$139.99 when purchased online
Target Online store #3991
About this item
Highlights
- Made in Italy
- 40% lighter than other dryers – when compared to our other professional dryers
- Up to 50% faster drying – based on higher air volume and pressure when compared to our DC motor dryers
- Over 50% quieter operation – compared to our other professional dryers of like performance without noise-reducing filter
- 2000-watt brushless motor with 6 heat/speed settings and cool shot button for versatile styling
- True ion generator reduces frizz
- Includes 2 snap-in concentrator nozzles with cool-to-the-touch sides and drawstring pouch
- Limited 4-year warranty
Description
EXTREMELY POWERFUL. INCREDIBLY LIGHTWEIGHT. The secret is inside – internal construction expertly engineered to significantly reduce dryer weight. Add to that the ultralight MaxLife®PRO brushless motor to experience the lightest high-performance professional dryer† ever made. The BaBylissPRO Rapido® is also meticulously engineered to be exceptionally quiet for the highest level of noise reduction during use. True Italian craftsmanship makes it supremely durable, setting a new standard of excellence in POWER, PERFORMANCE and QUALITY.
Hair Type: All Hair Types
Cable/Cord Length: 9 Feet
Includes: Tote, Instruction Manual, Concentrator
Number of Speeds: 2
Number of Heat Settings: 3
Beauty Purpose: Hair Drying
Wattage Output: 2000 Watts
Material: Metal, Plastic
Features: Cold Shot, Fast Drying, Ionic, Ergonomic Design, Wet/Dry, Removable Air Intake Filter
Power Source: Electric
Battery: No Battery Used
Care & Cleaning: Spot or Wipe Clean
Warranty: 4 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 91676744
UPC: 074108464903
Item Number (DPCI): 063-09-2449
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.75 inches length x 9.75 inches width x 10.375 inches height
Estimated ship weight: 2.11 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the voltage?
submitted by Boots - 7 days ago
A: Hello, This dryer is 125v.
submitted byConair's Answers Team - 6 days agoBrand expert
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Summary of reviews
This hair dryer is highly praised for its powerful performance and lightweight design, making it a favorite among guests. Many appreciate its fast drying capabilities, with some reporting significant time savings during their hair routines. The quality and durability of the product are also highlighted, with several guests noting long-term use without issues. Overall, it is seen as a reliable tool for achieving salon-quality results at home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 56 reviews
quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
LOVE
5 out of 5 stars
Thumbs up graphic, would recommend
maddog - 4 months ago, Verified purchaser
This blow dryer stands out from the crowd. Very happy with how quickly it dries my hair and doesn’t overheat it.
I just recently got it
3 out of 5 stars
Pauu - 7 months ago
originally posted on BaBylissPRO
I bought it not to long ago and it’s smells like I’m burning hair I checked everything and there’s nothing I cleaned it and i loved the blowdryer but now i don’t have any thoughts
Gets the job Done!
5 out of 5 stars
mw5579 - 8 months ago
originally posted on BaBylissPRO
Very powerful. Fast drying. I recommend using the concentrator if you are wanting a smoother blowout. Lightweight. Be ready to go, Baby, when it begins to blow! (I wish I had ordered early on so I would have received the red dryer. Love red!)
Recommend
5 out of 5 stars
mkallen - 9 months ago
originally posted on BaBylissPRO
Very good hair dryer. It’s dries hair very quickly
Best Flatiron and Curling iron.
5 out of 5 stars
Maura - 9 months ago
originally posted on BaBylissPRO
More the 15th years using Babyliss and I still have it. I got a new sets and definitely the best in the market. The quality and the efficiency of the products is Incomparable.
Amazing.
5 out of 5 stars
Hail - 9 months ago
originally posted on BaBylissPRO
Love this dryer. Lasted me 6 full years as a hairstylist who nearly uses it everyday/all day. So reliable.
Great Feature
3 out of 5 stars
kushal - 1 year ago
originally posted on BaBylissPRO
I bought a month ago and product was good and working properly.
Game Changer for my Hair
5 out of 5 stars
Yinett - 1 year ago
originally posted on BaBylissPRO
Very light and very powerful. I do my blowouts under 30 minutes. Love it
The best my hair has looked outside of a salon!
5 out of 5 stars
- 1 year ago
originally posted on BaBylissPRO
I first used this type of hairdryer while I was staying at a five star resort. I was so impressed that I came home and bought one online. Literally, it’s amazing! I have pretty frizzy hair that no matter how much I dry it, it’s still seems puffy and fuzzy. I have no idea how, but this hairdryer gets my hair the best I’ve ever seen it outside of a salon! And it dries super fast!
2nd time buyer
5 out of 5 stars
Tiff - 2 years ago
originally posted on BaBylissPRO
I had this blow dryer for 5 years using it constantly as a cosmetologist. It was still going strong the heating element just went out. I knew I wanted the exact same dryer because it cuts down on dry time and also last so well!
Babyliss Rápido
4 out of 5 stars
Mari - 2 years ago
originally posted on BaBylissPRO
Love my dryer except the attachment flies off from time to time but the last time it broke.. I desperately need a new one
Best dryer ever
5 out of 5 stars
Gregp66 - 2 years ago
originally posted on BaBylissPRO
We bought this dryer about 5 years ago and I have to say this is the best hair dryer I ever bought. It is quiet and dries very well. I the past we have spent more on models that have died within two to three years. This one is still going strong and probably will last another 5 years.
Love this Dryer!
5 out of 5 stars
deb1 - 2 years ago
originally posted on BaBylissPRO
I have shoulder-length, thick hair. I suffer from rheumatoid arthritis and drying my hair had become impossible due to weakness and pain in my shoulder, wrists, etc. The professional performance of this dryer while being so lightweight has been a lifesaver for me.
Slow but light
3 out of 5 stars
Leyva - 2 years ago
originally posted on BaBylissPRO
I love that the dryer is super light which helps keep my hands from hurting, but it doesn’t have the power, which is sacrificed for the lightness of it. If you’re a stylist who only needs to dry and not do a fancy blowdry, this is a great tool. But if you really like to focus on your blowouts, I recommend the Ferrari or Portafino. Those have more power but are heavier. I was given the model that is shorter and thicker at the end which makes it hard to place in its holder and the nozzles are very wide and move a lot.
Great product, weird billing.
4 out of 5 stars
Julie JM - 2 years ago
originally posted on BaBylissPRO
Product is fantastic. Billing was a little weird because I had a few different charges or holds on my credit card before the final purchase was made.
Small but powerful
4 out of 5 stars
aileenb24 - 2 years ago
originally posted on influenster.com

This is my first time splurging on a blow dryer, I’ve bought an expensive blow dryer brushes and I prefer this 100x over. It’s light, powerful dries your hair quick and isn’t overly hot. I love it. Worth the money.
Best Hair dryer!!!!!
5 out of 5 stars
samirag22 - 2 years ago
originally posted on influenster.com

If you want a powerful hair dryer and gain so times to dry you hair and accomplish the best brushing then you need to get this hair dryer!!! This is the best hair dryer on the market! It gets so hot and it’s so powerful! My only down side is that out of the blue the hot setting stopped working, so it only blow cold hair now but keep in mind I had it for 5-6 years, but I will definitely re purchase it!!
Great blow dryer
5 out of 5 stars
Maria M - 2 years ago
originally posted on BaBylissPRO
Lightweight and dries the hair smoothly and fast! I’m very happy with my purchase.
Super A M A Z I N G Product
5 out of 5 stars
Ms. Jay - 2 years ago
originally posted on BaBylissPRO
I used this dryer 1 time and I was sold on EVERYTHING. The light weight and its features. O' and let's not forget a job that would have taken me 45 minutes I did in 20. I am Sold thos will be the only product I use forever. Thank you Bayliss You Guys are on fire with your products.
Great until it wasn’t
4 out of 5 stars
- 2 years ago
originally posted on influenster.com

This was great until it wasn’t. The back ended up falling off very easily that covered the filter and I was constantly screwing it back on and it ended up doing a lot of damage to my hair. I decided to splurge and spend a lot more money on a hair dryer.