$6.36 sale price when purchased online
$7.49 list price
Target Online store #3991
About this item
Highlights
- MOISTURIZING SHAMPOO: Dove Ultra Care Daily Moisture Shampoo with pump is specially designed to give your hair essential daily care, leaving it looking beautiful and healthy.
- FOR DRY HAIR: This shampoo deeply moisturizes dry hair, nourishing each strand to leave it soft and smooth.
- WITH BIO-RESTORE COMPLEX: This hydrating shampoo is formulated with our Bio-Restore complex for complete care that works in harmony with your hair.
- HOW TO USE: Apply this nourishing shampoo to wet hair, lather and rinse. For best results, use with Dove Ultra Care Daily Moisture Conditioner. Suitable for daily use.
- DAILY MOISTURE: Dove Daily Moisture is a moisturizing shampoo and conditioner system that makes hair soft, smooth, and manageable.
- THOUGHTFULLY MADE: This shampoo for dry hair is Certified Cruelty-Free by PETA and is made in 100% recycled plastic bottles, so you can feel good about switching to Dove.
Description
To help prevent the damage done by daily wear and tear, Dove Ultra Care Daily Moisture Shampoo progressively cares for hair, leaving it feeling healthier when used as a part of a system along with Dove Daily Moisture Conditioner. After the very first wash, this moisturizing shampoo helps to nourish and protect your hair from daily aggression, giving you beautiful, healthy-looking hair. This hydrating shampoo with pump contains a unique Bio-Restore Complex formulation for complete care that works in harmony with your hair. After one shower, you’ll feel that your hair is silky to the touch and easy to manage. How to use: Apply Dove Ultra Care Daily Moisture Shampoo to wet hair, lather and rinse. For best results, use with Dove Ultra Care Intensive Repair Conditioner. Suitable for daily use. This shampoo for dry hair is Certified Cruelty-Free by PETA and is made in 100% recycled plastic bottles, so you can feel good about switching to Dove. This hair care product is the perfect addition to your Cruelty-Free beauty collection. Dove Daily Moisture is a moisturizing system that makes hair soft, smooth, and manageable. This hair care system is ideal for dry hair that needs a daily dose of hydration and moisture, as it nourishes hair to leave it looking beautiful and healthy. Dove care goes further than hair care with PETA Cruelty-Free certification and 100% recycled plastic bottles. At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look—reaching over ¼ of a billion young people with self-esteem education by 2030. We are also committed to a landmark new initiative as part of our 2025 commitment to reduce plastic waste; reducing over 20,500 metric tons of virgin plastic annually by making the iconic beauty bar packaging plastic-free globally; launching new 100% recycled plastic bottles; and trialing a new refillable deodorant format that radically reduces plastic use. As one of the largest beauty brands in the world, we are revealing an agenda-setting commitment to tackle the global beauty industry’s plastic waste issue.
Scent: Scented
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Recommended Use: Daily
Beauty Purpose: Nourishing, Strengthening, Softening, Moisturizing, Basic Cleansing, Smoothing, Deep Hydration
Net weight: 25.4 fl oz (US)
Features: Lightweight
TCIN: 12200301
UPC: 079400052483
Item Number (DPCI): 063-02-2316
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium c12-13 pareth sulfate, cocamidopropyl betaine, sodium gluconate, fragrance (parfum), dimethiconol, sodium chloride, citric acid, glycerin, glycol distearate, carbomer, sodium benzoate, sodium laureth sulfate, guar hydroxypropyltrimonium chloride, ppg-9, tea-dodecylbenzenesulfonate, cocamide mea, disodium edta, peg-45m, cocos nucifera (coconut) oil, hydrolyzed hyaluronic acid, hydrolyzed soy protein, benzyl salicylate, citronellol, hexyl cinnamal, limonene, linalool, mica (ci 77019), titanium dioxide (ci 77891).
Shipping details
Estimated ship dimensions: 9.6063 inches length x 4.252 inches width x 2.2835 inches height
Estimated ship weight: 1.9 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This shampoo is praised for its affordability, pleasant fragrance, and ability to leave hair feeling soft, shiny, and healthy. Many guests appreciate its moisturizing properties, especially for dry or sensitive scalps. However, some guests find the scent too strong and overwhelming, and a few have experienced issues with scalp irritation or hair dryness. Overall, it is considered a good value for those seeking a budget-friendly option with effective results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2863 reviews
quality: 4.11 out of 5
value: 4.18 out of 5
51% would recommend
74 recommendations
Shampoo
3 out of 5 stars
Thumbs down graphic, would not recommend
Kadelfio - 24 days ago, Verified purchaser
The shampoo is fine- the conditioner is awful- the price/size comparison is a shame
Soft and clean
5 out of 5 stars
Thumbs up graphic, would recommend
KatieMN - 2 months ago, Verified purchaser
I use this daily! It doesn’t leave a residue on my hair. Leaves it feeling clean and soft.
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
Ginger - 2 months ago
Bought this for my dad and he swears by it now. He bought the whole line because of it.
Overpowering scent
1 out of 5 stars
Thumbs down graphic, would not recommend
letmetellya - 3 months ago, Verified purchaser
Scent is so strong!!! Had to rinse out immediately.
1 reply from DoveExpert team - 2 months ago
Hi there, thanks for taking the time to share your thoughts. We're sorry to hear the scent of our Daily Moisture Moisturizing Shampoo wasn't for you, and we'll be sure to share your feedback with the rest of our team!
Its a no for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Tiffani Baker - 3 months ago, Verified purchaser
For me it’s a no go…thr smell is disgraceful and disgusting. The dove itself works well but the smell is horrible
1 reply from DoveExpert team - 3 months ago
Thanks for reaching out - while we're happy to hear you like the performance of our Daily Moisture Moisturizing Shampoo, we're sorry to hear you're not a fan of the scent. We've shared your feedback with the rest of our team!
Love It
5 out of 5 stars
Thumbs up graphic, would recommend
Rkhas - 4 months ago, Verified purchaser
Probably the best shampoo I’ve used to date. It’s affordable, I love the smell, and despite my sensitive dry scalp I can wash my hair without the normal next day dry itch.
LOVE
5 out of 5 stars
Thumbs up graphic, would recommend
VictoriaAustin - 5 months ago, Verified purchaser
I wash my hair daily/every other day and this shampoo is perfect. It deeply cleans but still leaves my scalp feeling moisturized. I have fine/medium brunette wavy hair and my hair looks so shiny and healthy when I use this. The fragrance is super fresh and fruity. It is definitely strong and lasts over 24 hours, but I prefer that as I like my hair to smell good. If you’re fragrance sensitive I would not recommend
Suprisingly Better Than All the Rest..
5 out of 5 stars
Thumbs up graphic, would recommend
LoMyTarget - 6 months ago, Verified purchaser
This shampoo is awesome! I honestly just bought it on a whim bc I was out of my "good" shampoo and conditioner. I typically buy from the salon, blue mercury, Nordstrom, or Ulta and Sephora. Needed something bc it was hair wash day. This stuff makes my hair feel better than my Oribe, Kerastase, Amika, Quai, the list goes on. I can be a snob when it comes to my products (skincare, hair care, supplements). This stuff is legit! My hair felt so soft and less frizz. Not greasy but moisturized. I have brown hair with oily scalp. Fine hair but a lot of it so a lot of moisture shampoos, make my hair feel greasy/oily and weighed down. So some may think this weighs their hair down, but it def feels so healthy. My next fav is Quai bc they make one for fine hair so it doesn't weigh your hair down. I'm telling you get this if looking for a cheaper alternative or just something to use between your other good stuff. Or even as your daily shampoo, I may switch to save like $100 when I buy shampoo and conditioner 🤣. The smell is nice but yes it's strong but it's a bad smell. If sensitive to any smell then maybe not for you, it does fade tho but my hair still smelled fresh the next day which I prefer. Smell didn't give me a headache or anything but it's definitely a stronger smell but I promise not in a bad way but yes if you can only use very light smelling products then maybe pass but otherwise this is the best cheap buy I've made in a very very long time, maybe ever! My hair is less oily than any other shampoo but my hair feels healthy! I used to have to wash my hair daily until I trained it if that tells you anything and can relate. Just give it a try you won't be disappointed if you have hair like mine :)
Better than high end brands
5 out of 5 stars
Thumbs up graphic, would recommend
JG - 7 months ago
I always go back to Dove shampoo and conditioners. They smell amazing and make my hair feel clean, soft and manageable. I’ve tried all types of high end/salon brands but NONE of them compare to Dove.
Absolutely not
2 out of 5 stars
Thumbs down graphic, would not recommend
Mattie P - 8 months ago, Verified purchaser
I was reading reviews about how this works better than high end which is a total lie. The people claiming that already have good hair genes to begin with. I have dry, thin, oily scalp, blonde hair and this is NOT ITTT. I like the way it lathers but it made my frizz come back after all my hard work to get rid of it. Really disappointing.
1 reply from DoveExpert team - 8 months ago
Thank you for reaching out. We’re sorry to hear this and want to make it right, please contact our team at consumer.services@unilever.com and provide the reference id: 47648473.
Favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Clc95 - 9 months ago, Verified purchaser
The best smelling shampoo!
Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Margie - 9 months ago, Verified purchaser
It’s a great shampoo.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
lynettenicole - 10 months ago, Verified purchaser
Smells amazing. I’ve been using this shampoo for a while! No complaints
Very drying
1 out of 5 stars
Thumbs down graphic, would not recommend
Ang - 10 months ago
Made my scalp so itchy and tight. My hair felt dry too. Maybe skip over this one.
NO NO NO
1 out of 5 stars
Thumbs down graphic, would not recommend
Ajmarie - 10 months ago, Verified purchaser
I DO NOT RECOMMEND Just after one use my hair feels like chalk and my dandruff came back😭 0/10 waste of money
1 reply from DoveExpert team - 10 months ago
We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email consumer.services@unilever.com with the ref id: 47081890.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Mari - 11 months ago, Verified purchaser
Love the smell and left my daughters hair smooth and hydrated.
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Blep - 11 months ago, Verified purchaser
Made my scalp break out and ruined my hair
1 reply from DoveExpert team - 11 months ago
Hello Blep, thanks for reaching out to us at Dove. We're sorry to hear about your experience while using our Daily Moisture Shampoo. We'd like to ask a few questions - please reach out to us directly at consumer.services@unilever.com, and use ref ID: 46921397. We hope to hear from you soon.
Daily shampoo that is actually worth using
4 out of 5 stars
Thumbs up graphic, would recommend
- 1 year ago, Verified purchaser
Good daily moisture shampoo. It cleanses well, good lather and rinse, smells great and leaves my hair softer than other moisturizing shampoos. Good value. A little goes a long way and I have waist long medium texture hair and only use a dime size amount each time. The only negative is that I wish it was sulfate free.
Love!
5 out of 5 stars
Thumbs up graphic, would recommend
AmandaMary - 1 year ago, Verified purchaser
Love everything! The pump works perfectly and my hair is so soft & smooth when I use it!
Ugh
1 out of 5 stars
Thumbs down graphic, would not recommend
RMJ - 1 year ago, Verified purchaser
Pump did not work and I won’t be buying this again
1 reply from DoveExpert team - 1 year ago
Oh no, we're sorry our pump didn't work for you! Please email us at consumer.services@unilever.com and provide ref ID: 45837219, so we can make this right. We'll keep an eye out.