$30.99 when purchased online
Target Online store #3991
About this item
Highlights
- 12-hour comfort
- Removes like a tampon
- Adjustable in length for a custom fit
- Body-safe & hypoallergenic
- Non-toxic & free of lead, arsenic, & PFAS (forever chemicals)
- Not linked to Toxic Shock Syndrome (TSS)
- 100% reusable & lasts for years
- Beginner-friendly
- Made with 100% medical-grade silicone
- Gynecologist-recommended
- Works for all flows
- Won't disrupt your vaginal pH (pH-friendly)
- Includes 2 FREE one-time-use Flex Discs
- Carrying pouch included
- HSA & FSA eligible
Description
Flex Cup is the only beginner-friendly period cup in the world that removes like a tampon, thanks to its patented pull-tab that breaks the suction seal for you—so removal is clean and easy. The adjustable stem lets you customize your fit to help reach your cup. No digging, no stress. Made with 100% medical-grade silicone, Flex Cup is body-safe, hypoallergenic, pH-friendly, non-toxic, and free of PFAS, lead, and arsenic. Flex Cup offers up to 12 hours of leak protection whether you're sleeping, swimming, or on the move. Available in two sizes: Size 01 (holds 2 SUPER tampons, ideal for beginners or most users), and Size 02 (holds 3 SUPER tampons, ideal for experienced users or those who've had 2+ vaginal births). The best part? It's 100% reusable and can last for years with proper care!
Flex is a trusted female-founded brand redefining modern period care to be safer, more comfortable, with lasting protection—because we deserve better. Have the most comfortable period of your life®.
Flex Cup is the only beginner-friendly cup in the world that removes like a tampon.
EFFORTLESS REMOVAL. Don't fear your cup being stuck. Use the patented pull-tab to effortlessly break the cup’s suction seal for a cleaner, easier removal. Plus, since the stem is adjustable in length, you can customize your fit to help reach your cup. No digging, no stress.
12-HOUR WEAR. Live worry-free with up to 12 hours of leak protection, backed by a secure suction that keeps your cup in place. Never rush to the bathroom to change your tampon or pad again, whether you're sleeping, swimming, working, or in class.
BODY-SAFE. Made with 100% medical-grade silicone, Flex Cup is body-safe, hypoallergenic, non-toxic, and free of lead, arsenic, and forever chemicals (PFAS). Unlike cotton tampons, it won't absorb your natural moisture or disrupt your vaginal pH—so you stay balanced.
FIND YOUR FIT. Flex Cup comes in two sizes to find the perfect fit for your body. Size 01 is ideal for beginners or pro cup users with light to heavy flows and has a capacity of 2 SUPER tampons. Size 02 is ideal for experienced cup users or those who've had 2+ vaginal births and has a capacity of 3 SUPER tampons. If you're unsure where to start, we recommend starting with Size 01.
SUSTAINABLE & ECO-FRIENDLY. Flex Cup is a zero-waste product, it's 100% reusable and lasts for years with proper care.
BONUS! Flex Cup includes the cutest cotton carrying pouch and 2 FREE one-time-use Flex Discs (period discs) to keep at work or school if your period makes an impromptu appearance.
Flex Cup is an alternative to tampons, period underwear, pads, and menstrual discs. Looking for a reusable product with no suction? Check out Flex Reusable Disc.
Flex is a trusted female-founded brand redefining modern period care to be safer, more comfortable, with lasting protection—because we deserve better.
Have the most comfortable period of your life®.
HOW TO USE:
STEP 1: REFRESH YOUR CUP
If it’s your first time using your Flex Cup, give it a quick wash with warm water and a mild soap or cleanser. To completely sanitize your cup in between periods, boil it for 10 minutes on the stove (do not allow your cup to come in contact with the sides or bottom of the pot).
STEP 2: FIND YOUR FOLD
Experiment with folding techniques. There are lots of different ways you can fold your cup for insertion, but one of our favorites is called the punchdown fold. Simply push one side of the cup’s rim down towards the base with your thumb, then pinch the sides together.
STEP 3: GET IN POSITION
Get into a comfortable position—either sitting on the toilet, standing with one leg elevated, or squatting with knees wide. Insert the folded cup into the vaginal canal. You don't have to push it too far back (and it’s normal for the pull-tab to hang slightly outside your body).
STEP 4: CHECK YOUR PLACEMENT
To make sure the cup has opened fully, insert a clean finger into your vagina and run it around the outside of the cup. You'll know your cup is in the right place when you can move around without leaks or discomfort.
*Please follow the full Instructions for Use within the box prior to use.
**To clean your Flex Cup, simply empty your cup, rinse with cool water, apply a mild soap or cleanser, lather, and rinse again with warm water. At the end of your cycle, sanitize by boiling (see instructions) and store it in its carrying pouch.
Flex is a trusted female-founded brand redefining modern period care to be safer, more comfortable, with lasting protection—because we deserve better. Have the most comfortable period of your life®.
Flex Cup is the only beginner-friendly cup in the world that removes like a tampon.
EFFORTLESS REMOVAL. Don't fear your cup being stuck. Use the patented pull-tab to effortlessly break the cup’s suction seal for a cleaner, easier removal. Plus, since the stem is adjustable in length, you can customize your fit to help reach your cup. No digging, no stress.
12-HOUR WEAR. Live worry-free with up to 12 hours of leak protection, backed by a secure suction that keeps your cup in place. Never rush to the bathroom to change your tampon or pad again, whether you're sleeping, swimming, working, or in class.
BODY-SAFE. Made with 100% medical-grade silicone, Flex Cup is body-safe, hypoallergenic, non-toxic, and free of lead, arsenic, and forever chemicals (PFAS). Unlike cotton tampons, it won't absorb your natural moisture or disrupt your vaginal pH—so you stay balanced.
FIND YOUR FIT. Flex Cup comes in two sizes to find the perfect fit for your body. Size 01 is ideal for beginners or pro cup users with light to heavy flows and has a capacity of 2 SUPER tampons. Size 02 is ideal for experienced cup users or those who've had 2+ vaginal births and has a capacity of 3 SUPER tampons. If you're unsure where to start, we recommend starting with Size 01.
SUSTAINABLE & ECO-FRIENDLY. Flex Cup is a zero-waste product, it's 100% reusable and lasts for years with proper care.
BONUS! Flex Cup includes the cutest cotton carrying pouch and 2 FREE one-time-use Flex Discs (period discs) to keep at work or school if your period makes an impromptu appearance.
Flex Cup is an alternative to tampons, period underwear, pads, and menstrual discs. Looking for a reusable product with no suction? Check out Flex Reusable Disc.
Flex is a trusted female-founded brand redefining modern period care to be safer, more comfortable, with lasting protection—because we deserve better.
Have the most comfortable period of your life®.
HOW TO USE:
STEP 1: REFRESH YOUR CUP
If it’s your first time using your Flex Cup, give it a quick wash with warm water and a mild soap or cleanser. To completely sanitize your cup in between periods, boil it for 10 minutes on the stove (do not allow your cup to come in contact with the sides or bottom of the pot).
STEP 2: FIND YOUR FOLD
Experiment with folding techniques. There are lots of different ways you can fold your cup for insertion, but one of our favorites is called the punchdown fold. Simply push one side of the cup’s rim down towards the base with your thumb, then pinch the sides together.
STEP 3: GET IN POSITION
Get into a comfortable position—either sitting on the toilet, standing with one leg elevated, or squatting with knees wide. Insert the folded cup into the vaginal canal. You don't have to push it too far back (and it’s normal for the pull-tab to hang slightly outside your body).
STEP 4: CHECK YOUR PLACEMENT
To make sure the cup has opened fully, insert a clean finger into your vagina and run it around the outside of the cup. You'll know your cup is in the right place when you can move around without leaks or discomfort.
*Please follow the full Instructions for Use within the box prior to use.
**To clean your Flex Cup, simply empty your cup, rinse with cool water, apply a mild soap or cleanser, lather, and rinse again with warm water. At the end of your cycle, sanitize by boiling (see instructions) and store it in its carrying pouch.
Health Facts: Phthalate-Free, No Fragrance Added, Hypoallergenic, BPA-Free
Product Warning: Does not protect against STDs, Not a Contraceptive
Sustainability Claims: Compostable, Recyclable
Includes: Travel Bag, Feminine Hygiene Cups
Features: Unscented
Care & Cleaning: Hand Wash
TCIN: 75665026
UPC: 851906007262
Item Number (DPCI): 245-04-2167
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
flex cup: 100% medical-grade silicone, < 3% non-toxic carbon black (for color) flex discs: medical-grade polymer blend, mineral oil, < 2% non-toxic carbon black (for rim color), < 1% antioxidant polymer stabilizer.
Shipping details
Estimated ship dimensions: 3.5 inches length x 3 inches width x 5.62 inches height
Estimated ship weight: 0.22 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it necessary to buy this and one other cup too still? Or can this menstrual cup be used for a long time?
submitted by K - 6 years ago
A: Our Flex Cup is reusable and lasts for a few of years before it needs to be replaced. Our instructions for use will have cleaning instructions on how to take proper care of your cup. The Flex Discs are disposable, not reusable. After 12 hours of wear, you must remove and dispose of the disc and insert a new one.
submitted byThe Flex Company - 5 years agoBrand expertA: The cup is for continuous use. The discs are not!
submitted byAnonymous - 6 years ago
Q: if i wear the cup for 24hr then take it out, do i need to boil it and clean it again before putting it right back in?
submitted by dean - 2 months ago
A: Hi Dean, thanks for your question! You can only safely wear the Flex Cup for up to 12 hours. At the 12 hour mark you must remove, empty, and clean the Cup with warm water and soap. After rinsing, you can then reinsert the Cup. We recommend boiling the Cup every cycle to sanitize it. You can find out more info on our site here! https://flexfits.com/a/faq
submitted byThe Flex Company - 2 months agoBrand expert
Q: The pull tag sticks out is that ok? after an hour of wear the pull tag is now inside of me. i’m scared it might get “lost”..
submitted by Maribel - 2 months ago
A: Hi Maribel, thanks for your question! Some adjustments that can be made to make the pull-tab more comfortable is adjusting the stem so it is at its shortest (or longest) length without creating an indentation on the cup wall and ensuring the pull-tab loop is just outside the base of your cup. You can also push the stem into the cup upon final placement so it is as “flush” with the base as possible while keeping the loop just outside the hole at the base of the cup. Some users also opt to tuck the pull-tab alongside their cup once inserted, that's perfectly fine!
submitted byThe Flex Company - 2 months agoBrand expert
Q: Is the pull tag suppose to be sticking out or is it suppose to be inside you with just a tiny bit sticking out??
submitted by Maribel - 2 months ago
A: Hi Maribel, the pull-tab can rest comfortably between the labia or be tucked up alongside the Cup, either way works!
submitted byThe Flex Company - 2 months agoBrand expert
Q: How do I know which size I should get?
submitted by Azzy - 7 months ago
A: Hi Azzy, thanks for the great question! We always recommend Size 01 first, unless you've had 2+ vaginal births or know you prefer a larger cup size. ✨ Visit our FAQs at flexfits.com for the complete size guide breakdown. You can also reach out to us at hello@flexfits.com or text us at 800-931-0882 for a personalized recommendation!
submitted byThe Flex Company - 7 months agoBrand expert
Q: Can you swim with the cup? I saw you can with the other reusable style.
submitted by KQ - 10 months ago
A: Hi there! Yes, absolutely! Our products are totally safe to wear while swimming in pools, oceans, rivers, hot tubs––wherever, whenever!
submitted byThe Flex Company - 9 months agoBrand expert
Q: Where are the cups made?
submitted by KMerrill - 10 months ago
A: Hi there! Our Flex Cups are made in the USA. Let us know if you have any other questions!
submitted byThe Flex Company - 9 months agoBrand expert
Q: Do you pull on the string until the cup comes out, or is this just to break the seal and then you have to grab the actual cup to get it out of your body?
submitted by Rachelg - 4 years ago
A: Hi Rachel, this is a great question and we thank you for asking. The purpose of the pull-tab is to break the seal of the cup. Once you feel resistance from the stopper located on the inside, then you'll grab the base of the cup and pull slowly for removal. I hope this information is helpful. If you have any additional questions, please don't hesitate to reach out to our Flexperts at hello@flexfits.com. They are more than eager to help!
submitted byThe Flex Company - 4 years agoBrand expert
Q: Does the cup come with a bag?
submitted by Kelsey - 4 years ago
A: Hi Kelsey, thank you for your question! Yes, your Flex Cup purchase will come with a cute black travel bag. Please let us know if you have any additional questions. You can reach one of our FLexperts at hello@flexfits.com.
submitted byThe Flex Company - 4 years agoBrand expert
Q: What is the difference between fits
submitted by afaith - 6 years ago
A: This kit includes two one-time menstrual discs for you to try out, and one reusable menstrual cup. You can go to FlexFits.com to learn about how the disc works, and FlexCup.com to learn how the cup works! Both can be left in for 12 hours. The cup can sit lower in the vaginal canal, while the discs sit up higher past the pelvis and closer to the cervix. They’re both different experiences compared to tampons and pads, but they both “catch” period fluid rather than absorb it. The string on the cup breaks the vacuum seal inside of the body, while you have to use a finger to reach up and grab the side of the disc with. Look up the products on YouTube or their website to see how they work!
submitted by - 6 years ago
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4.1 out of 5 stars with 1469 reviews
absorbency: 4.09 out of 5
comfort: 3.89 out of 5
odor control: 4.32 out of 5
quality: 3.95 out of 5
value: 3.77 out of 5
64% would recommend
221 recommendations
Ill never go back to cotton
5 out of 5 stars
Thumbs up graphic, would recommend
Tiffany - 1 month ago
This product is an absolute game changer! It’s the best product for women’s health. I would highly recommend it to every girl or woman.
Going to Recommend this to everyone!
5 out of 5 stars
Thumbs up graphic, would recommend
JMP - 1 month ago, Verified purchaser
Real game changer! No leaks and easy removal
best product ever!
5 out of 5 stars
Thumbs up graphic, would recommend
M - 2 months ago
i bought it because i was on a car ride and started my period and i didn’t want to have to stop every three to four hours to change my tampon or pad. i love my purchase! it was pretty easy to insert and easy to take out. it did hurt a bit, but it’ll take practice. i wore it from 5:30pm to 9am and had no leaks. really is the best period product that i’ve ever used!!
Comfortable
5 out of 5 stars
Thumbs up graphic, would recommend
Ksms - 4 months ago, Verified purchaser
Reliable. Comfortable compared to moon cup. Recommended to all. I love this cup. Haven’t tried the discs.
Can't imagine life without now
5 out of 5 stars
Tara Z. - 5 months ago
originally posted on flexfits.com
Sooooo to be completely honest the thought of using this freaked me out! I use pads only. Tampons hurt too bad to use so I figured I would always be using those but I seen this ad for one of these and thought well let's try it. Pulling this out of the package to be honest I was super nervous and didn't think I could do it but, once I calmed down I got the hang of it. It didn't hurt, felt comfortable and fine. I am now going into my 3rd month using this and honestly in a strange way I am not dreading my period. I can go out on the boat, go swimming etc. and not worry. Only thing I would recommend is your periods are light like mine using a little lube to help place it. Other than that works amazing! Go buy one! You won't be disappointed.
love love love !!!
5 out of 5 stars
Thumbs up graphic, would recommend
sarah - 5 months ago, Verified purchaser
i've tried many period cups and none work or fit my body like flex does. with other brands i would sometimes get leakage from only a few hours of wearing it, with flex i can go 12 hours and not worry about there being red in my underwear. i can't even feel it when its in.
Non tampon user approved
5 out of 5 stars
Thumbs up graphic, would recommend
Fern - 5 months ago
As someone who doesn’t like tampons I was genuinely surprised by how much I liked this. It’s easy to clean, insert, and remove. I still use a liner just in case of leaks but yet to have any. I would definitely recommend. It does feel weird but you get used to it fast.
No more waste!
5 out of 5 stars
Thumbs up graphic, would recommend
K - 6 months ago
No more waste, incredible product. Once you read the instructions fully and secure the cup correctly it works like a dream.
I love it, I'll never go back
5 out of 5 stars
Kaylah B. - 7 months ago
originally posted on flexfits.com
This is life changing for me. I tried the disc's, but due to maybe my tilted uterus or some other anatomical issue I just couldn't get them to work. The cup is perfect! I don't feel it, totally mess free, love the pull tab, it's amazing.
Best cup for begginers and experts!
5 out of 5 stars
Thumbs up graphic, would recommend
M - 7 months ago, Verified purchaser
Almost 7 years later - still LOVING that I switched. In the seven years I’ve been using cups I have not once had leaking or an accident! However, that first cycle after the switch was rough. A humbling time in the bathroom at 2 am. With the worst cramping while struggling to place a diva cup properly. Crying because I didn’t have any pads or tampons to fall back on. I just had to do it! Safe to say I finally got it placed. The next morning I went out to buy the FLEX cup. This cup was easy to place from the first time. Removing the cup was so much better and mess free with the “pull tab” I felt so confident and in control of my body! I’ve recommended it for years! The company also cares about us. I replaced my original FLEX cup at 5 years with another FLEX cup. Same amazing quality I know and trust. If you’re willing to get through the learning curve it is worth it. It is pricy and I know it’s a privilege to spend so much upfront. For me it paid for itself in 2 cycles if that helps some of y’all justify it. Good luck and welcome to taking control of what goes in your body!
Regret
1 out of 5 stars
Thumbs down graphic, would not recommend
D56 - 7 months ago, Verified purchaser
This was an awful experience. The cup wouldn't stay in place and was a nightmare to remove. Customer service took nearly two weeks to tell me I could only replace it with a larger cup. I will try a reusable disc from another company.
1 reply from The Flex Company team - 7 months ago
Hi D56, thank you for your feedback and we are so sorry to learn about your poor experience. We definitely want to help you find the right Cup for you, and we appreciate your patience with our delay in response. We'd love to help you out further. Please reach out to us at hello@flexfits.com or text us at 800-931-0882
Not for me
2 out of 5 stars
Eden - 7 months ago
originally posted on flexfits.com
I was hoping this would be easier than other brands like the diva cup, and it is in some ways like with the pull tab. However, I do notice some leaking after just a few hours of wear when I don't have a heavy flow but that can be fixed with frequent emptying. My biggest gripe with the product is it's just too painful to remove that I just cannot use it.
Not Comfortable
1 out of 5 stars
Thumbs down graphic, would not recommend
Erin - 7 months ago
I used a different cup for a long time, but it was old and not sealing like it used too. I decided to try this one and I really wanted to like it. Sadly it is just not comfortable. For starters, it Is really thick, and you can feel it. And the little pull tab is very present. It sticks out of you like period strings. The concept behind this cup with the pull tab is what drew me to it. In my previous cup experinces, I don't even notice it is in. I forget about it actually, with this one, there is no forgetting. I would go with a better rated one for anyone thinking about this.
1 reply from The Flex Company team - 7 months ago
Hi Erin - Thank you for your feedback. We're sorry to hear that you've had these issues with your cup, but we are always here to help troubleshoot. Text us at 800-931-0882 or email us at hello@flexfits.com so we can provide you with some customized techniques to adjust the pull-tab for your comfort!
Game changer
5 out of 5 stars
Thumbs up graphic, would recommend
Lady T - 8 months ago
This was a game changer for me. I ended up getting the Flex Cup Size 2 because it was the only one left in the store lol (but I also have really heavy periods so it worked out). Dislike: my only real dislike is that it has a bit of a learning curve. The first couple of times I tried using it, it would leak. I ended up watching a YouTube video and make sure the tab isn’t pulled out the way out and it doesn’t leak. Summary of the video: fold the cup like a tulip and then when you’re inserting it, twist as you push until it opens. One more dislike is that the travel bag is made of like a woven fabric so sometimes the fibers are stuck on the cup. You can rinse them off so no biggie. Likes: Reusable and cost effective so I don’t have to spend a crap ton of money on pads and tampons. Easy to clean: simply empty and wash. Tab: the tab makes it so easy to remove. Pull the tab to break the suction and then grab where the tab and cup meet and pull. My cramps are less painful than when I use tampons.
Not as scary as i thought!
5 out of 5 stars
Thumbs up graphic, would recommend
Mama - 8 months ago, Verified purchaser
Basically NO leaking, definitely less than with a tampon! I was super nervous to try out a menstrual cup mainly because I wasn’t sure how removing it would go. I LOVE that it has a little pull tab to disengage the suction so that it’s easy to remove! In my opinion it’s about as uncomfortable to remove as a tampon. Also important to note though that I gave birth less than a year ago so that might be why it’s comfortable for me to wear.
Leaking
3 out of 5 stars
Sveta - 8 months ago
originally posted on flexfits.com
I really wanted to like it, but after trying 2 different sizes it's still leaking, it ruins its purpose because I still have to buy pad
Wanna leak? Get this.
1 out of 5 stars
Thumbs down graphic, would not recommend
dlcgrc - 9 months ago, Verified purchaser
Since it has a pull-tab, it easily leaks through. It keeps me paranoid that I’ll stain which 95% of the time, it happens. Going back to return bc for $33 bucks, I expect more
1 reply from The Flex Company team - 9 months ago
Hi there, thanks for your review! The pull tab is meant to seal tightly to the cup and not leak, so please reach out so we can troubleshoot with you and check if something is wrong! Email us at hello@flexfits.com or text us at 800-931-0882.
Flex convert!
5 out of 5 stars
Thumbs up graphic, would recommend
carissaaaa - 9 months ago, Verified purchaser
I really like this cup! I had tried a few different brands and found many to be too hard, so they were not comfortable. I would use them once or twice and then opt for other menstrual products during my cycles. I’ve been only using this cup since I got it a few days ago and am so happy I did! It’s easy to get placed properly, the cup itself is easy to fold up and insert, and I love the flexible tab for removal. If you’re having a hard time finding the right cup for you, give flex a shot!
Nice but not for me
2 out of 5 stars
Thumbs down graphic, would not recommend
E - 9 months ago
I bought this in replace of my diva cup ( it was getting old and clear silicone doesn’t look cute after awhile if you catch my drift) I was excited about the tab that you could just pull to get the cup out but I feel that is the issue with this cup is that it leaks through that tab at the bottom so I end up having to where a pad anyway, great for light days but unfortunately for someone with a heavy flow I’d stay away
1 reply from The Flex Company team - 9 months ago
Hi E - Thanks for your review! The pull tab is meant to seal tightly to the cup and not leak, so please reach out so we can troubleshoot with you and check if something is wrong! Email us at hello@flexfits.com or text us at 800-931-0882.
Go with Flex, great for new users
5 out of 5 stars
Thumbs up graphic, would recommend
v - 9 months ago, Verified purchaser
New cup user - I first tried another brand which I found difficult to remove. I highly recommend going with Flex, the pull loop makes it super easy to remove. Comfortable size and softness also easily opens inside.