How to Open & Operate a Financially Successful Florist and Floral Business Online and Off REVISED 2ND EDITION - 2nd Edition by Stephanie Beener

Book Synopsis

Florists create beautiful arrangements for individuals or special occasions. They design bouquets, sprays, wreaths, dish gardens, and terrariums according to the customer's order by cutting and arranging live, dried, or artificial flowers and foliage. If you love the beauty of flowers, the joy of creating and designing original displays, have a bit of business sense, and willingness to work toward achieving goals; the dream of owning your own floral business easily can become a reality. The Revised 2nd Edition of How to Open & Operate a Financially Successful Floral and Florist Business Both Online and Off will teach you all you need to know about getting started in a short time. The second edition is more concise and easy to follow. It contains updated facts about the floral industry as well as updated information on essentials for success, business entities, insurance, resources, and more. In addition, the sequence of material has been rearranged to guide you more quickly and smoothly to the information you need to know.

About the Author

Connie Marse, owner of a freelance editorial services business, is a native of Pensacola, Florida. She earned her bachelor s and master s degrees in communication arts from the University of West Florida and joined the university staff in 1980. She retired from the University in 2010 after a 30-year career as editor and director of publications. Connie has a variety of interests including dogs, cooking, gardening, hiking, photography, writing, reading, theater, watching baseball and football. She wrote, directed and produced community theater for more than 20 years, including plays for Mini-Masquers, a non-profit children s theater organization, which she co-founded, and is a current member of the Pensacola Little Theatre Guild. Connie and her sister now live near Pensacola at Blue Moon Farm with two Irish Setters, two Westie/Maltese pups and two cats (all rescues). She is a long-time member of the Five Flags Dog Training Club of Pensacola."