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BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz

BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - 2 of 4BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - 3 of 4BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - 4 of 4
BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - 1 of 4
$8.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Color lasts 5-30 washes, with a gradual and even fade
  • The moisturizing formula conditions your hair while it colors, leaving it silky and smooth
  • No ammonia or parabens
  • PETA certified, vegan and cruelty-free

Description

WASH. Shampoo and dry your hair. No need for conditioner.

2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.

3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.

4. WAIT. Check the color after 10 minutes and see if the color has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the color tends to last after.

5. RINSE. Rinse out the color in a sink or basin.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 10 Minutes
Net weight: 3.38 fl oz (US)
TCIN: 90995522
UPC: 9421029556445
Item Number (DPCI): 063-01-2043
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.2 inches length x 2.63 inches width x 1.72 inches height
Estimated ship weight: 0.25 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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BRITE One Day Temporary Hair Color - Pastel Purple - 3.38 fl oz

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Summary of reviews

Guests have shared mixed experiences with this hair dye, with some achieving vibrant, beautiful colors, especially on pre-lightened or blonde hair, while others found the color payoff disappointing, particularly on darker hair. The product is praised for being easy to use, cruelty-free, and leaving hair feeling soft, but some guests reported that the color fades quickly or is patchy and uneven. The range of colors is appreciated, but the need for very light hair for pastel shades and the inconsistency in results has led to varied satisfaction.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.6 out of 5 stars with 807 reviews
    effectiveness: 3.36 out of 5
    quality: 3.47 out of 5
    value: 3.46 out of 5
    47% would recommend
    346 recommendations

    Good color & easy application - will use again

    5 out of 5 stars
    Thumbs up graphic, would recommend
    KH42 - 2 days ago, Verified purchaser
    Good color & easy to apply even on my daughter's medium dark hair. Just did it today, so not sure how many washes it will last, but we're pleased with the results so far.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Super bright

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lizzie B - 27 days ago, Verified purchaser
    I have natural brown hair. I applied a bleach before the color and it is super vibrant and fun!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Just what my daughter wanted

    5 out of 5 stars
    Thumbs up graphic, would recommend
    GhostSpiderMom - 27 days ago, Verified purchaser
    My daughter wanted hair just like Ghost Spider. Found this after a quick Google search. It was very easy to apply. Left it on for 15 minutes or so and rinsed with water. We’ll see how long it stays in. I hope she lets me try other colors!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    PINK PONY TAIL

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Lily - 1 month ago
    First time coloring my grand daughter's hair and I love the results. It doesn't last but it was fun and would use it again.
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Very disappointed...

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    LL - 1 month ago, Verified purchaser
    I had been wanting to try this hair dye for months, but now I wish I never had. It turned my platinum blonde hair grey... I tried applying it twice and followed the instructions accordingly. I am so very disappointed.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Easy upkeep for pink

    4 out of 5 stars
    Thumbs up graphic, would recommend
    HKatie - 2 months ago, Verified purchaser
    Love this stuff to maintain my pink “highlights”. There’s nothing pastel about it until it fades but I like the brightness.
    3 guests found this review helpful. Did you?

    Vibrant

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Pink - 3 months ago
    Very vibrant. I got the shade pink, though it was a hot pink. Very colorful and vibrant!! Vey happy!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Its a no

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Rmace14 - 3 months ago, Verified purchaser
    Doesn’t work. My daughter is pretty blonde and you could hardly see this in her hair. We let it sit the first time for 10 minutes and then tried it again and let it sit for 20 minutes. It stained her head more than her hair. Affordability is there so maybe a different shade would work better. Willing to try again, but the pastel pink is a no.
    quality: 1 out of 5
    value: 3 out of 5
    effectiveness: 1 out of 5
    Did you find this review helpful?

    Purple on dark brown and highlights hair...

    5 out of 5 stars
    Thumbs up graphic, would recommend
    HM - 3 months ago, Verified purchaser
    I m obsessed with this product😍i have tried so many diffrent semi permanent dye on my highlights but this is the best semi permanent hair dye..just love it..😘😘
    4 guests found this review helpful. Did you?

    Meh

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Mindful metal - 4 months ago
    It was very vibrant at first- for 1 day then it just washed out and became very light.
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Disappointed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mommyof3 - 5 months ago
    Did not work on bleached hair. If I could give 0 stars I would.
    2 guests found this review helpful. Did you?

    Tried and True

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Spovegan - 5 months ago, Verified purchaser
    I’ve been using Brite pastel pink for 2 years now and love it. I get compliments on my hair color regularly. However, I recently tried the pastel purple shade and am not as happy with the results. It’s really difficult to get even coverage with the purple and it looks very ashy (on light blond hair) if it’s not saturated enough. I have fine, short hair and 1 bottle was not enough. The purple also seems to fade much faster than the pastel pink. I will keep using Brite because the price is great and the pastel pink works really well on my hair when other big brands didn’t.
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Disappointed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Not happy - 5 months ago
    First time using this product. I have medium length hair, so I bought 3 bottles. I had enough to fully cover my hair but I was very disappointed. It didn't come my hair. Don't waste your money.
    3 guests found this review helpful. Did you?

    Peri Blue as Toner

    4 out of 5 stars
    Thumbs up graphic, would recommend
    CC Mac - 5 months ago, Verified purchaser
    I used the Peri Blue in a pinch as a toner. Put it on dry hair for 30 mins and it did a decent job at kicking the brassy tones!
    effectiveness: 4 out of 5
    value: 5 out of 5
    quality: 4 out of 5
    4 guests found this review helpful. Did you?

    No matter the brand, you have to start with pre-lighted hair for a pastel!

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Kate - 5 months ago, Verified purchaser
    I’m giving a three stars because I haven’t actually use this yet. I have this guy and another for my daughter’s hair. Anyone thinking they can use a pastel colored hair dye on anything other than very blonde hair, bleached or otherwise is kidding themselves. Do a little research and you will learn that you need to bleach and you may need to bleach twice and you may need to tone in order to get the color you’re looking forto see any color at all no matter what the brand!
    2 guests found this review helpful. Did you?

    Nice Refresh for Already Dyed Hair

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Girly Green - 6 months ago, Verified purchaser
    I tried to do a before and after but my face is still pinker in the before so it was even more faded. I left it on for 30 minutes, it has a neutral smell which is nice, not heavily perfumed like other brands. I mixed 1/2 tube of pastel with 1 tube of pink to bring it down a little but it is still vibrant. The price point is good for the product. I will be buying it again.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?

    Pastel doesn't mean what you think it means

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Megabeth - 6 months ago, Verified purchaser
    It was NOT pastel pink whatsoever, I ended up HOT WILD PINK
    1 guest found this review helpful. Did you?

    Did NOTHING to bleached blonde hair.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jen - 7 months ago, Verified purchaser
    Left Periblue on my daughter's bleached blonde highlights for 30 minutes. There were a few light grayish colored patches, and it washed out completely after the first wash 2 days later. Total waste of money!
    Did you find this review helpful?

    Must have very blonde hair for this to work

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Rebekkah - 7 months ago, Verified purchaser
    The pastel purple color does not work on medium blonde hair. We used a very generous amount and let it sit for longer than the instructions said and you could not see the color at all. Not even when in the sun. We knew it wouldn’t be bright with her hair color but we were pretty disappointed it did not work at all.
    value: 4 out of 5
    effectiveness: 2 out of 5
    quality: 2 out of 5
    1 guest found this review helpful. Did you?

    Worked great for us!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Morgan S - 7 months ago
    My kid was begging for pink hair, promised her we’d do it in the summer. I left it on her dirty blonde hair maybe 7-10 mins and washed right out. It did great! We’ll see how long it lasts. She is thrilled!
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    9 guests found this review helpful. Did you?

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