EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Garnier Olia Oil Powered Ammonia Free Permanent Hair Color

Garnier Olia Oil Powered Ammonia Free Permanent Hair Color - 2 of 4Garnier Olia Oil Powered Ammonia Free Permanent Hair Color - 3 of 4Garnier Olia Oil Powered Ammonia Free Permanent Hair Color - 4 of 4
Garnier Olia Oil Powered Ammonia Free Permanent Hair Color - 1 of 4
$9.49 when purchased online
Target Online store #3991

About this item

Highlights

  • Long Lasting Permanent Hair Color: Garnier Olia Hair Color is for all hair textures; powered by 60% oils with sunflower and camellia oil to propel color deep inside the hair for long lasting hair dye and 100% gray coverage
  • Hydrated and Silky Hair: Olia leaves hair visibly healthier and preserves hair strength; Hair is hydrated, silky and up to 3X shinier than uncolored, unwashed hair; Silicone free, paraben free, ammonia free, cruelty free, and vegan formula with a delicate floral fragrance for optimal comfort; Available in a wide shade range from rich browns and deep blacks to bright reds and brilliant blondes
  • Over 100 Years of Pioneering in Hair Care: Since 1904 Garnier has blended naturally inspired and derived ingredients into breakthrough formulas; Nourish your hair with hair color and care from Garnier
  • Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
  • Committed to making Garnier a greener beauty brand: We aspire to create a positive impact by paving the way towards more sustainable beauty. Approved by Cruelty Free International under the Leaping Bunny Program

Description

Garnier Olia Permanent Hair Color is an ammonia free, vegan formula that delivers brilliant long-lasting hair dye and 100% gray coverage without compromising the health of your hair. Olia is ammonia free, silicone free, paraben free, and phthalate free. It's Leaping Bunny certified by Cruelty Free International. Powered by a 60% oil blend with sunflower and camellia seed oil and our ODS technology which propels colorants deep into the hair. The formula has a delicate floral fragrance for the most decadent hair color experience. The non-drip velvety cream formula leaves hair hydrated, silky, and up to 3X shinier than uncolored, unwashed hair. Available in shades from rich browns and blacks to bright reds and brilliant blondes.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, Vegan, Ammonia-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 20 minutes
TCIN: 14365191
UPC: 603084293971
Item Number (DPCI): 063-01-0527
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

colorant: 1177017 paraffinum liquidum/mineral oil, aqua/water, ethanolamine, decyl glucoside, sodium lauryl sulfate, peg-40 hydrogenated castor oil, fragrance, disodium cocoamphodiacetate, toluene-2,5-diamine, resorcinol, hydroxypropyl guar, sodium metabisulfite, edta, ascorbic acid, m-aminophenol, helianthus annuus seed oil/sunflower seed oil, limnanthes alba seed oil/meadowfoam seed oil, passiflora incarnata seed oil, camellia oleifera seed oil, hydroxybenzomorpholine, 2,4-diaminophenoxyethanol hcl, thioglycerin, tocopherol. f.i.l. # d180158/1, after color conditioner: 1119728 a aqua/water, cetearyl alcohol, behentrimonium chloride, cetyl esters, tocopherol, trideceth-6, chlorhexidine digluconate, helianthus annuus seed oil/sunflower seed oil, camellia oleifera seed oil, amodimethicone, isopropyl alcohol, fragrance, citric acid, cetrimonium chloride. f.i.l. # d180530/1, developer: 1071397 aqua/water, paraffinum liquidum/mineral oil, cetearyl alcohol, hydrogen peroxide, steareth-20, peg-4 rapeseedamide, glycerin, polyquaternium-6, hexadimethrine chloride, tocopherol, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid. f.i.l. # d42424/17

Shipping details

Estimated ship dimensions: 6.65 inches length x 3.54 inches width x 2.91 inches height
Estimated ship weight: 0.48 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Can I mix the 8.0 medium blonde with the 7.0 dark blonde in a bowl? I am concerned 8.0 too light and 7.0 too dark.

submitted by pamelafs - 5 years ago
  • A: After your response to me on my question to you, I had to research one of your competitors who answered that exact same question I inquired of their 2 very similar dark and medium blonde colors. Their answer was: Yes, you can most certainly mix the two colors together to get a color that is best suited to your color desire. And that many of their customers did just that. And so.....I used their color instead and I was very happy with the results. If your OLIA ever changes its stance on their answer please let me know. I am aware that your hair formula is very nourishing, silky and gentle for the hair. Thank you. :

    submitted bypamelafs - 4 years ago
  • A: I mixed 2 olia colors together for years with good results! Yes it's more time consuming but it allows you to create the precise color that you want

    submitted byjoanie - 6 months ago
  • A: Your response! Really? "It makes no sense to even consider..." you say. Quite an opinionated and judgmental sentence to answer with as a professional representing Garnier. How about saying instead: "Best to try out one or both of colors you're considering so you know whether one is too light, or one is too dark since we do not recommend mixing of colors as it is hard to predict the results and even harder to replicate the results each time you color."

    submitted bypamelafs - 5 years ago
  • A: Wow, Garnier Consumer Care you really don't want customers do you. Very unprofessional response, making the consumer sound like they didn't have a valid question. Do us all a favor and go back to training

    submitted byAllyO - 1 year ago
  • A: Hi there Pamelafs! We are not fans of mixing colors. Its hard to predict the results and even harder to replicate the results each time you color. It makes no sense to even consider mixing until you have used the 2 colors you're considering, otherwise, how do you know if one is too light and one is too dark.

    submitted byGarnier Consumer Care - 5 years ago
    Brand expert

Q: I just dyed my hair medium neutral brown and it has a redish tint to it and too light. I want slightly darker than this and with no red tones. Should I try dark brown? or is that almost black?

submitted by Jay - 3 years ago
  • A: Hi Jay- We are sorry you were not satisfied with the results you achieved with the Olia hair color. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Let us help you pick the best product for your haircolor needs! Call our hair professionals at 800-442.7643 M-F 9am-5:30pm provide the reference number 21684647. We look forward to hearing from you soon!

    submitted byGarnier Consumer Care - 3 years ago
    Brand expert
  • A: Hello Jay! Our Beauty Consultants can help, simply text "BEAUTYCHAT" to 827438 for the best advice, we look forward to helping you!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: My hair is dark brown w/grown-out old coloring that is light brown & I want to use one of the pink/rose quartz dyes. Garnier reps say that it's meant for undyed hair & that "special considerations" must be made for dyed hair. What product can I use?

submitted by LadyDianePoet - 3 years ago
  • A: Hi there! The Garnier Olia Bolds 7.20 Dark Rose Quartz is formulated to work on natural medium brown or lighter hair. Since your hair is dark brown there would be no noticeable change in your hair color. You would have to bleach your hair to a blonde shade and then apply the color. The product states not recommended on highlighted or bleached hair due to the intense color result that will be achieved. If you don't mind a more intense color than shown on the box, then bleach your hair first and apply the Garnier Olia 7.20 shade. Only bleach your hair if you feel your hair is in good condition before additional processing. Thank you!

    submitted byGarnier Consumer Care - 3 years ago
    Brand expert
  • A: Hi LadyDianePoet! Our Virtual consultants can help! Simply text "BEAUTYCHAT" to 827438 from your phone the best advise, look forward to hearing from you :)

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Is Olia permanent hair color hydrogen peroxide free? It says amonia free, but that does not necesarily mean peroxide free. Please advise as I can not use a hair color that contis hdroxogen peroxide

submitted by Twin - 4 years ago
  • A: Hi Twin! I don't see hydrogen peroxide in the ingredients. I would also recommend doing a patch test before using this hair color to be sure you're not sensitive to other ingredients, hope this helps :)

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
  • A: Hi Twin, Thanks for reaching out! Olia Hair Color is Ammonia-Free, however it is formulated with Peroxide. Our hair color is an oil powered permanent hair color. We thank you for your interest in Garnier!

    submitted byGarnier Consumer Care - 4 years ago
    Brand expert

Q: Which color is darker the darkest brown 3.0 or the darkest platinum brown 3.11?

submitted by Marie - 4 years ago
  • A: Hi there Marie! Both colors are darkest browns so one is not darker or lighter than the other. The Olia shade 3.0, "Darkest Brown," is the natural version of the darkest of the brown shades and provides 100% gray coverage. It is best for anyone with natural hair between light brown and black. The Olia shade 3.11, "Darkest Platinum Brown," is the darkest of the brown shades with the addition of strong, ashy reflects for an intensely cool shade with a platinum, metallic-like shine. It also provides 100% gray coverage and is best for anyone with natural hair between light brown and black.

    submitted byGarnier Consumer Care - 4 years ago
    Brand expert
  • A: Hi Marie! Shade 3.11 Darkest Platinum Brown is going to be the darkest shade, hope this helps :)

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: Is medium brown darker or lighter than medium neutral brown?

submitted by CAM - 4 years ago
  • A: Hi there CAM! Actually, the medium brown 5.0 and medium neutral brown 5.03 are both medium brown colors so one is not any darker than the other. The medium brown 5.0 is the natural version of a medium brown and the medium neutral brown 5.03 has a slightly “cool” undertone and is a best choice for hair that tends to end up with unwanted reddish tones when dyed.

    submitted byGarnier Consumer Care - 4 years ago
    Brand expert
  • A: Hi Cam! Medium neutral brown is darker than medium brown. Hope this helps :)

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: Hi I have very light hair, a level 10 or 11 my natural hair color is really dark black. It naturally is a level 1 or 2. I was wondering if the shade 1.0 would help me get back to that? Also how long would it last?

submitted by Ally - 4 years ago
  • A: Hi Ally! You would need to fill the hair with red pigment first, then you would have better luck using a black dye. If you use a red toned brown first, then applied a level 1 or 2, you would have a better result. If you use a box dye, follow all directions on the box or in the information packet. If you’re looking for more assistance, our Virtual Beauty Consultants can help make shade recommendations and answer other hair coloring questions. Use the “Chat with a Virtual Beauty Consultant” button on any beauty product page to launch or text “BeautyChat” to 82738 from your phone.

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
  • A: Hi there Ally! You can get back to all one dark color, however, going darker over highlighted/ bleached hair is tricky. To avoid odd discolored results on the bleached hair you need to custom mix 2 colors together to get a natural looking result. To get a formula you can mix and use at home, call our 800# to speak to one of our haircolor specialists. Our number is 800-442-7643 our hours are from 9 AM to 5:00 PM ET M – F

    submitted byGarnier Consumer Care - 4 years ago
    Brand expert

Q: I have dark brown almost black hair naturally. I recently colored my hair with John Frieda foam color dark red. Didn’t show much. Looking to get a wine plum color, but not too too drastic. If I use the dark garnet red, what can I expect?

submitted by Kirmc - 4 years ago
  • A: Hi Kirmc! We recommend taking a look at the side of the box (can be viewed in product images next to the main product image), to get an idea of what kind a result you will get using this color over different shades of hair. We also recommend following the instructions included in the box. If you’re looking for more assistance, our Virtual Beauty Consultants can help make shade recommendations and answer other hair coloring questions. Use the “Chat with a Virtual Beauty Consultant” button on any beauty product page to launch or text “BeautyChat” to 82738 from your phone. Hope this helps!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
  • A: Hi there! The Olia shade 4.62, "Dark Garnet Red" was specially designed with long lasting, deep red color with a hint of burgundy reflects. It is best for anyone with natural hair between light brown and black. (definitely check out the color cue on the side panel of any color you're interested in) Choosing a rich red is a great choice for dark hair like yours, the red tones are more likely to be noticeable against the natural dark hair.

    submitted byGarnier Consumer Care - 4 years ago
    Brand expert

Q: can i use this on black dyed hair

submitted by hi there - 4 years ago
  • A: Hey there! Once the hair has been dyed black, the only colors that can be successfully used on that hair are black dyes. Dyed hair is much harder to lighten than natural hair. No hair dye is strong enough to lighten artificial pigment. To go lighter first you would have to have a salon professional strip out the dark dye first with a bleach lightener made for removing dark hair dye.

    submitted byGarnier Consumer Care - 4 years ago
    Brand expert
  • A: Hi, hi there! Depending on the shade you are going for, for more assistance, our Virtual Beauty Consultants can help make shade recommendations and answer other hair coloring questions. Use the “Chat with a Virtual Beauty Consultant” button on any beauty product page to launch or text “BeautyChat” to 82738 from your phone.

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: how soon can you recolor

submitted by suekow - 5 years ago
  • A: Hi there Suekow! While you normally would color the hair again when you have new roots ready for color....if you need to go darker to cover up a color that's too light or too bright or to correct spots you missed last time you can do that as soon as 48 hours after the last coloring. IF you need to go lighter, coloring again will not help. Dyed hair is much harder to lighten than natural hair. No hair dye is strong enough to lighten artificial pigment.

    submitted byGarnier Consumer Care - 5 years ago
    Brand expert
  • A: Excellent question! It's generally suggested to wait at least four weeks between coloring hair. Hope this helps :)

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Related Categories

Summary of reviews

This hair dye offers a vibrant color that matches expectations while being easy to apply. Guests appreciate its ammonia-free formula, which leaves hair feeling soft and healthy without the harsh chemical smell typical of other dyes. The packaging is user-friendly, and the product provides excellent gray coverage. Many guests noted the pleasant scent and effective hydration, making it a reliable choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 11139 reviews
    effectiveness: 3.47 out of 5
    quality: 3.55 out of 5
    value: 3.42 out of 5
    62% would recommend
    417 recommendations

    Very pretty blonde

    4 out of 5 stars
    alexr270_1115 - 3 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I love the shade range and its application was easy, quick and fast, it’s smelled nice and my hair looks wonderful! The box was accurate to the color i received
    Did you find this review helpful?

    Great color!

    5 out of 5 stars
    krissp82_3145 - 4 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Packaged well. Easy to open. Easy to understand instructions. The color is very vibrant and dark. Covered my silver hairs very easily. I’ve gotten numerous compliments on how natural it looks
    Did you find this review helpful?

    Great for Human Hair not for Synthetic

    4 out of 5 stars
    latashas19_2696 - 4 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I wanted to try this dye on my wig to see if I could add highlights. Unfortunately, it didn't work. However, I used the leftover to dye to add highlights to my daughter and it came out gorgeous. I didn't get a picture but simply stunning.
    Did you find this review helpful?

    Hair Dye A Must!

    5 out of 5 stars
    dianagalu_2313 - 4 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I actually was able to use this on my moms hair and it came out beautiful. I think it was the perfect shade and the hair came out soft and smooth after applying. Mom had a few couple grey hairs and those also covered up really nicely!
    Did you find this review helpful?

    Love it

    5 out of 5 stars
    sarahc1170_2019 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Packaging was great the hair color is so vibrant and beautiful easy to apply and I'm just simply loving it highly recommend this product 👌 the smell is great
    Did you find this review helpful?

    It’s a beautiful color!!

    5 out of 5 stars
    denisen34_6187 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The Olia Soft Black Permanent Hair Color has a very mild scent that’s not overpowering. The packaging is nice and the application process not that long. The shade range is a soft black.
    Did you find this review helpful?

    would use again.

    5 out of 5 stars
    jessicamariea3bb2f8_9620 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] application process is easy color is amazingly bright scent isnt too over powering packaging is very bright and up beat. the shade range in this color really helps contrast the brightness.
    Did you find this review helpful?

    Excellent

    5 out of 5 stars
    sahermf971_7539 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] It's an excellent product.. I have never been disappointed. Gentle on my hair. I sometimes try other hair color products but always go back to Olia.
    Did you find this review helpful?

    Easy to use

    5 out of 5 stars
    - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] It was easy to use and didn’t mistreat my hair but the tone didn’t change much. My hair is dark so I don’t change the color much. It doesn’t smell as strong as other dyes and is well packaged.
    Did you find this review helpful?

    Works Great

    5 out of 5 stars
    justinf24_4614 - 7 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Matched my color well. Didn’t need to bleach my hair either. My hair is naturally dirty blonde and the Ola by Garnier dye lightened it by three shades and gave me a natural blonde color.
    Did you find this review helpful?

    Good coverage but not permanent

    4 out of 5 stars
    alexl283_682 - 8 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I have naturally dark hair, but I used this to cover a bleached blonde section. The coverage was great, it didn't have that ammonia smell, and it made my hair feel nice! The only reason I don't give it 5 stars is because it doesn't last very long compared to other permanent dyes I've used. After 3 or so weeks, it turned a greyish color as the blonde came through.
    Did you find this review helpful?

    Love it

    5 out of 5 stars
    alexise52_8983 - 8 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Love that everything you need is included! I noticed that the smell wasn’t like other dyes I’ve used before which is nice since my bathroom is pretty enclosed. Once I got down and dried my hair I noticed how soft my hair was. There was also a nice shine to it. With dark drown you’d think you won’t see much but it’s there. ;) . Hoping this lasts a while, we shall see.
    Did you find this review helpful?

    It didn't work as well as it was suppose to

    2 out of 5 stars
    candacec74_505 - 8 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The product was easy to use. It didn't have a strong smell. It actually had a nice scent. It didn't dry my hair out like most do. The conditioner works well. It just didn't lighten my hair the way it was suppose to.
    1 reply from LeCare team - 6 days ago
    Hi candacec74_505! Thank you for taking the opportunity to try Olia.9.0-Light Blonde. We appreciate you sharing your experience! We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We appreciate your feedback and will be sharing it with others in our company.
    Did you find this review helpful?

    Accurate color and total coverage!

    5 out of 5 stars
    emrey9520_4559 - 8 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Great product with total coverage. Scent is not that strong like similar products. And I must say the color shade was on point, it was very accurate.
    Did you find this review helpful?

    Great simple hair color

    5 out of 5 stars
    rosieposie49_9450 - 8 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This hair dye worked great and covered up all my greys with one session. The unique platinum brown color was very nice and cool and gave my hair dimension. There was no scalp burning during the process and now my hair feels soft and shiny
    Did you find this review helpful?

    Shiny hair

    4 out of 5 stars
    melissac1234_8189 - 8 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I really likes this hair dye. The shade was a bit too dark for me but I liked it. Easy to apply and left my hair shiny which is a huge plus. Also, covered my stubborn grays.
    Did you find this review helpful?

    Amazingly soft

    4 out of 5 stars
    susanc9c4e_1678 - 8 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This product made my hair amazingly soft and even though the color was a little lighter than mine I love the way it turned out. This may just be my New hair color. Loved the scent also. No mes!
    Did you find this review helpful?

    Amazing color

    5 out of 5 stars
    claudiad100_8724 - 9 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This dye is easy to use, adheres well to the hair, has no strong smell and left my hair super shiny and moisturized. It comes with a cream with a pleasant smell that left my hair silky and with a perfect color. The color was perfect, I already washed my hair and the color is still amazing
    Did you find this review helpful?

    new go to dye

    5 out of 5 stars
    iiam_myaa_1176 - 9 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] i underestimated this product a lot, i didn’t think it’ll be as bright because i put it on dark hair but it was a very good bright shade of red. i will be going back and trying this out on a new wig cause i was just testing it the first time. but i actually think im going to love the outcome dude to it being so bring on black hair and im going to put it on blonde next
    Did you find this review helpful?

    Rich color, but mixed results

    3 out of 5 stars
    zeeeee_6263 - 9 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I’ve used Garnier Olia in the past and really liked the no-ammonia formula and how gentle it feels on the scalp. The 1.0 - Black shade definitely delivers in terms of color—it’s a deep, intense black that looks glossy and rich right after application. However, the dye faded quicker than I expected. Within a few weeks, the color started to lose its vibrancy, especially at the ends. I also noticed my hair felt a bit drier than usual afterward, even though it’s marketed as nourishing with oils. It’s a decent option if you’re looking for something affordable and ammonia-free, but don’t expect long-lasting results or salon-level conditioning. Just okay—not amazing.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy