$6.00 when purchased online
Target Online store #3991
About this item
Highlights
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl and lift
- Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 Ounces
Features: Built-In Brush
TCIN: 86754574
UPC: 609332830714
Item Number (DPCI): 052-16-5440
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol [+/-]: black 2 (ci 77266) (nano), ultramarines (ci 77007)
Allergens & Warnings:
NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. SEEK MEDICAL ATTENTION IN CASE OF INJURY. HANDLE IN SANITARY MANNER. DO NOT DILUTE OR SHARE PRODUCT., AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WITH WATER.Shipping details
Estimated ship dimensions: 0.67 inches length x 1.26 inches width x 5.87 inches height
Estimated ship weight: 0.055 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this a tubing mascara?
submitted by sami - 7 months ago
A: Hey Sami, Great question! The e.l.f. Lash N' Roll mascara is not a tubing mascara. This is the ultimate curling mascara featuring a curved and double-sided silicone brush to give you your most lifted lashes ever. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expertA: This is not a tubing mascara, it is a mega-curling mascara. For a tubing mascara, please check out e.l.f. Lash XTNDR Mascara.
submitted bythe e.l.f. team - 7 months agoBrand expert
Q: Is it Waterproof I have watery eyes?
submitted by Honey Bee - 1 year ago
A: Hi there, this is water and smudge resistant, not waterproof.
submitted byThe Elf Team - 1 year agoBrand expertA: I do too, and I swear to you, this is the best mascara I have ever used. It's not hard to take off like Waterproof ones, but I NEVER get black under my eyes, it NEVER flakes... I swear, it's just magi
submitted byAbbzilla - 1 year ago
Q: Is this a clean/ non toxic mascara?
submitted by Linzaloo - 7 months ago
A: Hey, Great question! The e.l.f. Lash N Roll Mascara claims Target Clean! All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Is it hard to take off ?
submitted by Teddybear - 8 months ago
A: It is not difficult to remove with makeup remover or a makeup wipe.
submitted byThe Elf Team - 7 months agoBrand expert
Q: Does it wash off easy
submitted by Reema - 8 months ago
A: This is easily removed with makeup remover or a makeup wipe.
submitted byThe Elf Team - 8 months agoBrand expert
Q: How long is it good for after I open it ?
submitted by Ilovebooks - 10 months ago
A: We suggest that mascara be discarded six months after opening, generally.
submitted byThe Elf Team - 10 months agoBrand expert
Q: Is the tube sealed with anything when you buy it, or is the box?
submitted by targetshopper - 1 year ago
A: Hey, Great question! The e.l.f. Lash N' Roll Mascara is packaged in the box. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Ophthalmologist tested/safe for sensitive eyes?
submitted by Mum23 - 1 year ago
A: The mascara is not specifically ophthalmologist tested, however the ingredients are effective and safe.
submitted byThe Elf Team - 1 year agoBrand expert
Q: Is this a tubing mascara?
submitted by Mama - 1 year ago
A: This is not a tubing mascara - e.l.f. Lash XTNDR is a tubing mascara.
submitted byThe Elf Team - 1 year agoBrand expert
Q: Does this mascara have any scent or smell?
submitted by Cat Lover - 2 years ago
A: The mascara is not scented and does not have a smell.
submitted byThe Elf Team - 2 years agoBrand expert
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4.6 out of 5 stars with 3718 reviews
easy to apply: 4.49 out of 5
easy to remove: 4.38 out of 5
long lasting: 4.19 out of 5
quality: 4.09 out of 5
value: 4.34 out of 5
75% would recommend
285 recommendations
Great all around product
5 out of 5 stars
Jellybean2784 - 13 days ago
originally posted on elfcosmetics.com
This mascara is great. It lengthens my lashes and doesn’t flake. It’s a repurchase for me!
Great color, staying power
5 out of 5 stars
Thumbs up graphic, would recommend
Christina - 16 days ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
I use a primer first, but I have found that this budget-friendly mascara does a better job of lasting until I take it off than many other expensive brands. And it is a true neutral (not warm) brown, which is exactly what I was looking for.
The best
5 out of 5 stars
Thumbs up graphic, would recommend
gmshaf8 - 21 days ago, Verified purchaser
- Skin type: Normal
- Eye color: Hazel
- Skin tone: Medium
- Hair color: Brunette
- Skin concern: Aging, Dark circles
If they ever discontinue this I will cry. I use to only ever wear waterproof mascara because my lashes are straight and I worried they’d fall. I gave this mascara a try and won’t wear anything else now. It is amazing
Excellent mascara.
5 out of 5 stars
Makeup Fan - 23 days ago
originally posted on elfcosmetics.com
This mascara is great. No clumping, flaking or any other problems. I like the brush and the formula lasts all day.
Ultimate Greatness
5 out of 5 stars
Thumbs up graphic, would recommend
MACAVA - 24 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Green
This is better than Benefit's Roller Lash, which I used for a long time. And it's way more affordable. I find the brush size and shape easy to use and control, and the formula is easily buildable, but just two coats looks great for every day. No gumming or flaking. And it doesn't make my sensitive eyes sting or water, yet it washes off easily during my nightly double-cleanse routine. e.l.f. is the G.O.A.T.!
itchy eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
Angie - 25 days ago, Verified purchaser
this caused my eyes to be really itchy and the blood vessels to swell up in both of my eyes, but pretty badly in my right eye especially. also, doesn't really add noticable length or thickness so def not the one.
Just what I was looking for
5 out of 5 stars
Thumbs up graphic, would recommend
Arigi - 29 days ago, Verified purchaser
- Hair color: Black
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination
Love the brown for a natural daily look!
No flaking or clumping
5 out of 5 stars
Thumbs up graphic, would recommend
Nic - 1 month ago, Verified purchaser
- Skin type: Normal
- Eye color: Hazel
- Skin tone: Light
- Hair color: Grey
- Skin concern: Redness, Sensitivity, Aging
I love this mascara. It doesn’t flake during the day. I have sensitive eyes so that’s important to me. It doesn’t smudge under my eyes, either. I also like the fact that it doesn’t clump. I pull the rubber brush through my lashes and the brush separates and lengthens my lashes. Any clumpy mascara when applied brushes smooth with the brush. The price is fantastic. I have loved all my elf products. I use the makeup removing balm and the eyeliner in addition to the mascara.
Great mascara
5 out of 5 stars
Thumbs up graphic, would recommend
FrzCrew - 1 month ago, Verified purchaser
Great eyeshadow. Doesn’t clump like others! Better than more expensive mascaras.
Small applicator
1 out of 5 stars
Thumbs down graphic, would not recommend
Kikilov - 1 month ago, Verified purchaser
- Skin concern: Dullness
- Hair color: Brunette
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
I don’t like a small applicator.
It’s ok…
3 out of 5 stars
micp - 2 months ago
originally posted on elfcosmetics.com
I love the lash XTNDR mascara and got this one to see how it would compare and it didn’t. At all. I know a lot of people love this one, but it didn’t not work for my lashes. It didn’t make them longer nor fuller, plus, it smudges. I’ll be going back to the XTNDR.
Favorite mascara
5 out of 5 stars
TP87 - 2 months ago
originally posted on elfcosmetics.com
Love this mascara... makes my lashes so full and long
Great affordable mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Anne - 2 months ago, Verified purchaser
- Skin type: Normal
- Skin concern: Aging, Dark circles, Sensitivity, Redness
- Eye color: Green
- Skin tone: Light
- Hair color: Brunette
Great mascara for a great value. Me and my daughters love ELF products. My oldest loves to layer this mascara with another brand as well.
No for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Mama - 2 months ago, Verified purchaser
- Skin type: Oily
- Hair color: Black
- Skin tone: Light
- Eye color: Brown
Yeah this mascara is definitely a no for me. Did nothing for my lashes.
Great mascara
5 out of 5 stars
Thumbs up graphic, would recommend
CVedder - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
- Hair color: Brunette
- Skin concern: Aging, Pores
- Eye color: Brown
I’m pleasantly surprised how great this inexpensive mascara is. I have tried SO many brands at different price levels and this one is fantastic. My daughter recommended it and I was like e.l.f.? Really? She was right. Really😀
lifts lashes
5 out of 5 stars
Thumbs up graphic, would recommend
Bre - 2 months ago
This mascara has made my eyelashes look really long and the price is good
pass
1 out of 5 stars
Thumbs down graphic, would not recommend
Esme - 3 months ago, Verified purchaser
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
- Eye color: Hazel
this mascara was so dry. hard to layer. did nothing for my lashes
THE BEST!
5 out of 5 stars
Rina54 - 3 months ago
originally posted on elfcosmetics.com
I've been using Lash N Roll Mascara for a while and I love it!! Best mascara out there!
No clumps, no mess!
5 out of 5 stars
Thumbs up graphic, would recommend
liiieblinggg - 3 months ago, Verified purchaser
- Hair color: Blonde
- Skin concern: Acne, Sensitivity
- Eye color: Blue
- Skin tone: Light
- Skin type: Combination
Love this mascara. Have an absolute clean look without clumping, as my eyelashes always tend to do that with most mascaras !!
Great for straight lashes
5 out of 5 stars
Thumbs up graphic, would recommend
No - 3 months ago, Verified purchaser
Works great on my straight lashes