$10.49 when purchased online
Target Online store #3991
About this item
Highlights
- Pure Love is a soft pure white polish in our Love Collection, which includes all things romantical
- Applies smoothly with accurate brush that effortlessly coats nail for clean look
- "17-Free"" products do not contain: Acetone, Animal-Derived Ingredients, Bisphenol-A, Camphor, Ethyl Tosylamide, Formaldehyde, Formaldehyde Resin, Gluten, Glycol Ether of Series E (Gycol ethers derived from ethylene oxide), Nonylphenol Ethoxylate, Parabens, Phthalates (including DBP), Styrene, Sulfate, Toluene, Triphenyl Phosphate (TPHP/TPP), or Xylene
- Vegan product, free of animal products
- No animal testing, animal cruelty-free, and PeTA and Leaping Bunny certified
- Quick dry, chip resistant, creamy application, and long-lasting
- Made in the USA
Description
Flaunting a perfect manicure every day won't be hard with this Nail Polish Collection from ella+mila. With rich pigmentation and a smooth finish, the nail polish gives your fingernails a beautiful look whether it's a soft sheer or a bold pop of color. In addition, ella+mila's 17-free formulation offers a healthier alternative for DIY manis: beauty without the compromise. With its creamy application and quick-dry formulation, you will have salon quality nails at home. Use ella+mila's Nail Care products for optimal results.
Health Facts: Paraben-Free, Formaldehyde Donor-Free, Propylparaben-Free, Phthalate-Free, Vegan, Formaldehyde-Free, Camphor-Free, Nonylphenol Ethoxylate Free, Sulfate-Free, Sodium Lauryl Sulfate-Free
Color Finish: Gloss
Color Palette: Light Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shine Enhancing
Net weight: .45 fl oz (US)
Features: High Shine
TCIN: 76501417
UPC: 818178020290
Item Number (DPCI): 052-06-3351
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
butyl acetate, ethyl acetate, nitrocellulose, acetyl tributyl citrate, phthalic anhydride/trimellitic anhydride/glycols copolymer, isopropyl alcohol, stearalkonium hectorite, adipic acid/fumaric acid/phthalic acid/tricyclodecane dimethanol copolymer, citric acid, bis[glycidoxyphenyl propane/bisamino methylnorbornane copolymer, aluminum hydroxide, polybutylene terephthalate, polyethylene terephthalate, styrene/acrylates copolymer may contain (+/-): aluminum powder (ci 77000), iron oxides (ci 77499 / ci 77491), red 34 lake(ci 15880), red 6 lake (ci 15850), red 7 lake (ci 15850), yellow 5 lake (ci 19140), ferric ammonium ferrocyanide (ci 77510), mica (ci 77019), blue 1 (ci 42090), yellow 11 (ci 47000), titanium dioxide (ci 77891), violet 2 [ci 60725), yellow 10 [ci 47005), red 28 (ci 45410), red 22 (ci 45380)
Allergens & Warnings:
Caution: For external use only. Avoid contact with eyes. If contact occurs, flush with water. In case of ingestion, call a Poison Control Center immediately. Keep out of reach of children, and always have adult supervision while using product. Content is flammable. Do not use, store or discard near fire, flame or heat. Avoid Heat & FlameShipping details
Estimated ship dimensions: 2.72 inches length x 1.13 inches width x 1.04 inches height
Estimated ship weight: 0.11 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
This nail polish has garnered a mix of admiration and frustration from guests. Many appreciate the beautiful colors and smooth application, making it a favorite for enhancing manicured looks. However, some guests have experienced issues with chipping and watery consistency, leading to disappointment. Despite these concerns, the product's versatility and quick drying time are frequently highlighted, making it a popular choice for various occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1744 reviews
easy to apply: 3.59 out of 5
easy to remove: 4.13 out of 5
long lasting: 2.98 out of 5
quality: 2.87 out of 5
value: 2.68 out of 5
42% would recommend
68 recommendations
Pure White
5 out of 5 stars
P.J. O. - 14 days ago
originally posted on ella+mila
[This review was collected as part of a promotion.] This color is a perfect white. It goes on smoothly and covers completely. I had it on for over a week, and there were no chips.
Off White not Pink
2 out of 5 stars
Thumbs up graphic, would recommend
mtdgh - 2 months ago, Verified purchaser
Appears much whiter than pink. Not the color I was going for unfortunately.
Sheer yellow
1 out of 5 stars
Thumbs down graphic, would not recommend
Kj987654 - 4 months ago, Verified purchaser
Color not as pictured online and it took 8 coats to achieve adequate opacity. It was quick dry and smudge proof, but after so many coats it was so thick that it cracked and chipped beyond repair after a few days. I was looking for a vegan formula due to skin sensitivity, and this didn’t cause me any issues. I also like the top coat and cuticle oil from the same brand, but won’t be purchasing the polish again.
White
1 out of 5 stars
Kristina M. - 8 months ago
originally posted on ella+mila
[This review was collected as part of a promotion.] Polish streaks; chips easily, not like gel! Unhappy with this unhappy with all of them
Not as expected
1 out of 5 stars
Thumbs down graphic, would not recommend
Ladybug - 9 months ago, Verified purchaser
This product is not on smooth.
Base for brights
5 out of 5 stars
Arazeli C. - 9 months ago
originally posted on ella+mila
[This review was collected as part of a promotion.] I used this as a base for another color. It worked perfectly
Meh
4 out of 5 stars
Thumbs down graphic, would not recommend
Sky - 10 months ago, Verified purchaser
Took 3-4 coats to cover. Started chipping the first day with normal wear and a top coat. Wouldn't buy again
Would not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Chris Laniece - 10 months ago, Verified purchaser
The polish was separated which should have screamed DON'T BUY! The polish was thick and tacky. My nails look like I painted them with some type of glue. The color is absolutely beautiful! Highly disappointed due to the high price and need to now purchase nail polish thinner to use this product. Would not recommend.
Nail polish no
3 out of 5 stars
Thumbs down graphic, would not recommend
Seahors - 10 months ago, Verified purchaser
This may be good for nails,but is streaky and chips quickly.
No shine
3 out of 5 stars
Thumbs down graphic, would not recommend
Lynn - 10 months ago, Verified purchaser
The color and coverage are great but it’s very dull - there is virtually no shine. And the brush is too narrow. Disappointing for the price.
Going back to Essie
2 out of 5 stars
Thumbs down graphic, would not recommend
Addison - 11 months ago
I love the color! My issue comes with the polish itself. I waited 10 minutes for the polish to dry before applying a top coat. Waited 10 for the quick dry to dry as well… still ended up with smudging and indents. Application is also very hard and streaky because you either get nothing on the brush or the whole freaking bottle
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Amanda - 11 months ago
Chipped and scratched in less than an hour.
Different Color, Same Name
1 out of 5 stars
Thumbs down graphic, would not recommend
Siestagirl21 - 1 year ago, Verified purchaser
Not the same color! Replaced the color “stuck on you” but the replacement is a completely different color!
Beautiful color but doesn't harden
2 out of 5 stars
Thumbs down graphic, would not recommend
Gb14 - 1 year ago
The nail polish color is very beautiful almost an iridescent pale pink. The issue is the application is streaky, it’s veeeerrrry very light, and takes about 4 coats to cover the nail so you can’t see through it. It dries in about 15 minutes however it will smudge, chip, and get dents for a long time after. I applied it and 2 hours later still if I press on it lightly i can see my finger print in it or if I do it with any thing it just dents the shape.
I like the color for summer.
4 out of 5 stars
Patricia W. - 1 year ago
originally posted on ella+mila
[This review was collected as part of a promotion.] The color is good for summer. I’m finding it still chips, though, even with base & top coats.
Light Pink
2 out of 5 stars
Thumbs down graphic, would not recommend
Meh - 1 year ago, Verified purchaser
The light pink is too thin- still streaky after three layers + a bit see through which you can see especially clearly when holding my nails up to the light.
Great pink, dries fast
5 out of 5 stars
Thumbs up graphic, would recommend
Laura - 1 year ago
I use this brand normally for their base coat/strengthener. I needed a baby pink color and this was the color I’ve been looking for. I was really surprised at how I only used one coat of the Stuck on You color and didn’t feel the need for a second. I used a fairly decent amount for the first coat, but it was amazing how it didn’t get smudged/scratched as easily like other brands do during drying time. I felt like I didn’t need that much drying time as other brands. We’ll see how it holds up after a gel top coat.
Pure Love Nail Polish
5 out of 5 stars
RELady - 1 year ago
originally posted on ella+mila
[This review was collected as part of a promotion.] I LOVE THIS COLOR!! I have purchased I Need A Tan and liked but PURE LOVE is even better. Perfect color white!! Please keep in stock. Highly Recommend
Sage green -- not turquoise
1 out of 5 stars
Thumbs down graphic, would not recommend
Houston - 1 year ago, Verified purchaser
This polish is not the pretty turquoise depicted. It's a very boring sage green.
Color isnt as pictures
2 out of 5 stars
Naomi - 1 year ago
I’m rather disappointed that the color pictured for Ibiza Breeze is more green than blue and waaaay more muted. Not bright and happy like it pictures.