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Crest Cavity Protection Toothpaste - Regular - 5.7oz/3pk
$4.99 ($0.29/ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Cavity protection with active fluoride
- Fight cavities on teeth and exposed roots
- Freshens breath for a clean feeling mouth
- Approved by ADA (American Dental Association)
- For a healthier mouth, use with Oral-B iO brush, Crest Pro-Health Mouthwash, and Oral-B Glide Floss
- Brush 2X per day for 2 minutes
Description
Crest Plus Cavity Protection Toothpaste gives you a cavity treatment that helps take care of your mouth by protecting your teeth and exposed roots. Regular brushing can help protect your teeth and strengthen weak spots to help fight cavities. Plus, it'll leave your breath feeling fresh.
Suggested Age: 2 Years and Up
Health Facts: Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age, not for children under the age of two, no warning applicable
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 3
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 16.4 Ounces
Features: Enamel-Safe
TCIN: 89298827
UPC: 037000122777
Item Number (DPCI): 049-09-2618
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
medicinal ingredient: sodium fluoride 0.243% w/w, non-medicinal ingredients: sorbitol, water, hydrated silica, sodium lauryl sulfate, trisodium phosphate, flavour, cellulose gum, sodium phosphate, carbomer, sodium saccharin, titanium dioxide, blue 1' '
Shipping details
Estimated ship dimensions: 1.73 inches length x 4.65 inches width x 8.67 inches height
Estimated ship weight: 1.18 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What percentage fluoride is in this toothpaste?
submitted by Dental concern - 4 months ago
A: Nothing matters more to us than the well-being of the people who use our products. Our Safety Team assurues us that fluoride exposure from use of toothpaste as intended is safe for adults and children. When used as directed, normal routine levels of unintended ingestion of toothpaste and resulting exposure to fluoride does not represent a significant safety concern for adults or children. All US toothpastes have 1100 ppm of Fluoride, which is within the 1000-3000 ppm daily limit.
submitted byCrest - 13 days agoBrand expert
Q: Is this particular product white or a light green paste?
submitted by swchick69 - 5 months ago
A: Our Crest Cavity Protection Paste should come in a light blue aqua color.
submitted byCrest - 5 months agoBrand expert
Q: Should the individual tubes have a foil seal under the cap?
submitted by el90 - 7 months ago
A: If the toothpaste comes in a sealed box, it will not have a foil seal as the box is the seal. Do not use the toothpaste if the box is ever damaged or appears to have been opened.
submitted byCrest - 7 months agoBrand expert
Q: Is Crest Cavity Protection Toothpaste Gluten Free?
submitted by GlutenFreeRequired - 1 year ago
A: Thanks for the inquiry! Please click "label info" for more information about what the ingredients are in this toothpaste.
submitted byCrest - 6 months agoBrand expert
Q: Effectiveness expiry date of flouride is 2 yrs. Crest seems to have a 3 yr. expiry date (toothpaste purchased in 5/24 has an expiry date of 2/27). Why does Crest state such a lengthy expiry date?
submitted by Major Gowen - 2 years ago
A: We have many safety, and quality tests to ensure our products are effective to be used until their expiration date when stored properly. We don't recommend using after their expiration date, as they haven't been tested for this.
submitted byCrest - 2 years agoBrand expert
Q: Is the paste mint flavor?
submitted by Sig - 2 years ago
A: Yes, it has a cool mint flavor.
submitted byCrest - 2 years agoBrand expert
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Guests are saying
Crest Pro-Health Max Cavity Protection Toothpaste is highly praised for its effective cavity protection, pleasant mint flavor, and smooth texture. Guests appreciate the clean and fresh feeling it provides, along with its ability to maintain oral health. The toothpaste is also noted for its good value and reliable performance, making it a popular choice for families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 465 reviews
effectiveness: 3.7 out of 5
quality: 3.65 out of 5
value: 3.75 out of 5
68% would recommend
19 recommendations
5 out of 5 stars
9 December, 2025
originally posted on crest.com
Is this one still available?
[This review was collected as part of a promotion.] I love my crest, cavity protection, regular paste. I used my last tube, I have not been able to find it at the store, actually four different stores.. Have they discontinued this exact toothpaste? I do not like the gel or the green mint or the one with scope or a whitener. Please let me know where I can purchase this in Minneapolis Minnesota. Thank you for your time.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
Great for sensitive teeth
Great value. Lots of fluoride, and not all the extra whiteners. Good for my sensitive teeth.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
best toothpaste
The Crest + plus toothpaste is one of the best I've ever used. My teeth stay so much cleaner feeling for longer. this is the only toothpaste I will use from now on
2 out of 5 stars
20 November, 2025Verified purchase
I dont like plus (mouthwash); only option of basic toothpaste now.
Had to buy this toothpaste because Crest ended the original toothpaste without plus. I do not like having mouthwash in my toothpaste! Mouthwash kills good bacteria. This toothpaste is mintier than the original and kind of burns a little (like mouthwash). This toothpaste gets the job done. Bring back the original toothpaste without plus.
1 reply from Crest team - 1 month ago
Crest Plus is the same great toothpaste that you knew and loved under the Crest Complete name. There were no formula changes to this particular paste when the name change occurred in January 2024. Our goal is to make it easier to find a toothpaste product that's just right for you, with the benefits you're seeking. However, because your safety and satisfaction are very important to us, we'd recommend discontinuing further use of this toothpaste if the burning sensation becomes uncomfortable. Feel free to call us at (800) 492-7378 for any additional assistance.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Love em
These are the best
5 out of 5 stars
18 November, 2025Verified purchase
(no review title)
What an underrated toothpaste. This is one of the best and most basic toothpaste ever but wow. The minty flavor is not too intense that it burns like some others. Freshness lasts for hours. Actually brightens my teeth too. Personally this toothpaste is much better than those expensive whitening toothpaste that actually weaken your tooth enamel. Buy this you won’t be disappointed.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025
(no review title)
She delivered this to the wrong house
1 reply from Crest team - 2 months ago
We’re sorry to hear that your order was sent to the wrong address, Carlos. We recommend contacting Target directly by calling 1-800-440-0680. They'll be able to assist you further and answer any additional questions you may have.
4 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025Verified purchase
Great product
This particular toothpaste is better than those I have used in the past because It is getting better and better as I am using it on a daily basis. I strongly recommend it to anyone who need it a quality product.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2025Verified purchase
Can't believe I'm reviewing toothpaste
A tube of water. I thought maybe it needed mixing so I capped it, tried kneading the tube a bit — the end seam split and shot toothpaste-water all over the floor. Maybe it’s just a quality-control issue but it seems like an infuriating form of shrinkflation. Fellas, this is not going to be a “new normal” situation- if I have to get used to something new, I might as well switch to one of the all natural brands or go full hippie & brush my teeth w homemade baking soda -peroxide paste. I guess I should be thanking proctor & gamble, huh? These companies are not entitled to our money. We still have choices, even if they all seem pretty crappy. Jeezy creezy.
1 reply from Crest team - 3 months ago
Thank you for bringing this experience to our attention. Our products undergo rigorous quality checks to ensure each one reaches you in perfect condition. We're sorry to hear that was not the case, and that the tube end had split. Toothpaste may become thin and watery if exposed to heat for a long period of time; however, it's still safe and effective to use. So we can learn more about your experience and share it with our Quality Team, please call us at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
3 out of 5 stars
11 September, 2025
originally posted on crest.com
Stop changing things already
I too get extremely tired of the products I use changing. As one reviewer says, from emailing the company she found that crest cavity protection plus is the same as the crest cavity protection. But I had to come to this site to find out and this is not the first place I looked for the answer. Please just leave well enough alone and stop wasting our time.
1 out of 5 stars
5 September, 2025
originally posted on crest.com
Cavity Paste-Good/Cavity Paste Plus-Disgusting
I used to use Pro-Health Whitening, tasted great, but according to some responses by Crest on this website they added an "Amino Acid Technology" to make the stannous fluoride or something more effective and the flavor is now disgusting. Because of this I switched to Crest Cavity Protection Regular Paste, same thing I grew up with and tasted great, now I can't find it in stores but there is a Crest Cavity Protection Paste Plus and now it tastes like crap. Was the amino acid that was added to the Pro-Health Whitening added to the Cavity Protection Paste?
1 reply from Customer Care team - 3 months ago
We understand that the preferences of our consumers can vary, and we do our best to offer a wide variety of toothpastes in the hopes that you will find the perfect one for your oral care routine. We are disappointed to hear that you are not enjoying the flavor of our Crest Max Cavity Protection Paste, and we will share this feedback with our team. While some of our pastes have had the amino acid technology added to them to improve their performance, this paste does not contain that technology. We would love a chance to assist you with this further, and invite you to give our team a call at (800) 492-7378.
5 out of 5 stars
1 September, 2025
originally posted on influenster.com
Works great!
[This review was collected as part of a promotion.] We love Crest products in our house. I use the whitening toothpaste and strips and boy do they make a difference. This toothpaste is perfect for in between brushing with the whitening toothpaste.
5 out of 5 stars
16 August, 2025
originally posted on crest.com
Best One, Not harsh
This is the only toothpaste that doesn't burn my mouth. The other "upgraded" ones have chemicals that don't agree with me along with many other people.
1 out of 5 stars
3 August, 2025
originally posted on crest.com
Bring back the REGULAR
I am so sick and freaking tired of things that aren’t broken being fixed! The plain regular has been around like what 50yrs?? The foundation for your entire company success and it’s long-standing legacy so of course you needed to change it! You just lost a loyal customer.
1 reply from Customer Care team - 5 months ago
Thank you for taking the time to leave this review. We can understand your frustration, as we know how important your oral health is, and we do everything we can to make products that offer the best experience for you. Our products go through many quality and safety checks, and we're sorry to hear you're not a fan of our Crest Pro Health Max Cavity Protection. We value your feedback, which we'll share with our Quality Team so we can continue to provide products you'll love as much as we do. We'd like to gather more information and help further, so we invite you to give us a call( 800) 492-7378
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
Toothpaste
Great price, good value.
5 out of 5 stars
Thumbs up graphic, would recommend
18 June, 2025Verified purchase
Fresh!
Makes your mouth feeling fresh!
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
Refreshing
I really like the baking soda . Feels great. I feel like my teeth get a great cleaning with this toothpaste . Refreshing
5 out of 5 stars
Thumbs up graphic, would recommend
9 June, 2025Verified purchase
Crest
It was recommended by my granddaughter’s dentist. She just started wearing braces.
5 out of 5 stars
Thumbs up graphic, would recommend
1 June, 2025Verified purchase
Great value
Perfect toothpaste. I love the value 3-pack
1 out of 5 stars
10 May, 2025
originally posted on crest.com
Reaction to the toothpaste
I was using the basic Crest toothpaste which I can't find anymore. Bought Crest Plus cavity protection. It is not the same . It burns my mouth. Feels like it is too strong. Was the formula changed?
1 reply from Customer Care team - 8 months ago
Thank you for bringing this to our attention. We're sorry to hear this happened, and we hope you're feeling better, Julie. Safety is our top priority, and while all of our products are safe and effective, some users may not tolerate a particular formulation. It's helpful to know we haven't made any recent changes to the Crest Pro-Health Maximum Cavity Protection Toothpaste formula. If irritation persists, we recommend you discontinue using the toothpaste and consult with your dentist. Your dentist may recommend an alternate version, such as a sensitive toothpaste. So we can learn more about your experience and share this with our team, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.