Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - 4RV Dark Burgundy, Rich Plum

Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.