Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured, Curly
Health Facts: Ammonia-Free, Contains Shea Butter, Contains Argan Oil
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
TCIN: 76578326
UPC: 075285015957
Item Number (DPCI): 063-01-7097
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015 - aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning color: 1242202 c-aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, ammonium hydroxide, oleyl alcohol, parfum / fragrance, p-phenylenediamine, 2-methyl-5-hydroxyethylaminophenol, 4-amino-2-hydroxytoluene, thiolactic acid, edta, erythorbic acid, polyquaternium-6, m-aminophenol, 2,4-diaminophenoxyethanol hcl, resorcinol, bht. nourishing care conditioner: 1213520ss4 - aqua / water / eau, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera / candelilla wax / cire de candelilla, amodimethicone, cetyl esters, isopropyl alcohol, parfum / fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil. tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide.
Allergens & Warnings:
USAGE ADVISORY - SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS. • DO NOT USE IF: — You have already had a reaction to a haircolor product. — You have a sensitive, itchy or damaged scalp. • IF YOU HAVE A TATTOO THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. • PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. • Avoid contact of this product with eyes and skin. • If product gets into eyes, rinse immediately. • Wear gloves provided in kit. • Thoroughly rinse hair after application. • Do not use over compound henna or progressive color. • Wait at least 14 days after bleaching, relaxing or permanent waving before coloring. • Keep product out of the reach of children. Do not apply on children. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST, ACCORDING TO ACCOMPANY- ING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS.Shipping details
Estimated ship dimensions: 6.3 inches length x 3.6 inches width x 2.3 inches height
Estimated ship weight: 0.515 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is Dark and Lovely Fade Resist Permanent Hair Color safe for natural hair
submitted by Cookie - 4 years ago
A: it’s safe !! i’ve been using dark and lovely hair color for literally a decade. i’ve been natural even longer. it has never let me down. it actually makes my hair feel softer after, which will forever be strange to me but, zero complaints here !!
submitted bykeikou - 4 months agoA: Hi Cookie! Thanks so much for asking. Yes, our Dark and Lovely Fade Resist Permanent Hair Color is ideal for natural hair. We hope you give it a try.
submitted bySoft Sheen Team - 3 years agoBrand expert
Q: What kind of hair types can used this product
submitted by Cali - 5 years ago
A: Dark and Lovely Fade Resist is suitable for all hair types and textures.
submitted bySoft Sheen Team - 4 years agoBrand expertA: all types of hair. i have applied to bleached hair and virgin hair. results are healthy, but on bleached porus hair it will fry it. I asked the company on social media if this is bleach and they said NO, it is a lightener, i proceeded to tell them the product bleached my black shirt like the box bleach and they said like any hair dye products, the product will stain. This is bleach. since the review, i have done my hair 2 more times, and damaged the already blonde bleached hair like chickle, gum stringy hair, that i had before the review. total regret. this is an update on my review. Ill still use it after my hair grows out. i love the price and results.
submitted byTargetluver - 4 years ago
Q: Does the Dark and Lovely blonde range require toner after application?
submitted by EJ - 2 months ago
A: Hi EJ. thank you for your interest in Dark & Lovely Fade Resist Conditioning Hair Color. A toner would be optional.
submitted bySoft Sheen Team - 2 months agoBrand expert
Q: Does this dye have bleach or ammonia in it?
submitted by Sarah - 3 months ago
A: Hi Sarah. Thank you for reaching out to SoftSheen Carson regarding the Dark & Lovely Fade Resist Haircolor. This product is a permanent haircolor that does not contain bleach but it does contain ammonia.
submitted bySoft Sheen Team - 3 months agoBrand expert
Q: Hi there, I just used the Dark & Lovely Hi Lift 396 luminous Blonde on my virgin natural black hair. The color came out more of a copper and the greys (white) in the front are a little blonde. Help
submitted by Traveldiva - 3 months ago
A: Hi Traveldiva, We are sorry Dark & Lovely Fade Resist Luminous Blonde did not enough lighten you hair as you expected, you may try Soft Sheen Carson Uplift Hair Bleach: https://tinyurl.com/25vpodsa
submitted bySoft Sheen Team - 3 months agoBrand expert
Q: Hi ! Is the light blonde or the honey blonde closer to #27 braidinf hair?
submitted by Anne - 6 months ago
A: Hi there Anne! Thank you for inquiring about Dark & Lovely Fade Resist Permanent Haircolor. We don't know much about #27 braidinf hair brand to make a comparison! We offer a shade selection guide on our box. There are three before categories, the natural hair should be one of the three, to achieve the desired result! Bleached hair and color-treated hair, result will vary.
submitted bySoft Sheen Team - 6 months agoBrand expert
Q: I tried the honey blonde but it didnt do anything. Are there any tips for it to work?
submitted by Esther - 7 months ago
A: Hi Esther! Thanks for reaching out to us regarding Dark and Lovely Fade Resist Rich Conditioning Hair Color. We're sorry to hear that you dd not notice any results after using this product. There may be many reasons why a haircolor does not come out as expected. We want to help. Please call us at: 1.800.442.4643, M-F,9a-5:30PM, ET. Give Ref# 33597387 when calling. We look forward to hearing from you.
submitted bySoft Sheen Team - 6 months agoBrand expert
Q: Is this safe for pregnancy?
submitted by Tt - 7 months ago
A: Hi there Tt! Thank you for your interest in using Dark and Lovely Fade Resist Rich Conditioning Hair Color. While every ingredient we use in our products is evaluated for safety, we do not specifically test our products on women who are pregnant or nursing. Softsheen-Carson ensures there is substantial information supporting the safety of our products when used by consumers, following directions. However, as there could be certain ingredients that physicians may not recommend for use during pregnancy and nursing, we always recommend that you discuss this with your physician and follow their advice.
submitted bySoft Sheen Team - 6 months agoBrand expert
Q: Do I have to wait 24 hours after I apply the color to shampoo my hair??
submitted by - 7 months ago
A: Hi Pauline Daugherty. Thank you for reaching out to SoftSheen Carson regarding the Dark & Lovely Fade Resist Haircolor. We suggest waiting anytime after 24 hours to shampoo for the color settle in.
submitted bySoft Sheen Team - 7 months agoBrand expert
Q: can this be used on permed hair
submitted by cs - 10 months ago
A: Great question! The Dark and Lovely Fade Resist Rich Conditioning Hair Color can be used on permed and relaxed hair. Just make sure the kit doesn’t say Hi Lift or Bleach Kit on the front of the box. Those are our super light blondes. Get great hair color, gray coverage and shine with argan oil and Vitamin E
submitted bySoft Sheen Team - 10 months agoBrand expert
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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4.4 out of 5 stars with 2438 reviews
quality: 3.28 out of 5
value: 3.47 out of 5
effectiveness: 3.31 out of 5
59% would recommend
98 recommendations
Fashion influencer
5 out of 5 stars
Thumbs up graphic, would recommend
Joi Ashley - 18 days ago, Verified purchaser
I absolutely loveeeeee this color! It came out more like a magenta and it looks stunning in my opinion. I’m sure when I re apply it in another 8 weeks, the pink will even be more noticeable. I’ve used dark and lovely on my hair for years and I recommend keeping the dye on longer than 30 mins. The color will last longer. After about 5/6 weeks it will turn into a copper like color. Still pretty.
Pretty Color
4 out of 5 stars
kandiceknecole_6523 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Nice vibrant color but it fades pretty quickly. It's a lot of upkeep in the long run but a great option as a base color to expand on. You have to lift your hair very light to get true color
Wear a mask
3 out of 5 stars
tonittat_7265 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the color but not only was the smell outrageous (you definitely want to wear a mask), it was a bit messy to apply it to the virgin hair. The direction was straight forward but I’d suggest checking out a tutorial on YT, if you never done this before. After I dyed and cleansed the hair, it still stained some of my things (ie, pillow, tops, towels). Outside of that, it’s a great product to try.
1 reply from Consumer Care Center team - 16 days ago
Hello tonittat_7265. Thank you for your feedback on Fade Resist, Rich Conditioning Hair Color - Virtual Violet. We appreciate your comments and will forward them to our Product Development Team. We hope you will continue to explore the many products we have to offer with greater confidence and satisfaction in the near future.
shade is vibrant and rich
5 out of 5 stars
chiccoolnyc_7447 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’m genuinely impressed with the results. First off, the color payoff is stunning. The Reality Red giving my hair a bold yet natural-looking red hue that really pops. It’s not too orange or too pink, which can be a concern with red dyes, but a true, deep red that flatters a wide range of skin tones. The color is also incredibly shiny, which makes my hair look healthier and more vibrant. The application process was easy and straightforward. The formula is smooth and easy to distribute, and the included conditioner left my hair feeling soft and nourished. My hair didn’t feel stripped or dry after the coloring, which I’ve experienced with other dyes in the past. What I really love about this product is how well it holds up over time. I’ve been using this for several weeks now, and the color has remained rich without significant fading. It’s true to its "fade resist" claim, which is a huge plus for anyone who wants their color to last longer between touch-ups. I would definitely recommend it to anyone looking to try a striking red shade without compromising on hair health.
Love
5 out of 5 stars
lavishij_7156 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Same as the bleaching kit I love this color . It’s not too bright but also isn’t too dark. Has no smells and comes with every thing you need to care for you colored hair. 9/10 definitely recommend
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
kiki - 2 months ago, Verified purchaser
I usually get the lightest blonde then out a rinse over to get the cookie I want. I decided to use Honey Blonde and it is a complete upset. Started from the back and work my to the front. My front edges took fine but my new growth slightly got light(I have dark brown hair). Gray coverage some but not the ones I was hoping for. Oh and it was super runny. Mind you I put the color on them prior to starting because I did not want to be disappointed. In the end I'll go back to the lightest blonde. This was a waste of money for two boxes.
1 reply from Soft Sheen Team team - 2 months ago
Hi kiki We apologize you did not achieve the color results you were exppecting from Dark and Lovely Fade Resist Rich Conditioning Hair Color, Honey Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Long lasting
5 out of 5 stars
mavery - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have been wanting to add a new hue to my hair and with purple being my favorite color, this worked perfectly! It lasted some months on me and I think my curls enhanced the color. It didn’t dry my hair out or mess with my curl pattern so that was a plus! The smell was also bareable.
The dye my wife desires
4 out of 5 stars
waynexenterprise - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Wife used it on her wigs and loved the dye. It didn’t mess her wigs up and made it smell so good. She would buy it again and use it on all her wigs. Highly recommended!
Great Color
4 out of 5 stars
briab18 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I had already previously used the Bleach kit so the mixing process was easy. The packaging included gloves to use which was great. I found it easier to pull the gloves from the bottom of the paper. The color did not come out as vibrant but it was a nice color.
Awesome product
5 out of 5 stars
esmeraldag131 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I didn’t get the chance to use this because I did receive the bleach kit and I decided to just leave it bling for the most part but this dye is definitely worth it .!
Bleach doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
alice - 3 months ago, Verified purchaser
I bought the light golden blonde and I’d barely even lifted the color on my hair. I went MAYBE one shade lighter
#377
5 out of 5 stars
Mariefithyeight - 3 months ago
originally posted on softsheen-carson.com
[This review was collected as part of a promotion.] Why is number 377 Not sold in stores anymore. Can someone please answer the question ??
Great
3 out of 5 stars
staceyt28 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaging was nice and easy to get into. Color was bright, too bright for my liking. Applying the color was simple and easy, no hassle anyone can do it. Scent was same as always, it smelt like coloring ( if that’s even a thing).
1 reply from Consumer Care Center team - 3 months ago
Hi staceyt28 ! Thank you for sharing your experience with our Fade Resist, Rich Conditioning Hair Color - Poppin Pink. Fade Resist, Rich Conditioning Hair Color - Poppin Pink happy to hear that you love the packaging and application even though you were not fond of the brightness! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
Simple
3 out of 5 stars
lexyllove - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I colored my friend’s hair, but she didn’t like it so we didn’t get a picture however, I really liked how the pink popped on her hair. It was very easy to use. The instructions are very clear.
1 reply from Consumer Care Center team - 4 months ago
Hi lexyllove! We are so glad you like the Fade Resist, Rich Conditioning Hair Color - Poppin Pink. We appreciate you taking the time to tell us.
Bad smell
2 out of 5 stars
Total fail - 4 months ago
originally posted on softsheen-carson.com
Smells like a wet dog. I've rinsed it out several times and it still stinks.
1 reply from Consumer Care Center team - 4 months ago
Hi Total fail! We appreciate your feedback on the Fade Resist, Rich Conditioning Color - Jet Black. We are sorry to hear about your experience with this product. We will be sure to pass your comments along to our development team as we are always looking to improve the experience of our consumers when using our products. We hope you can try out some of our other products and find better results! If you need further assistance please contact us directly at 800-442-4643 M-F 9am to 5pm EST.
Color fades quick but nice color at first.
3 out of 5 stars
A James - 4 months ago
Nice bright color but it fades after first wash quite a bit.
Easy subtle Poppin Pink
5 out of 5 stars
raebaereality - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love how the kit came in a pretty pink box. Also it came with easy to re-instructions and the application process was easy. It didn’t lift the hair too fast too bright and the pink did not come out to BRIGHT,. There was not a foul or unbearable smell, which was great to work with.
Love it!
5 out of 5 stars
kennedim2 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The product came in nice packaging when opening the box the smell isn’t horrible after applying the color it came out great and my hair was soft!!
JUST GET IT
5 out of 5 stars
Thumbs up graphic, would recommend
saulvatore - 4 months ago, Verified purchaser
Went from dark brown to this beautiful honey blonde. I had to leave the product more than recommended on the box to get the color. But overall pretty nice.
I love it
4 out of 5 stars
neleighh - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this color. It’s beautiful especially when the sun hits it. And it’s dark enough that indoors it’s not that bright so you would never know you had a purple color for business jobs. I get compliments on it daily and super recommend this color.