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Baby Essentials Floral Frame Backpack

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$29.99 when purchased online
Target Online store #3991

About this item

Highlights

  • MULTI-FUNCTION DIAPER BACKPACK: This multifunction diaper bag backpack can be worn, carried by its top travel handles, secured to prams by its stroller clips, & even used as luggage when traveling
  • FLORAL DIAPER BAG: For baby girls and mom's is chic, stylish, & offers pockets for everything parents and babies need! Flower diaper bag’s side pockets hold wipes, powder, water bottles, & umbrellas. Front flap allows easy access to bottles & diapers, & roomy inside has 2 extra pockets for all you need.
  • BONUS FEATURES & DETAILS: Dual, easy-grip zippers & adjustable, padded shoulder straps & breathable padded mesh back make this bag ideal for travel. Stroller hooks also adjust, for easy attachment

Description

Busy parents need a diaper bag that can handle all of life’s moments. That’s why there’s the nappy bag diaper bag backpack! Featuring 7 amazingly roomy pockets, easily tote or carry all baby needs. Tuck diapers and other necessities into the front zip pocket, and store wipes, powder, or even a drink in its deep side pockets. Store clothes, shoes, and snacks inside its spacious interior, and slip books or electronics in its inner slip pocket, too! You will not believe how lightweight and versatile this bag is. It can even be hooked to strollers and shopping carts with its adjustable length stroller straps. It even comes with a bonus wipe-clean padded mat, so changing baby anywhere is clean, safe, and easy. This modern diaper bag has it all.
Dimensions (Overall): 16 Inches (H) x 11.5 Inches (W) x 5.5 Inches (D)
Weight: 1 Pounds
Material: Polyester
Care & Cleaning: Spot or Wipe Clean
Warranty: No Applicable Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 76706215
UPC: 886252294837
Item Number (DPCI): 030-04-9239
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10.7 inches length x 15.1 inches width x 7.2 inches height
Estimated ship weight: 1.3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

This diaper bag is praised for its stylish design and ample storage, making it a favorite among guests. Many appreciate the numerous pockets, insulated sections for bottles, and the ability to attach it to a stroller. However, concerns about durability and zipper functionality have been noted, with some guests experiencing issues after a few months of use. Overall, it offers a blend of fashion and practicality for on-the-go parents.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 176 reviews
    quality: 2.98 out of 5
    design: 3.53 out of 5
    safety: 3 out of 5
    51% would recommend
    58 recommendations

    Buy another bag..

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    T - 9 months ago
    Beautiful bag but the zipper is horrible. The zipper always goes off track and will not close all the way. Will be exchanging soon.
    quality: 1 out of 5
    design: 5 out of 5
    safety: 5 out of 5
    Did you find this review helpful?

    Buy it

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Alicia R - 1 year ago
    I love this diaper bag. Enough space for toys, snacks, diapers and wipes. Love the all the extra pockets for moms things as well.
    quality: 5 out of 5
    design: 5 out of 5
    safety: 5 out of 5
    1 guest found this review helpful. Did you?

    Does not last long

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Dont buy - 1 year ago
    Does not last long it started tearing apart after 3 month I barely used it.
    quality: 1 out of 5
    design: 1 out of 5
    safety: 1 out of 5
    Did you find this review helpful?

    Baby backpack

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Robo - 2 years ago, Verified purchaser
    Great all the way around
    safety: 5 out of 5
    design: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Love this bag!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    C - 2 years ago
    Love this diaper bag! Quality was good the price. No problems. Just wish it was a little easier to clean
    quality: 4 out of 5
    design: 4 out of 5
    safety: 5 out of 5
    2 guests found this review helpful. Did you?

    Ripped at handel

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Tearsa - 2 years ago, Verified purchaser
    Love the design but poor quality and I wanted to exchange it for new one and the store would not let me because it was out of the 90 days which I didn’t know there was a time limit I’m annoyed
    quality: 1 out of 5
    design: 4 out of 5
    safety: 3 out of 5
    1 guest found this review helpful. Did you?

    Cute but doesnt last

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    KMA - 2 years ago
    Loved the style colors and the option to clip on a stroller but it started to tear near the zipper and it has only been 7 months so I will have to buy a different one.
    quality: 2 out of 5
    design: 5 out of 5
    safety: 5 out of 5
    5 guests found this review helpful. Did you?

    Poor quality. Not built to last.

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    applepey - 2 years ago
    I’ve tried this bag twice now. It started fraying around the zipper so the zipper would always snag. I exchanged it for a different one but the new one is doing the same thing, and unraveling in other areas. I really liked this bag and wish it was more durable.
    design: 3 out of 5
    safety: 3 out of 5
    quality: 1 out of 5
    4 guests found this review helpful. Did you?

    Cheap!

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    R_bow321 - 2 years ago
    I didn’t even have the diaper bag 6 months and it ripped where you hang it. Plus inside where you put the bottle is wiped. Cute pattern! Bad everything else!
    design: 3 out of 5
    safety: 2 out of 5
    quality: 1 out of 5
    2 guests found this review helpful. Did you?

    (no review title)

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Amac721 - 3 years ago
    Absolutely obsessed with this bag. Very durable fabric and super fashionable. Love the pockets and the size of the bag. I get lots of compliments when using it out and about. It’s kind of become my purse - lol!
    4 guests found this review helpful. Did you?

    Stylish but useful

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Bethieb - 3 years ago
    This is truly a beautiful backpack. It's perfect with lots of pockets and different areas. There is an insulated section for bottles. It includes it's own diaper changing pad. I love the stroller clips, padded straps and metal frame for esy in and out.
    6 guests found this review helpful. Did you?

    Nice, but....

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Wrkinmom3 - 3 years ago
    I originally LOVED this bag. I wanted girly but not obnoxious bright pink. This bag was it. It is beautiful and holds lots! However, it didn’t hold up very well. I’ve had to resew the zipper and several seams. One zipper doesn’t even work anymore.
    safety: 2 out of 5
    design: 4 out of 5
    quality: 2 out of 5
    4 guests found this review helpful. Did you?

    (no review title)

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Spunky1465 - 3 years ago
    Look how amazing this diaper bag is! It was packaged in box, then inside box was the diaper bag in clear wrap keeping it extra clean and sanitary. Once opened up, it has many pockets for carrying all the baby essentials! Love that it also comes with a changing pad that can be easily cleaned and wiped down if needed.
    2 guests found this review helpful. Did you?

    Cheaply made

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Js - 3 years ago
    Tears very fast and once you wash the color doesn’t return back
    safety: 1 out of 5
    quality: 1 out of 5
    design: 1 out of 5
    1 guest found this review helpful. Did you?

    Samantha724- Gorgeous!!!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Samantha - 3 years ago
    This diaper bag is BEAUTIFUL!!!! I love it sooo much! I see people on here complain about it tearing, I carry mine everywhere and I carry it filled full and mine has yet to tear anywhere! it has a pocket on the inside that's built to keep drinks cooler or warmer longer which I find super convenient! I get compliments on this bag all the time while me and baby are out!
    design: 5 out of 5
    quality: 5 out of 5
    safety: 5 out of 5
    1 guest found this review helpful. Did you?

    Cute and sturdy

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mommakb - 3 years ago
    I thought this bag was excellent quality and very well made. It has just enough pockets for my child's items and is a great day backpack for trips to the zoo, park, running errands or just visiting grandma. I like that the whole bag is insulated, and the pockets for bottles and cups are extra to keep them cool. I was able to fit several outfits, at least 8 diapers, full pack of wipes and two cups of ice water and milk in this bag. The design is beautiful and not overly bright or flashy. So far, it has held up very well indoors and outdoors in a valley of weather changes. The way the top of it opens is unique because it gives you a full view of the contents and it is very easy to get things from even the bottom of the bag.
    4 guests found this review helpful. Did you?

    Surprisingly spacious!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Tamo - 3 years ago
    Thanks to target I got to try this product in exchange for an honest review. This item is so versatile. It doesn't matter whether you have a boy or a girl, the fact remains, you're the one who is carrying it. So you can make it match your attire. We give so much to our children why not make something about you. This little bugger holds so much stuff. There are little pockets for all kinds of things. The color is amazing. I absolutely adore the floral print. Most of them are so drab and don't have any character. I have found myself using this one not only for the baby but when I go to work for my extra little items I need to carry. I use it in place of my purse and my lunch bag. Boom... Two birds and all.. ha ha It's very durable and super cute. I would totally recommend!
    2 guests found this review helpful. Did you?

    Very cute

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Shannonmarie88 - 3 years ago
    I love this print,I got the grey color with flowers, the bag seems very well made. It's girly, but I think you could definitely use it for a boy or if you have one of each. The bag has lots of compartments, pouches on the side for a drink, or bottle. Small bottle compartment on the inside. Diaper changing pad also.
    2 guests found this review helpful. Did you?

    perfect for cloth diapers

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Mjhmama - 3 years ago
    super functional, tons of room for cloth diapers and love that it has side pockets for water bottles and bottles/cups
    quality: 4 out of 5
    design: 5 out of 5
    safety: 5 out of 5
    Did you find this review helpful?

    Very Durable

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Oreo4433 - 3 years ago
    I just received this Baby Essentials backpack and I love it. The floral design is very classic. It has peanut of extra pockets for all your essentials. The stroller attachment clips are very nice for our walks in the stroller. In the inside it has a insulated pocket to keep your babies bottle cold. It also comes with a pink changing pad.
    2 guests found this review helpful. Did you?

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