$20.49 when purchased online
Target Online store #3991
About this item
Highlights
- Clinically proven to remove oil, instantly absorbing excess oil and odor
- Infused with Rice Starch and Argan Oil
- No white cast
- Sweet Nostalgia Vanilla fragrance
- Packaging may vary
Description
Clinically proven to remove oil.
Infused with rice starch, known for its oil absorption, this invisible formula revives lifeless hair by instantly absorbing excess oil and odor. Hair is left clean and bouncy with that just-washed look… even on day 3. A fresh take on dry shampoo.
Note: packaging may vary
Product Details
93% agree that it keeps hair looking & feeling fresh for longer*
91% agree that it is the perfect reset for their roots*
91% agree that it saves them time in their hair routine*
Infused with Rice Starch, known for its oil absorption
*Based on a consumer study of 43 participants.
Fragrance
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability
Aerosol bottles are curbside recyclable. Throw empty bottles in your recycling bin.
Hero Ingredient
Infused with rice starch, known for its oil absorption.
How to Use It
Revive lifeless hair while absorbing excess oil and odor with this fresh take on dry shampoo.
Shake it up
Hold 10-12 inches away from dry hair and spray lightly on roots
Massage into scalp or brush through
Works Well With
Mane Magic 10-in-1 Primer
Mane Magic 10-in-1 Primer for Fine Hair
Infused with rice starch, known for its oil absorption, this invisible formula revives lifeless hair by instantly absorbing excess oil and odor. Hair is left clean and bouncy with that just-washed look… even on day 3. A fresh take on dry shampoo.
Note: packaging may vary
Product Details
93% agree that it keeps hair looking & feeling fresh for longer*
91% agree that it is the perfect reset for their roots*
91% agree that it saves them time in their hair routine*
Infused with Rice Starch, known for its oil absorption
*Based on a consumer study of 43 participants.
Fragrance
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability
Aerosol bottles are curbside recyclable. Throw empty bottles in your recycling bin.
Hero Ingredient
Infused with rice starch, known for its oil absorption.
How to Use It
Revive lifeless hair while absorbing excess oil and odor with this fresh take on dry shampoo.
Shake it up
Hold 10-12 inches away from dry hair and spray lightly on roots
Massage into scalp or brush through
Works Well With
Mane Magic 10-in-1 Primer
Mane Magic 10-in-1 Primer for Fine Hair
Scent: Freesia, Jasmine, Amber, Vanilla, Plum
Hair Type: Oily, All Hair Types
Health Facts: Contains Argan Oil, Mineral Oil-Free, Paraben-Free, Gluten-Free, Phthalate-Free, Dye-Free, Contains Vitamin C
Product Form: Aerosol
Sustainability Claims: Not Tested on Animals, Cruelty-Free, Recyclable
Recommended Use: Daily
Beauty Purpose: Volumizing, Oil Control
Net weight: 7.3 Ounces
TCIN: 89157402
UPC: 810123600182
Item Number (DPCI): 063-00-6704
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
hydrofluorocarbon 152a, butane, alcohol denat. (sd alcohol 40-b), oryza sativa (rice) starch, argania spinosa (argan) kernel oil, disteardimoniumhectorite, diisopropyladipate, fragrance
Allergens & Warnings:
WARNING FLAMMABLE AEROSOL.Pressurized Container: May burst if heated. Contents under pressure. Do not place in hot water or near radiators, stoves or other sources of heat. Do not puncture or incinerate container or store at temperatures over 49°C/ 120°F, even after use. Do not use in presence of open flame or spark. Keep away from heat/sparks/open flames/hot surfaces. No smoking. Do not spray on an open flame or other ignition source. Protect from sunlight. Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. Avoid contact with eyes.Shipping details
Estimated ship dimensions: 2.08 inches length x 2.08 inches width x 9.6 inches height
Estimated ship weight: 0.6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product clean and free from dangerous ingredients?
submitted by HomeStyle - 9 days ago
A: At Eva NYC, our top priority is providing safe, high-quality products for both you and your hair. Freshen Up Invisible Dry Shampoo Warm Vanilla is formulated with rice starch, and is free from harsh chemicals like sulfates, parabens, and phthalates.
submitted byEva NYC - 7 days agoBrand expert
Q: does it add volume
submitted by merry - 2 months ago
A: Our Freshen Up Dry Shampoo revives lifeless hair by instantly absorbing excess oil and odor. If you're looking to add volume, you can try our High Rise Root Lifting Mist!
submitted byEva NYC - 2 months agoBrand expert
Q: is this benzene free?
submitted by susieq - 6 months ago
A: Hi There, Yes, Freshen Up Invisible Dry Shampoo is benzene free.
submitted byEva NYC - 6 months agoBrand expert
Q: Is this gluten free?
submitted by Gabriella - 8 months ago
A: Hi there! Eva NYC Freshen Up Invisible Dry Shampoo is gluten free and vegan. xoxo, Eva NYC
submitted byEva NYC - 8 months agoBrand expert
Q: Is brushing hair after necessary and will this refresh hair style
submitted by Sal - 11 months ago
A: Hi there, Brushing hair is not required but it is a recommendation as it helps to better distribute the dry shampoo formula from the scalp to the full hair length and thereby maximizing the oil absorption properties. xoxo, Eva NYC
submitted byEva NYC - 11 months agoBrand expert
Q: For manufacturer - is this ok to use on synthetic and synthetic HF wigs? Thanks
submitted by chrislin - 1 year ago
A: Hi There, We have not tested our formulas on synthetic wigs. We suggest following the provided care instructions that came with the wig or reach out to the manufacturer listed on the wig for suggested instructions.
submitted byEva NYC - 6 months agoBrand expert
Q: Does this contain silicones?
submitted by svonhart - 4 years ago
A: Hi love! Eva NYC's freshen up invisible dry shampoo contains Cyclopentasiloxane, which is a silicone that helps formulas evaporate quickly without leaving the hair wet. This product is however free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone, and Benzophenone.
submitted byEva NYC - 4 years agoBrand expert
Q: Can someone describe the scent of this?
submitted by Nichole - 5 years ago
A: Our signature scent includes notes of freesia, white flowers, woody warm amber, bourbon vanilla & white musk! It's a very warm, fresh scent overall.
submitted byEva NYC - 5 years agoBrand expert
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4.4 out of 5 stars with 2732 reviews
88% would recommend
1464 recommendations
Used to be my favorite
1 out of 5 stars
Thumbs down graphic, would not recommend
MaryA - 13 days ago, Verified purchaser
Used to be my favorite! Then they changed the nozzle system. Hardly anything comes out now! So frustrating, since this was my go to. Someone else mentioned seems like all aerosol no product, not sure, mine won’t hardly spray out sine they changed the nozzle.
Terrible smell.
1 out of 5 stars
Nancy - 28 days ago
originally posted on https://www.eva-nyc.com
I have really struggled to find an effective dry shampoo that is a reasonable price and doesn't have an overwhelming floral, fruity, or soapy scent. This was affordable, and I thought the warm vanilla scent would be tolerable. I don't understand why, but it smells like spoiled milk upon application. It's nauseating. That smell eventually dissipates, but the lingering scent is overwhelming and not super pleasant. It's not as effective as other dry shampoos I've tried. I would not repurchase or recommend.
Terrible smell.
1 out of 5 stars
Thumbs down graphic, would not recommend
Nancy - 28 days ago, Verified purchaser
I have really struggled to find an effective dry shampoo that is a reasonable price and doesn’t have an overwhelming floral, fruity, or soapy scent. This was affordable, and I thought the warm vanilla scent would be tolerable. I don’t understand why, but it smells like spoiled milk upon application. It’s nauseating. That smell eventually dissipates, but the lingering scent is overwhelming and not super pleasant. It’s not as effective as other dry shampoos I’ve tried. I would not repurchase or recommend.
More than 3 days worth of use!!! 10/10
5 out of 5 stars
Thumbs up graphic, would recommend
katieg03 - 1 month ago, Verified purchaser
This is one of the first dry shampoos that I feel like I get more than 2-3 good uses out of it. Most dry shampoos end up feeling like they’re 90% aerosol and 10% product. I’m a brunette and this one leaves a bit of a white coating but man does it do a great job.
No longer my favorite! New formula + bottle is garbage!
1 out of 5 stars
Thumbs down graphic, would not recommend
Dani - 2 months ago, Verified purchaser
This used to be my go to repurchase for dry shampoo for the last three years. Now, I’ll never purchase this product again. I’ve bought two bottles now of the new repackage + reformulated versions and both have been such a money waste. The propellant -the gas that makes the product spray out- has completely been depleted within a week of use on both bottles I’ve purchased. I’m assuming the new nozzle is to blame because I can hear it hissing constantly. The new formula is definitely less effective and lacks the classic scent I used to love. Now it barely smells like anything and leaves white residue in my hair. I’m beyond disappointed. They ruined the hair mask, now it’s the dry shampoo too.
Broken Nozzle
1 out of 5 stars
Thumbs down graphic, would not recommend
mar137 - 2 months ago, Verified purchaser
I don’t mind this product but I’ve had multiple cans that are defective. The nozzle will work and then stop working even though the can is still full. Waste of product/money!
WHY change a good thing?!
1 out of 5 stars
TCF - 2 months ago
originally posted on https://www.eva-nyc.com
It baffles my mind that a company would change up an already incredible product. The new formula is completely worthless! Will be moving on. SO disappointed!
WHY the change?!?!
1 out of 5 stars
Thumbs down graphic, would not recommend
Tessa - 2 months ago, Verified purchaser
I will never understand WHY change up a product that is ALREADY WORKING WELL!!!! I used Living Proof dry shampoo for years until I found this much cheaper and much more effective product. I LOVED it. Until 2025 when they decieded to change up the formula. It is not worthless and does nothing for my hair. Super frustrating!
Best in the game
5 out of 5 stars
Thumbs up graphic, would recommend
Ghost - 2 months ago, Verified purchaser
Works very good! I have thin fine hair thats gets oily fast and this does the job! Been using for over 3 months already with no complaints! And no white cast at all
Such a holy grail for a blonde
5 out of 5 stars
Lanc - 2 months ago
originally posted on https://www.eva-nyc.com
This is one of the first dry shampoos that make people ask me what perfume i am wearing! the smell is amazing and it does not leave any white powder! Such a good product and I will always repurchase and recommend!
Defective Bottle When Ordered
1 out of 5 stars
danielle - 2 months ago, Verified purchaser
I really love this dry shampoo, this was my 3rd or 4th repeat buy. I usually buy this in-person at the store, but I couldn’t make it work this time, so I ordered it online to be delivered. When I received it, the can feels almost empty and only air is spraying out, like the nozzle is clogged with the product. This is the first time I’ve had this problem, but after reading the reviews here, this seems to be common. (And the cherry on top, this product can't be returned.) I won’t be ordering again, but maybe next time I’m at a physical location I’ll pick it up — if only to check to see if the bottle is actually full. But this has definitely soured my experience with this product, which sucks because I really do like the way this one smells.
Favorite Dry Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Targetshopper570 - 3 months ago, Verified purchaser
I decided to try this dry shampoo about 2 years ago when I realized my current drug store brand didn't contain the best ingredients. This is a healthier option that is so cost effective and easily accessed. It works well on my fine greasy hair. I use it several times a week and sometimes just to add extra volume to my hair if it's clean.
Good but can doesnt work
2 out of 5 stars
Thumbs down graphic, would not recommend
Ld88 - 3 months ago, Verified purchaser
Worked well and smells good. But after a week, nothing comes out of the bottle. Bummer
Defective bottle
1 out of 5 stars
Thumbs down graphic, would not recommend
dam503 - 3 months ago, Verified purchaser
Defective bottle - air
Dry Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Dee - 3 months ago, Verified purchaser
Great for brown hair, does not show white once rubbed in.
Formula Change
3 out of 5 stars
shopper5436 - 3 months ago, Verified purchaser
Been using this product for a long time and am pretty upset about the formula change. The only thing missing is the argan oil but it truly makes such a huge difference. This used to be light and refreshing but now it is heavy and chalky feeling. Will deeply miss the regular formula.
dry shampoo
3 out of 5 stars
Thumbs up graphic, would recommend
meli - 3 months ago, Verified purchaser
i love this dry shampoo! it gives such a refreshing feeling/look. i find that putting this in my hair before bed and letting it really absorb the oils works best
Its a good product
4 out of 5 stars
Thumbs up graphic, would recommend
nikole - 3 months ago, Verified purchaser
I honestly really like this product. I feel like I can spray a bit in the morning and it’ll last me the whole entire day. I think it does a good job of adding volume and taking away oil. The only downside is that it has a horrible white cast.
Defective bottle
2 out of 5 stars
Thumbs down graphic, would not recommend
taniacerda - 3 months ago, Verified purchaser
The product itself is great, smells great and works great, the problem is the bottle/spray nozzle. This is the second bottle I purchase that stops working after a short period of time. This has happened twice on two of the new bottle design (darker muted yellow, matte finish) the old bottle (shiny pastel yellow) worked perfectly until the product finished. I could feel and hear that there’s still product left but there’s no way to use it. Super disappointing.
Decent
4 out of 5 stars
Thumbs up graphic, would recommend
KellyAnne - 3 months ago, Verified purchaser
This dry shampoo is pricier than what I typically buy, but I was no longer impressed with my usual brands, so I decided to give this one a try. While it’s not completely invisible as claimed—possibly because I have darker hair—it absorbs well overnight, and my hair looks great in the mornings. I even use it after blow-drying and styling for extra freshness. My only complaint is that towards the end of the bottle, it started dispensing wetter than expected.