$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- SURROUND YOURSELF IN PREMIUM SOFTNESS & SCENT Experience irresistible softness with a BLISS scent.
- 4X THE SOFTNESS: Designed with quadruple the softening ingredients vs. leading liquid detergent alone
- SOFTER, BETTER: Improved formula gives you more softening ingredients vs previous formula (Downy Infusions) and leading liquid detergent alone
- SAFE ON ALL FABRICS: Safe to use on all types of loads and machines
- PAIR WITH DETERGENT: Downy softener is a great companion to your favorite detergent adding more scent and softness
Description
Transform your fabrics with a premium level of softness and a soothing scent with Downy Ultra Soft Fabric Softener Liquid. With 4X the softness* and a scent that last for days**, Downy Ultra Soft leaves your laundry feeling as amazing as it smells. Just pour it into your machine's fabric softener dispenser to feel and smell the difference. Infused with the scent of sparkling amber and rose, you can let the BLISS aroma surround you with any of your fabrics. Worried about your delicate fabrics? Don't be. Downy Ultra Soft has no dyes and is safe to use on all types of loads and machines, ensuring that every item, from your cozy sweaters to your delicate linens, receives the gentle care it deserves. Say goodbye to rough, stiff fabrics and hello to a world of unparalleled softness and freshness.For the ultimate laundry experience, pair Downy Ultra Soft Fabric Softener Liquid with your favorite detergent. Our fabric softener serves as the perfect companion, infusing your clothes with a burst of softness and scent. Elevate your laundry routine to new heights and immerse yourself in a world of unparalleled luxury. Experience the difference that Downy Ultra Soft brings to your fabrics and rediscover the joy of soft, beautifully scented fabrics. Try it today and embrace a new level of softness and scent that will leave you wanting more.Directions: Simply measure and pour your desired amount of fabric softener into the separate dispenser or into the center agitator. *Softening ingredients vs leading liquid detergent alone.**Up to 4 days
Scent: Rose, Amber
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep container tightly sealed, seek medical help if product is swallowed
Product Form: Liquid
Number of uses: 138
TCIN: 91290895
UPC: 030772154182
Item Number (DPCI): 003-07-5646
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), fragrances, water.
Allergens & Warnings:
WARNING: Liquid fabric softener can increase fabric flammability. Using more than recommended can increase this effect. Do not use this product: On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth). On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance., Contains fragrance allergen(s)Shipping details
Estimated ship dimensions: 8.85 inches length x 4.72 inches width x 11.81 inches height
Estimated ship weight: 6.7241 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Downy Infusions Bliss Liquid Fabric Softener is highly praised for its delightful amber and rose scent, which leaves clothes smelling fresh and clean for days. Guests appreciate its ability to soften fabrics effectively, making them feel luxurious and comfortable. The packaging is also noted for its appealing design. This fabric softener is a great addition to any laundry routine, offering good value for money and a pleasant laundry experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 86 incentivized reviews)
4.7 out of 5 stars with 186 reviews
88% would recommend
9 recommendations
Smells AMAZING
5 out of 5 stars
Thumbs up graphic, would recommend
Jasalturn - 17 days ago, Verified purchaser
People constantly ask what fabric softener I use since I started using this. It’s the best!
Holy moly
5 out of 5 stars
Thumbs up graphic, would recommend
Peppermint patty - 28 days ago, Verified purchaser
I have finally found a fabric softener that takes the smell out of husband cloths . It sticks to his work cloths after they’re washed and dried. Oh my gosh it’s amazing I started singing in my wash room . I was like what no truck smell no freaking way . Those hugs in the morning are sooooo much better now 🤣🤣🤣( excuse my English it isn’t my first language)
Home alternative
5 out of 5 stars
Thumbs up graphic, would recommend
PeaceBeStill - 1 month ago, Verified purchaser
I use this as a air freshener in my home. It is cheaper buying this and putting it in a spray bottle with water than purchasing other things. Plus the smell is pleasant and happy.
Pleasant smell
5 out of 5 stars
eunices16_132699 - 2 months ago
originally posted on downy.com
[This review was collected as part of a promotion.] This scent is pretty pleasant and lasting. (5-7days after wash) Does make not only my clothes but bed sheets alot softer. Definitely buy it again.
Good fabric softener
5 out of 5 stars
justiceinfluencer - 2 months ago
originally posted on influenster.com
One of my favorite scents Downy now makes, long lasting scent without being too overwhelming. Leaves my clothes soft after every use. A little goes a long way with this fabric softer.
Smells so good
5 out of 5 stars
jenejen - 2 months ago
originally posted on influenster.com
This fabric softener smells so good I’ve literally used this as air freshener in my guest bathroom. When you wash with this your clothes will smell so clean and fresh you won’t regret using it. Who doesn’t love soft and clean and leaving the aroma of bliss!!!
Smells fabulous and is easy to use
5 out of 5 stars
latosham6 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This fabric softener is very effective, has an amazing scent and an easy to use bottle. This made my clothing softer and the scent lingers gracefully. I highly recommend.
Stunning Smell
5 out of 5 stars
Thumbs up graphic, would recommend
sambass3 - 2 months ago
I am absoltely in LOVE with this scent. I also use the scent beads in the same scent but not the fabric sheets (I use dryer balls). I use unscented laundry detergent so the true scent comes through and not mixed with an already scented detergent.
Smells amazing
5 out of 5 stars
daniellep219 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Smells amazing! Left my clothes soft and with a fragrance that lasted a while! Clothes I hadn’t worn in a while still smelt amazing when putting back on! I have since purchased this numerous times!
Good
4 out of 5 stars
katiekat418 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I liked this product. It made my clothes soft. The smell was not my favorite but it did smell ok on my sheets. I want to try another smell and see if I like jt better
Smells great
5 out of 5 stars
stephanieb913 - 3 months ago
originally posted on influenster.com
Smells so good and the price is pretty affordable. Makes your clothes very soft would recommend. Also the packaging is appealing. Definitely recommend
Smells Amazing
5 out of 5 stars
krik1 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is one of the best fabric softeners I’ve used. Since it’s liquid, it makes it quick and easy to add all the liquids like detergent and the softer all at once. The scent is also amazing and smells clean and floral which is amazing for fresh clothes. In the end, the prices are also very reasonable for the whole line and I think I will definitely buy this again!
Smells amazing!!
5 out of 5 stars
valleyh - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] First off the smell is amazing and I love it!!! And it really makes my laundry softer than any other product I've used!! Definitely think it's worth the price as you don't even need as much as they recommend. And the little rose cap!!! Oh my goodness how cute!! I love it and can't recommend enough! But must say if you have a sensitive nose then start with a little and go up as desired because it is very strong
Clean and fresh
5 out of 5 stars
jenf9g9 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The scent is soft and light have to put quite a bit for the. Scent to really be strong. I usually mix it when the beads . The price for the product is average to other products.
Smells great!
5 out of 5 stars
tam38 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love Downy products! This fabric softener smells incredible and keeps my clothes smelling good longer. I would definitely recommend it. It’s become a staple in my laundry routine.
So good
5 out of 5 stars
brandyu7 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It smells so good! The packaging is cute. It left my clothes not only smelling fresh but super soft to the touch. I will definitely be buying more and trying out other scents as well. I love smelling clean and fresh and this is long lasting.
Lovely rose scent! 🌹
4 out of 5 stars
giselv1 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This Downy Infusions fabric softener has a musky rose scent that smells really nice and does last the first few days. The packaging also looks good, especially with the rose-shaped cap!
Nice smelling
3 out of 5 stars
oreosarevegan - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Let’s start with the packaging, it’s a really lovely color and gives you kind of a cozy dreamy feeling. The smell is pretty and stays with the clothes after washing, but not to an obnoxious point. Overall, I’m not a huge fan of fabric softeners in general, but this one did not create any negative smells on my clothes. I’ve only used about a quarter of the bottle, so I will update if anything changes. so far this one is pretty good for what it is. 
Beautiful smell, soft clothes!
5 out of 5 stars
misskim08 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] First, I’d like to talk about how cute the packaging is!! The flower lid is adorable. The scent is fantastic, I love how it makes my laundry smell. I love how it makes my clothes feel so soft and nice. I will be adding this to my normal laundry list!
Great scent
5 out of 5 stars
- 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Downy infusion liquid fabric softener in bliss scent has been my new favorite scent for laundry care! Refreshing and strong scent but not overpowering. Love the packaging! Scent lingers on clothes well