Big Bet Leadership - by John Rossman & Kevin McCaffrey (Hardcover)

Book Synopsis

Elevate Your Leadership Game: Discover the Secrets to Winning Big in Business and Innovation

Big Bet Leadership equips business leaders with the principles and tactics to achieve critical results and solve complex problems facing businesses today. You will capture the upside potential while avoiding the many failure points inherent to AI strategies, growth strategies, M&A, innovation programs, operating model transitions and digital transformation.

Discover strategies and tactics to:

• Uncover hidden growth opportunities by identifying customer frustrations and crafting winning solutions.
• Lead with clarity and purpose through masterful communication that inspires action and alignment.
• Make smarter decisions faster with high-impact experimentation methods.
• Break through inertia and analysis paralysis by building focused teams and fostering innovation.
• Incorporate the three critical habits of transformation legends Jeff Bezos, Elon Musk, Satya Nadella and John Ledger to become a systematic innovator.
• Maximize return on effort by implementing a streamlined governance approach.

Co-authored by John Rossman, an early Amazon executive who played a key role in launching the Amazon Marketplace and author of The Amazon Way and Think Like Amazon, and Kevin McCaffrey, a seasoned executive from Google, and T-Mobile, this fast-moving book melds their direct leadership experiences with comprehensive research and authentic stories.

The frameworks provided, such as the three mega forces shaping the coming Hyper-Digital Era, the Big Bet Vector, the Three Futures Memo and many others, provide immediate actionable techniques to lead high-ambition transformations.

Bonus Resources:

• Practical frameworks and real-world examples to jumpstart your growth initiatives.
• Big Bet Journal for goal setting and action planning.
• Generative AI prompts to spark creative problem solving.
• Big Bet GPT: a unique tool to enhance your work and decision-making.

Order your copy of Big Bet Leadership today and start your journey toward confident, high-stakes transformation!

Review Quotes

"Big Bet Leadership outlines a groundbreaking guide for enterprises navigating the treacherous path of transformation and innovation. Packed with actionable strategies, this compelling book redefines the playbook for senior management, urging leaders to rethink their methods, foster a dynamic environment and take the reins of change." --Mike Steep, founder, Disruptive Technology & Digital Cities Program, Stanford University; former SVP Xerox PARC

"At Amazon in 2002, John and I led Amazon's big bet, the launch of the Amazon Marketplace. Today, John advises my technology company which is designing the next generation enterprise AI productivity network protocol. In Big Bet Leadership, John provides keen insights on creating clarity with pace and avoiding big bets with bad leadership by asking the right questions --Jim Harding, CEO & Founder of GrokIt

"Most books merely extol the virtues and mandate for transformation, urging you to transform without truly instructing how. Big Bet Leadership is a masterstroke, daring to present an empowering gameplan suited for digital transformations or any vital strategic initiative. It is more than just a call to action, it's a blueprint for success. Bravo!"--Jeff Dirks, CTO of TrueBlue

"Ninety percent of the world knows they need to change. Only 10% are ready to change. Big Bet Leadership is for that 10%." --Dr. Mark Goulston, author of Just Listen and Talking to Crazy; UCLA professor of psychiatry, former FBI and police hostage negotiation trainer

"This playbook is destined to be a cult classic for business leaders and their advisors to change the trajectory and future of their business, their culture and their leadership techniques. Don't proceed with your transformation without Big Bet Leadership." --Joel Bines, board member & advisor, retired AlixPartners Managing Director, author of The Metail Economy

About the Author

John Rossman is an executive coach and advisor, keynote speaker and founder of Rossman Partners. He is an early Amazon executive with key responsibilities in launching the Amazon Marketplace business in 2002, and author of the bestselling books, The Amazon Way and Think Like Amazon. He has advised and served as an interim leader to large enterprises such as the Gates Foundation, Microsoft, and T-Mobile.

Kevin McCaffrey is a former McKinsey consultant. He led enterprise strategy, operations, and new business ventures at T-Mobile and Google. He is now a partner at Rossman Partners.