BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz

Washed out after one wash. very cute for the time it was in my hair, but did not last. let it sit the recommended 10 minutes on clean hair and washed out with cold water. Going to try and let sit for longer next time.

Never gave any color just a hair mask basically

Good color & easy to apply even on my daughter's medium dark hair. Just did it today, so not sure how many washes it will last, but we're pleased with the results so far.

This is my new go-to hair color. I had professional highlights and balayage done, however, it turned out rusty orange, brassy yellow, and uneven throughout. I wasn't thrilled. I was hoping that purple would even out the colors and look good as it faded. So far, I'm really happy with this change. ~Coloring tips~ - I left on for one hour, and after about 30 min, combed through with conditioner to avoid patchiness. - rinsed with cold water. - I wish I used at least 2 bottles, one was barely enough. (In the future I might try the regular purple diluted with conditioner.) Hope this helps!

Love this stuff to maintain my pink “highlights”. There’s nothing pastel about it until it fades but I like the brightness.

Very vibrant. I got the shade pink, though it was a hot pink. Very colorful and vibrant!! Vey happy!

Doesn’t work. My daughter is pretty blonde and you could hardly see this in her hair. We let it sit the first time for 10 minutes and then tried it again and let it sit for 20 minutes. It stained her head more than her hair. Affordability is there so maybe a different shade would work better. Willing to try again, but the pastel pink is a no.

I m obsessed with this product😍i have tried so many diffrent semi permanent dye on my highlights but this is the best semi permanent hair dye..just love it..😘😘

It was very vibrant at first- for 1 day then it just washed out and became very light.

First time using this product. I have medium length hair, so I bought 3 bottles. I had enough to fully cover my hair but I was very disappointed. It didn't come my hair. Don't waste your money.

I used the Peri Blue in a pinch as a toner. Put it on dry hair for 30 mins and it did a decent job at kicking the brassy tones!

I’m giving a three stars because I haven’t actually use this yet. I have this guy and another for my daughter’s hair. Anyone thinking they can use a pastel colored hair dye on anything other than very blonde hair, bleached or otherwise is kidding themselves. Do a little research and you will learn that you need to bleach and you may need to bleach twice and you may need to tone in order to get the color you’re looking forto see any color at all no matter what the brand!

I tried to do a before and after but my face is still pinker in the before so it was even more faded. I left it on for 30 minutes, it has a neutral smell which is nice, not heavily perfumed like other brands. I mixed 1/2 tube of pastel with 1 tube of pink to bring it down a little but it is still vibrant. The price point is good for the product. I will be buying it again.

It was NOT pastel pink whatsoever, I ended up HOT WILD PINK

Left Periblue on my daughter's bleached blonde highlights for 30 minutes. There were a few light grayish colored patches, and it washed out completely after the first wash 2 days later. Total waste of money!

The pastel purple color does not work on medium blonde hair. We used a very generous amount and let it sit for longer than the instructions said and you could not see the color at all. Not even when in the sun. We knew it wouldn’t be bright with her hair color but we were pretty disappointed it did not work at all.

My kid was begging for pink hair, promised her we’d do it in the summer. I left it on her dirty blonde hair maybe 7-10 mins and washed right out. It did great! We’ll see how long it lasts. She is thrilled!

Loved the brightness but this has also been in my daughter’s hair for 2 months and hasn’t came fully out. It’s gone thru hair washing, the lake, the pool, and more than 45 hair washes. Now I am stuck trying to get the last little bit of pink which has now turned to a rose gold color washed out.

Did not work at all!

My hair was like Elsa white before I dyed it so I got a pretty bright pink. You will most likely need to bleach your hair before using this. Things to consider: the pastel pink has a heavy orange undertone so I add a little purple to keep it a cooler pink because it fades to orange within 3 washes.. this hair dye doesn’t last long at all tbh but this is my favorite pink ever!! (FYI: I used the pastel pink)