$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Apollo: A bright and citrus-forward Ethiopian coffee. 12 oz bag of light roast, organic, whole bean sustainably-sourced arabica coffee.
- Flavor: Citrus, floral, silky. While the components of Apollo change seasonally, you can always expect the same delicious taste. The flavors you experience come from the roasting process and are inherent to the coffee—nothing is ever added.
- Cafe-Quality Coffee At Home: This 12 oz bag makes 25 perfectly brewed 8 oz cups of coffee. Whatever your preferred brew method, grind the whole beans immediately before brewing for the freshest cup of delicious coffee every time. Find brewing guides to help get the most out of your coffee on the Counter Culture Coffee website.
- Direct Trade: Counter Culture Coffee's commitment to quality extends beyond the coffee bag. They cultivate long-term partnerships and pay premium prices because sustaining relationships with producers is fundamental to coffee quality and a more equitable coffee industry.
- Sustainability: Counter Culture Coffee strives to make a positive impact on coffee’s future through everyday commitments to environmental, social, and fiscal sustainability. Two cents per pound of coffee sold funds sustainability initiatives on the farm and cafe levels.
Description
Experience the magic of Ethiopian coffee in every cup. Apollo is a year-round celebration of the delightful floral and citrus notes found in Ethiopian coffees. Counter Culture Coffee works with smallscale farms to ethically source the highest-quality coffees. Apollo is thoughtfully roasted to showcase the coffee’s true flavors and honor the legacy of Ethiopians who have perfected the art of coffee cultivation. Not only is Apollo a treat when enjoyed hot, it’s also magnificent brewed over iced for cafe-quality cold brew at home.
Counter Culture Coffee is an independently owned B Corp that has been rooted in relationships since 1995. Coffee tastes best when you can trust it to be sustainably sourced, transparently traded, and roasted to perfection. That's why we go beyond the status quo to work directly with farmers around the world. We select the highest quality coffee, pay equitable prices, and support sustainability from seed to cup. Enhance your day with better-tasting coffee for a better tomorrow.
Counter Culture Coffee is an independently owned B Corp that has been rooted in relationships since 1995. Coffee tastes best when you can trust it to be sustainably sourced, transparently traded, and roasted to perfection. That's why we go beyond the status quo to work directly with farmers around the world. We select the highest quality coffee, pay equitable prices, and support sustainability from seed to cup. Enhance your day with better-tasting coffee for a better tomorrow.
Contains: Does Not Contain Any of the 9 Major Allergens
Dietary Needs: Organic Certified
Coffee Bean Type: Varies
Package Quantity: 1
Caffeine claim: Caffeinated
Coffee roast: Medium Roast
Coffee variety: Ethiopian
Net weight: 12 Ounces
TCIN: 79949628
UPC: 663505003138
Item Number (DPCI): 231-10-5342
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 7 inches length x 4 inches width x 2.4 inches height
Estimated ship weight: 0.7937 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: How fresh is this coffee? Is there a "roasted on" date?
submitted by coffeelover - 5 years ago
A: Yes, there is a roasted on date. Typically beans are about 30 days post roast.
submitted byYUMMMYYY - 5 years agoA: this coffees freshness has LONG since past. i didn't expect roaster fresh but mine was roasted a YEAR ago. it was even past the "best" by date. go straight to counterculture if freshess matters.
submitted byOld Beans - 1 year ago
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Summary of reviews
This coffee offers a delightful experience reminiscent of fresh coffee shop brews, perfect for guests seeking quality at home. With its bright citrus notes and smooth finish, it stands out as a versatile choice for various brewing methods. Many guests appreciate its consistent flavor and affordability, making it a go-to option for daily enjoyment. However, some have encountered occasional quality issues, which may vary by batch.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 122 reviews
quality: 4.4 out of 5
taste: 4.27 out of 5
value: 4.27 out of 5
50% would recommend
8 recommendations
Expired flavorless coffee
1 out of 5 stars
Thumbs down graphic, would not recommend
Molly - 13 days ago, Verified purchaser
Coffee is expired, 6 months past the best by date, roasted a year ago with no flavor
Very unimpressed. Probably last of the previous years harvest?
1 out of 5 stars
Brian H - 2 months ago
originally posted on Counter Culture
I was very disappointed. Granted, I did order a blend of Ethiopian coffees in February so presumably they are using last year's harvest, but hey... Tried a variety of grind sizes and I didn't really get any of the traits that I associate with Ethiopian coffees. In their defense, it's not as if a lot beans from this year's harvest from Ethiopia have arrived in the United States yet, and I assume that this blend will be a lot better in a couple of months. But this bag was not very good.
Didn't meet expectations. Poor representation.
3 out of 5 stars
Java Addict - 3 months ago
originally posted on Counter Culture
Not terrible, but Counter Culture (& Ethiopian) coffee is (supposed to be) special. This bag poorly represents both: the uninspiring equivalent of airport souvenir shop coffee bought as a last-minute gift. I'll stick to single origin Ethiopian.
(no review title)
4 out of 5 stars
AJ1510 - 3 months ago
originally posted on Counter Culture
It’s a great refreshing coffee but could have been a tad bit stronger.
Don’t use a burr grinder with the roast
2 out of 5 stars
NZ Dreams - 4 months ago
originally posted on Counter Culture
I love North African coffees. This one smelled really god but it clogged my Breville burr grinder. I cleaned it thoroughly and tried again and it clogged again. I went back to my regular roast and the grinder has been fine since then. Not sure why this happened because the beans are not oily. In any case, starting you day with a clogged grinder is very bad.
Great even 3 months off roast!
5 out of 5 stars
MarkNYC - 4 months ago
originally posted on Counter Culture
It's been about 2 years since I've had Apollo, having moved on to trying ultra-light Nordic style offerings from other roasters. But I needed a bag quick after the holidays and saw a bag on sale at my local grocery store. It probably helps that I have a high end grinder at home, but I was super impressed from the very first shot - no milk, no sugar, I pulled a ristretto that was citrusy, floral and silky, just as advertised, 3 months post roast! Bravo Counter Culture! Paved the way for bright espresso 15 years ago, still delivering today!
Need to restock shelves
2 out of 5 stars
Thumbs down graphic, would not recommend
Redridinghood - 5 months ago, Verified purchaser
A year old when I bought at target.
Delish Pour Over
5 out of 5 stars
Cardinal Hill Wealth Mgmt - 6 months ago
originally posted on Counter Culture
This is such a wonderful coffee - love it brewed as a pour over to enjoy all the lighter notes!
Coffee shop quality
5 out of 5 stars
Duggerj - 6 months ago
originally posted on Counter Culture
It’s like drinking fresh, good quality coffee shop coffee from the comfort of your own home.
Bundle and Save
4 out of 5 stars
D Burg - 7 months ago
originally posted on Counter Culture
this was included as part of a package deal and is not a coffee I had previously purchased. It fits in well with my usual coffee purchases and the discount is why I tried it.
Asked for it from a coffee shop
5 out of 5 stars
Christiaan G - 9 months ago
originally posted on Counter Culture
Had this as an incredible citrus, vegetal espresso one time at a random coffee shop, and was so impressed I later called and asked about their beans. More shops should be using light roasts as an option for regular espressos drinks. Have ordered a few times and it's always good. Doesn't quite reach that same peak on my home setup, but it's a good choice for a reasonable price, and consistent.
Nice taste
5 out of 5 stars
Centauress - 10 months ago
originally posted on Counter Culture
Very nice flavor. Refreshing, if that's the right word.
Spring Day in Cup
5 out of 5 stars
Mandie - 10 months ago
originally posted on Counter Culture
light, delicious, full of flavor. If you are looking for a coffee that is amazing and delicious, but not heavy tasting...this is your coffee. It has all the things I'm looking for in a coffee but doesn't leave me feeling like I just ate a steak.
Nice and Bright!
5 out of 5 stars
zpesi - 11 months ago
originally posted on Counter Culture
Nice and bright flavor. very good in my Moccamaster and I'm going to try it cold next!
A nice morning cup
5 out of 5 stars
Dougie - 1 year ago
originally posted on Counter Culture
This is a very flavorful coffee roasted perfectly.
Love the finish
5 out of 5 stars
Mark D. - 1 year ago
originally posted on Counter Culture
I love this coffee overall, but what I really love is the bright citrusy finish I get after each sip. It makes me anticipate the next one.
Great coffee
5 out of 5 stars
G M - 1 year ago
originally posted on Counter Culture
Delicious and affordable coffee I’ve made in a drip machine and chemex
Yummy!!
5 out of 5 stars
BellaLuna - 1 year ago
originally posted on Counter Culture
I had a chance to try this and I love to add cayenne pepper, milk and honey to my cup of coffee. DELICIOUS!!!
Flavorful
5 out of 5 stars
LLL - 1 year ago
originally posted on Counter Culture
It's a lighter roast and very flavorful! I love the citrus notes.
Smooth and delicious
5 out of 5 stars
Gary D - 1 year ago
originally posted on Counter Culture
I use Apollo as a pour over and it is amazingly smooth and delicious! Highly recommend!