$5.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
Features: Lightweight
TCIN: 76382832
UPC: 609332835733
Item Number (DPCI): 052-16-2245
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, mica, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13 phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, caprylyl glycol, ethylhexylglycerin, sodium glycerophosphate, polysorbate 20, may contain: iron oxides (ci 77491, ci 77492, ci 77499)
Shipping details
Estimated ship dimensions: 4.7 inches length x 1.1 inches width x 0.4 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
This brow gel has garnered a strong following for its ability to enhance and define brows while maintaining a natural look. Guests appreciate its lightweight formula, ease of application, and affordability compared to higher-end brands. Many find it effective for filling in sparse areas and achieving a fuller appearance. However, some guests have noted issues with color matching and product quantity. Overall, it is a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2795 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.83 out of 5
long lasting: 4.42 out of 5
quality: 4.45 out of 5
value: 4.63 out of 5
88% would recommend
394 recommendations
Amazing alternative
5 out of 5 stars
Thumbs up graphic, would recommend
Alli M - 4 days ago, Verified purchaser
I’ve been using an expensive popular brow gel for years and the price keeps increasing so I looked for an alternative. This is not a dupe; it’s a different consistency and less waxy than my go-to. Like a mascara, the results from the first few applications aren’t great. It applies evenly, looks good, doesn’t smudge. This is a great product at a great price. Will be purchasing on repeat.
Great!
4 out of 5 stars
em231 - 13 days ago
originally posted on elfcosmetics.com
I religiously use this brow gel, the only downside is it dries out pretty quick.
great
5 out of 5 stars
beneke85858 - 17 days ago
originally posted on elfcosmetics.com
this is the best product ever i would use this everyday
Good for natural look
4 out of 5 stars
Thumbs up graphic, would recommend
Mikeymommy - 19 days ago, Verified purchaser
Works good to fill in eyebrows for a natural look, but not really a gel and does not keep them in place that well
My Holy Grail brow product
5 out of 5 stars
emt1986 - 20 days ago
originally posted on elfcosmetics.com
The perfect product for defined brows that still look completely natural. Very easy to apply and build; I like two quick coats for day-to-day.
Wow Brow
4 out of 5 stars
gabby3212 - 21 days ago
originally posted on elfcosmetics.com
My favorite brow gel by FAR and you can’t beat the price. I use this for every day and add a smidge of a brow pomade on top when I want t bolder brow at night.
All fibers, no pigment
1 out of 5 stars
DisappointedPerson - 1 month ago
originally posted on elfcosmetics.com
After a week of use, all the actual pigment is gone from the tube. The wand comes out with a huge wad of those "hair-like fibers." There's not enough gel to actually do anything useful. Even when there was, the fibers didn't stick to my brows. It is extremely disappointing.
Love this brow gel
5 out of 5 stars
Thumbs up graphic, would recommend
MMMick - 1 month ago
- Hair color: Blonde
- Eye color: Brown
- Skin concern: Uneven skin tone, Aging
- Skin type: Combination
- Skin tone: Light
I like this product just as much as a higher end more expensive brow gel. I have blonde hair with brown eye brows and I ordered the neutral brown. The brush is perfect for width and the gel goes on super smoothly without being clumpy. It looks great and natural on. I will not buy the name brand anymore after trying this. This is a way better deal and does the same thing! Super happy.
Handy Product
4 out of 5 stars
Allie_Rouge - 1 month ago
originally posted on elfcosmetics.com
So simple to use for a natural tidy up and definition to your brows when you don't have time to pencil in properly. You can also use it in combination with pencil. The only drawback is the tiny range of colours. There should be many more shades to suit different brows. I got the one size fits all, "Brunette" but I really want an auburn shade. Nyx did a great redhead colour but the wand always snapped in the tube.
One of my faves
5 out of 5 stars
88281 - 2 months ago
originally posted on elfcosmetics.com
I love this brow gel. Yes it’s small but it lasts ages. I have used this for months and it keeps my brows in place all day without fail. Definitely recommend.
Great
5 out of 5 stars
Kylie_meck - 2 months ago
originally posted on elfcosmetics.com
First time trying brow products and this was so easy to use with great all day results
Nikki was right!
5 out of 5 stars
kaygeeeeee - 2 months ago
originally posted on elfcosmetics.com
I picked this up at the recommendation of Nikki La Rose on youtube and it does not disappoint. I have large eyebrows with very thin sparse hairs and this thickens them up perfectly.
Great affordable brow tint! With fibers!
5 out of 5 stars
Thumbs up graphic, would recommend
Km93 - 2 months ago
People are complaining about little "white hairs" in this gel but they are supposed to be there haha. They are fibers that work by clinging to your hairs to make your eyebrows appear fuller. You can't see them once it's applied. I've used a lot of high end brow tint and this one still works just as well as any of those! For a better price. This doesn't get flaky or clump on the eyebrows.
My favorite!
5 out of 5 stars
jennyj123 - 2 months ago
originally posted on elfcosmetics.com
I love this brow gel so much. I have been using ELF products on my brows for at least the last 10 years. I always get compliments when I use this gel. I will continue to use it until for some reason I can't anymore lol.
Perfect subtle color
5 out of 5 stars
Thumbs up graphic, would recommend
D93422 - 2 months ago, Verified purchaser
I have very pale brows and the neutral brown color is perfect. It goes on very quickly & easily (silky smooth, no clumps) and looks super natural. I know it's supposed to have little fibers in thee but I didn't notice them much (another brow gel I have used had a ton more fibers). It makes my brows just look like they did when I was in my 20's! : ) The photo shows my right brow with the brow gel (on the left in the photo), and the other/left brow is with nothing on it.
Heavy and clumpy.
2 out of 5 stars
Thumbs down graphic, would not recommend
Perfect lights anytime - 2 months ago, Verified purchaser
This is heavy and clumpy, flakes off. Brows feel like plastice after application. Definitely returning
Wow is right!
5 out of 5 stars
GypsyQueen - 3 months ago
originally posted on elfcosmetics.com
I absolutely love this brow gel. I have one I’m currently using and two on backup for when I run out. My brows appear thicker and fuller without looking drawn on. Love the natural look!
bring back black
1 out of 5 stars
shiekjsha - 3 months ago
originally posted on elfcosmetics.com
don’t know why you discontinued only the black shade and kept 4 shades of brown which isn’t usable for poc??? please bring the black shade back!!!
Excellent
5 out of 5 stars
Thumbs up graphic, would recommend
Lilannie - 3 months ago, Verified purchaser
Excellent quality! Easy to apply, no clumps, no drying or flaking, very light, looks very natural.
Prefer the old packaging
2 out of 5 stars
apatudd - 3 months ago
originally posted on elfcosmetics.com
Hi there, I loved this brow gel and chose it over designer products. However when I bought it again this month I was disappointed to see the new packaging. There is a gap between the applicator and the product when it is supposed to shut. I preferred the old packaging