$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dawn Platinum gives you a squeaky clean you can see and feel. Removes up to 99% of Grease and Food Residue
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- The only brand trusted by rescue workers to save wildlife
- Save money & reduce waste by refilling your EZ-Squeeze bottle from a large bottle of Dawn.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
Description
Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn is tough on grease, but gentle. Gentle enough that Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Fresh
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Removes Residue, Removes Grease
Recommended Product Application: Dishes
TCIN: 87496933
UPC: 030772052075
Item Number (DPCI): 003-06-0546
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat c10-16 alkyldimethylamine oxide c9-11 pareth-8 colorants deceth-8 fragrances methylisothiazolinone pei-14 peg-24/ppg-16 copolymer phenoxyethanol ppg-26 sodium chloride sodium citrate sodium lauryl sulfate tetrasodium glutamate diacetate water
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains biodegradable surfactants., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 2.5 inches length x 3.543 inches width x 9.646 inches height
Estimated ship weight: 1.776 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: will this remove grease from stove grates
submitted by Pat - 2 months ago
A: Yes, this can be used to clean stove grates.
submitted byDawn - 2 months agoBrand expert
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4.4 out of 5 stars with 566 reviews
cleans effectively: 4.56 out of 5
quality: 4.47 out of 5
value: 4.19 out of 5
78% would recommend
19 recommendations
S
5 out of 5 stars
Thumbs up graphic, would recommend
buyer - 3 days ago, Verified purchaser
Fantastic product for me
GETS DISHES CLEAN
5 out of 5 stars
Thumbs up graphic, would recommend
Shayne - 1 month ago, Verified purchaser
I have been using Dawn for many years. This new flip bottle is great. Dawn cleans dishes etc. to a squeaky finish
Horrible smell won't wash off
1 out of 5 stars
Rskin - 3 months ago
originally posted on dawn-dish.com
We just finished an old bottle of Dawn and was surprised to find that the new bottles have a vastly different scent. WHY??? The new scent is horrible and overpowering and doesn't seem to rinse off well. I rinse and rinse and still that horrible smell is there. If I don't use gloves, the smell remains on my hands so I have to wash my hands with another soap to get it off. Why did you change from a pleasant mild scent to this awful scent. We have 3 big jugs of it which we will be returning. Can't even keep them in the house. Had to out them in the garage. I did a search, and found that I'm not the only one who hates the new scent. Please bring back the old scent. Until you do, I have to switch brands.
1 reply from Customer Care team - 2 months ago
We thank you for sharing your feedback on your recently purchased bottle of Dawn Platinum with Fresh Rain scent. We're a little confused, as there's not been a scent change for Fresh Rain, but there has been a name change. Fresh Rain used to be, "Refreshing Rain" - all that's been changed is we dropped the "re" and the "ing" of the name. Please rest assured that we value your feedback greatly, and we'd like to learn more about your purchase and better understand this situation, so we can deliver the best assistance your way. Call us at your convenience. Our number is 1 (800) 725-3296, and we're available Mondays-Fridays, from 9 AM - 6 PM EST.
New scent no way !
3 out of 5 stars
Shylo76 - 3 months ago
originally posted on dawn-dish.com
I love dawn dishsoap but the new fresh scent dmell is nauseating! I can't even stand to smell it on my hands after dished. Idk what happened .I used to like the smell but not the new one on platinum!
1 reply from Customer Care team - 2 months ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New smell makes it unusable
2 out of 5 stars
Jm79 - 3 months ago
originally posted on dawn-dish.com
Just had to replace an old large bottle and the new smell is so strong and bad that I’m going to have to find another brand of dish soap to use! Smells almost like sunscreen to me.
1 reply from Customer Care team - 2 months ago
We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Too Strong Soap Smell
2 out of 5 stars
Hank78 - 3 months ago
originally posted on dawn-dish.com
Jan 2025 Dawn Platinum Fresh Rain: This dish soap has a very bad and strong smell. Very intense like harsh laundry soap, and hard to rinse off, too. Contradicts Dawn's advertisements where you use less water with Dawn, on the contrary, I've never used this much water to remove that intense off the smell. Not sure how Dawn's testing labs did not identify this smell as a problem. We'll go back to Dawn original.
1 reply from Customer Care team - 2 months ago
Thanks, Hank, for reaching out to Dawn and sharing your experience with Dawn Platinum wih Fresh Rain scent, in the EZ-Squeeze bottle. We don’t expect the fragrance of Dawn to stick around as you’ve shared. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed with extra care.Don’t soak these dishes, but immediately wash and rinse them thoroughly. To remove the smell, soak the affected dishes in hot water with some distilled white vinegar added to it.Give one of our versions of Dawn Free & Clear a try, as they have the lightest scent, and may be the best option for you. Call us for more help, we’re here Mondays - Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Bad smell, doesn't rinse off
1 out of 5 stars
Intolerable - 3 months ago
originally posted on dawn-dish.com
We can no longer use this soap. The new scent is off-putting and very strong. I can't cook in the kitchen if we're washing dishes, as the smell of the Dawn overpowers everything else. Which is awful as it's a BAD smell. Worse, this new formula doesn't rinse off. I've tried using less soap. I rinse my dishes at least twice as long as I used to, and not only do they still smell bad after they dry, but I can taste the soap in my food and drink, especially when it's on cooking vessels like pots. I have actually thrown out pasta after boiling it and tasting the Dawn soap while eating it. We are switching brands, as it's intolerable. I really loved you old formula, sad to switch after a lifetime of using Dawn.
1 reply from Customer Care team - 2 months ago
We thank you for sharing your feedback on Dawn Platinum with Fresh Rain scent in the EZ-Squeeze Bottle. We're sorry for what you've shared, and we're here to help you with this purchase as best we can. While Refreshing Rain has recently been renamed, "Fresh Rain", the fragrance in this bottle hasn't been changed since 2022. It's possible you've picked up a bottle that you've not used before. We'd like to learn more about your purchase, so we can get to the bottom of this problem. Call us at your convenience any Monday-Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Great dish soap
5 out of 5 stars
Thumbs up graphic, would recommend
Archie - 4 months ago, Verified purchaser
I love this soap for my dishes. The opening doesn’t leak, and I keep it standing up at all times. I have found that it very effectively cleans all sorts of dishes and doesn’t leave a mess. I will keep buying this and hope they don’t ever discontinue it. Easily my favorite dish soap at the moment.
Stinky ne smell
1 out of 5 stars
Candy k - 4 months ago
originally posted on dawn-dish.com
Absolutely hate the new scent! Terrible. And it doesn’t seem to get as sudsy as before! Change it back!
1 reply from Customer Care team - 4 months ago
We're so sorry you feel this way, and hope you'll give us a call at (800) 725-3296! We'd love a chance to regain your loyalty to Dawn while gathering further information for our Quality Assurance Team.
Bad new scent
1 out of 5 stars
Thumbs down graphic, would not recommend
Josh - 5 months ago
The new scent is terrible
So handy!
4 out of 5 stars
Leebob - 6 months ago
originally posted on dawn-dish.com
Love this stuff so easy to use. Just a thought- it would be nice to be able to get a much better bottle that would look better at the sink. Plainer or something. I’m talking about the EZ-squeeze.
Revolting new chemical fragrance
1 out of 5 stars
Sueart - 6 months ago
originally posted on dawn-dish.com
Really revolting smell. I can't stand to be in the same house with this stuff.
1 reply from Customer Care team - 4 months ago
Thank you for sharing with us. We're committed to taking in feedback to help us design our Dawn products to provide you with the best dish cleaning experience. We understand that everyone has their own favorite scent, and we're sorry to hear you aren't a fan of our Dawn Original scent. We'll be sure to share this with our team, and if you have any questions, please feel free to give us a call at (800) 725-3296.
Bottle design is great, scent is awful
1 out of 5 stars
christi77 - 7 months ago
originally posted on dawn-dish.com
I just opened up a new bottle of this rain scent and while I love the bottle concept this rain scent is terrible. What happened to the Dawn platinum scent that I knew and loved? Now I’m sad the huge bottle I just finished that had the old scent is gone and I’m left with this new version with the yucky smell.
1 reply from Customer Care team - 4 months ago
We're sad to hear you aren't enjoying the Refreshing Rain scent. Feedback like this is greatly appreciated, so we're sharing this with the rest of our team. If you'd like to share more, you're welcome to give us a call at (800) 725-3296.
goodbye Dawn
1 out of 5 stars
Thumbs down graphic, would not recommend
alexis - 7 months ago
awful smell. makes me nauseous every time, even when someone else is doing the dishes and i'm nowhere near the sink. almost every kind of Dawn soap smells terrible now. the apple is the only one i can stand, but i have a feeling they're gonna change that one to poison apple scent next :) btw - i'm not spending extra money on your unscented soap, Dawn. especially not after wasting so much on the ones i already have but can't use now :) :) :) bye bye!
1 reply from Dawn team - 7 months ago
We're sorry you're disappointed with this fragrance, Alexis where you feel physically ill when near a sink of dishes where our dish soap is being used. Our products are tested to be safe when used as directed, and your safety is our highest priority. Because you're having this issue with the scent, we recommend that you discontinue use. It's true that preferences can vary from person to person, and we hope you'll continue to find a Dawn version that you can love. We take your report to heart, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Terrible smell
1 out of 5 stars
Wildcats - 7 months ago
originally posted on dawn-dish.com
I hate it! the smell got every one sneezing including my dog!
1 reply from Customer Care team - 4 months ago
Thank you for bringing this to our attention, and we hope you're family is feeling much better. Our Dawn products are put through rigorous safety tests to ensure they're safe for use. If you're family is sneezing from the Dawn Platinum EZ-Squeeze Fresh Rain scent, we recommend discontinuing use. We want to learn more about your experience, and would appreciate you giving us a call at (800) 725-3296.
Works
5 out of 5 stars
Thumbs up graphic, would recommend
Sunshine3333 - 8 months ago, Verified purchaser
So easy to use I was amazed that it didn’t spill out cleans so well
Dish soap
5 out of 5 stars
Thumbs up graphic, would recommend
Tkay - 8 months ago, Verified purchaser
It’s easy to use and not messy
Dawn Platinum
5 out of 5 stars
Thumbs up graphic, would recommend
Dawn platinum - 9 months ago, Verified purchaser
Works great tried for first tmr
Works so well, great bottle design
5 out of 5 stars
Thumbs up graphic, would recommend
yellowtop - 9 months ago, Verified purchaser
Dawn platinum is a miracle product. It cleans dishes so well. I also use it to clean muddy shoes and it works great. I love this new bottle design which prevents spills and makes it easier to pick up when my hands are wet or messy from cooking.
Stain remover
5 out of 5 stars
Thumbs up graphic, would recommend
Jj - 9 months ago, Verified purchaser
I know it's intended use but I keep this in my laundry room! I pour this on stains, let us sit for a bit, and then wash as normally. It does a really great job if removing stains!