$16.99 when purchased online
Target Online store #3991
About this item
Highlights
- Developed with dermatologists
- Allantoin helps soothe skin
- Avocado Oil helps nourish and protect
- Plant Derived Ceramides help support your skin barrier
- Vegan
- Cruelty-free
- Made for dry/sensitive skin
Description
Bubble's award-winning Soft Launch Hydrating Cream Cleanser is a delicate daily cleanser designed for dry, sensitive skin. This light, creamy formula lathers into a soft foam that cleans without leaving skin feeling stripped, tight, or dry. Use Soft Launch on its own or as the second step in a double cleanse routine.
How to Use: Massage 2-3 pumps onto wet skin. Rinse off and pat dry. Use AM and PM.
How to Use: Massage 2-3 pumps onto wet skin. Rinse off and pat dry. Use AM and PM.
Scent: Unscented
Health Facts: Phthalate-Free, DMDM Hydantoin-Free, Animal By-Product-Free, Dye-Free, Contains Glycerin, Aluminum-Free, Silicone-Free, Palm Oil-Free, Butylparaben-Free, Propylparaben-Free, Petroleum-Free, Propylene Glycol-Free, Mineral Oil-Free, Talcum-Free, Alkaline-Free, Fluoride-Free, Sodium Lauryl Sulfate-Free, Contains Ceramides, Soap-Free, Made Without Parabens, Contains Avocado Oil, Vegan, Noncomedogenic, Formaldehyde-Free, Artificial Color-Free, No Fragrance Added, Contains Oils, PABA-Free, Non-Toxic, Artificial Fragrance-Free, Ethyl Alcohol-Free, Paraben-Free, Triclosan-Free, Formaldehyde Donor-Free, Oxybenzone-Free, Alcohol-Free, Contains Naturally Derived Ingredients, Lanolin-Free, Sulfate-Free, Water-Based, Steroid-Free
Product Form: Cream
Disposability: Do not flush
Sustainability Claims: Cruelty-Free
Beauty Purpose: Nourishing, Soothing, Softening, Calming, Hydrating, Makeup Removal, Basic Cleansing
Recommended Skin Type: Very Dry, Acne-Prone, Extra Sensitive, Sensitive, Dry, Combination
Features: Non-Drying, Dermatologist Recommended, Nongreasy, Non-Comedogenic, Safe to Use On Sensitive Skin, Dermatologist Tested
TCIN: 92982136
UPC: 850020056811
Item Number (DPCI): 037-12-5366
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.1 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
The soft launch cream cleanser has garnered mixed feedback from guests, with many praising its hydrating and gentle formula that leaves skin feeling smooth and refreshed. Its creamy texture effectively cleanses without stripping moisture, making it suitable for sensitive skin. However, some guests noted a lack of lather compared to gel cleansers, which may not meet everyone's preferences. Overall, it is a popular choice for daily use, especially for those with dry or sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 593 reviews
You need it
5 out of 5 stars
Jade K. - 6 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love using this, it makes my skin feel so hydrated and it’s a perfect and fun way to end my night! It takes off my makeup, which is doing a big service to me! I would 100% recommend!! Go buy it now!!
Soft launch review
5 out of 5 stars
Sophia N. - 6 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I absolutely love this cleanser. It is so gentle and it makes my skin feel so soft. It really helps my dry skin.
My new daily cleanser!
5 out of 5 stars
Erica C. - 8 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] It is a really light and buildable cleanser that makes my skin feel moisturized and refreshed after using and not dry or tight.
(no review title)
5 out of 5 stars
Eileen M. - 8 days ago
originally posted on Bubble
[This review was collected as part of a promotion.]
Not a fan
2 out of 5 stars
Jamie B. - 14 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I’m not the biggest fan of the soft launch cream cleanser. It doesn’t lather up like the gel cleanser and my skin doesn’t shine clean like it does with the gel. Needs improvement with the formula.
Soft launch
5 out of 5 stars
Erica F. - 15 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] A really wonderful cleanser to begin the skincare routine :)
(no review title)
5 out of 5 stars
Sofia P. - 25 days ago
originally posted on Bubble
[This review was collected as part of a promotion.]
Love this!!
5 out of 5 stars
Lucy C. - 25 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I received this product from the bubble ambassador programme and I love it so much!! My face feels so smooth and revitalised.
Creamy, hydrating, and adorable!
5 out of 5 stars
Kate M. - 26 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] This cleanser is my every day, morning & night cleanser. It is my favorite because it makes my skin soft and hydrating without the harsh chemicals! I am younger, so I love bubble skincare since it’s made for kids!
(no review title)
5 out of 5 stars
Madeline P. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.]
Amazing cleanser
5 out of 5 stars
Rosetta H. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love this cleanser. It provides a great lather while only using a little product. My skin felt smooth and clean. I loved my results.
Giving face
5 out of 5 stars
Janiqua D. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love this so much!! It doesn’t make me itch or break out. The best hydrating cleanser I’ve ever had! The results are a lot better than what I was using before.
(no review title)
5 out of 5 stars
Mariangel P. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.]
(no review title)
5 out of 5 stars
Avery D. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.]
SO FLUFFY
5 out of 5 stars
Kiki G. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love how soft and fluffy this cleanser is. It feels like a moisturizer on my face, but works as a cleanser to remove dirt and impurities on my face. I also love how it doesn't burn my sensitive, acne prone skin.
So so Hydrating
5 out of 5 stars
Anne-Sophie L. - 2 months ago
originally posted on Bubble
[This review was collected as part of a promotion.] It leaves my face so hydrating and smooth I love it sooooo much especially in this time of the year where my skin is dry
Horrible Product – Damaged My Skin
1 out of 5 stars
Diana L. - 2 months ago
originally posted on Bubble
This is one of the worst skincare products I’ve ever used. As soon as I applied it, my skin started burning, and within minutes, it turned bright red. I had to immediately wash it off, but the irritation lasted for hours. My skin felt raw and sensitive for days after using it. I can’t believe this product made it to market—it’s completely unsafe, especially for anyone with even slightly sensitive skin. I would never recommend this to anyone. Stay far away!
Love this cleanser, my skin
5 out of 5 stars
Angela D. - 2 months ago
originally posted on Bubble
Love this cleanser, my skin feels so soft and clean after using it.
Definitely my new favourite, so
5 out of 5 stars
Nala C. - 2 months ago
originally posted on Bubble
[This review was collected as part of a promotion.] Definitely my new favourite, so hydrating and makes my face feel fantastic.
In Soft launch love
5 out of 5 stars
Samara W. - 2 months ago
originally posted on Bubble
[This review was collected as part of a promotion.] This is an amazing product leaving my skin smooth and clear!