$12.59 when purchased online
Target Online store #3991
About this item
Highlights
- NO AMMONIA HAIR COLOR: Our dermatologist-tested, caring hair color without ammonia is free from PPD & PTD, & tested to be non-irritating to the skin with its silicone-free formula.
- UP TO 100% GRAY COVERAGE: Our at home hair color for women gives you up to 100% gray coverage for vibrant color results that are even from root to tip.
- FOR ALL HAIR TEXTURES: Looking for hair dye that works on all hair textures, but is still gentle on hair? Then choose Simply Color!
- VISIBLY HEALTHY-LOOKING HAIR: Enjoy beautiful, vibrant color results with this permanent hair dye color in intense espresso, for visibly healthy-looking hair.
- EASY APPLICATION: This hair dye kit is very easy to use and we recommend to repeat the application every 4-6 weeks.
- Looking to extend your color? Try Schwarzkopf’s Color Boost, an in-shower customizable color vibrancy booster. Just mix 1-5 drops into your favorite conditioner to increase color intensity between colorings.
Description
Schwarzkopf Simply Color 4.0 Intense Espresso Brown hair color cream - natural-looking, vibrant hair color without PPD, PTD and ammonia. Looking for vibrant permanent hair color without the harsh ingredients? This dermatologist-tested hair dye without ammonia is gentle to skin but gives natural-looking espresso brown hair color with up to 100% gray coverage. The hair color kit includes a conditioner, for hair that looks healthy after coloring. Suitable for all hair textures, this brown hair dye in an intense espresso shade allows you to get natural color results at home. For best results, use the hair dye kit every 4-6 weeks. By using FSC-certified paperboard for this carton, Schwarzkopf supports sustainable packaging initiatives. This carton is 100% recyclable. Carton lids are compostable. Please recycle. The product benefits at a glance:
Low-irritant formula
Hair dye with no ammonia / silicone
Up to 100% gray coverage
Natural-looking hair color & root touch up
Color: 4.0 Intense Espresso
Low-irritant formula
Hair dye with no ammonia / silicone
Up to 100% gray coverage
Natural-looking hair color & root touch up
Color: 4.0 Intense Espresso
Hair Type: All Hair Types
Product Warning: Eye irritant, keep out of reach of children, Adult Use Only
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
Net weight: 5.7 fl oz (US)
TCIN: 76556288
UPC: 017000208107
Item Number (DPCI): 063-01-1725
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
developer lotion: aqua (water, eau), hydrogen peroxide, acrylates copolymer, etidronic acid, sodium laureth sulfate, sodium hydroxide, 2.6-dicarboxypyridine, disodium pyrophosphate conditioner: aqua (water, eau), cetearyl alcohol, glycerin, butyrospermum parkii (shea) butter, argania spinosa kernel oil, hydrolyzed soy protein, avena sativa (oat) kernel extract, isopropyl myristate, lactic acid, behenamidopropyl dimethylamine, sodium benzoate, parfum (fragrance), distearoylethyl hydroxyethylmonium methosulfate, ceteareth-20. color cream: aqua (water, eau), cetearyl alcohol, ethanolamine hydroxyethyl-pphenylenediamine sulfate, coconut alcohol, sodium laureth-6 carboxylate, sodium myreth sulfate, resorcinol, boerhavia diffusa root extract, acrylamidopropyltrimonium chloride/acrylates copolymer, coco-glucoside, butylene glycol, ascorbic acid, parfum (fragrance), ceteareth-12, ceteareth-20, glyceryl oleate, 2-methylresorcinol, silica, sodium silicate, etidronic acid, 2.4-diaminophenoxyethanol hcl, sodium chloride, 2-amino-3hydroxypyridine, citric acid, phenoxyethanol.
Shipping details
Estimated ship dimensions: 6.79 inches length x 3.58 inches width x 2.53 inches height
Estimated ship weight: 0.52 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: When you write a review, can you include the color you had before using the product, and the color you chose to use ?
submitted by Jeannie - 4 years ago
A: I meant, if you write a review, it would be helpful to the reader if you said which color you started with, and which shade you chose.
submitted byJeannie - 4 years agoA: Hello Jeannie, Thank you for your inquiry! If you wish to post a review on the Target website, you can upload up to 6 photographs. I hope that helps!
submitted bySchwarzkopf Team - 4 years agoBrand expertA: I used 9.0 blonde, HATE IT, its not blonde. I followed direction, it barely lightened my dark roots. SO disappointed!
submitted bySusanB - 3 years ago
Q: Does this contain PPD?
submitted by Katie - 4 years ago
A: If you have an allergy to PPD, I would read up on hydroxyethyl-P-phenylenediamine sulfate which is in this product.
submitted bySamantha - 4 years agoA: If you’re allergic to PPD, read up on hydroxyethyl-P-phenylene diamine sulfate which is in this product.
submitted bySamantha - 4 years agoA: Our Simply Color products do not contain PPD.
submitted bySchwarzkopf Team - 4 years agoBrand expert
Q: My hair dye didn't come with gloves, I'm wondering why.
submitted by A person - 1 year ago
A: That is not expected. The gloves should have been included with your product. We take pride in our products and would like an opportunity to delight you. You can reach us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST or by email at BeautyhenkelNA@henkel.com. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
submitted byHenkel Product Expert - 1 year agoBrand expert
Q: is this safe for a pregnant women?
submitted by Amanda - 2 years ago
A: We takes the safety of our products and our consumers seriously. We evaluate the safety of our products to be sure they are compliant with regulations and that they will not cause adverse health effects when used as directed. However, we are aware, due to differences in individual body chemistry, there may be some persons who cannot satisfactorily use our products. We would recommend you discuss this with your doctor to determine the best course of action for you.
submitted byHenkel Product Expert - 2 years agoBrand expert
Q: what is the level of developer used for the medium brown hair color?
submitted by bunnycat80 - 2 years ago
A: This sounds like an issue for our experts in the Color Lounge. You can contact us several ways. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
submitted byHenkel Product Expert - 2 years agoBrand expert
Q: Does this color contain nitro dyes, metallic salts, or henna?
submitted by bunnycat80 - 2 years ago
A: It does not contain nitro dyes, metallic salts or henna.
submitted byHenkel Product Expert - 2 years agoBrand expert
Q: Is this one safe for pregnant women? Thank you!
submitted by Ann - 2 years ago
A: We take safety of our product seriously and are safe when used as directed. We recommend that you discuss with your doctor for the best course of action for you.
submitted byHenkel Consumer Affairs - 2 years ago
Q: my hair is falling & right now my hair is thin pls suggest wht to do?
submitted by Sonia - 2 years ago
A: Hey Sonia, I am so sorry to hear of this! Some products to look into are a deep treatment hair mask, alongside with taking some Beauty Vitamins with Biotin daily to help encourage hair growth. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: For touch up gray roots, how clean should my hair be ? should I clarify it first?
submitted by Mari - 2 years ago
A: Great Question Mari! Our color crème offers long-lasting color & up 100% gray coverage! With any hair color, it's recommended to wash your hair a few days before you plan on coloring, and avoid using products like dry shampoo, mousse, or anything with heavy oils until after you color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Hi, my hair came out much too dark. But I'd be happy to just lighten a few highlights into it in just a slightly lighter color. If I put a few streaks of your light brown or dark blond over the medium warm brown would it lighten slightly?
submitted by Kata - 3 years ago
A: We would like to better understand your goal. We have complimentary consultations with one of our Licensed Stylists in the Color Lounge, who can answer any questions you may have and make suggestions to bring your hair back to fabulous. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
submitted byHenkel Product Expert - 3 years agoBrand expert
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Summary of reviews
This hair dye product has garnered mixed feedback from guests, with many praising its ease of application and vibrant color results, particularly for gray coverage. However, several guests reported issues with color accuracy, uneven results, and hair damage, including hair loss. While some found their desired shades and enjoyed the gentle formula, others experienced adverse reactions and dissatisfaction with the final color. Guests appreciate the variety of shades available, but caution is advised for those with sensitive scalps.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2131 reviews
effectiveness: 3.12 out of 5
quality: 3.12 out of 5
value: 3.1 out of 5
47% would recommend
222 recommendations
Cheap product, expensive price
1 out of 5 stars
Thumbs down graphic, would not recommend
Julia - 28 days ago, Verified purchaser
This is the junkiest packaging and product ever, but not cheap to pay for. The colors are not dependable.I will stick to the other products that are more reliable and dependable at about the same cost!
It is dark!
3 out of 5 stars
Thumbs down graphic, would not recommend
IpH - 1 month ago
I bought this because it not as toxic as other hair dyes, but as many other people saif: IS DARK! I got the chocolate and it looks close to black. I hope other reviews that said the color fades after the first wash is true. It doesn't smell as bad as other products, that's a plus.
Unexpected color
3 out of 5 stars
Thumbs up graphic, would recommend
Willow - 2 months ago, Verified purchaser
I liked how this formula didn’t have a strong smell, how it didn’t damage my hair, and how it felt after the dying process. However, I give this product 3 stars because of the color. I don’t know if it’s just me but I didn’t expect it to be so dark and I’m a bit upset. I expected a lighter sort of medium brown with a red tint. Yet this left my hair dark brown, almost black. It only looks good in the sun, I’ll give ya that. For context, my hair was medium brown (with a orange kind of blonde tint) before I dyed it with this. I would reccomend this product if you want something darker for sure.
Life Changer
5 out of 5 stars
Thumbs down graphic, would not recommend
Noreen - 3 months ago
Love!! Love!! Love!! I am severely allergic to PPD & PTD and not many hair dyes on the market are free of both. I can now dye my hair without stressing being in ER/ICU for 3-4 days or on Prednisone for a few days. The shade is immense coverage. No more greys! And NO more semi permanent dyes needed, they really don't give 100% grey coverage. This is a life changer! Forever loyal. Feeling like 21 again ❤️💯👌
Best Product
5 out of 5 stars
Thumbs up graphic, would recommend
Great Product - 3 months ago, Verified purchaser
Best product out there
Fades fast and balding!
1 out of 5 stars
Thumbs down graphic, would not recommend
Kat - 3 months ago, Verified purchaser
The color fades after a day and I had an unusual amount of hair loss.
Fades
1 out of 5 stars
Thumbs down graphic, would not recommend
Kat - 3 months ago, Verified purchaser
The color fades after a day.. very disappointing.
Avoid unless you want black hair
2 out of 5 stars
Thumbs down graphic, would not recommend
GRattai - 4 months ago, Verified purchaser
I was deciding between L’Oréal and this Chocolate Cherry and I chose wrong. My hair is pitch black with a cherry shine. Probably three shades darker than the box shows. The only reason I gave two stars is that the coverage is very even.
Game Changer
5 out of 5 stars
Thumbs up graphic, would recommend
TionnaGH - 4 months ago, Verified purchaser
What a game changer! I’m severely allergic to brown and black hair dyes so this was a complete gamble. To my surprise I had no reaction whatsoever. I used the black and it had great coverage. They e gained a new fan
My Go To Hair Color
5 out of 5 stars
Thumbs up graphic, would recommend
EuroGem - 4 months ago, Verified purchaser
I have been using this hair color for years and will continue doing so, the color covers my gray hair and the application is easy. I get 2 applications out of one box by splitting both ingredients in half and mixing it in a bowl to cover my roots, for a full dye I would need the entire box. Color turns out great every time.
Deffective
1 out of 5 stars
Thumbs down graphic, would not recommend
Prluv - 4 months ago
I did that whole process and my hair looks exactly the same as before😩 I have brown hair and bought the chocolate cherry color and it took care of some gray hairs most likely but the color looks exactly the same, what a waste of time and money😭
Uneven coverage and fading after a day!
1 out of 5 stars
Thumbs down graphic, would not recommend
V - 4 months ago, Verified purchaser
I rarely leave reviews but I am really disappointed with this product. I dyed my hair black a day ago and thankfully my hair is dark brown so it’s not too noticeable but in the light I see lots of uneven coverage and it looks like it has already started to fade.
Nobody knows
5 out of 5 stars
Thumbs up graphic, would recommend
bdub - 4 months ago, Verified purchaser
Colors evenly, no extra dark spots
Has potential
3 out of 5 stars
looloo - 5 months ago
originally posted on schwarzkopf.com
Other products were no working well, not enough color and fading rapidly. I saw positive comments regarding Schwarzkopf so decided to give it a try. I used the Cool Brown, and it appears to have little to no red or brassiness although I just used it so time will tell. My main issue is that it is very dark, and I had hoped for a medium brown. Of course, it will fade, and I am hoping after two or three shampoos it will be a better color. What I am going to be looking at is how quickly it fades. Also, at this point in the process it looks like good coverage of the gray in my hair. How this product performs overall will influence my rating and because I haven't had enough time to gauge the performance, I can only give 3 stars.
DON'T USE THIS GARBAGE
1 out of 5 stars
Kristen - 5 months ago
originally posted on schwarzkopf.com
This stuff is horrible. Don't use it. I now have red hair where my grey hair was, and dark hair everywhere else. It look ridiculous, And I can't color it for two weeks so I have to walk around looking like Little Orphan Annie but only the top inch and a half. If I had money I would get a lawyer and sue this stuff is so useless. It also has a really weird odor to it. I have been coloring my hair for 30 years, I consider myself an expert. I only do it 3 times a year if even, and this stuff is the worst stuff I have ever used. I have no issue coloring my hair. I don't have sensitive skin but this stuff is burning, even after I washed my hair 3 times trying to tone down the red.
Basic
1 out of 5 stars
Thumbs down graphic, would not recommend
Hapagirl - 5 months ago, Verified purchaser
Within a few hair washes I noticed the color fading a lot. I would rather stick with schwarzkopf igora royal professional color. Would never purchase this again
worst
1 out of 5 stars
Thumbs down graphic, would not recommend
deepa - 6 months ago, Verified purchaser
I used dark chocolate. It did nothing. I made my hair black.
Horrible Color
1 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 6 months ago, Verified purchaser
The color is horrible. The dark chocolate brown has a purple/maroon tone to it. If I wanted maroon hair, I would have bought that color.
BEWARE, hair damage!
1 out of 5 stars
Thumbs down graphic, would not recommend
Summer - 6 months ago, Verified purchaser
At the beginning I liked the results and bought it two more times. But like many other reviews, I also had so much hair loss. After realizing it was this product I stopped using it. I wouldn’t recommend it. Thank God after waiting and taking better care, my hair is growing again.
Great dye to cover greys
5 out of 5 stars
Thumbs up graphic, would recommend
Jomama - 7 months ago, Verified purchaser
This product covers my grey hair. I was using something else that didn’t cover my greys. This product adds body and shine.