$2.79 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality
- 121fl oz scented concentrated bleach for cleaner, brighter laundry and household
- Paraben-, phthalate-, aluminum- and dye-free formula is gentle on skin and tough on grime
- Comes with added fabric protection to keep clothes looking new after frequent washes
- Easy-to-grip handle with screw-on cap makes it easy for you to use and store
- Safe for all high-efficiency washing machines and non-porous hard surfaces
Description
Clean, deodorize and brighten your clothes and indoor space with the help of the Regular Bleach Laundry Additive from up&up™. This scented concentrated bleach has a phthalate-, dye-, aluminum- and paraben-free formula that keeps your laundry and home looking great, and its added fabric protection keeps your clothes looking new wash after wash. Whether used in the laundry for stronger, brighter clothes, to get rid of gunk, grease and grime in the kitchen or bathroom area, or to clean any hard, non-porous surface, this multipurpose concentrated liquid bleach leaves your clothes and home squeaky clean. Plus, its broad handle design allows for an easy grip and even dispensing.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Scent: Original
Health Facts: Paraben-Free, Phthalate-Free, Dye-Free, Aluminum-Free
Product Warning: Keep out of reach of children, flush immediately if product touches skin, keep out of eyes, flush immediately if product enters eyes, do not reuse empty container, avoid contact with skin, keep container tightly sealed
Features: Abrasive
Product Form: Liquid
Sustainability Claims: Contains Recycled Content
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Disinfects
Recommended Product Application: Multipurpose
Net weight: 43 fl oz (US)
TCIN: 76536624
UPC: 059647850769
Item Number (DPCI): 003-07-5318
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.17 inches length x 4.33 inches width x 9.21 inches height
Estimated ship weight: 3.42 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.
Q: It says this product is scented? Does that mean added ingredient in it? And is there any added ingredient for fabric protection?
submitted by M - 5 years ago
A: The MSDS chemical analysis states that this is 7.5% Sodium Hypochlorite, the same as Clorox brand. Above poster is incorrect.
submitted byDR - 10 months agoA: I verified it. It is five percent.
submitted byCarol - 3 years agoA: Hi M - Thanks for asking. The original scent is fragrance and dye free. Check out the product details page for more information. Happy cleaning! - Taylor
submitted byTaylor - 5 years agoTarget staff support
Q: If I were to bleach a black sweatshirt, would this work?
submitted by Ruby - 3 years ago
A: Hello, Yes this would bleach or stain any dark colored clothing. Hope this helps!
submitted byOblong Pillow - 3 years agoTarget staff supportA: Not to be obnoxious but the first answer given is quite misleading. If you haven't already tried using this bleach, as the "expert" said, it'll work but it will strip the color out of your shirt, leaving it likely a dingy greyish color.
submitted byhuskymom14 - 3 months ago
Q: Does this contain any coconut or coconut derivatives?
submitted by meg - 2 years ago
A: Hi Meg - No, this product does not contain any coconut or coconut derived ingredients. - Sherry
submitted bySherry - 2 years agoTarget staff support
Q: Is this bleach a disinfectant? I do not see the word on the labels in the photos. My older bottle says 'disinfectant' on the label. PEACE!!!
submitted by Softeyes - 2 years ago
A: Hi – Thanks for reaching out about our up & up™ EPA Regular Bleach with Fabric Protection! Whether used in the laundry for stronger, brighter clothes, to get rid of gunk, grease and grime in the kitchen or bathroom area, or to clean any hard, non-porous surface, this multipurpose concentrated liquid bleach leaves your clothes and home squeaky clean! Have an awesome day! – Nate
submitted byTarget staff support - 2 years agoTarget staff support
Q: Is this product a non-chorine bleach?
submitted by cristen - 4 years ago
A: Hi christen – Great question! This bleach is NOT chorine free. I hope this information helps. Happy shopping! – Keacia
submitted byKeacia - 4 years agoTarget staff support
Q: What is the ingredient for fabric protection? How does it protect fabrics vs regular bleach?
submitted by aku - 4 years ago
A: Hi aku - That's a great question! The proprietary fabric protection technology shows decreased yellowness, increased whiteness and increased brightness compared to the previous regular bleach formula. Hope this helps! - Patricia
submitted byPatricia - 4 years agoTarget staff support
Q: It’s scented, but what is the actual scent??
submitted by - 4 years ago
A: Hi Yolis MARTINEZ – This sent is really nice! It is called Fresh Sent. It’s sure to freshen up any space you use it in. – Keacia
submitted byKeacia - 4 years agoTarget staff support
Q: can it be used to fade jeans ? (confused about protection)
submitted by Igor Borovkov - 5 years ago
A: Hi Igor Borovkov - Thanks for stopping by! This bleach is used to whiten and brighten your clothes and keep them looking new. I hope this helps! - Katrina
submitted byKatrina - 5 years agoTarget staff support
Q: Is this bleach a disinfectant? It doesn't say it is on the bottle.
submitted by aquawater - 5 years ago
A: Hi aquawater - Thanks for stopping by this original bleach! Use it to disinfect, deodorize, and clean your laundry and home. We hope this helps with your decision! - Dee
submitted byDee - 5 years agoTarget staff support
Q: Is this bleach for whites only
submitted by Hello yv - 5 years ago
A: Hi Hello yv - Keep your whites brighter with this regular bleach! It is for white colors only. We hope it meets your needs! - Dee
submitted byDee - 5 years agoTarget staff support
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Summary of reviews
This bleach product has garnered mixed feedback from guests, with many praising its effectiveness and affordability compared to name brands. However, concerns about quality control have emerged, particularly regarding the presence of foreign particles in the bottles. Despite these issues, guests appreciate its cleaning power and value, making it a staple for laundry and household cleaning tasks. Guests recommend it for those looking for a budget-friendly option that performs well.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 5045 reviews
quality: 3.68 out of 5
scent: 3.66 out of 5
value: 3.84 out of 5
63% would recommend
179 recommendations
Chlorine should be made more apparent in this bleach
1 out of 5 stars
Thumbs down graphic, would not recommend
Babelfish - 27 days ago, Verified purchaser
I had no idea until I actually read the ingredients that this is chlorine bleach. It really should say “chlorine bleach” instead of just “bleach”. I got it for white towels, but I’m not using chlorine on my towels. So it just kind of sits around unused.
LEAKING! THESE caps should be taped at least.
1 out of 5 stars
Thumbs down graphic, would not recommend
The Max Tree - 1 month ago, Verified purchaser
PLEASE BE careful and read your sizes correctly. I believed I was getting a gallon, but got a quart. Was my last item in my list.🫣 Target and Temu
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Kris - 1 month ago
This bottle of bleach is leaking when delivered
Great value
5 out of 5 stars
Thumbs up graphic, would recommend
Alessandra08 - 1 month ago, Verified purchaser
Works just as other leading brand bleach
Save yourself a headache dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Couch Potato - 2 months ago, Verified purchaser
The cap doesn’t stay on, there’s no child safety lock for it, the bottle leaks, and it drips when you pour. Get Clorox and save yourself the headache from this faulty bottle. My bottle got bumped and knocked over, cap came right off the whole bottle spilt all over my floor. I hope the person who designed this cap has a really bad day.
Bleach
1 out of 5 stars
Bleach spill - 2 months ago, Verified purchaser
It's came opened and spilled on my clothing and ruined it
Cleaning is amazing no strong smell
5 out of 5 stars
Thumbs up graphic, would recommend
Tide - 2 months ago, Verified purchaser
Great price and smells amazing
Bottle leaks
1 out of 5 stars
Thumbs down graphic, would not recommend
Mle86 - 2 months ago, Verified purchaser
Cashier tipped the bottle in the bag. Leaked all over and didn’t realize til it ruined my jeans…thankfully I have weather tech mats in my vehicle.
As good as name brand ones
5 out of 5 stars
Thumbs up graphic, would recommend
TR - 2 months ago, Verified purchaser
This store-brand bleach it’s a great value for the price. It works just as well as name-brand versions, effectively cleaning and disinfecting surfaces. The scent is mild, and it doesn’t overpower the room. It’s affordable, making it a budget-friendly option for everyday cleaning. I’ll definitely buy it again!
Ehh
2 out of 5 stars
Thumbs down graphic, would not recommend
acvz - 2 months ago, Verified purchaser
Ehh…got this for white laundry, didn’t really do much.
Brown gunk
1 out of 5 stars
Thumbs down graphic, would not recommend
No - 2 months ago, Verified purchaser
Sealed bottle had weird brown stuff inside. I won’t be using this to clean or laundry purposes.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
A - 3 months ago, Verified purchaser
I use this bleach to wash my white towels. It keeps my towels white and smelling fresh. Good quality bleach for a good price.
Could Not Remove Childproof Cap
1 out of 5 stars
Thumbs down graphic, would not recommend
Dorthea - 3 months ago, Verified purchaser
Could not remove childproof cap
What is in this bleach ?
1 out of 5 stars
Vf - 3 months ago, Verified purchaser
I recently bought in December and I open the bottle up today and find some questionable stuff floating inside. Very grossed out
Removes odors and stains
5 out of 5 stars
Thumbs up graphic, would recommend
Mz - 3 months ago, Verified purchaser
This is great for sanitizing and removing odors from clothes used at the gym.
No smell bleach
5 out of 5 stars
Thumbs up graphic, would recommend
AntiAmazon Shopper - 3 months ago, Verified purchaser
Like- not the hardcore bleach smell usually found in generic bleach
Great value
5 out of 5 stars
Thumbs up graphic, would recommend
MommaHeidy - 3 months ago, Verified purchaser
Great value and works just as great Clorox
Disturbed
1 out of 5 stars
Thumbs down graphic, would not recommend
Natalie - 4 months ago, Verified purchaser
Went to pour into my washer and a chunk ploped in there to my surprise. What is this and how is this such a huge issue with this brand????
Unsanitary
1 out of 5 stars
Thumbs down graphic, would not recommend
AJ - 4 months ago, Verified purchaser
Opened a new bottle and it had brown flakes of an unknown substance throughout the entire bleach bottle. There’s clearly no quality assurance with the manufacturer.
Linda
5 out of 5 stars
Thumbs up graphic, would recommend
Linda - 4 months ago, Verified purchaser
Just as anybody would expect from bleach