E-Commerce Growth Strategy - by Kunle Campbell

About the Book

"Increase visibility, customer engagement and conversion rates with this complete blueprint to connecting e-commerce tools and metrics to wider brand building and marketing strategies.In response to changing customer needs and expectations, growth in e-commerce has been rapidly accelerating for both small and large brands alike. To thrive and succeed, businesses need more than just a well-designed website. E-Commerce Growth Strategy covers the key e-commerce tools and metrics required for success and crucially also links them to the wider context of creating memorable shopper and brand experiences, and attracting and retaining customers through building a community and effective social media strategy.E-Commerce Growth Strategy also provides coverage of key areas such as how to forge fruitful partnerships with influencers, incorporate paid media to maximize reach and handle customer data in line with privacy considerations. Featuring bullet-pointed chapter summaries, interviews from industry leaders and a range of case studies, as well as online practical implementation toolkits, this is a vital guide for brands looking to methodically plan, execute and manage their e-commerce growth plans"--

Book Synopsis

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.

E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.

Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

Review Quotes

"Kunle's E-commerce Growth Strategy is THE playbook every DTC professional should read if they want to take their business to the next level. It is an incredibly detailed guide to everything a brand or operator needs to know (and more). I promise, if you read Kunle's book, you will gain ecommerce superpowers!"-- "Ben Parr, President & Co-Founder, Octane AI"

"E-commerce Growth Strategy is a must-read for anyone who wants to grow their online business. Kunle Campbell provides clear and concise advice on how to reach your target market, acquire new customers, and retain existing ones. This book is packed with valuable insights and strategies that will help you take your e-commerce business to the next level."-- "Gary Ingram, Co-Founder and CRO, The Diamond Store"

"E-Commerce Growth Strategy is a masterful guide that navigates the intricate and rapidly evolving landscape of digital commerce. Being in a digital-first era, this book provides businesses with a competitive edge, making it a must-read for anyone serious about e-commerce success."-- "Josh Snow, Founder, Snow Teeth Whitening"

"A solidly researched guide by an industry veteran to avoiding the landmines of e-commerce. Get it before your competitors do!"-- "Tim Ash, International keynote, bestselling author and executive advisor, TimAsh.com"

"As a lifelong CX and e-commerce leader, I'm delighted to see Kunle Campbell write THE book to lead the e-commerce direction for the future. No longer do businesses desire to simply exist in the e-commerce channel, they want to thrive. Kunle's guidance marries strategy and profitability expectations with business potential, providing a clear roadmap for exceptional e-commerce leadership."-- "Jen Bailin, Chief Commercial Officer, Nintex"

"E-commerce is both a blessing and a curse, the blessing is that anyone can now set up a business and launch a new brand or product direct to consumer, the curse? Is exactly the same. D2C will be the most competitive and essential industry over the coming decades, so arming yourself with a resource to equip you to compete on a level playing field with any other brand or in any product/service category is key, and in the E-commerce Growth Strategy you have just that. Kunle has expressed his passion for this space into an incredible read that dives deep into the key functions and elements any e-comm business needs to survive and thrive."-- "Thomas Hal Robson-Kanu, Founder, The Turmeric Co."

"If you want to sell online, buy this book NOW. As an industry veteran who has made all possible mistakes (and even invented new ones!), I can attest that E-commerce Growth Strategy is genuinely transformative. I find myself wishing I could turn back time and gift this to my younger self. Kunle has meticulously crafted the most comprehensive and accurate guide for launching and sustaining e-commerce success."-- "Moshe Saraf, CEO, Pareto.Solutions"

"In E-commerce Growth Strategy, Kunle Campbell expertly unravels the complexities of scaling an online business. His unique perspectives and practical advice make this book an essential resource for e-commerce entrepreneurs and teams."-- "Nir Eyal, Wall Street Journal Bestselling Author of "Hooked" and "Indistractable""

"Just dug into E-commerce Growth Strategy. This thing's a gold mine. Real talk, it takes you from 0 to 100 real quick. Master the e-commerce world and build a rockstar brand. My advice? Dive in and soak it all up."-- "Jake Karls, Co-Founder, Mid-Day Squares"

"Kunle's E-Commerce Growth Strategy is like having a savvy mentor by your side, showing you the ropes of building a successful business online. If you wish you could have been a fly on the wall in the rooms where he interviewed business leaders, this is the book for you."-- "Jason Wong, Founder, Doe Lashes"

About the Author

Kunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.