$16.99 sale price when purchased online
$20.99 list price
Target Online store #3991
About this item
Highlights
- Our formula with 8 organic herbal extracts enhances color. Clinically tested, free from alcohol, ammonia, parabens, gluten, SLS, and phthalates.
- Same formula in eco-friendly packaging, with more product. Reduced footprint and increased volume, plus a larger sample of Royal Cream Conditioner.
- Long-lasting, fade-defying color that covers gray hair. Choose from 28 shades to tackle stubborn grays without damaging your hair.
- Made with gluten-free, non-GMO ingredients, eco-friendly, cruelty-free, and vegan. Packaged in recycled materials with resealable bottles for future use.
Description
Introducing Our Revolutionary Hair Color Collection
With over 50+ years of experience, discover our ammonia and alcohol-free formula delivers long-lasting color while prioritizing hair health. Developed in Italy with 8 organic herbal extracts and clinically tested for safety and performance, our collection offers a range of shades designed to provide long-lasting, fade-defying color while restoring vitality and promoting healthy, vibrant hair.Why Herbatint?
50 Years of Expertise - Made in Italy:
Since 1970, we have been at the forefront of hair color innovation, pioneering the first ammonia-free formula. Crafted in Rome, Italy, our commitment has always been to prioritize hair health without compromising on performance. With decades of expertise, our formulas blend tradition and advanced technology to deliver rich, long-lasting color while keeping hair strong, vibrant, and nourished Gentle & Effective:
Our innovative formula lightens hair by up to two shades and ensures 100% gray coverage without relying on harsh chemicals. Stubborn grays are effectively covered while maintaining hair health. Free from ammonia, alcohol, parabens, gluten, SLS, and phthalates, our formula offers a gentle yet effective coloring experience. Enhanced with Organic Extracts:
Enriched with 8 organic herbal extracts, our formula enhances color intensity and helps restore the natural health and vibrancy of hair. Our colors are formulated to be long-lasting and fade-defying, ensuring a vibrant color shade for longer. Eco-Friendly Packaging:
Made from recycled & reusable materials, enjoy more product with a reduced environmental footprint and benefit from a larger sample of our Royal Cream Conditioner.Our Exclusive Series:
N Series Natural Elegance:
Natural Hair color that lightens or darkens up to 2 shades. This series is designed to cover 100% of gray hairs and restore a healthy, vibrant look using a gentle, ammonia-free formula enriched with organic extracts. D (Golden) Series Radiant Highlights:
Add dazzling golden highlights with our permanent, ammonia-free formula. The D Series not only changes hair shade by up to 2 shades but also rejuvenates and restores vitality, leaving hair healthy and vibrant. M (Mahogany) Series Warm Richness:
Infuse your hair with beautiful brown and red highlights. Our M Series, formulated with organic extracts, lightens up to 2 shades while revitalizing hairs natural health and shine. R (Copper) Series Luminous Copper Tones:
Achieve rich, captivating copper tones enhanced with golden highlights. This ammonia-free formula gently lightens hair by up to 2 shades and helps restore vitality for a truly radiant look. C (Ash) Series Perfectly Balanced:
Neutralize unwanted copper or red tones with our C Series. Designed to lighten up to 2 shades and restore vitality, it ensures hair maintains its natural beauty with a cooler, more balanced finish.Additional Benefits:
Safe & Ethical:
Made with gluten-free, non-GMO ingredients, our hair color is cruelty-free and vegan. Were dedicated to delivering high-quality products that are as kind to the environment as they are to hair. Easy to Use & Professional Results:
Whether a professional stylist or someone who prefers to color hair at home, this product guarantees professional results. With a secure, resealable bottle design, the formula stays fresh for every use.Embracing the beauty of healthy, vibrant hair is effortless with this all-encompassing hair color collection. Selecting the perfect shade allows for a transformation that not only looks stunning but also nourishes hair from root to tip.
With over 50+ years of experience, discover our ammonia and alcohol-free formula delivers long-lasting color while prioritizing hair health. Developed in Italy with 8 organic herbal extracts and clinically tested for safety and performance, our collection offers a range of shades designed to provide long-lasting, fade-defying color while restoring vitality and promoting healthy, vibrant hair.Why Herbatint?
50 Years of Expertise - Made in Italy:
Since 1970, we have been at the forefront of hair color innovation, pioneering the first ammonia-free formula. Crafted in Rome, Italy, our commitment has always been to prioritize hair health without compromising on performance. With decades of expertise, our formulas blend tradition and advanced technology to deliver rich, long-lasting color while keeping hair strong, vibrant, and nourished Gentle & Effective:
Our innovative formula lightens hair by up to two shades and ensures 100% gray coverage without relying on harsh chemicals. Stubborn grays are effectively covered while maintaining hair health. Free from ammonia, alcohol, parabens, gluten, SLS, and phthalates, our formula offers a gentle yet effective coloring experience. Enhanced with Organic Extracts:
Enriched with 8 organic herbal extracts, our formula enhances color intensity and helps restore the natural health and vibrancy of hair. Our colors are formulated to be long-lasting and fade-defying, ensuring a vibrant color shade for longer. Eco-Friendly Packaging:
Made from recycled & reusable materials, enjoy more product with a reduced environmental footprint and benefit from a larger sample of our Royal Cream Conditioner.Our Exclusive Series:
N Series Natural Elegance:
Natural Hair color that lightens or darkens up to 2 shades. This series is designed to cover 100% of gray hairs and restore a healthy, vibrant look using a gentle, ammonia-free formula enriched with organic extracts. D (Golden) Series Radiant Highlights:
Add dazzling golden highlights with our permanent, ammonia-free formula. The D Series not only changes hair shade by up to 2 shades but also rejuvenates and restores vitality, leaving hair healthy and vibrant. M (Mahogany) Series Warm Richness:
Infuse your hair with beautiful brown and red highlights. Our M Series, formulated with organic extracts, lightens up to 2 shades while revitalizing hairs natural health and shine. R (Copper) Series Luminous Copper Tones:
Achieve rich, captivating copper tones enhanced with golden highlights. This ammonia-free formula gently lightens hair by up to 2 shades and helps restore vitality for a truly radiant look. C (Ash) Series Perfectly Balanced:
Neutralize unwanted copper or red tones with our C Series. Designed to lighten up to 2 shades and restore vitality, it ensures hair maintains its natural beauty with a cooler, more balanced finish.Additional Benefits:
Safe & Ethical:
Made with gluten-free, non-GMO ingredients, our hair color is cruelty-free and vegan. Were dedicated to delivering high-quality products that are as kind to the environment as they are to hair. Easy to Use & Professional Results:
Whether a professional stylist or someone who prefers to color hair at home, this product guarantees professional results. With a secure, resealable bottle design, the formula stays fresh for every use.Embracing the beauty of healthy, vibrant hair is effortless with this all-encompassing hair color collection. Selecting the perfect shade allows for a transformation that not only looks stunning but also nourishes hair from root to tip.
Hair Type: All Hair Types
Health Facts: Ammonia-Free
Product Warning: Keep out of reach of children
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 40 minutes
TCIN: 90649373
UPC: 666248001034
Origin: imported
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We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:
haircolor ingredients: laureth-4, propylene glycol, aqua (water), peg-2 oleamine, ethanolamine, oleic acid, p-phenylenediamine, aloe barbadensis (aloe vera) leaf iuice**, hamamelis virginiana (witch hazel) leaf extract**, betula alba (birch) leaf extract**, echinacea angustifolia (echinacea) root extract**, juglans regia (walnut) leaf extract**, rheum officinale stem extract**, cinchona calisaya (cinchona) bark extract, limnanthes alba (meadowfoam) seed oil, 4-chlororesorcinol, tetrasodium glutamate diacetate, cetrimonium chloride, sodium metabisulfite, glycerin. developer ingredients: aqua (water), hydrogen peroxide, etidronic acid, trideceth-9, cetrimonium chloride, propylene glycol, peg-40 hydrogenated castor oil. royal conditioner ingredients: aqua (water), citric acid, cetyl alcohol, behentrimonium chloride*, aloe barbadensis (aloe vera) leaf luice**, moringa oleifera seed extract*, triticum vulgare (wheat) germ oil, oryza sativa (rice) bran oil, simmondsia chinensis (jojoba) seed oil, ppg-3 benzyl ether myristate, potassium sorbate, sodium benzoate, glycerin, ethoxydiglycol, glyceryloleate, parfum (fragrance), propanediol*, sodium dehydroacetate, tocopheryl acetate. natural origin ingredient. ** from organic farming. * derived from natural origin ingredient.
Shipping details
Estimated ship dimensions: 3.4 inches length x 2.2 inches width x 6.9 inches height
Estimated ship weight: 0.43 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: VitaminLife
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This hair color product is praised for its ease of use, gentle formula, and natural ingredients, making it a favorite among guests with sensitive skin. Many appreciate its ability to cover gray hair effectively while leaving hair shiny and healthy. The pleasant fragrance and lack of harsh chemicals enhance the overall experience. However, some guests noted that it may not cover gray hair completely for those with significant gray. Overall, it is a reliable choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 221 reviews
effectiveness: 3.57 out of 5
quality: 4 out of 5
value: 3.71 out of 5
57% would recommend
7 recommendations
Good option for someone with scalp psoriasis
5 out of 5 stars
Thumbs up graphic, would recommend
Rebecca - 1 month ago, Verified purchaser
My skin is very light brown and I can tan well. My hair is a dark brown naturally. I have scalp psoriasis so I can no longer use ammonia hair dyes. But Im starting to need gray coverage. This has been a good solution. Still irritates it slightly at times but not as bad as ammonia dyes. Could be because I’m slow going at doing my roots only, by myself with a couple mirrors, so it stays on longer than 40 minutes. Probably closer to 70 at starting sections. Anyway Color fades after 4 weeks but the gray stays dark red. Which is fine for me. Other reviewers are correct. It comes out darker than anticipated. I use Golden Chestnut Brown here or before that I would have used a Garnier Dark Brown 40 and get same color results. Overall happy.
Nope
3 out of 5 stars
Thumbs down graphic, would not recommend
Happyshopper - 3 months ago, Verified purchaser
Not 100% grey coverage results. Have very little grey around temples and this dye didn’t cover any of it. Color itself was good though not as pictured and that’s it. Not what I was hoping for wouldn’t purchase again.
Very easy to use and it holds the color
5 out of 5 stars
Thumbs up graphic, would recommend
Donna - 8 months ago, Verified purchaser
Easy to use and it doesn't damage your hair, it holds the color love this product. Only problem it's not sold in the store. You have to order it online.
Boxes
1 out of 5 stars
Thumbs down graphic, would not recommend
Boxes - 8 months ago, Verified purchaser
Boxes all dilapidated..
Too dark
3 out of 5 stars
Thumbs down graphic, would not recommend
JJ - 10 months ago, Verified purchaser
I do like the fact that it has no ammonia but I tried twice to go lighter and it always turns out way darker than expected.
Easy and gentle hairdye
5 out of 5 stars
Thumbs up graphic, would recommend
Corrie - 1 year ago
This is a great hair dye that is easy to use and gentle on my hair. I also dont have to worry about my sensitive skin being impacted.
Perfect Color
5 out of 5 stars
Thumbs up graphic, would recommend
linda - 1 year ago, Verified purchaser
Great color! I typically have sensitive skin and this did not irritate me at all.
null
5 out of 5 stars
Laurie M - 4 years ago
originally posted on swansonvitamins.com
I love this brand of hair color and it works well for me.
null
5 out of 5 stars
Lori G - 4 years ago
originally posted on swansonvitamins.com
Highly recommend this fast shipper and item was exactly as described.
(no review title)
5 out of 5 stars
JanR - 4 years ago
originally posted on swansonvitamins.com
I have been using this product for several years and really like the ease of applying it. It also gives my hair extra shine and body. I actually mix it with the 5D light golden chestnut to enhance the color.
STILL ITCHES, BUT BETTER THAN OTHER BRANDS.
4 out of 5 stars
MarshaG - 4 years ago
originally posted on swansonvitamins.com
I have been using this hair dye for many years because it’s made from herbs and I have very sensitive skin. However, my skin does still itch after using it, but not as much as with other brands. It does a good job of covering gray. I mix the Chestnut with the Light Golden Chestnut and have gotten compliments on the color.
Great product
5 out of 5 stars
ZsautamtamN - 4 years ago
originally posted on swansonvitamins.com
Great product. The color cover my grey hair well and last for long time. The hair is smooth and shine after dying.
Love it
5 out of 5 stars
BarbaraR - 4 years ago
originally posted on swansonvitamins.com
I love this hair color! It gives me rich and lasting color, shiny and smooth. I like that it is less toxic than many.
PLZ READ!
1 out of 5 stars
EMMA - 6 years ago
originally posted on swansonvitamins.com
THE COLOR ITSELF IS OKAY BUT I GOTTA WARN YOU IT DOES NOT INCLUDE A MIXER BOTTLE. ALSO THE CREAM RINSE IS NOT A CONDITIONER ITS ACTS LIKE A SHAMPOO, GETS EXTREMELY SUDZY. I HAVE TO USE ANOTHER HAIR CONDITIONER AFTER USE BECAUSE IF I DON'T MY HAIR WILL FEEL LIKE STRAW ONCE DRY. THE TWO PHONE NUMBERS ON THE BOX ITSELF WERE OUT OF ORDER, SO I HAD TO GO ONLINE TO GET THE ACCURATE PHONE NUMBER TO CALL AND COMPLAIN, THEY WERE ABSOLUTELY NO HELP!
Excellent product
5 out of 5 stars
chestnutgal - 9 years ago
originally posted on swansonvitamins.com
I have been using this product because it enables me to still get my hair colored while going through some health challenges. This hair color is free of ammonia and other harmful ingredients found in most hair dyes. I purchase it from Swanson because it is LITERALLY HALF the shelf cost of my local health food store. If I am ever blessed enough to be free of my health challenges, I will still use this product. It does a great job and is not harmful.
(no review title)
5 out of 5 stars
pdmac - 11 years ago
originally posted on swansonvitamins.com
This is an excellent product for Sophia. She is very careful about what she puts on her hair and requires a hair coloring agent that is both effective and without harsh ingredients. This product meets and exceeds these requirements. Faster delivery at no added cost could be an improvement here. It would be helpful if you carried more products like this such as the AUBREY skincare and makeup line
healthy hair color
5 out of 5 stars
gladcustomer - 12 years ago
originally posted on swansonvitamins.com
I really like herbatint because it gives me good grey coverage, nice color, and it is a better alternative to hair colors full of negative chemicals for my hair.
Love this stuff
5 out of 5 stars
DisplayName - 12 years ago
originally posted on swansonvitamins.com
This is a GREAT hairdye. It is natural and mild, doesn't damage your hair the way other harsh dyes do. You don't need any special condition treatment afterwards, hair just feels soft. It does miss the odd grey hair, and the application requires a mixing bottle or applicator brush (not included) but I think those are a small price to pay for a natural product that doesn't harm you or the environment (actually, it creates less garbage by not including a bottle everytime). Bonus: it is not tested on animals, which I've never found in other hairdyes.
Love it
5 out of 5 stars
MrsKette - 14 years ago
originally posted on swansonvitamins.com
Maybe it's because I used this color mixed with 6D (Dark Golden Brown), but as it fades, I get this beautiful golden reflex on the grays. (Would that also be because I have some white hair too?) I love this product. It is not as strong as chemical die, and fades faster, but leaves your hair beautiful. I inherited beautiful hair from mother and father, but after a while your hair gets tired of coloring. Herbatint revived my hair.
Don't Be Fooled
1 out of 5 stars
HealthGal - 14 years ago
originally posted on swansonvitamins.com
Don't be fooled by the name. While this product may contain some herbs or vegetable products, it still contains PPD. I have a lot of experience with hair color. There is a lot of red in their browns. The brown color fades to a nasty orange-red color in about a week or two, and the hair becomes very dried out and dull. One of the worst hair dyes I have ever used.