Sponsored
BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - Black
$17.99 when purchased online
Target Online store #3991
About this item
Highlights
- Cover roots and thinning patches in seconds
- Water-resistant formula lasts up to 24 hours
- Comes with a dual-ended brush for precise application
- Infused with squalane for a natural, seamless finish
- Dermatologist tested and safe for all hair types
- Easy to wash out with shampoo, non-staining
Description
BOLDIFY Root Touch Up Powder is designed for quick, effective coverage of roots, thinning patches, and grays. It includes a dual-ended brush for precise application and is infused with squalane to provide a natural, seamless finish. Dermatologist-tested and gentle on the scalp, this water-resistant formula lasts up to 24 hours, ensuring your hair looks full and refreshed all day. Perfect for all hair types and colors, the powder washes out easily with shampoo, making it an ideal solution for both women and men. No staining or mess – just flawless, easy touch-ups whenever you need them.
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-Free, Paraben-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 5 Seconds
Features: Temporary Permanence, Reusable, Leave In
TCIN: 93071138
UPC: 860012480937
Item Number (DPCI): 063-01-9745
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
mica, talc, dimethicone, magnesium stearate, silica, vinyl dimethicone/methicone silsesquioxane crosspolymer, squalane, ethylhexylglycerin, triethoxycaprylylsilane, phenoxyethanol, benzotriazolyl dodecyl p-cresol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. may contain: ci 77499 (iron oxide), ci 77492 (iron oxide), ci 77491 (iron oxide), ci 77266 (d&c black no. 2).
Allergens & Warnings:
WARNING: For external use only. If irritation or rash appears, discontinue use. Avoid contact with eyes. Avoid inhalation.Shipping details
Estimated ship dimensions: 5.15 inches length x 2.29 inches width x 2.17 inches height
Estimated ship weight: 0.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Summary of reviews
This hair powder is a game changer for guests looking to cover gray roots and thinning areas between salon visits. Many guests appreciate its easy application and natural look, making it a convenient option for daily use. The compact design allows for portability, and the product effectively blends with various hair colors. However, some guests have noted challenges with color matching and applicator design, suggesting room for improvement.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 656 reviews
Root and brow touch up
5 out of 5 stars
Linda - 4 days ago
originally posted on BOLDIFY
I have used this product for over a year I didn’t realize I could us on my brows tried it today and love it.
Love ❤️, these products
5 out of 5 stars
Judith A. - 12 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I have purchased (4) different hair colors and each one is Fabulous!!! I have also bought these for my Daughter Amanda Highly Recommend Trying This product saves you time and money for personal touch up’s in the salon Enjoy! Judith A. Bianco
Boldify Root and Thinning Cover-Up!!!!!
5 out of 5 stars
Gg s. - 16 days ago
originally posted on BOLDIFY
Exceptional #1 Touch-Up KitIt literally does everything you need it to do to cover-up and Fill in your Eyebrows,The kit comes with a professional brush , especially for your eyebrows to fill in, and add darkness to your brows, And a puff to press into powder and cover your grays and more . I always looked for something that would help me, but never found anything, until now!!!!!
Love this product
5 out of 5 stars
Marcia M. - 17 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I have mild alopecia and a significantly underactive thyroid, and in the last six months, my hair has been falling out in handfuls while I work to bring it back. This product has been a lifesaver and giving me confidence in hiding my scalp that you can see quite readily through my very thin hair. It not only covers gray, but it makes my scout look more like the roots of my hair so it’s not as evident.
Great coverage!
5 out of 5 stars
Donna I. - 18 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Love this product. Stays on til you wash your hair. Doesn’t get on your fingers.
Works great !
5 out of 5 stars
Tracey K. - 20 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] This works perfectly! Doesn’t run and covers my scalp that is missing some hair just right ! Happy for sure ...
Great product, terrible product design.
3 out of 5 stars
AD - 21 days ago
originally posted on BOLDIFY
Love the powder. Works wonders on my medium brown hair when the grey roots begin to show before I can get to the salon. But, bad design. Flip up mirror gets in the way and little sponge is difficult to manage and hold onto. Needs a better applicator.
3 star
3 out of 5 stars
Ann R. - 23 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] My bad choice. The color is too dark and I wish it had a brush applicator.
Love this product
5 out of 5 stars
Donna D. - 25 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I love this product. Switched from the spray bottle of another company, and this is 100 times better. Will continue to purchase.
Pretty Darn cool
4 out of 5 stars
Drea B. - 26 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I do really like this better then spays , it’s not quite as easy to apply or as quick as ad shows but definitely worth it
Color wasn’t right
3 out of 5 stars
Karie C. - 27 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] The dark blond isn’t dark blond it’s a sandy color that looks awful
Great cover up!
4 out of 5 stars
Arnita K. - 29 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] This product has help to hide bare spots on my scalp. It has been easy to apply and easily removed from scalp.
Amazing
5 out of 5 stars
Nancy B. - 29 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] It not only colors it looks like my very thin hair is thicker
Natural coverage
4 out of 5 stars
anonreview - 1 month ago, Verified purchaser
It doesn’t cover it completely but because it doesn’t do a stark cover, it actually does look more natural. I have to blot it quite a lot due to how large of an area I need coverage, but it worked well. Would be happier if the ingredients could somehow help hair growth and weren’t too suffocating (talc).
Wrong color for me
2 out of 5 stars
Melissa K. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I dye my hair with dark blonde (7) so I chose that colorfor my Boldify Powder, should’ve gone with light brown
So, so
3 out of 5 stars
Valerie B. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] The coverage is not as intense but it rubs off unfortunately.
Works well
4 out of 5 stars
Monica S. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] The product works great. I wish there was a shade lighter than black but darker than the dark brown. But if your color match is on point, it's a great product.
Great filler!
5 out of 5 stars
Shelagh S. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] This is great for filling in the thinning spots for those of us with thinning hair!
Great solution for gray roots
5 out of 5 stars
Michele D. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] This product works great and covers gray well. It’s easy to use and its compact packaging makes it easy to take while traveling.
Ok purchase
3 out of 5 stars
Shelly M. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] It covered very well. My only complaint is that it gets all over fingers