$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- Naturally defines lashes
- Separate and lifts
- Flexible brush separates each lash
- Easy to remove
- True black shade
Description
ColourPop’s Act Natural Defining Mascara gives your lashes a boost with soft, natural definition for the ultimate clean look. It features a soft, flexible brush with hollow bristles that evenly coats and lifts lashes to create a wispy, fluffy look. This ultra-creamy, high-performance vegan formula is smudge-proof, clump-proof and easy-to-remove!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Thickening
Net weight: .3 Ounces
Features: Non-Clumping, Smudgeproof
TCIN: 86809908
UPC: 192250018840
Item Number (DPCI): 052-18-0546
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated olive oil stearyl esters, alcohol denat., copernicia cerifera (carnauba) wax, palmitic acid, stearic acid, triethanolamine, acacia senegal gum, euphorbia cerifera (candelilla) wax, panthenol, phenoxyethanol, polyvinyl alcohol, vp/va copolymer, aminomethyl propanediol, chlorphenesin, ascorbyl palmitate, iron oxides (ci 77491, ci 77499).
Shipping details
Estimated ship dimensions: 0.785 inches length x 0.811 inches width x 5.098 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the product box sealed with tape or plastic to ensure the product has not been opened previously or tampered with? The product I received was in a box with no tape or plastic and appreared used.
submitted by PearlGirl - 2 years ago
A: So sorry! Please return the product to the store if you feel that it was used. However, please note that these boxes do not have a seal.
submitted byColourPop - 2 years agoBrand expert
Q: does this come safety sealed?
submitted by Cute - 2 years ago
A: Hi! Thanks so much for the question! All of our items are packaged safely and securely for transport!
submitted byColourPop - 2 years agoBrand expert
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4.3 out of 5 stars with 1225 ratings
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Summary of reviews
This mascara has garnered positive feedback for its ability to enhance lashes with a natural look, providing volume and length without clumping. Guests appreciate its smooth application and the absence of smudging or flaking throughout the day. The brown shade is particularly favored for its subtle enhancement, making it ideal for everyday wear. Many guests have found it to be a great value, especially compared to more expensive brands.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 358 reviews
easy to apply: 4.51 out of 5
easy to remove: 4.36 out of 5
long lasting: 3.89 out of 5
quality: 4.03 out of 5
value: 4.07 out of 5
75% would recommend
48 recommendations
Act Natural Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Maryann - 15 days ago, Verified purchaser
This mascara is Fantastic! Easy to apply & doesn't smudge. Great product!
Very smooth application with a natural look!
5 out of 5 stars
Thumbs up graphic, would recommend
MQ - 3 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Blonde
- Eye color: Green
- Skin type: Combination
I am a natural blonde with pale skin, so black mascara sometimes feels like too much. I was super pleased with how well this went on. It made my lashes look and feel natural. It is also a good shade of brown. I would definitely buy again!
my mascara go-to
5 out of 5 stars
Esther - 4 months ago
originally posted on http://www.colourpop.com
My favorite kind of mascara for any look you're going for
Great Natural Lash Look with Texture & Length
5 out of 5 stars
Thumbs up graphic, would recommend
kpc724 - 4 months ago, Verified purchaser
- Eye color: Green
- Hair color: Brunette
- Skin type: Oily
- Skin tone: Light
- Skin concern: Pores, Redness, Blackheads, Acne
This mascara works great! I have short, thin lashes and a lot of time when I wear mascara, you can’t tell. ColourPop does a great job providing texture and length without looking too dramatic. Great for day to day use!
Best brown mascara ever
5 out of 5 stars
Candace P. - 4 months ago
originally posted on http://www.colourpop.com
Best brown mascara ever
BEST BROWN MASCARA OF MY LIFE
5 out of 5 stars
Kelly G. - 4 months ago
originally posted on http://www.colourpop.com
I have looked far and wide for a brown mascara that is waterproof (without actually saying it's waterproof). This is my FAVORITE mascara ever. I buy it every 3-4 months. Girl, buy it - I'm an oily skinned, never thought I would find "my mascara," and I did.
Good but not the best
4 out of 5 stars
Allie D. - 4 months ago
originally posted on http://www.colourpop.com
Looks good on lashes but doesn't add alot of length to the lashes. Stayed on for a long time though.
~So pretty~
5 out of 5 stars
Thumbs up graphic, would recommend
sophie s - 4 months ago
- Skin type: Dry
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
This mascara is a masterpiece! It makes my lash separated but voluminous! Not the mention, the color is a perfect chocolatey brown that highlights your natural beauty without being too harsh like black colored mascara can be. I haven’t noticed any flaking or smudging with it either. Overall, I find this mascara to be the best cruelty free mascara on the drugstore market :)
Love it!!
5 out of 5 stars
Kirsten - 4 months ago
originally posted on http://www.colourpop.com
The ONLY mascara I've used that doesn't smudge below my eyes during the day. Love love love it
My new go-to
5 out of 5 stars
Sarah D. - 4 months ago
originally posted on http://www.colourpop.com
Just like the title says, this is my new go-to mascara. I'm very picky about mascara. I like a more natural look for my lashes and this delivers a 'my lashes, but more' look that I love.
Love it it has good
5 out of 5 stars
Zoe T. - 4 months ago
originally posted on http://www.colourpop.com
Love it it has good clout and stays on good
Great Mascara!
5 out of 5 stars
KIMBERLY B. - 4 months ago
originally posted on http://www.colourpop.com
I love this mascara. It doesn't run or smear, and it makes my pitiful lashes look fuller without looking chucky.
Good mascara, not crazy b
5 out of 5 stars
Ellianne - 4 months ago
originally posted on http://www.colourpop.com
Good mascara, not crazy but also not the worst
Verh Nice Pop for lashes
5 out of 5 stars
Makayla - 5 months ago
originally posted on http://www.colourpop.com
I have long eyelashes and only apply and little bit of mascara to the ends of my top lashes, it pops the lashes out perfectly. I layered it just to see how it would do and the mascara really does stick.
Natural, light mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Annoyed in CA - 5 months ago, Verified purchaser
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
- Skin type: Oily
This mascara is exactly what I was looking for. I have blonde lashes and wanted a natural looking, lighter coverage mascara. I hate the tarantula leg look or flaking mascara.
mascara
5 out of 5 stars
Nicole D. - 5 months ago
originally posted on http://www.colourpop.com
My fav mascara. It works so well and I get so many compliments on it! My eyelashes look so long and thick with it! Recommend 10/10
It makes my eyelashes nice
5 out of 5 stars
Eowyn M. - 5 months ago
originally posted on http://www.colourpop.com
It makes my eyelashes nice and long, a rich dark drown color looking natural.
Light weight and long lasting.
5 out of 5 stars
Kaitlyn B. - 6 months ago
originally posted on http://www.colourpop.com
Light weight and long lasting. Easy to apply
Not great
2 out of 5 stars
Thumbs down graphic, would not recommend
elaina - 6 months ago
It looks great when first applied and little to no clumping, however it flakes off a lot during the day and doesn’t hold shape well after curling. My eyes usually aren’t sensitive to makeup products but this one made them really itchy.
Amazing <3
5 out of 5 stars
Gaby - 6 months ago
originally posted on http://www.colourpop.com
Has to be one of the best mascaras I've tried. Does not smudge and lasts all day. Please never d/c this product!