EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Birthday Cake Loaded Family Size Cereal - 15.1oz

Birthday Cake Loaded Family Size Cereal - 15.1oz - 2 of 4Birthday Cake Loaded Family Size Cereal - 15.1oz - 3 of 4Birthday Cake Loaded Family Size Cereal - 15.1oz - 4 of 4
Birthday Cake Loaded Family Size Cereal - 15.1oz - 1 of 4
$5.29 when purchased online
Target Online store #3991

About this item

Highlights

  • LOADED CEREAL PIECES: Birthday Cake Loaded Cereal features artificially flavored vanilla creme inside and a crispy shell outside for an exciting breakfast experience
  • BREAKFAST FOOD AND BEYOND: Makes a tasty teen cereal, gaming snack or late night bite; Pack some crispy creme filled kids cereal in a lunch box or snacks tote
  • WHOLE GRAIN GOODNESS: A serving has 18g whole grain (at least 48g recommended daily)
  • VITAMINS AND MINERALS: 12 vitamins and minerals plus a good source of calcium in every one-cup serving
  • CONTAINS: One 15.1 oz Family Size cereal box of Birthday Cake Loaded Breakfast Cereal

Description

Celebrate livin' cereal rich with Birthday Cake Loaded Cereal. The filled sweetened wheat cereal pieces are crispy on the outside with delicious artificially flavored vanilla creme on the inside. Every bowlful of Loaded Cereal takes breakfast time to the next level by combining crunchy, creamy and epically yummy, all in one spoonful. Each serving of Birthday Cake Loaded cereal has 18g whole grain (at least 48g recommended daily), 12 vitamins and minerals, and a good source of calcium. Pair with milk as part of a great-tasting breakfast teens will love. Pour some in a snack bowl to share while gaming with friends. Use Loaded Cereal to crank up the flavor of snack mix recipes the whole family can enjoy. Treat yourself to some on your birthday. Whether you're looking for a teen cereal that tastes exciting, a cereal for kids, or crispy snacks on the go, General Mills cereals spread goodness from tots to grown-ups.

Serving Size: 1 cup

Serving Per Container: About 10

Amount 1 cup (42g) of Birthday Cake Loaded:

Calories: 180
% Daily Value*
Total Fat 5grm7%
Saturated Fat 1.5grm7%
Trans Fat 0grm0%
Polyunsaturated Fat 1grm0%
Monounsaturated Fat 2.5grm0%
Cholesterol 0mg0%
Sodium 140mg6%
Total Carbohydrate 32grm12%
Dietary Fiber 2grm8%
Total Sugars 12grm0%
Added Sugars 12grm24%
Protein 2grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 3.6mg20%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount :

Calories: 240
% Daily Value*
Total Fat 6grm7%
Cholesterol 5mg1%
Sodium 220mg10%
Total Carbohydrate 41grm15%
Total Sugars 22grm0%
Protein 8grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Potassium 370mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain wheat, sugar, vegetable oil (canola, palm, palm kernel, and/or sunflower), corn starch, rice flour, corn syrup, salt, soy lecithin, natural flavor, rosemary extract, red 40. vitamin e (mixed tocopherols) added to preserve freshness. vitamins and minerals: calcium carbonate, vitamin c (sodium ascorbate), iron and zinc (mineral nutrients), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), vitamin b2 (riboflavin), a b vitamin (folic acid), vitamin b12, vitamin d3.

Allergens & Warnings:

Contains wheat and soy ingredients.
Contains: Wheat, Soy
Features: No High Fructose Corn Syrup, No Hydrogenated Oil, Whole Grain
Dietary Needs: 0 Grams Trans Fat, Low Cholesterol, Cholesterol Free, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 428.08 Grams
TCIN: 90250782
UPC: 016000221598
Item Number (DPCI): 231-00-1283
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.32 inches length x 7.67 inches width x 11.84 inches height
Estimated ship weight: 1.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Related Categories

Summary of reviews

The loaded birthday cake cereal offers a delightful and colorful breakfast experience that captures the essence of birthday cake flavor. Guests appreciate its fun packaging and crunchy texture, making it a great treat for special occasions. While the sweetness level is a highlight for many, some find it a bit overwhelming. Overall, it serves as a fun and nostalgic option for those who enjoy a sugary start to their day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 285 reviews
    quality: 1.33 out of 5
    taste: 1.2 out of 5
    value: 1.2 out of 5
    20% would recommend
    5 recommendations

    Very tasty!

    4 out of 5 stars
    - 20 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Tasty cereal! It stayed crunchy even with the milk and the flavor was good but gave more of a berry flavor. They are a little grainy but it is whole wheat so…
    Did you find this review helpful?

    Love it

    5 out of 5 stars
    jvayavinat_6422 - 2 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The packaging was so good and great for value. We absolutely love the texture of the product and it was so fresh. The taste was so amazing and love it so much
    Did you find this review helpful?

    Not very good

    1 out of 5 stars
    Lea - 2 months ago
    Not very good, would not recommend
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Not Good

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Amanda - 2 months ago, Verified purchaser
    The outside was powdery and dry. It was a strange texture and a weird flavor. The inside was ok, but the outside taste and texture overpowered any good flavor that was hiding on the inside. I wouldn’t buy this again.
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Red 40

    1 out of 5 stars
    KK - 2 months ago
    Ingredient label not listed but this contains Red 40 food dye.
    quality: 1 out of 5
    3 guests found this review helpful. Did you?

    Great flavor but too sweet

    3 out of 5 stars
    ritas6301_8856 - 3 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I was not expecting this cereal to be good - it had a great vanilla buttery flavor but was too sweet for me. It is in a very nice looking box and the price point was equivalent to other name brand cereals.
    1 reply from Loaded team - 3 months ago
    Hi! Thank you for reaching out. We heard your feedback, and we will share it with the rest of our team.
    1 guest found this review helpful. Did you?

    Okay

    5 out of 5 stars
    meganh148_3342 - 3 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The taste was okay, package was fine. Did not really like the texture but it was extremely fresh and the value was worth it. I wouldn't mind buying again
    Did you find this review helpful?

    ???

    1 out of 5 stars
    jayyydizzle_1295 - 3 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] None of the stores around me carry this so I wasn’t able to complete the tasks. I’ve never seen this cereal but the picture isn’t very appealing. It looks way too sweet to eat for breakfast.
    1 reply from Loaded team - 3 months ago
    We apologize for the inconvenience while trying to locate our product locally. We still offer this product, and we recommend notifying your preferred retailers of your interest in purchasing it in their stores. Additionally, some online retailers have our products available for direct purchase and shipment. Thank you so much for taking the time to share your feedback! Rest assured, this will also be shared with the rest of our team.
    Did you find this review helpful?

    Great flavor

    5 out of 5 stars
    kellyd6065_278 - 3 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] My kids absolutely loved this cereal. It was good, but got a little too soggy for my liking. It was a decent value for the cost. The packaging is eye catching.
    Did you find this review helpful?

    Good and sugary

    5 out of 5 stars
    laurenp523_6917 - 3 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] So good but also so sugary which is probably why my kids loved it! Packaged nicely and can’t beat the price. A huge box for a good price… can’t beat that. My kids were asking for it every morning!
    Did you find this review helpful?

    Gross

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mia - 4 months ago, Verified purchaser
    Yuck. Had high hopes for this but it was simultaneously super fake chemical sweet tasting and not sugary enough at all to actually be tasty. Also got soggy super quickly.
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    The kids loved it

    3 out of 5 stars
    mirandaspointofview_2362 - 4 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] My kids loved it! It was really sweet to me. But didn't have a bad flavor. My kids finished off the bag. They were hyped up on sugar after breakfast, ready to take on the day!
    1 reply from Loaded team - 4 months ago
    Thank you for sharing your experience! We're thrilled to hear that your kids loved it. Your feedback means a lot to us, and we genuinely appreciate you taking the time to share it.
    Did you find this review helpful?

    Run away from this one.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ikeepitreal - 4 months ago, Verified purchaser
    Disgusting! I really should have listened to the negative reviews. Soggy, grainy and nasty. A bowl full of sawdust.
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    I enjoyed it!

    4 out of 5 stars
    inthought - 6 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This product was actually hard to find on the shelves that is. Probably should have just ordered it. This product taste sweet. I like it for something new to try out. I don’t know if I would get it again. It didn’t taste bad. I have nothing bad to say about it. Price is ur normal range. It was fun but would go back to my preferred.
    Did you find this review helpful?

    Love

    5 out of 5 stars
    maxied - 6 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Love this really recommended it’s such an amazing taste. It’s such a nice thing that they do a twist on this flavor so good for the family really recommend for a breakfast.
    Did you find this review helpful?

    Hope the company doesn't discontinue it

    5 out of 5 stars
    Thumbs up graphic, would recommend
    N64 - 7 months ago, Verified purchaser
    Amazing good eating 1 box when I got home
    Did you find this review helpful?

    Not what i expected

    3 out of 5 stars
    - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I’m not really sure what I expected, but this was not what I expected. The packaging is bright and eye-catching. However, the top did not want to stay together once I opened the box. The cereal has almost a strawberry flavor to it, and I guess I expected a funfetti. Also expected the vanilla cream filling to have more of a presence. I do think it is good. Maybe if it was what I thought it would be too sweet.
    1 reply from Loaded team - 7 months ago
    Thank you for taking the time to share your feedback. We will share it with the rest of our team.
    Did you find this review helpful?

    Super deli!

    5 out of 5 stars
    cindyb272 - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] It's delicious! You have to try it, perfect for some sweet craving. It's sweet but not too sweet, my kids and I loved it, you should try it! The package by itself looks funny and delicious 😋
    Did you find this review helpful?

    Great taste

    5 out of 5 stars
    honeybeelady - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] If you like birthday cake, you would like the cereal the package catches your eye and it doesn’t get soggy and milk. It stays fresh for a while too .
    Did you find this review helpful?

    Kids love it

    5 out of 5 stars
    lennyh2 - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Very good cereal very flavorful very sweet my son decided to eat it alone like a snack and he loves it very good price, I'll definitely buy more for the kids
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy