$16.99 sale price when purchased online
$20.99 list price
Target Online store #3991
About this item
Highlights
- Our formula with 8 organic herbal extracts enhances color. Clinically tested, free from alcohol, ammonia, parabens, gluten, SLS, and phthalates.
- Same formula in eco-friendly packaging, with more product. Reduced footprint and increased volume, plus a larger sample of Royal Cream Conditioner.
- Long-lasting, fade-defying color that covers gray hair. Choose from 28 shades to tackle stubborn grays without damaging your hair.
- Made with gluten-free, non-GMO ingredients, eco-friendly, cruelty-free, and vegan. Packaged in recycled materials with resealable bottles for future use.
Description
Introducing Our Revolutionary Hair Color Collection
With over 50+ years of experience, discover our ammonia and alcohol-free formula delivers long-lasting color while prioritizing hair health. Developed in Italy with 8 organic herbal extracts and clinically tested for safety and performance, our collection offers a range of shades designed to provide long-lasting, fade-defying color while restoring vitality and promoting healthy, vibrant hair.Why Herbatint?
50 Years of Expertise - Made in Italy:
Since 1970, we have been at the forefront of hair color innovation, pioneering the first ammonia-free formula. Crafted in Rome, Italy, our commitment has always been to prioritize hair health without compromising on performance. With decades of expertise, our formulas blend tradition and advanced technology to deliver rich, long-lasting color while keeping hair strong, vibrant, and nourished Gentle & Effective:
Our innovative formula lightens hair by up to two shades and ensures 100% gray coverage without relying on harsh chemicals. Stubborn grays are effectively covered while maintaining hair health. Free from ammonia, alcohol, parabens, gluten, SLS, and phthalates, our formula offers a gentle yet effective coloring experience. Enhanced with Organic Extracts:
Enriched with 8 organic herbal extracts, our formula enhances color intensity and helps restore the natural health and vibrancy of hair. Our colors are formulated to be long-lasting and fade-defying, ensuring a vibrant color shade for longer. Eco-Friendly Packaging:
Made from recycled & reusable materials, enjoy more product with a reduced environmental footprint and benefit from a larger sample of our Royal Cream Conditioner.Our Exclusive Series:
N Series Natural Elegance:
Natural Hair color that lightens or darkens up to 2 shades. This series is designed to cover 100% of gray hairs and restore a healthy, vibrant look using a gentle, ammonia-free formula enriched with organic extracts. D (Golden) Series Radiant Highlights:
Add dazzling golden highlights with our permanent, ammonia-free formula. The D Series not only changes hair shade by up to 2 shades but also rejuvenates and restores vitality, leaving hair healthy and vibrant. M (Mahogany) Series Warm Richness:
Infuse your hair with beautiful brown and red highlights. Our M Series, formulated with organic extracts, lightens up to 2 shades while revitalizing hairs natural health and shine. R (Copper) Series Luminous Copper Tones:
Achieve rich, captivating copper tones enhanced with golden highlights. This ammonia-free formula gently lightens hair by up to 2 shades and helps restore vitality for a truly radiant look. C (Ash) Series Perfectly Balanced:
Neutralize unwanted copper or red tones with our C Series. Designed to lighten up to 2 shades and restore vitality, it ensures hair maintains its natural beauty with a cooler, more balanced finish.Additional Benefits:
Safe & Ethical:
Made with gluten-free, non-GMO ingredients, our hair color is cruelty-free and vegan. Were dedicated to delivering high-quality products that are as kind to the environment as they are to hair. Easy to Use & Professional Results:
Whether a professional stylist or someone who prefers to color hair at home, this product guarantees professional results. With a secure, resealable bottle design, the formula stays fresh for every use.Embracing the beauty of healthy, vibrant hair is effortless with this all-encompassing hair color collection. Selecting the perfect shade allows for a transformation that not only looks stunning but also nourishes hair from root to tip.
With over 50+ years of experience, discover our ammonia and alcohol-free formula delivers long-lasting color while prioritizing hair health. Developed in Italy with 8 organic herbal extracts and clinically tested for safety and performance, our collection offers a range of shades designed to provide long-lasting, fade-defying color while restoring vitality and promoting healthy, vibrant hair.Why Herbatint?
50 Years of Expertise - Made in Italy:
Since 1970, we have been at the forefront of hair color innovation, pioneering the first ammonia-free formula. Crafted in Rome, Italy, our commitment has always been to prioritize hair health without compromising on performance. With decades of expertise, our formulas blend tradition and advanced technology to deliver rich, long-lasting color while keeping hair strong, vibrant, and nourished Gentle & Effective:
Our innovative formula lightens hair by up to two shades and ensures 100% gray coverage without relying on harsh chemicals. Stubborn grays are effectively covered while maintaining hair health. Free from ammonia, alcohol, parabens, gluten, SLS, and phthalates, our formula offers a gentle yet effective coloring experience. Enhanced with Organic Extracts:
Enriched with 8 organic herbal extracts, our formula enhances color intensity and helps restore the natural health and vibrancy of hair. Our colors are formulated to be long-lasting and fade-defying, ensuring a vibrant color shade for longer. Eco-Friendly Packaging:
Made from recycled & reusable materials, enjoy more product with a reduced environmental footprint and benefit from a larger sample of our Royal Cream Conditioner.Our Exclusive Series:
N Series Natural Elegance:
Natural Hair color that lightens or darkens up to 2 shades. This series is designed to cover 100% of gray hairs and restore a healthy, vibrant look using a gentle, ammonia-free formula enriched with organic extracts. D (Golden) Series Radiant Highlights:
Add dazzling golden highlights with our permanent, ammonia-free formula. The D Series not only changes hair shade by up to 2 shades but also rejuvenates and restores vitality, leaving hair healthy and vibrant. M (Mahogany) Series Warm Richness:
Infuse your hair with beautiful brown and red highlights. Our M Series, formulated with organic extracts, lightens up to 2 shades while revitalizing hairs natural health and shine. R (Copper) Series Luminous Copper Tones:
Achieve rich, captivating copper tones enhanced with golden highlights. This ammonia-free formula gently lightens hair by up to 2 shades and helps restore vitality for a truly radiant look. C (Ash) Series Perfectly Balanced:
Neutralize unwanted copper or red tones with our C Series. Designed to lighten up to 2 shades and restore vitality, it ensures hair maintains its natural beauty with a cooler, more balanced finish.Additional Benefits:
Safe & Ethical:
Made with gluten-free, non-GMO ingredients, our hair color is cruelty-free and vegan. Were dedicated to delivering high-quality products that are as kind to the environment as they are to hair. Easy to Use & Professional Results:
Whether a professional stylist or someone who prefers to color hair at home, this product guarantees professional results. With a secure, resealable bottle design, the formula stays fresh for every use.Embracing the beauty of healthy, vibrant hair is effortless with this all-encompassing hair color collection. Selecting the perfect shade allows for a transformation that not only looks stunning but also nourishes hair from root to tip.
Hair Type: All Hair Types
Health Facts: Ammonia-Free
Product Warning: Keep out of reach of children
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 40 minutes
TCIN: 90649364
UPC: 666248001058
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:
haircolor ingredients: laureth-4, propylene glycol, aqua (water), peg-2 oleamine, ethanolamine, oleic acid, aloe barbadensis (aloe vera) leaf juice**, hamamelis virginiana (witch hazel) leaf extract**, betula alba (birch) leaf extract**, echinacea angustifolia (echinacea) root extract**, juglans regia (walnut) leaf extract**, rheum officinale stem extract**, cinchona calisaya (cinchona) bark extract, limnanthes alba (meadowfoam) seed oil, p-phenylenediamine, 4-chlororesorcinol, tetrasodium glutamate diacetate, cetrimonium chloride, sodium metabisulfite, glycerin. developer ingredients: aqua (water), hydrogen peroxide, etidronic acid, trideceth-9, cetrimonium chloride, propylene glycol, peg-40 hydrogenated castor oil. royal conditioner ingredients: aqua (water), citric acid, cetyl alcohol, behentrimonium chloride, aloe barbadensis (aloe vera) leaf juice**, moringa oleifera seed extract*, triticum vulgare (wheat) germ oil, oryza sativa (rice) bran oil, simmondsia chinensis (jojoba) seed oil, ppg-3 benzyl ether myristate, potassium sorbate, sodium benzoate, glycerin, ethoxydiglycol, glyceryl oleate, parfum (fragrance), propanediol*, sodium dehydroacetate, tocopheryl acetate. * derived from natural origin ingredient. ** from organic farming.
Shipping details
Estimated ship dimensions: 3.25 inches length x 2 inches width x 6.75 inches height
Estimated ship weight: 0.43 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: VitaminLife
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This hair color product is praised for its ease of use, gentle formula, and natural ingredients, making it a favorite among guests with sensitive skin. Many appreciate its ability to cover gray hair effectively while leaving hair shiny and healthy. The pleasant fragrance and lack of harsh chemicals enhance the overall experience. However, some guests noted that it may not cover gray hair completely for those with significant gray. Overall, it is a reliable choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 221 reviews
effectiveness: 3.57 out of 5
quality: 4 out of 5
value: 3.71 out of 5
57% would recommend
7 recommendations
Good option for someone with scalp psoriasis
5 out of 5 stars
Thumbs up graphic, would recommend
Rebecca - 1 month ago, Verified purchaser
My skin is very light brown and I can tan well. My hair is a dark brown naturally. I have scalp psoriasis so I can no longer use ammonia hair dyes. But Im starting to need gray coverage. This has been a good solution. Still irritates it slightly at times but not as bad as ammonia dyes. Could be because I’m slow going at doing my roots only, by myself with a couple mirrors, so it stays on longer than 40 minutes. Probably closer to 70 at starting sections. Anyway Color fades after 4 weeks but the gray stays dark red. Which is fine for me. Other reviewers are correct. It comes out darker than anticipated. I use Golden Chestnut Brown here or before that I would have used a Garnier Dark Brown 40 and get same color results. Overall happy.
Nope
3 out of 5 stars
Thumbs down graphic, would not recommend
Happyshopper - 3 months ago, Verified purchaser
Not 100% grey coverage results. Have very little grey around temples and this dye didn’t cover any of it. Color itself was good though not as pictured and that’s it. Not what I was hoping for wouldn’t purchase again.
Very easy to use and it holds the color
5 out of 5 stars
Thumbs up graphic, would recommend
Donna - 8 months ago, Verified purchaser
Easy to use and it doesn't damage your hair, it holds the color love this product. Only problem it's not sold in the store. You have to order it online.
Boxes
1 out of 5 stars
Thumbs down graphic, would not recommend
Boxes - 8 months ago, Verified purchaser
Boxes all dilapidated..
Too dark
3 out of 5 stars
Thumbs down graphic, would not recommend
JJ - 10 months ago, Verified purchaser
I do like the fact that it has no ammonia but I tried twice to go lighter and it always turns out way darker than expected.
Easy and gentle hairdye
5 out of 5 stars
Thumbs up graphic, would recommend
Corrie - 1 year ago
This is a great hair dye that is easy to use and gentle on my hair. I also dont have to worry about my sensitive skin being impacted.
Perfect Color
5 out of 5 stars
Thumbs up graphic, would recommend
linda - 1 year ago, Verified purchaser
Great color! I typically have sensitive skin and this did not irritate me at all.
(no review title)
5 out of 5 stars
AndreaI - 4 years ago
originally posted on swansonvitamins.com
Severe good I mix with other shades. Very satisfied!
Gentle, full coverage
5 out of 5 stars
CarolynM - 4 years ago
originally posted on swansonvitamins.com
Excellent coloring product-gentle on your hair, does not stain scalp, and a very natural in appearance. I have used this product for years with perfect results.
(no review title)
5 out of 5 stars
TheresaG - 4 years ago
originally posted on swansonvitamins.com
Very easy to apply. I used the brush and hair shoulder covering sold separately. It was convenient and self directed,
Herbatint haircolor gel
5 out of 5 stars
KimD - 4 years ago
originally posted on swansonvitamins.com
I have used this product for couple years because it mainly use natural ingredients and organic herbal extracts, it doesn't have ammonia, alcohol and parabens. The product always recommend to shampoo hair "once the colour has processed". But I rarely find any shampoo included in the box.Therefore, I give 3 stars for Convenience.
Love it!
5 out of 5 stars
JoyM - 4 years ago
originally posted on swansonvitamins.com
Love this product and have been using it for years. Watch their video to see how to mix colors to get the best results.
It's the Greatest
5 out of 5 stars
ROSEMARIE - 4 years ago
originally posted on swansonvitamins.com
I have been using this product faithfully for many years..I started to use it because I had asthma and could not breathe in the beauty salons...I sometimes bring the product to professional hairdressers for them to apply....most often I do it myself...I have no side effects whatsoever..and my hair always comes out great...I will be forever customer...
(no review title)
5 out of 5 stars
NinaG - 4 years ago
originally posted on swansonvitamins.com
Have used this prioduct for over 30 years and have encouraged family members to use it as well
Love this hair color!
5 out of 5 stars
MonikaL - 4 years ago
originally posted on swansonvitamins.com
No ammonia, covers grey well. Leaves hair in good condition. Only need half for my short hair - so it's very economical.
Love this product!
5 out of 5 stars
Becky68 - 6 years ago
originally posted on swansonvitamins.com
I have been using Herbatint for a few years now, and am still impressed by how it covers grey and give my hair a healthy shine that previous hair color treatments did not. In addition, it does not dry my hair - after coloring it feels great!
Awesome
5 out of 5 stars
Kalrose - 6 years ago
originally posted on swansonvitamins.com
I love this hair color,it stays where I put it&doesn't drip (like most hair color)&covers all my gray hair.I love the results I get.
Truly covers gray!
5 out of 5 stars
Cheetah - 6 years ago
originally posted on swansonvitamins.com
I was looking for a gentler hair color and gave this a try. It covered all my grays just as good. And it doesn’t have that awful odor. It is darker than other hair colors so order lighter. I have light to medium brown hair and the dark blonde was darker than I am used to. I am going to try blonde next time to see if I can achieve a lighter brown color. After a couple weeks of washing and being in the sun, it has lightened a bit. I am very happy with this brand. Just remember, order lighter. You will notice the example on the boxes is darker than other brands.
Covers grey - no ammonia
5 out of 5 stars
Monika - 6 years ago
originally posted on swansonvitamins.com
This covers grey so well and there is no harsh smell. The color is really light brown.
PLZ READ
1 out of 5 stars
EMMA - 6 years ago
originally posted on swansonvitamins.com
THE COLOR ITSELF IS OKAY BUT I GOTTA WARN YOU IT DOES NOT INCLUDE A MIXER BOTTLE. ALSO THE CREAM RINSE IS NOT A CONDITIONER ITS ACTS LIKE A SHAMPOO, GETS EXTREMELY SUDZY. I HAVE TO USE ANOTHER HAIR CONDITIONER AFTER USE BECAUSE IF I DON'T MY HAIR WILL FEEL LIKE STRAW ONCE DRY. THE TWO PHONE NUMBERS ON THE BOX ITSELF WERE OUT OF ORDER, SO I HAD TO GO ONLINE TO GET THE ACCURATE PHONE NUMBER TO CALL AND COMPLAIN, THEY WERE ABSOLUTELY NO HELP!