Sponsored
butter London Jelly Preserve Nail Strengthening Treatment - 0.2 fl oz
$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Condition, strengthen and rejuvenate the look of dry, brittle nails
- Adds a playful pop of translucent sheer pink colour
- Vitamin E provides antioxidant protection
- Tea Tree Oil revives dry brittle nails and locks in moisture
- Hydrolyzed Keratin helps strengthen nails
- Arginine helps prevent nail breakage
- Nail-strengthening Calcium
- Vegan & Gluten-Free and Always Cruelty-Free
Description
Give dry, brittle nails a much-needed break from polish, gel and acrylics with the skin-loving, skincare benefits of this bestselling Jelly Preserve Sheer Strengthening Nail Treatment. The revolutionary 2-in 1 translucent Strawberry Rhubarb nail colour and 10-Free nail treatment formula works hard to rejuvenate the look of nails and help repair damage from harsh nail formulas and practices. Designed to deliver rapid skincare-for-nail results, the nourishing hybrid formula helps to strengthen the nail and provides a consumer perceivable improvement in appearance and brittleness after only 10 days! 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas.
Health Facts: Vegan, Formaldehyde-Free, Paraben-Free, DBP-Free, Camphor-Free, Contains Plant Extracts, Formaldehyde Resin-Free, Animal By-Product-Free, Toluene-Free
Color Finish: Sheer
Beauty Purpose: Strengthening, Nail Care
Net weight: .24 fl oz (US)
TCIN: 84736101
UPC: 811161035271
Item Number (DPCI): 052-06-9632
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
butyl acetate, ethyl acetate, nitrocellulose, tosylamide/epoxy resin, acetyl tributyl citrate, isopropyl alcohol, stearalkonium hectorite, arginine, lecithin, hydrolyzed keratin, tocopheryl acetate (vitamin e), diamond powder, propylene glycol, aqua/water/eau, benzophenone-1, styrene/acrylates copolymer, cetyl palmitate, caprylic/capric triglyceride, cyclomethicone, polysorbate 80, sorbitan stearate, dimethicone, malic acid, citric acid, bambusa vulgaris extract, polymethylsilsesquioxane, ethyl trimethylbenzoyl/phenylphosphinate, melaleuca alternifolia oil, sodium benzoate, calcium pantothenate, bht, yellow 5 (ci 19140), red 6 (ci 15850)
Shipping details
Estimated ship dimensions: 9.3 inches length x 6.5 inches width x 4 inches height
Estimated ship weight: 0.12 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can you polish over this treatment?
submitted by Mare - 13 days ago
A: Hi, yes you can! The Jelly Preserve can serve as a protective base coat. For best results, apply to clean, dry nails. Feel free to layer any laquer on top - we have found that you can create beautiful effects by layering a sheer polish on top of the Jelly (Think Jelly Donut vibe!)
submitted bybutter LONDON - 9 days agoBrand expert
Frequently bought together
Guests also viewed
$11.99
$5 Target GiftCard with $30 select beauty products
3.9 out of 5 stars with 14 ratings
$11.99
$5 Target GiftCard with $30 select beauty products
4.3 out of 5 stars with 24 ratings
$10.99
$5 Target GiftCard with $30 select beauty products
4.4 out of 5 stars with 154 ratings
$11.99
$5 Target GiftCard with $30 select beauty products
4.6 out of 5 stars with 272 ratings
Discover more options
$17.99
$5 Target GiftCard with $30 select beauty products
4.7 out of 5 stars with 221 ratings
$8.99
$5 Target GiftCard with $30 select beauty products
4.9 out of 5 stars with 10 ratings
$11.99
$5 Target GiftCard with $30 select beauty products
3.9 out of 5 stars with 14 ratings
$11.99
$5 Target GiftCard with $30 select beauty products
4.6 out of 5 stars with 12 ratings
$9.99
$5 Target GiftCard with $30 select beauty products
4.9 out of 5 stars with 89 ratings
Summary of reviews
The Butter London Jelly Preserve Strengthening Treatment in Strawberry Rhubarb is a versatile nail product that offers both a subtle tint and nail strengthening benefits. Guests appreciate its ability to improve nail health, making them stronger and more resilient. The sheer, buildable color is praised for its elegant appearance, while the nourishing ingredients like vitamin E and tea tree oil provide added care. However, some guests find the color too sheer and the drying time longer than expected.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 374 reviews
easy to apply: 4.83 out of 5
easy to remove: 4.83 out of 5
long lasting: 4 out of 5
quality: 3.86 out of 5
value: 4.17 out of 5
66% would recommend
9 recommendations
Effective but a bit too sheer
4 out of 5 stars
Nixeleth - 6 months ago
originally posted on butter LONDON
This shade isn't quite as vivid as Strawberry Rhubarb and Orange Marmalade. Like Bramley Apple, it needs multiple coats, and I often use Mellow the Yellow to make it stand out a bit more. It's great as a nail rescue, but needs a bit of "help" in the color department. I might try layering it with something like Afters or Proper Do.
Fun summer color
4 out of 5 stars
Nixeleth - 6 months ago
originally posted on butter LONDON
I like layering this one on its own or with Mellow the Yellow for glazed donut nails. I might try it over a pink or red lacquer at some point in the fall, or adding a red lacquer to darken the shade.
Subtly Sweet
5 out of 5 stars
Thumbs up graphic, would recommend
KayLV - 6 months ago, Verified purchaser
Another reviewer commented that Victoria Plum is the nail polish version of Clinique’s Black Honey - they were RIGHT. I’m obsessed with this polish! It’s sheer with a nice subtle color that can build in density. So minimal and pretty! ✨
This polish definitely works as a sub for Nail Glow
5 out of 5 stars
Thumbs up graphic, would recommend
E - 8 months ago, Verified purchaser
I tried this as an option to Nail Glow, and I like it! It's darker but I put sheer Essie Sugar Daddy on top of it and it makes for a fabulous nail! You can't beat the price point, and it is less goofy than Nail Glow. For $11 it's worth a try if you're on the fence and don't want to pay $30+
Reviewing Victoria Plum
5 out of 5 stars
Thumbs up graphic, would recommend
Alice - 10 months ago, Verified purchaser
This color is the equivalent of Clinique's Black Honey lipstick,but for nails! It's a sheer tint that will flatter most skin tones. You can build the color with multiple coats. My nails look good without polish,but AWESOME with this. I can also put it on without needing a major clean up afterwards. I have noticed it keeps nails in good shape too.
Amazing
5 out of 5 stars
Mamamoomu - 10 months ago
originally posted on butter LONDON
The ridges from overfiling my nails dissapeared jn only a couple weeks. My nails look and feel stronger. The plum is a great color, a light wash of neutralizing purple in 1 coat, building up to a pretty orchid tone with 3 coats. While I love extensions, my nails had been in rough shape and this formula allows one to wear a strengthener that has a bit of a glow to it. I have it in one of the other colors and will continue to use it. My tiny nails love the thin rounded brush, it doesnt flood my cuticles and it dries a little slow but not any worse than nail polish imo.
Doesn't hold up to Sally Hansen
1 out of 5 stars
Elize - 11 months ago
originally posted on butter LONDON
I did SH on one hand, and Butter's plum jelly strengthener on the other to protect brittle nails. Butter's sadly peels, loses shine, and didn't prevent extreme breakage that happened. SH chips but at least the nails are not coming apart. Bought it because of instagram but best to just stick to what you know
Foeget dior glow
5 out of 5 stars
Thumbs up graphic, would recommend
smurf911 - 11 months ago, Verified purchaser
Since they changed the door glow formula this is my new to go. I should have been buying this all along
butter LONDON Jelly Preserve Strengthening Treatment in Strawberry Rhubarb
5 out of 5 stars
beautywithsindia - 1 year ago
originally posted on Beautytap

[This review was collected as part of a promotion.] As a 7 year verified beauty expert, its not often I feel as though certain products were made for me, but I feel that this butter LONDON Jelly Preserve Strengthening Treatment in Strawberry Rhubarb is for me. So, I love nail polish but often love my bare nails, letting them breathe, especaily in between my gel nails. I want to give my nails a rest a chance to strenghthen, rest, air out as it were. So, here is the perfect solution of nutrition and a light, shiny color so they can look and feel great as they get healthier. I love the second skin, all dau nourishment that it delives to all nails, especially those afflicted with dry, brittle nails. two weeks with this on my nails and they feel as good as new and ready for the next onsalught of crazy, fun colors to match my ever changing mood **This review was collected as part of a promotion.
Love this product!
5 out of 5 stars
BarbaraD - 1 year ago
originally posted on butter LONDON
This is a great product! Has done wonders for strengthening my nails, which tend to be brittle.
Jelly nails
4 out of 5 stars
sheenac - 1 year ago
originally posted on Beautytap

[This review was collected as part of a promotion.] I have been a cosmetologist for 17 years and I love trying new products. Jelly Preserve Sheer Strengthening Nail Treatments are kinda like magic for your nails. It's not just a cool sheer jelly vibe – it's packed with fancy stuff like vegetable proteins, Tea Tree Oil, Vitamin E, and Arginine, it's basically a spa day for your fingertips. It looks like the color will be much deeper but it’s definitely sheer so you can wear alone or under a color. My nails have been through some tough times with harsh nail stuff. These treatments are like a hug for them, Plus, they say you'll see a real difference in just 15 days – and I kinda did! So, if you want your nails to look good and feel strong without much effort, these Jelly Preserve things might just be your nail heroes. **This review was created through an educational promotional event hosted between the brand and beauty experts.**
Try the colored one
5 out of 5 stars
Bonnie - 1 year ago
originally posted on butter LONDON
I have nails that are weak and I always try and have some kind of polish on to protect them. This one was fun because it has a little color in it.
Great product!
5 out of 5 stars
Cynthia - 1 year ago
originally posted on butter LONDON
Loving it so far! Stays on even after washing dishes.
IT REALLY WORKS
5 out of 5 stars
Jacqueline from Cleveland - 1 year ago
originally posted on butter LONDON
I’m so very pleased with this product, in two applications,
Adds strength to nails
4 out of 5 stars
Wtharris - 1 year ago
originally posted on butter LONDON
Gives a subtle color although I prefer the purple. It does make my nails much stronger. Easy to use
Great stuff!
5 out of 5 stars
JLD9 - 1 year ago
originally posted on butter LONDON
Found this while looking for a dupe for a luxury brand that does the same thing this advertises to do. It's definitely a hit and ill be repurchasing. Please dont reformulate this and mess it up like the other brand did.
Cute jelly look
5 out of 5 stars
bob27 - 1 year ago
originally posted on butter LONDON
Shiny pretty cute jelly look feels good for my nails
Not worth the price point
1 out of 5 stars
Thumbs down graphic, would not recommend
LH - 1 year ago, Verified purchaser
Thin and does not protect-it could be the cold weather too but my nails starting peeling quicker after using this (versus Sally Hansen Keratin treatment)
No color. 😕
1 out of 5 stars
Chantel - 1 year ago
originally posted on butter LONDON
I was hoping it would be more pigmented but it’s basically clear nail polish. Kind of disappointed.
Runny but otherwise decent
3 out of 5 stars
lela29 - 1 year ago
originally posted on butter LONDON
I was so excited for this product to arrive, but it is ultimately underwhelming. I was thinking I could use it to lightly protect my natural nails, but it is streaky when applied, so it immediately requires several layers for even coverage. Moreover, it had a tendency to drip and slide into my surrounding skin, making it a bit of an effort to control the color and keep my cuticles neat. I didn't see a substantive difference in my nail strength (my nails were soft and peeling), but it didn't hurt them either. Discolored my natural nails slightly after a week of wear and four thin coats (how much it took to get even, pink color), but it looked pretty and didn't peel badly. I used a clear coat on top to keep it from peeling because of the many layers needed. It wore well enough.