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Sponsored

Regular Bleach with Fabric Protection - up&up™

Regular Bleach with Fabric Protection - up&up™ - 2 of 4Regular Bleach with Fabric Protection - up&up™ - 3 of 4Regular Bleach with Fabric Protection - up&up™ - 4 of 4
Regular Bleach with Fabric Protection - up&up™ - 1 of 4
$6.69 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • 121fl oz scented concentrated bleach for cleaner, brighter laundry and household
  • Paraben-, phthalate-, aluminum- and dye-free formula is gentle on skin and tough on grime
  • Comes with added fabric protection to keep clothes looking new after frequent washes
  • Easy-to-grip handle with screw-on cap makes it easy for you to use and store
  • Safe for all high-efficiency washing machines and non-porous hard surfaces

Description

Clean, deodorize and brighten your clothes and indoor space with the help of the Regular Bleach Laundry Additive from up&up™. This scented concentrated bleach has a phthalate-, dye-, aluminum- and paraben-free formula that keeps your laundry and home looking great, and its added fabric protection keeps your clothes looking new wash after wash. Whether used in the laundry for stronger, brighter clothes, to get rid of gunk, grease and grime in the kitchen or bathroom area, or to clean any hard, non-porous surface, this multipurpose concentrated liquid bleach leaves your clothes and home squeaky clean. Plus, its broad handle design allows for an easy grip and even dispensing.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Scent: Original
Health Facts: Paraben-Free, Phthalate-Free, Dye-Free, Aluminum-Free
Product Warning: Keep out of reach of children, flush immediately if product touches skin, do not reuse empty container, keep out of eyes, flush immediately if product enters eyes, avoid contact with skin, keep container tightly sealed
Features: Abrasive
Product Form: Liquid
Sustainability Claims: Contains Recycled Content
Recommended Surface Application: Fabric, Multi-Surface
Product Results: Eliminates Stains, Cleaner, Eliminates Odors, Disinfects, Protects Against Mold and Mildew
Recommended Product Application: Multipurpose, Toilet, Shower, Bath Tub
Net weight: 121 fl oz (US)
TCIN: 76536626
UPC: 059647850714
Item Number (DPCI): 003-07-4126
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
SODIUM HYPOCHLORITE 7.5%
OTHER INGREDIENTS 92.5%
TOTAL 100%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Allergens & Warnings:

DANGER FIRST AID: Call a Poison Control Center (1-866-366-5048) or doctor for treatment advice. Have the product container or label with you when calling a Poison Control Center or doctor, or going for treatment. IF IN EYES: Hold eye open and rinse slowly and gently with water for 15-20 minutes. Remove contact lenses, if present, after the first 5 minutes, then continue rinsing eye. IF ON SKIN OR CLOTHING: Take of contaminated clothing. Rinse skin with plenty of water for 15-20 minutes. IF SWALLOWED: Have person sip a glass of water if ableto swalow. Do not induce vomiting unless told to do so by the Poison Control Center or doctor. Do not give anything by mouth to an unconscious person. IF INHALED: Move person to fresh air. If person is not breathing, call 911 or an ambulance, then give artificial respiration, preferably mouth-to-mouthif possible. NOTE TO PHYSICIAN: Probable mucosal damage may contraindicate the use of gastric lavage., STORAGE AND DISPOSAL: Do not contaminate food or feed by storage, disposal or cleaning of equipment. Store in a cool, dry area away from direct sunlight and heat to avoid deterioration. In case of spill, flood area with large quantities of water. Product or rinsates that cannot be used must be diluted with water before disposal in a sanitary sewer. CONTAINER DISPOSAL: Non-refillable container. Do not re-use or refill this container. Offer for recycling if available or place in trash collection., container. Offer for recycling if available of place in trash collection. PRECAUTIONARY STATEMENTS: Hazards to humans and domestic animals. DANGER: CORROSIVE. Causes irreversible eye damage and skin burns. Harmful if swallowed, inhaled, or absorbed through skin. Do not get in eyes, on skin, or on clothing. Wear safety glasses and rubber gloves when handling this product. Wash thoroughly with soap and water after handling and before eating, drinking, chewing gum, using tobacco or using the toilet. Avoid breathing vapors and use in a well-ventilated area. Remove and wash contaminated clothing before reuse. ENVIRONMENTA HAZARDS. Thi, KEEP OUT OF REACH OF CHILDREN, DO NOT USE THIS PRODUCT AT FULL STRENGTH FOR CLEANING. FOR A CLEANER, FRESHER HOUSEHOLD and LAUNDRY, before reuse. ENVIRONMENTAL HAZARDS: This product is toxic to fish and aquatic organisms. PHYSICAL AND CHEMICAL HAZARDS: STRONG OXIDIZING AGENT: Mix only with water according to label directions. Mixing this product with chemicals (e.g. ammonia, acids, detergents, etc.) or organic matter (e.g. urine, feces, etc.) may release chlorine gas and other hazardous gases irritating to eyes, lungs, and mucous membranes. Prolonged contact with metal may cause pitting or discoloration. KEEP BOTTLE UPRIGHT AND TIGHTLY CAPPED.

Shipping details

Estimated ship dimensions: 6.2 inches length x 6.2 inches width x 10.9 inches height
Estimated ship weight: 9.58 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: It says this product is scented? Does that mean added ingredient in it? And is there any added ingredient for fabric protection?

submitted by M - 5 years ago
  • A: The MSDS chemical analysis states that this is 7.5% Sodium Hypochlorite, the same as Clorox brand. Above poster is incorrect.

    submitted byDR - 10 months ago
  • A: I verified it. It is five percent.

    submitted byCarol - 3 years ago
  • A: Hi M - Thanks for asking. The original scent is fragrance and dye free. Check out the product details page for more information. Happy cleaning! - Taylor

    submitted byTaylor - 5 years ago
    Target staff support

Q: If I were to bleach a black sweatshirt, would this work?

submitted by Ruby - 3 years ago
  • A: Hello, Yes this would bleach or stain any dark colored clothing. Hope this helps!

    submitted byOblong Pillow - 3 years ago
    Target staff support
  • A: Not to be obnoxious but the first answer given is quite misleading. If you haven't already tried using this bleach, as the "expert" said, it'll work but it will strip the color out of your shirt, leaving it likely a dingy greyish color.

    submitted byhuskymom14 - 3 months ago

Q: Does this contain any coconut or coconut derivatives?

submitted by meg - 2 years ago
  • A: Hi Meg - No, this product does not contain any coconut or coconut derived ingredients. - Sherry

    submitted bySherry - 2 years ago
    Target staff support

Q: Is this bleach a disinfectant? I do not see the word on the labels in the photos. My older bottle says 'disinfectant' on the label. PEACE!!!

submitted by Softeyes - 2 years ago
  • A: Hi – Thanks for reaching out about our up & up™ EPA Regular Bleach with Fabric Protection! Whether used in the laundry for stronger, brighter clothes, to get rid of gunk, grease and grime in the kitchen or bathroom area, or to clean any hard, non-porous surface, this multipurpose concentrated liquid bleach leaves your clothes and home squeaky clean! Have an awesome day! – Nate

    submitted byTarget staff support - 2 years ago
    Target staff support

Q: Is this product a non-chorine bleach?

submitted by cristen - 4 years ago
  • A: Hi christen – Great question! This bleach is NOT chorine free. I hope this information helps. Happy shopping! – Keacia

    submitted byKeacia - 4 years ago
    Target staff support

Q: What is the ingredient for fabric protection? How does it protect fabrics vs regular bleach?

submitted by aku - 4 years ago
  • A: Hi aku - That's a great question! The proprietary fabric protection technology shows decreased yellowness, increased whiteness and increased brightness compared to the previous regular bleach formula. Hope this helps! - Patricia

    submitted byPatricia - 4 years ago
    Target staff support

Q: It’s scented, but what is the actual scent??

submitted by - 4 years ago
  • A: Hi Yolis MARTINEZ – This sent is really nice! It is called Fresh Sent. It’s sure to freshen up any space you use it in. – Keacia

    submitted byKeacia - 4 years ago
    Target staff support

Q: can it be used to fade jeans ? (confused about protection)

submitted by Igor Borovkov - 5 years ago
  • A: Hi Igor Borovkov - Thanks for stopping by! This bleach is used to whiten and brighten your clothes and keep them looking new. I hope this helps! - Katrina

    submitted byKatrina - 5 years ago
    Target staff support

Q: Is this bleach a disinfectant? It doesn't say it is on the bottle.

submitted by aquawater - 5 years ago
  • A: Hi aquawater - Thanks for stopping by this original bleach! Use it to disinfect, deodorize, and clean your laundry and home. We hope this helps with your decision! - Dee

    submitted byDee - 5 years ago
    Target staff support

Q: Is this bleach for whites only

submitted by Hello yv - 5 years ago
  • A: Hi Hello yv - Keep your whites brighter with this regular bleach! It is for white colors only. We hope it meets your needs! - Dee

    submitted byDee - 5 years ago
    Target staff support

Related Categories

Summary of reviews

This bleach product has garnered mixed feedback from guests, with many praising its effectiveness and affordability compared to name brands. However, concerns about quality control have emerged, particularly regarding the presence of foreign particles in the bottles. Despite these issues, guests appreciate its cleaning power and value, making it a staple for laundry and household cleaning tasks. Guests recommend it for those looking for a budget-friendly option that performs well.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 5045 reviews
    quality: 3.68 out of 5
    scent: 3.66 out of 5
    value: 3.84 out of 5
    63% would recommend
    179 recommendations

    Chlorine should be made more apparent in this bleach

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Babelfish - 26 days ago, Verified purchaser
    I had no idea until I actually read the ingredients that this is chlorine bleach. It really should say “chlorine bleach” instead of just “bleach”. I got it for white towels, but I’m not using chlorine on my towels. So it just kind of sits around unused.
    quality: 1 out of 5
    scent: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    LEAKING! THESE caps should be taped at least.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    The Max Tree - 1 month ago, Verified purchaser
    PLEASE BE careful and read your sizes correctly. I believed I was getting a gallon, but got a quart. Was my last item in my list.🫣 Target and Temu
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Disappointed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kris - 1 month ago
    This bottle of bleach is leaking when delivered
    quality: 1 out of 5
    scent: 4 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    Great value

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Alessandra08 - 1 month ago, Verified purchaser
    Works just as other leading brand bleach
    quality: 5 out of 5
    scent: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Save yourself a headache dont buy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Couch Potato - 2 months ago, Verified purchaser
    The cap doesn’t stay on, there’s no child safety lock for it, the bottle leaks, and it drips when you pour. Get Clorox and save yourself the headache from this faulty bottle. My bottle got bumped and knocked over, cap came right off the whole bottle spilt all over my floor. I hope the person who designed this cap has a really bad day.
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Bleach

    1 out of 5 stars
    Bleach spill - 2 months ago, Verified purchaser
    It's came opened and spilled on my clothing and ruined it
    Did you find this review helpful?

    Cleaning is amazing no strong smell

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Tide - 2 months ago, Verified purchaser
    Great price and smells amazing
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Bottle leaks

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mle86 - 2 months ago, Verified purchaser
    Cashier tipped the bottle in the bag. Leaked all over and didn’t realize til it ruined my jeans…thankfully I have weather tech mats in my vehicle.
    scent: 1 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

    As good as name brand ones

    5 out of 5 stars
    Thumbs up graphic, would recommend
    TR - 2 months ago, Verified purchaser
    This store-brand bleach it’s a great value for the price. It works just as well as name-brand versions, effectively cleaning and disinfecting surfaces. The scent is mild, and it doesn’t overpower the room. It’s affordable, making it a budget-friendly option for everyday cleaning. I’ll definitely buy it again!
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Ehh

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    acvz - 2 months ago, Verified purchaser
    Ehh…got this for white laundry, didn’t really do much.
    quality: 1 out of 5
    scent: 4 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Brown gunk

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    No - 2 months ago, Verified purchaser
    Sealed bottle had weird brown stuff inside. I won’t be using this to clean or laundry purposes.
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Great product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    A - 3 months ago, Verified purchaser
    I use this bleach to wash my white towels. It keeps my towels white and smelling fresh. Good quality bleach for a good price.
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Could Not Remove Childproof Cap

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Dorthea - 3 months ago, Verified purchaser
    Could not remove childproof cap
    scent: 1 out of 5
    1 guest found this review helpful. Did you?

    What is in this bleach ?

    1 out of 5 stars
    Vf - 3 months ago, Verified purchaser
    I recently bought in December and I open the bottle up today and find some questionable stuff floating inside. Very grossed out
    2 guests found this review helpful. Did you?

    Removes odors and stains

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mz - 3 months ago, Verified purchaser
    This is great for sanitizing and removing odors from clothes used at the gym.
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    No smell bleach

    5 out of 5 stars
    Thumbs up graphic, would recommend
    AntiAmazon Shopper - 3 months ago, Verified purchaser
    Like- not the hardcore bleach smell usually found in generic bleach
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great value

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MommaHeidy - 3 months ago, Verified purchaser
    Great value and works just as great Clorox
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Disturbed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Natalie - 4 months ago, Verified purchaser
    Went to pour into my washer and a chunk ploped in there to my surprise. What is this and how is this such a huge issue with this brand????
    scent: 1 out of 5
    3 guests found this review helpful. Did you?

    Unsanitary

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    AJ - 4 months ago, Verified purchaser
    Opened a new bottle and it had brown flakes of an unknown substance throughout the entire bleach bottle. There’s clearly no quality assurance with the manufacturer.
    quality: 1 out of 5
    3 guests found this review helpful. Did you?

    Linda

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Linda - 4 months ago, Verified purchaser
    Just as anybody would expect from bleach
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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