$29.00 when purchased online
Target Online store #3991
About this item
Highlights
- Adds instant beach waves, piecey texture and shine
- Provides a medium, non-crunchy hold
- Enhances natural curl pattern with no hot tools
- Salt-Free + non-drying
- Coconut Oil nourishes and moisturizes
- Aloe Vera adds hydration and soft, piecey texture
- Vegan & Cruelty Free
Description
An effortless air-dry gel-cream that provides touchable, piecey texture, lightweight hold and shine, making it perfect for enhancing natural waves or curl pattern. Its creamy gel formula enhances natural, defined waves and curls without stiffness or frizz.
Hair Type: All Hair Types
Product Form: Gel
Beauty Purpose: Texturizing
Net weight: .37 Pounds
TCIN: 87231940
UPC: 810021403762
Item Number (DPCI): 342-03-2076
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, butylene glycol, acrylates/beheneth-25 methacrylate copolymer, cocos nucifera (coconut) oil, dimethicone peg-8 meadowfoamate, mica, tocopherol, achillea millefolium extract aloe barbadensis (aloe vera) leaf extract, chamomilla recutita (matricaria) flower extract, cymbopogon schoenanthus (lemongrass) extract, geranium maculatum (cranesbill) extract, hamamelis virginiana (witch hazel) bark/leaf/twig extract, melissa officinalis (balm mint) leaf extract, quercus alba (oak) bark extract, rosa canina (rose hip) fruit extract, salvia officinalis (sage) leaf extract, symphytum officinale (comfrey) extract, peg-40 hydrogenated castor oil, trimethylsiloxyamodimethicone, c11-15 pareth-7, c12-16 pareth-9, polyquaternium-59, silicone quaternium-16, undeceth-11, undeceth-5, trideceth-12, xanthan gum, glycerin, aminomethyl propanol, carbomer, ethylhexylglycerin, butyloctanol, phenoxyethanol, parfum/fragrance, benzyl salicylate, coumarin, geraniol, limonene, linalool, ci 77891 (titanium dioxide)
Shipping details
Estimated ship dimensions: 2.4 inches length x 1.6 inches width x 7.4 inches height
Estimated ship weight: 0.37 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4 out of 5 stars with 1194 ratings
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Summary of reviews
This product is a versatile hair styling solution that enhances volume and defines natural waves without leaving hair crunchy or greasy. It is particularly effective for air drying, providing a soft, touchable texture and reducing frizz. Many guests appreciate its pleasant scent and the ease of use, making it a staple in their hair care routine. However, some guests have noted issues with the product's thickness and scent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 116 reviews
100% would recommend
1 recommendations
Adds volume and texture
5 out of 5 stars
- 5 months ago
originally posted on http://www.ulta.com
This product gives me so much volume! I have a lot of hair, but this makes it even more full looking. It also adds slight waves to my hair as well which is hard for me to achieve usually. I get compliments any time I wear this in my hair.
Perfect beach waves
5 out of 5 stars
Gianna - 7 months ago
originally posted on http://www.ulta.com
Was looking for something to emphasize my waves that wouldnt make it crunchy and didnt need to be heat activated. Put this in my wet hair last night the way the directions said and my hair definitely has that beach wave look but still feels soft! So glad i decided to try this
skip this!
1 out of 5 stars
patricia8 - 1 year ago
originally posted on http://www.ulta.com
this smells great but it has the texture of glue. it's too thick, hard to work with, and makes your hair feel heavy. you're better off using a hair oil to tame frizz and fly-aways.
Love this!
5 out of 5 stars
Christina Y. - 1 year ago
originally posted on igk
I just received this product! Used it to tame flyways and keep my hair from frizzing up in the humidity! Worked great and smelled amazing! My husband even asked what that clean smell was! Forever customer!
Struggling on how much to use
1 out of 5 stars
Tammy G. - 1 year ago
originally posted on igk
My hair is either too flat, too crunchy, or just blah with this. Going to keep trying.
Decent hold without being crunchy
4 out of 5 stars
Felicia W. - 1 year ago
originally posted on igk
This is a good air dry styler. It makes my hair feel soft and it holds waves okay, but not as great as others I’ve tried. The nice thing about this is that it doesn’t make your hair crunchy or greasy looking.
Disappointing!
2 out of 5 stars
Sheri S. - 2 years ago
originally posted on igk
I read in Real Simple magazine that this product was great for straight hair. I was really excited to try it. Unfortunately it didn't live up to the hype!
Did not curl as advertised.
1 out of 5 stars
Loretta H. - 2 years ago
originally posted on igk
I was hoping for a natural curl effect but all I got was dry hay effect. The texture spray and paste just weighed the hay down. I think I am not doing something correctly.
Gets tangles out but leaves some body in!
5 out of 5 stars
Deb - 2 years ago
originally posted on http://www.ulta.com
Smells good and rubs easily into hair with your fingers. Don't comb or brush til later and the waves stay. Perfect!
Really great!
5 out of 5 stars
Em - 2 years ago
originally posted on http://www.ulta.com
This is one of the few hair products I've repurchased. It does exactly what it says it will - enhances an air dry with soft texture and reduces frizz. I often find curl creams to be too heavy/sticky, but a leave-in spray doesnt do enough to define my waves. This is the perfect in-between. I also love the smell; it is lovely and sophisticated, and it fades quickly. I highly recommend this for low maintenance styling!
Wave enhancing go-to
5 out of 5 stars
Thumbs up graphic, would recommend
Tina - 2 years ago, Verified purchaser
Defines natural waves in my hair, works best when hair is slightly damp.
loved it until...
3 out of 5 stars
lex - 2 years ago
originally posted on http://www.ulta.com
I loved this product until I noticed it was lightening my hair color to a reddish brown color. If you look closely at the cream it has a golden color to it which I think is dying my hair. I want to keep using this product but unfortunately I'm going to have to stop.
No difference
1 out of 5 stars
shelly d. - 2 years ago
originally posted on igk
For my hair texture mostly straight and frizzy, this did not work
Air Dried Curls
5 out of 5 stars
Lynne S. - 2 years ago
originally posted on igk
Love this product on the days I let my hair air dry curly! My curl hold up all day! Love it!
Not what I was expecting
1 out of 5 stars
Janet D. - 2 years ago
originally posted on igk
Product not really meeting my expectations based on what it’s supposed to do.
Curls not as great as I had hoped.
3 out of 5 stars
Lea V. - 2 years ago
originally posted on igk
It's OK, but not getting the beachie curls I had hoped for. Hair feels product heavy even if I use a small amount. Curls fall out over the course of the day.
The only gel that works for me
5 out of 5 stars
Elena W. - 2 years ago
originally posted on igk
I must add some keratine fibers to my hair, which has thinned a lot due to health issues, and literally no product I tried worked well with fibers. Rich Kid is the only one that does. Magnificent hold and texture, light and not drying, I am already upset with you for discontinuing the fabulous Amaro blond highlights. Hope that you do not discontinue this one too.
Love love love this!
5 out of 5 stars
- 3 years ago
originally posted on igk
Rich Kid smells great and leaves my hair soft and manageable.
Perfect no sticky air dryer gel
5 out of 5 stars
Angie j - 3 years ago
originally posted on http://www.ulta.com
I'm on my second tube and the first lasted me years because I rotate products and also only need about a dime or nickel amount of product for my medium-long hair. My hair is naturally fine but there a lot of it and it's straight, but takes well to styling. I like to twist my hair when it's 90% dry and leave it in a claw clip for awhile to set a nice beach, piecey wave! Also the smell is fantastic and my oily hair usually eats the fragrance but I can actually smell this in my hair the next day!
Great product for now blow dry days
4 out of 5 stars
Wendybz - 3 years ago
originally posted on http://www.ulta.com
This definitely tamed the frizzies and reduced the poof. It's not a replacement for a blowout and I don't love the scent but it's great for days when you want to take a break from blow drying.