$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- ALL-DAY WEAR - Rich, vibrant lip color that can last up to 24 hours
- TWO-STEP PROCESS - Apply color before sealing it in with the shiny topcoat lip gloss
- MOISTURIZING FORMULA - This nourishing topcoat keeps lips moisturized
- COLOR THAT STAYS PUT - Kiss-proof, smudge-proof, and food-proof
- CRUELTY-FREE - COVERGIRL products are never tested on animals
Description
Covergirl Outlast All-Day Wear Lip Color is a lip kit that lasts for up to 24 hours! This lip gloss locks in moisture and natural oils all day long. You'll go from brunch to bedtime with glossy lips that turn heads. How to Use: 1. Apply color to clean lips. 2. Let dry for 60 seconds, don't press lips together. 3. Apply moisturizing topcoat for shine and comfort. Use as a lip balm to refresh throughout the day.
Suggested Age: 13 Years and Up
Color Palette: Bright Tones
Product Form: Tube
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Net weight: .07 fl oz (US)
TCIN: 80038289
UPC: 3616301259435
Item Number (DPCI): 052-08-1591
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
all-day color coat ingredients: isodecane, trimethylsiloxysilicate, dimethicone, disteardimonium hectorite, propylene carbonate, talc, propylparaben, [may contain/pent contenir/+/- mica, titanium dioxide (ci 77891), iron oxides (ci 77891, ci 77492, ci 77499), fd &c blue 1 aluminum lake (ci 42090), d&c red 7 (ci 15850), d&c red 30, lake (ci 73360), fd&c yellow 5 aluminium lake (ci 19140)]. moisturizing topcoat ingredients: helianthus annuus (sunflower) seed oil, polybutene, cera alba/beeswax/cire d'abeille, cera microcristallina/microcrystalline wax/cire microcrystalline, synthetic wax, tocopheryl acetate, aroma/flavor, butyrospermum parkii (shea) butter, propylparaben, theobroma cacao (cocoa) seed butter, aloe barbadensis leaf extract, cocos nucifera (coconut) oil, sodium saccharin, tocopherol, olus oil/vegetable oil/huile vegetale.
Shipping details
Estimated ship dimensions: 0.75 inches length x 1.54 inches width x 4.45 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Outlast Lip Color is praised for its long-lasting wear, making it ideal for busy days or special occasions. Guests appreciate its non-transferable formula, which stays put through meals and drinks. However, many express disappointment over discontinued shades, which were personal favorites. The product's durability and vibrant color options make it a staple for many, though some find it drying without the topcoat.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 1709 reviews
easy to apply: 4.4 out of 5
easy to remove: 3.75 out of 5
long lasting: 3.8 out of 5
quality: 3.2 out of 5
value: 3.4 out of 5
66% would recommend
3 recommendations
Number 900. The best!
5 out of 5 stars
Ros00 - 4 days ago
originally posted on covergirl.com
Could you please bring back #900. I haven’t been able to find it anywhere. Thank you
It does stay on all day!
5 out of 5 stars
robin1373 - 15 days ago
originally posted on covergirl.com
I have been wearing this since it first came out. In fact its the only lip product that I ware. I wish that the shade timeless ruby would come back. But Wine to Five is my go to. LOVE it.
Perfection
5 out of 5 stars
Anga - 19 days ago
originally posted on covergirl.com
I cannot believe that I have only just discovered this lipstick when reading the reviews people have been using it for 10 years. I am absolutely in love with this product - I've been looking for something that will last and have tried all the viral products and then I find this. It is perfect - sure looks like some colours have been removed from production = but I'm just happy to have found a lipstick that stays on all day and looks just so beautiful and natural - I am so, so happy right now - I feel I need to go and buy 2 of each colour to ensure that I don't run out!
Is 560 Wild Berry Discontinued
2 out of 5 stars
Wild Berry - 1 month ago
originally posted on covergirl.com
I have been buying this lip colour for over 10 years now and lately I am unable to find it anywhere. This is my go to and the last time I was able to purchase it was in November 2024. Is it discontinued?
1 reply from CoverGirl Consumer Affairs Department team - 29 days ago
Thank you for taking the time to reach out to us. We appreciate hearing from you, and welcome the opportunity to address your concern. We are sorry to advise that based upon nationwide market trends and purchasing patterns, the decision was made to discontinue our Outlast All-Day Lip Color with Top Coat in shade 560- Wild Berry. We understand how disappointing it can be when a favorite product or shade is no longer available, but hope you can understand that sound business practice dictated the discontinuation of this product. You may be interested to know that many former users of our Outlast All-Day Lip Color with Top Coat in shade 560- Wild Berry are now enjoying our Clean Lip Color in the shade 545- Plum Isle, which is available from authorized retailers, including most major Walmart, Walgreens, CVS, and Target stores. Your loyalty is very important to us, and we hope you will continue to select and enjoy our quality products. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
Colours need improvement
5 out of 5 stars
Simona - 1 month ago
originally posted on covergirl.com
I don’t understand why all of the nice colours have been discontinued? Number 512number 800 , there was also pink cashmere many years ago which was perfect & it too was discontinued? Please don’t also discontinue 530 as it’s my only go to now. The colour available are dark and so similar to eachother. We need updated colours. Also, when scanning them in the Yuka app it scores very poorly due to the polyparabens which are endocrine disrupters. It would be nice to be using a safe product especially on the lips .
Best Lip Color and Format
5 out of 5 stars
SC Gal - 2 months ago
originally posted on covergirl.com
I’ve used Always Rosy (549) for years because it’s the perfect shad for my coloring. Now I can’t find it anywhere! Why??? If it’s discontinued, what’s the closest color in an all day formula?
(no review title)
5 out of 5 stars
Xoxoxoxo - 2 months ago
originally posted on covergirl.com
I have used the naturalast shade for the past 10 yrs!!! I matches my skin tone perfectly. Where is it?? I have had trouble finding it.
Not my Cinnamon Stick!!
1 out of 5 stars
MChick - 2 months ago
originally posted on covergirl.com
Why discontinue Cinnamon Stick 661? It was always selling out at my local stores. Such a great color and a reliable product for many years - gaining me numerous compliments along the way. There doesn't seem to be any comparable color replacement. I am so saddened by this decision.
1 reply from CoverGirl Consumer Affairs Department team - 2 months ago
Thank you for taking the time to reach out to us here at CoverGirl. We appreciate hearing from you, and welcome the opportunity to address your concern. We are sorry to advise that based upon nationwide market trends and purchasing patterns, the decision was made to discontinue our Outlast All-Day Lip Color with Top Coat in shade 661- Cinnamon Stick. We understand how disappointing it can be when a favorite product or shade is no longer available, but hope you can understand that sound business practice dictated the discontinuation of this product. You may be interested to know that many former users of Outlast All-Day Lip Color with Top Coat in shade 661- Cinnamon Stick are now enjoying our Continuous Color Lipstick in shade 770- Bronzed Glow, which available from authorized retailers, including most major Walmart, Walgreens, CVS, and Target stores. Your loyalty is very important to us, and we hope you will continue to select and enjoy our quality products. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
stop discontinuing
5 out of 5 stars
Rene27 - 2 months ago
originally posted on covergirl.com
Wow why did you get rid of Luminous Lilac?????. Bring it back terrible terrible decison. Is there any way I can get that color any in stock. Please bring it back!!!
Missing my favorite shade!
5 out of 5 stars
MOchick - 3 months ago
originally posted on covergirl.com
This is the best lipstick ever but I am so sad you have stopped making Luminous Lilac 750. This was a nice shade for every day use. It wears well either well with all colors. Please reconsider pulling this and add it back!
Marlene
1 out of 5 stars
Termite - 4 months ago
originally posted on covergirl.com
I bought this along with long la d ting lip liner and neither one stay on, Very disappointed
1 reply from CoverGirl Consumer Affairs Department team - 4 months ago
Hello! We appreciate you taking the time to try our Outlast All-Day Lip Color with Top Coat and one of our lip liners. We are sorry to hear these products did not perform as you expected. This is not the experience we hope for you to have, and we will be sure to share your feedback with the appropriate teams. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
Great product, colour inconsistency
4 out of 5 stars
Róisíndubh - 4 months ago
originally posted on covergirl.com
This WAS my absolutely favourite lip colour and go-to for all-day wear. My shade was the cool neutral "spiced latte" (577). I say 'was' because I just re-purchased it only to find that the tone of the purportedly same shade is ever so slightly warmer. Was there some sort of mix-up on the production line on this one run or has the colour indeed been ever so slightly warmed up? I'd post a pic of them swatched side by side if there were a way to do so here. It's rather annoying that the only genuinely cool toned neutral in the collection (not a mauve or a purple) has been tweaked in this way.
No Longer a Happy Customer
1 out of 5 stars
Soccer Mom - 5 months ago
originally posted on covergirl.com
I've been wearing this lipstick for YEARS! I always get compliments on it. However, for the last few months, my lipstick barely lasts a few hours, especially if I've been eating and drinking and looks absolutely awful. It starts flaking and doesn't wear evenly. Did Cover Girl change the formula for making the lipstick? If they did, I no longer recommend it and I plan to look for a new lipstick. So disappointed!
1 reply from CoverGirl Consumer Affairs Department team - 5 months ago
Hello! We appreciate you taking the time to share your experience with our Outlast All-Day Lip Color with Top Coat. We are sorry to hear this product recently has not been performing as you expect. Your years of loyalty to this product are very important to us and we encourage you to reach out to our team. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
Reliable Product Year after Year
5 out of 5 stars
Karensnowgoer - 5 months ago
originally posted on covergirl.com
I have been wearing this product for many years and have it in my bag, my desk, my washroom, and backups so I don't run out. I love how the lip stain lasts and lasts, and the topcoat and stain are great for keeping my lips from drying out and cracking in the dry winter months. I just wish you wouldn't keep changing the color choices. It took me a while to find a decent replacement and then you change them again. My initial color was perfect, and I still miss it.
Great lipstick
5 out of 5 stars
Cindy57 - 5 months ago
originally posted on covergirl.com
I wore this color in 661 and I loved it. I can't understand why they would discontinue it. I like be that this stays on better than any other lipstick!!!
Love Canyon 626
5 out of 5 stars
Jamie508 - 5 months ago
originally posted on covergirl.com
I have worn Canyon 626 for over 20 years and I can not seem to find it anywhere! Please tell me you’re not discontinuing it, there is no lipstick that lasts all day like this one!! I will be heartbroken if it’s discontinued!!
Great product ... bring back Eternal Flame 521
1 out of 5 stars
Betty12 - 5 months ago
originally posted on covergirl.com
I love Outlast lipcolor -- I never have to worry that it will come off during long days. However, I am deeply disappointed that Covergirl discontinued Eternal Flame 521.It was my favorite for fun evenings. No other red works for me. Please bring it back. I don't want to switch to another brand ... but without my favorite color I'll have to look elsewhere
1 reply from CoverGirl Consumer Affairs Department team - 5 months ago
We regret to learn of your disappointment with the discontinuation of our Outlast All-Day Lip Color with Top Coat in the shade Eternal Flame. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practices dictated the discontinuation of this product. You may be interested to know that many former users of our Outlast All-Day Lip Color with Top Coat in the shade Eternal Flame are now enjoying our Outlast All-Day Lip Color in the shades Ever Red-Dy and Red Hot. These products are available from authorized retailers, including most major Walmart, Walgreens, CVS, and Target stores. Your loyalty is very important to us, and we hope you will continue to select and enjoy our quality products. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
Out of Stock everywhere
5 out of 5 stars
Christina720 - 6 months ago
originally posted on covergirl.com
I think the product is great. Are you still making it? I can't find 512, 710 or 810 anywhere.
Lip outlast all-day #74
1 out of 5 stars
serenite - 6 months ago
originally posted on covergirl.com
J'utilise la teinte 740 et je ne suis plus capable de la trouver. Est-ce possible d'en refaire la production svp?
1 reply from Abby team - 6 months ago
Hello! Thank you for reaching out about our Outlast All-Day Lip Color with Top Coat in the shade 740- Moonlight Mauve. We are sorry to advise that based on nationwide market trends and purchasing patterns, the decision was made to discontinue this product. We understand how disappointing it can be when a favorite product or shade is no longer available, but hope you can understand that sound business practice dictated the discontinuation of this product. You may be interested to know that many former users of our Outlast All-Day Lip Color with Top Coat are now enjoying our Outlast All-Day Lip Color with Top Coat in shade 040- Jazzberry. Your loyalty is very important to us, and we hope you will continue to select and enjoy our quality products. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
(no review title)
1 out of 5 stars
kpatel2627 - 6 months ago
originally posted on covergirl.com
Please bring back shade 555 Blossom Berry!! It is the only color that matches my skin.
1 reply from Abby team - 6 months ago
Hi there! Thank you for taking the time to reach out to us. Our Outlast All-Day Lip Color with Top Coat in the shade Blossom Berry is still available. You should be able to purchase it on the Walmart, Target, CVS, and Walgreens websites. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.