Target New ArrivalsGift Ideas for DadFourth of JulyClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
PATTERN Strong Hold Gel - 15oz - Ulta Beauty: For Textured, Curly Hair, Curl Enhancing, Smoothing - 2 of 4PATTERN Strong Hold Gel - 15oz - Ulta Beauty: For Textured, Curly Hair, Curl Enhancing, Smoothing - 3 of 4PATTERN Strong Hold Gel - 15oz - Ulta Beauty: For Textured, Curly Hair, Curl Enhancing, Smoothing - 4 of 4
PATTERN Strong Hold Gel - 15oz - Ulta Beauty: For Textured, Curly Hair, Curl Enhancing, Smoothing - 1 of 4

PATTERN Strong Hold Gel - 15oz - Ulta Beauty: For Textured, Curly Hair, Curl Enhancing, Smoothing

$29.00 ($1.93/ounce)

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Features & Benefits:
  • Provides long-lasting hold without breaking hair or edges
  • Easily distributes through the hair
  • Ideal for a slick look of your choosing and styles that need extra hold
  • Nourishes and fortifies hair
  • Sea Moss, Aloe Vera, Flax Seed Oil and Chia Seeds
  • Great for 3B-4C
  • Research Results:
  • Clinically proven to provide a long-lasting hold without breaking hair or edges for a healthy hold.**
  • Clinically proven to provide long-lasting hold without damaging or drying the hair.**
  • ** based on a third-party study
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
  • Other: Cruelty-free, Color-Safe, Vegan, Contains Argan Oil
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Neroli, Rose and Patchouli.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Apply on wet or dry hair, and style into a slick look.

Description

This flexible Strong Hold Gel provides long-lasting hold without breakage. Nourishing and fortifying, our healthy-hold gel texture has a built-in slippage to easily distribute through the hair—ideal for a slick look and styles that need extra support.
Hair Type: Curly, Textured
Product Form: Gel
Beauty Purpose: Smoothing, Curl Enhancing, Hair Styling
Net weight: 15 Ounces
TCIN: 82550466
UPC: 810015150771
Item Number (DPCI): 342-03-1293
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, propylene glycol, pvp, polyquaternium-37, glycerin, vp/va copolymer, polysorbate 20, tetrasodium edta, chondrus crispus extract, argania spinosa kernel oil, ricinus communis (castor) seed oil, salvia hispanica seed oil, aloe barbadensis leaf juice, linum usitatissimum (linseed) seed oil, caryodendron orinocense seed oil phenoxyethanol, hydroxyacetophenone, rice oil glycereth-8 esters, babassu oil glycereth-8 esters, disodium edta, fragrance/parfum, aminomethyl propanol, hydrolyzed vegetable protein, potassium sorbate, citric acid, sodium benzoate, isopropyl alcohol, chlorphenesin, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol

Allergens & Warnings:

CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.

Shipping details

Estimated ship dimensions: 3.47 inches length x 3.5 inches width x 3.5 inches height
Estimated ship weight: 1.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

The strong hold gel has become a favorite among guests for its ability to provide a firm yet flexible hold for various hairstyles, especially for textured hair types. Many appreciate its thick consistency, pleasant scent, and flake-free performance, making it ideal for wash and go styles, slick backs, and maintaining curls. However, some guests experienced issues with flaking when combined with other products, indicating that it works best on its own. Overall, it is a versatile product that enhances curl definition and shine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 2193 reviews
    33% would recommend
    6 recommendations
    5 out of 5 stars
    7 June, 2026
    originally posted on PATTERN Beauty
    Image

    Love these products

    [This review was collected as part of a promotion.] I love mist and I just tried the gel and I love both products. They both smell so good.
    Diane G.
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on PATTERN Beauty
    Image

    Gel does not weigh my

    [This review was collected as part of a promotion.] Gel does not weigh my hair down. It’s actually light but has a strong hold on my hair.
    Liz S.
    Did you find this review helpful?
    5 out of 5 stars
    28 May, 2026
    originally posted on PATTERN Beauty
    Image

    The Holy Grail if your hair usually absorbs gel

    [This review was collected as part of a promotion.] My hair is a "certified gel hater" as many would call it. Your known gels just simply do not work on my hair. My hair literally absorbs it, but THISSSSSS works. So happy I found a gel that ACTUALLY works on my hair.
    Aaryn T.
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on http://www.ulta.com
    Image

    i would buy this product again and again its amazing!

    this is the perfect holding gel for my hair no flakes at all
    Talitha
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on PATTERN Beauty
    Image

    My 4b/c hair luvs this gel

    [This review was collected as part of a promotion.] This strong hold gel is my new go to for all my wash n go's. I'm a 4b/c hair type and I couldn't find a good combo until now. This with the styling custard is good sent. . . . I'm luvn it. . . .
    EFFIA H.
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy this product again

    Love the product it does exactly what it says no flakes smooth and sleek look!!!
    Jacqueline
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on PATTERN Beauty
    Image

    Excellent hold and healthy look

    [This review was collected as part of a promotion.] Bought for traveling. I cannot leave without my Pattern product after what I was looking for such long time
    Magda R.
    Did you find this review helpful?
    1 out of 5 stars
    9 April, 2026
    originally posted on http://www.ulta.com
    Image

    Pattern Strong Old Gel

    Didn't hold. Returned product.
    T
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on PATTERN Beauty
    Image

    Great curl hold

    [This review was collected as part of a promotion.] This product works fantastic at holding my curls for the entire day. There are so many products out there that claim to hold the curls but your product by far beats them all. Highly recommend!
    Charlene R.
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on PATTERN Beauty
    Image

    Hold gel. . . amazing

    [This review was collected as part of a promotion.] Strong hold gel really did the trick for my tight curls. My first time trying this gel and it did not disappoint. Pleasant fragrance but not overpowering.
    Rhonda O.
    Did you find this review helpful?
    4 out of 5 stars
    30 March, 2026
    originally posted on http://www.ulta.com
    Image

    Nice Hold

    This product did well with slicking down my 4b hair. I was afraid it wouldnt work, but it got the job done. This gel is thick and non tacky, which made it very easy to use.
    Dominique C
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on PATTERN Beauty
    Image

    Finally

    [This review was collected as part of a promotion.] So happy to finally have a long lasting product fot my locs!
    Emily S.
    Did you find this review helpful?
    2 out of 5 stars
    23 March, 2026
    originally posted on PATTERN Beauty
    Image

    Nice hold but creates white balls

    [This review was collected as part of a promotion.] The gel does hold pretty well but it creates small white balls in my hair. I am not sure why but I am assuming this product cannot mix with conditioner or any oil. I returned for this reason.
    Brandy G.
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on PATTERN Beauty
    Image

    It gives what it’s supposed to give!

    [This review was collected as part of a promotion.] A thick consistency. Gives my curls a strong hold. I combine this with the mousse or sometimes just use this with the cream.
    Bryanna C.
    Did you find this review helpful?
    5 out of 5 stars
    17 March, 2026
    originally posted on http://www.ulta.com
    Image

    Best thing since sliced cheese!

    I have super thick hair…no gel has been able to lay my hair down and lay it down for a long period of time! I can brush my hair with this gel and it's literally sleeked all day! This stuff is amazingggggg!
    Amber J
    Did you find this review helpful?
    4 out of 5 stars
    17 March, 2026
    originally posted on PATTERN Beauty
    Image

    strong hold gel and hydrating shampoo

    [This review was collected as part of a promotion.] i ordered the hydrating shampoo and the strong hold gel. the gel is great i mix it with the slighted big of edge control to really get that hold. since i started using it i’ve noticed less hair loss when compared to only edge control to slick back my hair. it smells great and came with fast shipping. the shampoo was great too i just wish it left my curls i little more moisturizer
    Rafaela U.
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on PATTERN Beauty
    Image

    She Delivers!

    [This review was collected as part of a promotion.] This gel does what I need it to do, hold my styles all day, for multiple days. I love all the scents Pattern has and have built my collections around the mood I'm looking for for the week. Sometimes original, sometimes Palo Santo and now sometimes Indigo Rain. I'mma need some stock in Pattern with how much I keep coming back! :-)
    Milcah F.
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on PATTERN Beauty
    Image

    Great product

    [This review was collected as part of a promotion.] I like the strong hold gel, but I like the custard better for my hair type.
    Michelle L.
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026
    originally posted on PATTERN Beauty
    Image

    It’s the only gel that works for my hair!

    [This review was collected as part of a promotion.] I have thick bi-racial 3C hair and my hair needs a strong hold to make my wash-n-go style last a week. This doesn’t leave a residue (sometimes only at the scalp and I think it’s when I use too much so human error) but the hold is where it’s at. I was using Pattern’s Curl Gel but I think this is my new best gel. My fave Pattern combo for my wash-n-go is Leave in Conditioner, the Styling Custard and the Strong Hold Gel!
    Miana M.
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on PATTERN Beauty
    Image

    Slick back

    [This review was collected as part of a promotion.] I like this hair gel when I want a slick back bun ; high or low . I use it on damp hair and I don't experience flakes. A little goes a long way . Patter has another winner !
    December S.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy