Sponsored
Crest Cavity & Tartar Protection Toothpaste, Baking Soda & Peroxide - 5.7oz/3pk
$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Contains baking soda and peroxide for a clean mouth feeling
- Whitens teeth by removing surface stains
- Gentle on tooth enamel
- Freshens breath for a clean feeling mouth
- For better whitening, use with Oral-B iO brush, Crest 3DW mouthwash, and Crest 3DWhitestrips
- Brush 2X per day for 2 minutes
Description
Crest Plus Baking Soda & Peroxide Toothpaste with Tartar Protection gives you a cavity treatment that helps take care of your mouth. Regular brushing can help protect your teeth and strengthen weak spots to help fight cavities. The formula contains baking soda and peroxide, and it whitens your teeth by removing surface stains. Plus, it fights tartar buildup, and it'll leave your breath feeling fresh.
Suggested Age: 2 Years and Up
Health Facts: Contains Fluoride, Contains Peroxide, Contains Baking Soda
Product Warning: Not for children under the age of two, keep out of reach of children under 6 years of age, no warning applicable
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 3
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 17.1 Ounces
Features: Whitening, Enamel-Safe, Tartar Control
TCIN: 87085873
UPC: 037000122203
Item Number (DPCI): 049-09-3550
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
inactive ingredients glycerin, hydrated silica, water, propylene glycol, sodium bicarbonate, tetrasodium pyrophosphate, sorbitol, peg-12, flavor, sodium hydroxide, sodium lauryl sulfate, sodium saccharin, poloxamer 407, xanthan gum, cellulose gum, calcium peroxide, titanium dioxide, blue 1
Shipping details
Estimated ship dimensions: 1.496 inches length x 8.622 inches width x 5.669 inches height
Estimated ship weight: 1.238 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This toothpaste has been a staple for many guests, praised for its effective cleaning and refreshing mint flavor. While some guests express disappointment over recent formula changes, many still appreciate its ability to whiten teeth and provide a clean feeling. The baking soda and peroxide combination is particularly noted for its effectiveness in maintaining oral hygiene. Overall, it remains a popular choice for those seeking a reliable toothpaste that delivers on its promises.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 726 reviews
effectiveness: 2.87 out of 5
quality: 2.84 out of 5
value: 3.03 out of 5
42% would recommend
40 recommendations
Horrible new formula, it's a minus not a plus.
1 out of 5 stars
Thumbs down graphic, would not recommend
jbur - 1 month ago
Terrible new formula replacing the original fresh mint with the blue gel the was fantastic. For whatever reason, I can only guess profits, P&G was troubled with the original formulas greatness and had to muck with it to remove the blue gel and give us a runny, worse version of this toothpaste. To help hide this abhorrent decision they got with the marketing team to give it some crappy plus sign naming thinking customers wouldn't notice how terrible they made the product. Do not buy this formulation thinking it's the toothpaste that will clean your mouth well and keep your breath fresh for the day. That formula no longer exists anymore, we have this terrible runny knockoff replacement formula instead. The reviews are only high for this toothpaste because they didn't change the product enough and stores have carried over all the fantastic reviews from the original formula that no longer is sold. Unfortunately you'll have to join me to mve on to a competitors product that does what the original formula did.
1 reply from Crest team - 1 month ago
We're disappointed to hear you aren't enjoying the new formula. We know how difficult it can be when a long time favorite product has changed, so we'll pass your thoughts along to the rest of our team. If you'd like to share more, give us a call at (800) 492-7378.
Great flavor cleans your teeth and whitens.
5 out of 5 stars
marciaw7_2519 - 1 month ago
originally posted on influenster.com
This toothpaste is very effective great value with a good flavor with simple ingredients leaves you feeling refreshed. The package is very nice.
The best toothpaste
5 out of 5 stars
noordinarysade_5541 - 2 months ago
originally posted on influenster.com
My whole family uses this toothpaste it's amazing it taste great in it's not overbearing like some toothpaste it does whitening your teeth I seen the change with my. Whole family
Crest does it again! Great toothpaste product that
4 out of 5 stars
malibu75_4817 - 2 months ago
originally posted on influenster.com
Great added benefits of baking soda to help keep your teeth looking their absolute best! Crest has done it again! Great taste, without sacrificing quality or flavor! Way to go, Crest!
Best tube.
5 out of 5 stars
Thumbs up graphic, would recommend
Pura d ora - 2 months ago, Verified purchaser
It is easier to be delivered from the store to the home. target does good for me.
Enjoy product.
5 out of 5 stars
Thumbs up graphic, would recommend
New - 2 months ago, Verified purchaser
Great product for the price.
My go to
5 out of 5 stars
500daysofnicole_8058 - 3 months ago
originally posted on influenster.com
This is my favorite toothpaste. I use it everyday. It has a fresh taste and smell without being too overpowering. It is not super expensive and I like how each tube comes in its own individual box. I do feel the baking soda helps keep teeth white and shining
Beware, New Formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Kb - 3 months ago, Verified purchaser
Crest has changed the formula of this toothpaste. It is no longer striped with gel and the consistency is very runny. I also find plaque building up before my next brushing which for me indicates low quality and low effectiveness.
1 reply from Crest team - 3 months ago
We're sorry that this has been your experience when brushing with the Crest Plus Baking Soda Peroxide toothpaste. In January 2024, we made some changes to the formula to make it even better, but it ended up making the toothpaste a bit too runny. We want to assure you that even though it's runnier, the toothpaste still works well and gives you all the benefits for your teeth. We've taken steps to fix the issue, and all the new toothpaste being produced has been corrected. However, there might still be a few tubes from the older batches on store shelves. We value your loyalty, Kb, and we'd like to talk with you more about your experience to further assist you. Please give our Crest Team a call at 1-800-492-7378 from 9AM - 6PM EST Monday – Friday.
Decent value for this if purchased in 3 pack
5 out of 5 stars
Thumbs up graphic, would recommend
PumpkinPie - 3 months ago, Verified purchaser
If you buy the three pack and if you use your Target card to get the extra 5% off - this is around $1.60 per tube. Good value for the type of toothed I’m looking for.
Toothpaste
5 out of 5 stars
shannah25_555 - 4 months ago
originally posted on influenster.com
The effectiveness of this toothbrush is very effective. It does exactly what it says. It kills tar bad breath, and helps to freshen into breath. The flavor is minty as it has scope in it. The packaging is always blue, white, red and green. It’s a value for your money and has minimal ingredients
Great whiteneing
5 out of 5 stars
Thumbs up graphic, would recommend
Sam - 5 months ago, Verified purchaser
Cleans very well and leaves teeth looking white
Used to work
1 out of 5 stars
Thumbs down graphic, would not recommend
Icing Before Cake - 5 months ago, Verified purchaser
This used to be a gel and both cleaned and whitened your teeth. With the new paste, I could tell a difference immediately. By the end of one tube, my teeth are significantly more yellow.
Good
5 out of 5 stars
Thumbs up graphic, would recommend
Lizzyliz - 5 months ago, Verified purchaser
Great for your theet purched for myself and the kids great taste
"Plus" formula is terrible!
1 out of 5 stars
Thumbs down graphic, would not recommend
Anita - 5 months ago, Verified purchaser
Dislike the new “plus” formula! Tastes bad, doesn’t clean my teeth and makes them sensitive! Please bring back the original baking soda and peroxide with the blue stripes!
1 reply from Crest team - 5 months ago
Anita, we're so sorry to hear your teeth are feeling sensitive, and hope you're doing much better. Please know, we have many safety checks in place to ensure our products are safe to use as directed, and we would expect our toothpastes to help keep your teeth clean, and have an enjoyable flavor. We do understand that not everyone has the same preferences when it comes to taste, so we do offer a variety of toothpastes with varying flavors. If you haven't already, we recommend discontinuing use of this toothpaste. We're happy to let our team know you'd like to see the older version of our Baking Soda & Peroxide toothpaste return. In the meantime, we'd like to learn more about your experience, and help you further. When you have a chance, please give us a call at (800) 492-7378.
Changed formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Rue - 5 months ago, Verified purchaser
Go back to the original. I have been using this tooth for yearssss the new formula does not clean the same so disappointing.
1 reply from Crest team - 5 months ago
We're sorry to hear you aren't enjoying the new formula of this toothpaste. Feedback like this is incredibly important to us, so we'll be sure to let the rest of our team know how you feel. If you'd like to share more, you're always welcome to call us at (800) 492-7378.
Great taste!
5 out of 5 stars
Thumbs up graphic, would recommend
Staci - 6 months ago, Verified purchaser
This is my go to toothpaste. Love the fresh, minty taste! My teeth and cleaner with less tartar.
The product changed to the worse!
1 out of 5 stars
Thumbs down graphic, would not recommend
WV - 6 months ago, Verified purchaser
I’ve been using this brand for years and when I would try other brands I would go back to this one. The company changed the product, it doesn’t have the mint strip and for some reason I now feel like I never washed my teeth after brushing my teeth. It’s horrible what these companies are doing to their products to save money and risk the health of the consumer. I’m disappointed and returning the product for a full refund.
1 reply from Crest team - 6 months ago
We're so sorry to hear your teeth don't feel as clean as they did before, and would like to help. Please know, we have many quality checks in place to ensure only the best products reach you. If you feel your teeth aren't being cleaned well, we recommend reaching out to your dentist. So that we can help you further, please give us a call at (800) 492-7378.
Much better than 3d
5 out of 5 stars
anne23_4932 - 6 months ago
originally posted on influenster.com
Budget friendly and effective with feeling clean and whiter teeth. You must try it. I would recommend to all my friends and family. Great quality product
Poor quality
1 out of 5 stars
Thumbs down graphic, would not recommend
HK - 7 months ago, Verified purchaser
Not good quality, runny & no blue stripe. Had to return.
1 reply from Crest team - 7 months ago
We're sorry to hear you aren't enjoying the new formula of these tubes. Feedback like this is greatly appreciated, and we'll be sure to let our team know how you feel. If you'd like to share more, you're always welcome to give us a call at (800) 492-7378.
Great cleaning power and fresh scent
5 out of 5 stars
milas19 - 7 months ago
originally posted on influenster.com
Crest is the only toothpaste that I use. I love how clean it leaves my mouth. It doesn’t have an aftertaste like some of the other brands and the flavor is minty and fresh. It is also very affordable.