$2.99 when purchased online
Target Online store #3991
About this item
Highlights
- BABY ESSENTIALS: Gerber Baby Rice Cereal is thoughtfully crafted for parents who want to provide their little ones with nutritious, high-quality food. With its quick and easy-to-mix design, this baby cereal offers a practical solution for busy parents seeking both quality and convenience
- NUTRITIOUS: Gerber Baby Rice Cereal has 60% of the daily value of iron to help support learning ability, 30% of the daily value of zinc, 25% of the daily value of vitamin B12, along with other B vitamins that support growth and development
- STAGE 1 BABY FOOD: Introduce baby to their first bite of solid foods with Gerber Cereal. This baby rice cereal is a stage 1 baby food. Stage 1 baby foods are designed for babies who are able to sit with help or support
- NO ARTIFICIAL COLORS OR FLAVORS: With no artificial colors or flavors, you and your little one can feel good about Gerber baby cereal
- EASY TO MIX: Gerber’s rice cereal for babies is easy and quick to prepare. Pour desired amount of cereal into a clean, dry bowl. Reclose container to keep the cereal dry. Then stir in liquid (breastmilk or formula) to desired consistency. For more detailed instructions, see packaging
- GROW WITH LOVE: Your supported sitter is ready to put those newfound motor skills to work We have the first cereals they need to make their introduction to solid foods as smooth as can be. Start your little one’s journey with wholesome ingredients from Gerber Cereal
Description
Gerber is the 1 Pediatrician recommended brand for Infant Cereals.* Made with wholesome ingredients and strict quality standards just for babies, Gerber Baby Rice Cereal is an ideal choice for your little one. With its quick and easy preparation, this Gerber cereal offers a convenient and nutritious solution for busy parents. Gerber understands the importance of providing nutritious foods as your baby grows and develops, that’s why our baby cereal has no artificial colors or flavors -- and with 10 essential nutrients, this rice cereal is a food you and your little one can feel good about. Gerber’s dedication to quality has been and always will be our highest priority. We're committed to being your partner in parenthood with quality ingredients, nutritious food & expert guidance.
*Among pediatricians who recommend infant cereals.
*Among pediatricians who recommend infant cereals.
Serving Size: 1/4 cup
Serving Per Container: 15
Amount :
Calories: 60
% Daily Value*
Total Fat 0.5g2%
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
Sodium 10mg
Total Carbohydrate 12g12%
Dietary Fiber 0g
Sugars 1g
Added Sugars 1g
Protein 1g3%
Vitamin D 0mcg0%
Calcium 0mg0%
Iron 6.75mg60%
Potassium 45mg6%
Vitamin C 8.7mg15%
Vitamin E 0.6mg10%
Thiamin 0.075mg25%
Riboflavin 0.1mg25%
Niacin 1mg25%
Vitamin B6 0.075mg25%
Folate 12mcg DFE15%
Folic Acid 7mcg
Vitamin B12 0.125mcg25%
Zinc 1mg30%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice flour, soy lecithin, potassium phosphate, vitamins and minerals: iron (ferrous fumarate) vitamin c (ascorbic acid), vitamin e (alpha tocopheryl acetate), zinc sulfate, niacinamide, vitamin 82 (riboflavin), vitamin b1 (thiamine mononitrate), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12
Allergens & Warnings:
CONTAINS: SOY.Contains: Soy, Does Not Contain Any of the 9 Major Allergens
Features: No Artificial Colors
Dietary Needs: 0 Grams Trans Fat, 0 Grams Saturated Fat, Cholesterol Free, Kosher
State of Readiness: Mix
Form: Pureed
Package Quantity: 6
Age Level: 6 Months and Up
Age Stage: 3rd Stage
Net weight: 8 Ounces
TCIN: 14528969
UPC: 015000070007
Item Number (DPCI): 007-10-0385
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.0079 inches length x 4.0157 inches width x 2.6772 inches height
Estimated ship weight: 0.63 pounds
This item cannot be shipped to the following locations: Northern Mariana Islands, APO/FPO, Virgin Islands, U.S., Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Frequently bought together
More to consider
$9.99 - $54.99
$20 Target GiftCard with $100 select baby items purchase on select items
4.7 out of 5 stars with 16959 ratings
$9.99 - $64.99
$20 Target GiftCard with $100 select baby items purchase
4.6 out of 5 stars with 4423 ratings
$28.49 - $44.99
$20 Target GiftCard with $100 select baby items purchase
4.5 out of 5 stars with 2952 ratings
$12.99 - $49.99
$20 Target GiftCard with $100 select baby items purchase
4 out of 5 stars with 5824 ratings
$9.99 - $44.99
Select items on sale
$20 Target GiftCard with $100 select baby items purchase
4.6 out of 5 stars with 1217 ratings
$10.00
Buy 1, get 1 50% off select kids' clothing
4.7 out of 5 stars with 768 ratings
Discover more options
Related Categories
- Baby Food
- Gerber Baby Food
- Get’ems! From Gerber
- HappyBaby & HappyTot
- Happy Family
- Toddler Feeding & Dining
4.6 out of 5 stars with 629 reviews
easy on tummy: 3.91 out of 5
easy to prepare: 4.27 out of 5
quality: 3.64 out of 5
value: 3.73 out of 5
57% would recommend
14 recommendations
Not Safe 
1 out of 5 stars
Thumbs down graphic, would not recommend
LadyShopper - 2 months ago, Verified purchaser
Disappointed. I told my doctor, I purchased this rice cereal for my baby. She looked devastated. Apparently Gerber is a very dangerous line for children and I had no idea. I thought Gerber was the “go-to” line for baby food. My doctor told me there is a lot of arsenic in rice cereal in general and to never give your baby rice cereal. She told me I could use oatmeal or barley or corn grains, but to never use Gerber. I had no idea Gerber brand was so unsafe. It’s very disappointing because my son really took well to it. But she said that he took so well to it because of the sugar since it’s a carb and that any baby would like rice. She also says there is soy in it.
1 reply from Gerber Team team - 2 months ago
At Gerber, we take the responsibility of feeding babies seriously. Throughout our 95-year history, we’ve safely fed millions of babies, including our own. All Gerber products are safe and nutritious, including our rice cereal. These products meet FDA limits for heavy metals, as well as our own strict standards. While trace amounts of arsenic are commonly found in many foods, including rice, Gerber follows strict testing protocols to ensure our rice products are safe and provide the highest quality of nutrition for baby. These efforts include testing our rice at three different stages of the harvest and milling process before it is approved for use. We then test the finished product before it makes it to store shelves. Our product range includes rice cereal alongside other grain-based options like oatmeal and multigrain, offering families a variety of safe, nutritious choices that support dietary diversity. For more information, please call us. We are here for you 24/7 at 1-800-4-GERBER (1-800-443-7237).
Yum!
5 out of 5 stars
Llp2627 - 2 months ago
originally posted on gerber.com
Our girl loves her rice cereal mixed with banana or pear.
Didnt like the ingredients
1 out of 5 stars
Thumbs down graphic, would not recommend
Jmxo - 10 months ago, Verified purchaser
Not clean , decided to go with earths best instead.
1 reply from Gerber Team team - 9 months ago
Hello- we are sorry to hear our products did not meet your expectations. We are proud that we have achieved the most First 1,000 Day Promise certifications of any U.S. infant feeding brand, with 115 products receiving this award as of today. This certification requires the most comprehensive testing panel for chemicals, heavy metals and pesticides of all Clean Label Project Certifications. If you still have questions or comments please feel free to call us at 1-800 4 GERBER (1-800-443-7237). We have infant specialists available 24/7.
We love this
5 out of 5 stars
Emttoms - 10 months ago
originally posted on gerber.com
We have been buying this to put in our daughter’s bottle at night time for an easy transition to bed! It definitely keeps her full through the night!
Great!
5 out of 5 stars
Liby - 10 months ago
originally posted on gerber.com
I love it, I introduced it to my baby when she was six months old and she loves it!
Tasty!
5 out of 5 stars
Milena - 10 months ago
originally posted on gerber.com
My daughter enjoys this as her very first cereal. She eats it as a cereal or as an addition to her bottle and enjoys it. We look forward to trying other cereals.
Delicious and baby approved
5 out of 5 stars
Krizzta711 - 11 months ago
originally posted on gerber.com
This is the first thing my little one had. I put it In her bottle at 3 months old and now she is eating the purees and rice cereal for breakfast.
Baby loves it!
5 out of 5 stars
Wriz - 11 months ago
originally posted on gerber.com
We just started giving our baby solid foods and this is one of the first food we tried. Our baby loves it! Its easy to prepare. I just mix it with my breastmilk.
Easy to feed
5 out of 5 stars
MamaC - 11 months ago
originally posted on gerber.com
We tried this as a first food for my infant and she loved it. I was able to add more/less breast milk to change the consistency as she became more proficient at eating. It was a safe, nutritious food for her to start with and she late it up!
Baby must haves
5 out of 5 stars
Thumbs up graphic, would recommend
Kiki - 11 months ago, Verified purchaser
I use this to put a bit on my babies bottles at night it definitely helps her sleep longer
Great
5 out of 5 stars
zekesmommy - 1 year ago
originally posted on gerber.com
my son was cleared to added rice to his formula & to eat cereal and rice and when i say he has absolutely loved it , he is always full after and happy.
Great rice Cereal for my son
5 out of 5 stars
Moemoe00 - 1 year ago
originally posted on gerber.com
I buy my son Rice cereal and he really enjoys it. I put it with the baby purees and he enjoys them all the time.
Off to start solids.
5 out of 5 stars
Rebecca8989 - 1 year ago
originally posted on gerber.com
Babys are in love the moment they start eating solids. They become curious and adventurous with this cereal.
Perfect First Food for little ones!
5 out of 5 stars
Jackymv - 1 year ago
originally posted on gerber.com
This has been a must have for babys first food in our family. I remember my mom giving my little brother this & now with my baby I will give this. Love that its not as thick & perfect for their feeding & babies love it. Totally going to try the oatmeal next.
Excellent quality
5 out of 5 stars
1232354 - 1 year ago
originally posted on gerber.com
My baby love this product. I would recommend it to everyone.
Love baby cereal!
5 out of 5 stars
Sydney1379 - 1 year ago
originally posted on gerber.com
I bought this a month ago and it helped transition my son to baby food!
Depends on the baby
3 out of 5 stars
Thumbs up graphic, would recommend
HP - 1 year ago, Verified purchaser
My son wasn’t a huge fan of the rice cereal no matter how I made it. Every kid is different though so I definitely would give it a try if you haven’t already.
1 reply from Gerber Team team - 1 year ago
We are sorry to hear your son was not a fan of our Rice Cereal and we appreciate your feedback. If you ever have any questions or concerns, we are here 24/7. We can be reached at 1-800-4-GERBER (1-800-443-7237).
Great for breakfast
5 out of 5 stars
Thumbs up graphic, would recommend
Nik - 1 year ago, Verified purchaser
Our baby LOVES this. It’s so easy to add hot water to mix. We often mush up a banana or other fruit and this is a quick, easy, and tasty breakfast for our little guy.
First experience
5 out of 5 stars
ChrisyN1 - 1 year ago
originally posted on gerber.com
I brought this recently and my baby loved it , it was her first time trying it.
The formula is clean and nutritious
5 out of 5 stars
- 2 years ago
originally posted on gerber.com
[This review was collected as part of a promotion.] I bought it a month ago. The baby loves it. I recommend it very much