$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Creates a smooth base to prep skin for makeup application
- Fills in fine lines and refines skin complexion
- Silky texture has a natural matte finish
- Combats oil and dryness for all skin types
- 100% Vegan & Cruelty-Free
Description
2017 Influenster Reviewer's Choice Award Winner!
Ideal for creating a smooth base for foundation, use the versatile e.l.f. Mineral Infused Face Primer before applying makeup. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your complexion. Apply and let dry to enjoy makeup that blends smoothly and lasts all day!
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Ideal for creating a smooth base for foundation, use the versatile e.l.f. Mineral Infused Face Primer before applying makeup. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your complexion. Apply and let dry to enjoy makeup that blends smoothly and lasts all day!
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 10 Years and Up
Health Facts: Aluminum-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free
Color Finish: Sheer, Matte
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Smoothing
Recommended Skin Type: Very Dry, Acne-Prone, Oily, Normal, Sensitive, Dry, Mature, Combination
Net weight: .47 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 13963733
UPC: 609332834019
Item Number (DPCI): 052-16-0403
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, dimethicone crosspolymer, cyclohexasiloxane, dimethicone, dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, silica dimethyl silylate, silica
Shipping details
Estimated ship dimensions: 4.09 inches length x 1.3 inches width x 1.22 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This primer has garnered a strong following among guests for its ability to create a smooth, glowing base for makeup. Many appreciate its lightweight texture and effectiveness in controlling oil and redness, making it suitable for various skin types. While some guests have noted concerns about the quantity of product in the bottle, the overall performance and feel of the primer have led to high satisfaction and frequent repurchases. It's a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2438 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4.33 out of 5
quality: 4.27 out of 5
value: 4.36 out of 5
80% would recommend
26 recommendations
Good Stuff
5 out of 5 stars
Thumbs up graphic, would recommend
Pl0307 - 21 days ago, Verified purchaser
It seems like it hold my makeup in place.
Nice light texture
4 out of 5 stars
Lizz76 - 22 days ago
originally posted on elfcosmetics.com
Easy to apply.went on smooth & even, with a soft glow , Not sticky
Love it.
5 out of 5 stars
carole ann - 26 days ago
originally posted on elfcosmetics.com
It doesn’t make me watch to itch my face. (I used Maybelline Master prime for a long time!) This is so much better! I bought the small to try it out, also because I hardly wear make up!
Primer
5 out of 5 stars
Taylor K - 1 month ago
originally posted on elfcosmetics.com
I am in awe the way it feels on my skin on the first day I got my order I put it on my face and had to take a double look at the name primer because I never felt any other primers like it…. I love it!!!
Love it!
5 out of 5 stars
Rachi91 - 1 month ago
originally posted on elfcosmetics.com
This is my first time using elf cosmetics. Primer goes on so smooth and makes my skin look alive.
A little too much glow
3 out of 5 stars
Theqjb - 1 month ago
originally posted on elfcosmetics.com
I understand the sun kissed highlighted glow is on trend. However, for my age or my comfort level this primer has just a little too much shimmer for my taste. That shouldn’t take away from the quality of the product though. That’s just my personal preference. It does feel very silky going on.
Nice Glow!
5 out of 5 stars
Gemini12983 - 2 months ago
originally posted on elfcosmetics.com
I bought the illuminating face primer and I really like it. It gives your skin a nice glow. I have dry skin so it goes on smooth and doesn’t flake.
Beautiful
5 out of 5 stars
593739 - 2 months ago
originally posted on elfcosmetics.com
When putting it on it can seem scary but don’t worry because once your makeup is on top it shows that natural glow
Brightens my 57 year old skin
5 out of 5 stars
Sexy at 57 - 3 months ago
originally posted on elfcosmetics.com
I have good skin and minimal wrinkles but my skin looked a little darker under the eyes. This primer is superb to bring my skin alive.
Feels wonderful
5 out of 5 stars
Mamajam - 4 months ago
originally posted on elfcosmetics.com
This primer feels wonderful and holds make up very well.
Illuminating Face Primer
3 out of 5 stars
PaigeS - 4 months ago
originally posted on elfcosmetics.com
This one isn't my style as it is just too sparkly for me.
super glittery :(
1 out of 5 stars
giaodon - 5 months ago
originally posted on elfcosmetics.com
i really wanted to like this but sadly it’s just pure shimmer where i thought it would be dewy etc. not worth it if you don’t like that finish
Sparkling
1 out of 5 stars
Bb22 - 5 months ago
originally posted on elfcosmetics.com
I didn’t like the texture and it is sparkling which I didn’t like. I thought it would be more illuminating in which it gives good hydration but it leaves the skin with sparkles and matte finish’s.
shiny
4 out of 5 stars
xswtxstinax - 5 months ago
originally posted on elfcosmetics.com
it definitely illuminates your face but has a very watery consistency and not what you'd expect for a primer
Subtle shimmer
5 out of 5 stars
Katglo - 5 months ago
originally posted on elfcosmetics.com
This is part of my everyday. Gives a subtle shimmer. Hard to find in store so I like to order several at a time!
Love the Dewey Glow
5 out of 5 stars
- 6 months ago
originally posted on elfcosmetics.com
I am 76 years old and most days only use this primer, no foundation. Last week I wore it to the dentist and the assistant commented how Dewey my skin looked. She I told her the only thing I had on was this primer she was Amazed, especially at the reasonable price.
Not for darker skin tones!!
1 out of 5 stars
Tylet R - 6 months ago
originally posted on elfcosmetics.com
Now I don’t mean any harm by my statements. Just know if you are below tanned , don’t get this primer. I learned the hard way but it isn’t for brown skin tones. I am just a beginner in makeup so I thought primers were all clear based. Maybe it’d be a sparkly finish with the illuminating effect. Boy , I was wrong. This would otherwise be lovely if you’re a golden bronze or anything up.
HOLY GRAIL for oily skin
5 out of 5 stars
Mollyyyy - 7 months ago
originally posted on elfcosmetics.com
I am in awe. I have dealt with having oily skin since puberty and still do as a 35 year old. I’ve tried every “matte” product out there and was at the store to buy the pink Elf primer but they only had one of these so I grabbed it. When I tell you I haven’t needed to “mattefy” myself once since using it compared to up to 10 times a day before. It was bad and this is a miracle worker-the holy grail.
Best my makeup has looked in a while!
5 out of 5 stars
BrittanyAleshia - 7 months ago
originally posted on elfcosmetics.com
I originally ordered this product a long time ago, or got it for free… I actually don’t remember how it landed in my makeup bag… decided to randomly use it one day… and now I use it everyday! … and I’m ordering it again… would place this on automatic shipping if I could! I have some hyperpigmentation on my cheeks… wretched dark circles and some combination skin and for some reason this primer offsets ALL OF THIS! Love it! Love it! Love it!
Great product
5 out of 5 stars
YoungL - 8 months ago
originally posted on elfcosmetics.com
I bought this product a couple of weeks ago and just love it, it glides on smooth and rich feeling.