$1.89 when purchased online
Target Online store #3991
About this item
Highlights
- CAKE MIX: Bake a delicious, moist vanilla flavored cake dessert for gatherings, parties, or entertaining family and guests
- QUICK AND EASY: Make a cake by just adding a few simple ingredients as directed and popping in the oven
- ENDLESS OPTIONS: Add your own twist to these mixes by trying Betty Crocker recipes; Turn this cake mix into a festive family activity by adding Betty Crocker Frosting or a cake decorating kit
- DELICIOUS & SPONGY: Enjoy the sweetness of this versatile cake mix and make it your own
- CONTAINS: One 13.25 oz box of Betty Crocker Favorites Super Moist Vanilla Flavored Cake Mix
Description
Perfect for a summer dessert, birthday celebration and more, Betty Crocker Favorites Super Moist Vanilla Cake Mix is the easy baking solution to all your sweet treat needs. Ready to bake in minutes, this vanilla flavored cake can be topped with delicious frosting for a classic take, or try something new with one of Betty Crocker's many baking mix recipes. Plus, it can also be used as cupcake mix! Bring your family together with the perfect balance of sweet flavor and convenience. For more than a century, Betty Crocker has been a popular creator of easy, delicious recipes. Today, the Betty Crocker kitchen is still providing convenient, tasty dessert mixes, frostings, and convenient meal options and side dishes.
Serving Size: 42.0 g
Serving Per Container: 9
Amount Per Serving:
Calories: 160
% Daily Value*
Total Fat 1g1%
Saturated Fat 0.5g4%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 320mg14%
Total Carbohydrate 37g13%
Dietary Fiber 0g0%
Sugars 18g
Added Sugars 18g36%
Protein 2g
Calcium 100mg8%
Iron 0.9mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount Per Recommended Serving:
Calories: 260
% Daily Value*
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
enriched flour bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), sugar, corn syrup, leavening (baking soda, sodium aluminum phosphate, monocalcium phosphate), contains 2% or less of: modified corn starch, corn starch, propylene glycol mono and diesters, salt, monoglycerides, palm oil, dicalcium phosphate, sodium stearoyl lactylate, xanthan gum, cellulose gum, natural and artificial flavor
Contains: Wheat
Dietary Needs: Low Fat, 0 Grams Trans Fat, Kosher
Features: No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Hydrogenated Oil, No Artificial Colors
State of Readiness: Mix
Package Quantity: 1
Net weight: 13.25 Ounces
Style: White Cakes
TCIN: 88827685
UPC: 016000207523
Item Number (DPCI): 261-04-0202
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.47 inches length x 5.63 inches width x 7.25 inches height
Estimated ship weight: 0.948 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: How many cupcakes would a box make
submitted by Rbs - 8 months ago
A: Who knows now. They just shrank the weight again. Before Covid - 18.25 oz, during Covid - 15.25 oz and now it’s 13.25 oz. 5 oz less within a few years but the price just keeps going up.
submitted byAtaloss - 6 months ago
Q: why lots of pics for item. but nothing shows what's needed to prepare. I.E. how many eggs, oil, milk etc.. a simple pic of instructions would be much more helpful than lots of pretty pics of cakes
submitted by northbayboy - 2 years ago
A: 3 eggs 1/3 cup vegetable oil 1 cup water
submitted byRRBakes - 10 months ago
Q: Is this cake mix peanut free?
submitted by Kristina - 15 days ago
Q: I don’t see any colors added in the ingredients. Are there colors that are not listed?
submitted by RevKelcie - 3 months ago
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Summary of reviews
Guests appreciate the versatility and consistent quality of this cake mix, often highlighting its moistness and delicious flavor. Many find it easy to use for various occasions, from birthday parties to casual family gatherings. The mix is praised for its reliable results, making it a favorite among those who bake regularly. However, some guests express concerns about recent changes in packaging size and price, which have affected their overall satisfaction.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 604 reviews
easy to prepare: 4.2 out of 5
quality: 2.33 out of 5
taste: 3 out of 5
value: 1.67 out of 5
14% would recommend
7 recommendations
Yummy
5 out of 5 stars
Thumbs up graphic, would recommend
floridagirl - 7 months ago, Verified purchaser
I only bake cakes for my kids birthdays… so not super often like some on here but I thought the cake came out awesome. Smash cake for less than $5 (total) and the taste was so yummy!
The manufacturers are reducing size in everything
1 out of 5 stars
Themisdh - 10 months ago
originally posted on Betty Crocker
The manufacturers are reducing size in everything and price has gone up. The customer apparently stupid and won’t notice. Tells you what they think of their customers
1 reply from Betty Crocker team - 10 months ago
We are sorry to hear you were disappointed with the recent changes. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. Your feedback will be shared with the rest of our team.
Shame on you for reducing the amount in the packag
1 out of 5 stars
Gypsydragonfly - 1 year ago
originally posted on Betty Crocker
Shame on you for reducing the amount in the package. One package makes a single 8" round
1 reply from Betty Crocker team - 1 year ago
We are sorry to hear you were disappointed with the recent changes. We encourage you to follow the baking instructions on the carton and to bake your product in the same size pan as described in the instructions. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. Your feedback will be shared with the rest of our team.
Target Greed Strikes Again
1 out of 5 stars
Thumbs down graphic, would not recommend
Libby - 1 year ago
Sooo sick of Target’s greed. You changed the ounces but the add in ingredients are all the same resulting in a super thin product. Not to mention the price was never reduced to reflect the smaller portion size. I’ll continue shopping elsewhere for the prices you charge.
I bought the butter pecan cake mix. Followed the b
1 out of 5 stars
MyBonny - 1 year ago
originally posted on Betty Crocker
I bought the butter pecan cake mix. Followed the box directions. Cake was about half the size of the cakes I rember from several years ago. It was also very dry. Very disappointed. I will NO LONGER be purchasing your mixes.
1 reply from Betty Crocker team - 1 year ago
So sorry to hear that. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. This will be shared with the rest of our team.
Stop reducing the cake mix. It now tastes watered
1 out of 5 stars
NoMoreShrinkflation - 1 year ago
originally posted on Betty Crocker
Stop reducing the cake mix. It now tastes watered down and comes out so thin in a 9 x 13 pan. We have noticed!!!!
1 reply from Betty Crocker team - 1 year ago
We are sorry to hear you were disappointed with the recent changes. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. This will be shared with the rest of our team.
Betty Scammer
1 out of 5 stars
Thumbs down graphic, would not recommend
Lauren - 1 year ago
Less product. Will not buy ever again
I have bought my last box of Betty Crocker cake mi
1 out of 5 stars
John234 - 1 year ago
originally posted on Betty Crocker
I have bought my last box of Betty Crocker cake mix after noticing that the size has now been reduced to a puny 13.5 ounces. These sneaky back door price increases need to stop. Greed is not good.
1 reply from Betty Crocker team - 1 year ago
We are sorry to hear you were disappointed with the recent changes. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. We appreciate the time you have taken to share your feedback with us and will share them with our team.
Be mad at betty lol
1 out of 5 stars
Thumbs down graphic, would not recommend
Mama t - 1 year ago, Verified purchaser
I think we should be upset with Betty Crocker not target. But I wouldn’t buy again because less product and it’s not expensive now.
Less product than just 3 months ago but more $
1 out of 5 stars
Thumbs down graphic, would not recommend
Sarah - 2 years ago, Verified purchaser
15.25 oz now reduced to 13.25…but same amount of liquids to add. Package got smaller but more expensive and it’s messing up my normal recipeI use this for!!
3 oz less!
1 out of 5 stars
Thumbs down graphic, would not recommend
romay - 2 years ago
By shrinking this package by 3 oz, you've forced longtime loyal customers like me to look elsewhere for cake mix. What a terrible disappointment. I've used this box mix for years as the base for another recipe. There is nothing "affordable" about this change if customers are forced to buy a second box of mix to meet their needs. Much more affordable to just raise the price a bit.
Super disappointed with the new recipe. I have nev
1 out of 5 stars
Jacki14037 - 2 years ago
originally posted on Betty Crocker
Super disappointed with the new recipe. I have never had a problem with my cakes being soft and fluffy until this company decided to change. Now my cakes seem to deflate, are harder, and do not taste the same. I have over 10 boxes that are literally trash, time to look for a new brand.
1 reply from Betty Crocker team - 2 years ago
We're so sorry to hear you experienced this! We have tested our Supermoist cake mixes in our kitchens and can confirm that they should be baking up the same as they were before. If you have a moment, please use the 'contact us' form at the bottom of our website so we can further assist you.
Dissapointing product.
1 out of 5 stars
Thumbs down graphic, would not recommend
V - 2 years ago
Way less product than before. They cut out nearly 15% of the product. Does not make the number of cupcakes listed or the size of the cake listed. Very disappointing. Look for another brand. If you look through the positive reviews, it appears that all the recent ones are paid for.
You all are going to force me to buy another bran
1 out of 5 stars
Dissatisfied100 - 2 years ago
originally posted on Betty Crocker
You all are going to force me to buy another brand…. You have reduced from 15oz to 13oz and now I am unable to get 24 cupcakes from one box. I will not be buying two boxes just to get what I need. I’ll just switch to a brand that allows 24 cupcakes from one box, this is really bad for business yours and mine. I’m EXTREMELY disappointed. This is how I make a living
1 reply from Betty Crocker team - 2 years ago
We're sorry for the disappointment! This change was made to keep our products high quality & affordable. Keeping our products affordable, especially given the rising prices for ingredients, is important to us because it is important to consumers like you. Rest assured, we will pass your feedback on to our team.
So disappointed I’ve been using this mix for a whi
1 out of 5 stars
Ajddd - 2 years ago
originally posted on Betty Crocker
So disappointed I’ve been using this mix for a while and now it is a smaller box :(
1 reply from Betty Crocker Care Team team - 2 years ago
We're sorry to hear about your disappointment, and we appreciate that you took the time to let us know. We'll be sure to share your feedback with our team as well.
You guys need to change back to 15oz box it’s real
1 out of 5 stars
Diaz2023 - 2 years ago
originally posted on Betty Crocker
You guys need to change back to 15oz box it’s really not fair some of us use this for our business.
1 reply from Betty Crocker Care Team team - 2 years ago
Thank you for taking the time to share your review with us, and we will be sure to let our product team know that you'd like to see larger boxes back on your shelves.
Sooooooo disappointed I’ve been using Betty Crocke
2 out of 5 stars
Me256 - 2 years ago
originally posted on Betty Crocker
Sooooooo disappointed I’ve been using Betty Crocker for years. Recently purchased a box of vanilla cake mix for some reason I was only able to get enough to make 20 cupcakes. I have always made 24 after researching the box is 13 ounces the old box is 15 ounces please change it back, I use this for my business
1 reply from Betty Crocker Care Team team - 2 years ago
Thank you for sharing your feedback with us. We'll let our team know that you'd like to see larger boxes of this tasty cake mix back on shelves.
(no review title)
5 out of 5 stars
scottj - 2 years ago
originally posted on Betty Crocker
[This review was collected as part of a promotion.] BEST PRODUCT, WE USE THIS ALL THE TIME, LOVE THE FLAVOR AND TASTE
We love Betty Crocker
5 out of 5 stars
DeniseB - 2 years ago
originally posted on Betty Crocker
[This review was collected as part of a promotion.] Betty Crocker never disappoints! It has easy to follow directions and comes out great every time. It’s a favorite in our house.
Super cake mic
5 out of 5 stars
AnnaE - 2 years ago
originally posted on Betty Crocker
[This review was collected as part of a promotion.] Was very easy to make and was super moist when done.