals and what not and crazy stuff. Just what is needed.
Great cookie 🥠 wash
5 out of 5 stars
Thumbs up graphic, would recommend
Emily Wrightsman - 3 months ago, Verified purchaser
Perfect as a cookie wash and a lot more affordable than any other unscented wash
Great value
5 out of 5 stars
Thumbs up graphic, would recommend
Marissd2311 - 4 months ago, Verified purchaser
We always buy unscented wash for my daughter with sensitive skin that is prone to excema. I was excited that Targets new line had something like this. The bottle is a great size for the price and we have had great luck using this so far! Love that it comes with a little pump too.
Up&up Fragrance-Free Baby Wash is a gentle, affordable choice for sensitive skin.
4 out of 5 stars
Thumbs up graphic, would recommend
KBirch - 4 months ago, Verified purchaser
Baby Bath Wash and Shampoo - Fragrance-Free 20 fl oz - up&up Review Rating: ★★★★☆ (4/5) As a parent of a little one with sensitive skin, I’ve been thoroughly impressed with the Baby Bath Wash and Shampoo - Fragrance-Free from up&up. This affordable and gentle formula has become a staple in our bath-time routine. --- Performance This wash cleanses effectively without leaving the skin feeling dry or irritated. It lathers nicely, making it easy to apply and rinse off. Its tear-free formula has been a lifesaver during hair washing, ensuring bath time is as fuss-free as possible. Pros: Gentle yet effective cleansing Tear-free formula Leaves skin and hair soft Cons: May require extra product for a thorough clean on thicker hair --- Design The 20 fl oz bottle is sturdy and easy to handle with one hand during bath time. The pump dispenser is a convenient addition, helping to keep things mess-free and efficient. Pros: Sturdy bottle with pump dispenser Generous size for the price Cons: Pump can be a bit stiff initially --- Usability This wash is truly fragrance-free, making it ideal for sensitive skin. I’ve noticed fewer rashes and no irritation since switching to this product, even with daily use. It’s versatile enough to use as both a body wash and shampoo, simplifying the bath routine. Pros: Hypoallergenic and fragrance-free Versatile for hair and body Gentle enough for daily use Cons: Lacks the soothing scent some parents prefer --- Value for Money At this price point, the wash offers excellent value. Its large size lasts a long time, and the quality rivals more expensive brands. Pros: Affordable and long-lasting Comparable to higher-end products Cons: Plain packaging may feel less premium --- Fit in Daily Life This wash fits seamlessly into our routine, offering peace of mind that my baby’s sensitive skin is being cared for without the risk of irritation. It’s particularly useful for parents looking for an all-in-one product that’s gentle and effective. Perfect For: Parents of babies with sensitive skin Families seeking an affordable, fragrance-free option Daily use for both hair and body --- Final Thoughts The Baby Bath Wash and Shampoo - Fragrance-Free by up&up is a gentle, effective, and affordable choice for parents prioritizing sensitive skin care. While it lacks a soothing scent, its hypoallergenic formula and convenience more than make up for it. Recommendation: Highly recommended for parents who want a reliable, no-frills baby wash and shampoo that’s safe for sensitive skin and easy on the budget.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Rita - 4 months ago, Verified purchaser
This is so great and such a great price! Love that it’s unscented and gentle
Bargain!
5 out of 5 stars
Thumbs up graphic, would recommend
Aimkuz - 6 months ago, Verified purchaser
I hadn’t tried this brand from target for soap but have for other things. Very impressed!
Perfect for eczema proje skin
5 out of 5 stars
Thumbs up graphic, would recommend
Mem - 6 months ago, Verified purchaser
No reason to buy anything else or something more expensive this stuff is perfect. Cleans without causing a reaction on my kid’s sensitive skin.
Proce increase
2 out of 5 stars
Thumbs down graphic, would not recommend
Salma - 7 months ago, Verified purchaser
Thanks for being extra greedy, Target. The price of this is super high for a store brand. I remember paying 2.50 for the store brand Up & Up body wash, which is now not available.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Jasmine - 7 months ago, Verified purchaser
This product was great! I use it to clean my Kids hands after dinner. Wipes all the food off. Love the no scent
Eczema Friendly!
5 out of 5 stars
Thumbs up graphic, would recommend
JMS - 8 months ago, Verified purchaser
This fragrance-free shampoo and wash has worked perfectly for my child who has moderate eczema. We have tried just about everything, and this honestly works just as well (if not better) than some of the premium, more expensive name brands. I appreciate the hypoallergic formula, limited ingredient list and exclusion of any fragrances. Keeps my child’s skin soft, soothed and doesn't irritate or aggravate their extremely sensitive skin. Of course I can't speak for everyone, but our personal experience with this product has been pleasant and positive. Thankful for this cost effective option!
Good fragrance free product
4 out of 5 stars
Thumbs up graphic, would recommend
SassyB - 10 months ago, Verified purchaser
A good fragrance free product. I would not recommend it for eczema prone skin.
Compared to Dove
5 out of 5 stars
Thumbs up graphic, would recommend
Lexiii - 1 year ago
Really good for the price!!!
Works well for ezcema
5 out of 5 stars
Thumbs up graphic, would recommend
I LOVE THIS SHAMPOO - 1 year ago
I'm from Mexico, my kid has ezcema and we tried a lot of different shampoos and body wash... this is the only one that make my kid rest... he was always scratch his head and body but with this shampoo now he is very calm and happy... is you have baby with ezcema, this works perfectly. super cheap shampoo also :)
Price increase, less product
1 out of 5 stars
Thumbs down graphic, would not recommend
ConcernedCalifornianMomX4 - 1 year ago, Verified purchaser
So, just like many other Target brand items they skyrocketed the price and gave the consumer less. Really!? I can see adding a few more cents to the product but wow over 2 bucks for body wash is insane! I might as well purchase name brand items at that cost. C'mon really!!!!!
Just as good if not better!
5 out of 5 stars
Thumbs up graphic, would recommend
JCL930 - 1 year ago
My two year old still complains about getting soap in her eyes and this works great! she still rubs her eyes but doesn't scream when it happens. Great on skin and comparable to the other brand names. Price point is exactly where it needs to be during these tough times.