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IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty
$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- Exclusive Elastic Stretch Technology for volume and length!
- Lash-Changing Power Brush for maximum reach, lift, separation and curl
- Super-buildable formula for custom lash-power results
- Super Black pigment plus collagen, biotin and peptides to condition as you coat
Description
Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .3 fl oz (US)
Features: Long Lasting, Collagen-Enriched, Smudgeproof
TCIN: 82679959
UPC: 817919014642
Item Number (DPCI): 342-02-2700
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2023142 2 ingredients: aqua/water/eau, copernicia cerifera cera/carnauba wax/cire de carnauba, cyclopentasiloxane, oryza sativa cera/rice bran wax, hydrogenated olive oil stearyl esters, alcohol denat., stearic acid, palmitic acid, triethanolamine, acacia senegal gum, euphorbia cerifera cera/candelilla wax, propylene glycol, phenoxyethanol, vp/va copolymer, aminomethyl propanediol, isopropyl alcohol, polyvinyl alcohol, chlorphenesin, ethylhexylglycerin, tocopheryl acetate, biotin, glycerin, t-butyl alcohol, butylene glycol, hydrolyzed collagen, carbomer, sodium lactate, polysorbate 20, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, [+/-: ci 77499/iron oxides].
Shipping details
Estimated ship dimensions: 2.35 inches length x 1.35 inches width x 6.8 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has garnered enthusiastic praise for its ability to lengthen and volumize lashes, creating a glamorous look that rivals false eyelashes. Many guests appreciate its smooth application and buildable formula, which allows for customization. While some have noted issues with clumping and product waste, the overall consensus is that this mascara delivers impressive results, making it a favorite among those seeking a reliable and effective beauty product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 8981 reviews
61% would recommend
13 recommendations
Smooth
5 out of 5 stars
Happy11112222 - 6 days ago
originally posted on itcosmetics.com
Product goes in smoothly and my lashes were great. Very happy with this product
Volume. Longueur. Tenue. Tout y est."
5 out of 5 stars
Yassamina - 8 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Ce mascara est un vrai coup de cœur pour celles et ceux qui recherchent à la fois volume extrême, longueur déployée et tenue irréprochable. Dès la première couche, les cils sont intensément noircis, recourbés et allongés. La brosse, fine et précise, attrape même les petits cils du coin interne. La formule "Elastic Stretch" enrobe chaque cil sans les alourdir, tout en apportant un effet "cils déployés façon extensions". Aucun paquet, et le résultat reste net toute la journée, même sans recourbe-cils
GREAT MASCARA
5 out of 5 stars
MRSP67 - 8 days ago
originally posted on itcosmetics.com
GIVES LOTS OF VOLUME. MY LASHES ARE VERY THIN , THIS PLUMPS THEM UP AND BRINGS THEM OUT
The BEST mascara ever!
5 out of 5 stars
bigfatpickle - 8 days ago
originally posted on itcosmetics.com
This is hands down the best mascara Ive ever used! Some people think Im wearing lash extensions!
My all time favorite mascara
5 out of 5 stars
JulieMcD1207 - 9 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] The best mascara on the market! It doesn't smudge or flake, always goes on flawlessly. People ask if those are my real eyelashes!
Love
5 out of 5 stars
Floridagirl2222 - 10 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Great lengthening mascara. Love the wand it’s very thin so you’re able to get to the edges as I have almond shaped eyes I need a very precise wand.
Go To Mascara
5 out of 5 stars
mdg0815 - 10 days ago
originally posted on itcosmetics.com
Easy application and removal. No clumping. Goes on smoothly and buildable.
Much enjoyed
5 out of 5 stars
Tamara27 - 10 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This is a repurchase of the mascara. I enjoyed it enough to repurchase so that says something. A lil pricey for me so I wait for the bogo sales.
Gives great lashes
5 out of 5 stars
Beth59 - 11 days ago
originally posted on itcosmetics.com
Always satisfied with the even length and depth this mascara gives. This is a repeat product for me
do not buy. clumpy and flakes into the eye
2 out of 5 stars
Em - 12 days ago
originally posted on http://www.ulta.com
very disappointing. does not apply evenly, very clumpy and flakes into the eyes throughout the day
Not happy
2 out of 5 stars
Janelle - 13 days ago
originally posted on http://www.ulta.com
This mascara does not even cone close to doing what it says it will. Very disappointing
Superhero
5 out of 5 stars
Billiejslmc - 14 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Love this product, lengthen and thinkens! It's my go to mascara when I'm dressing up and going out.
volumizing
4 out of 5 stars
Tracy A - 16 days ago
originally posted on itcosmetics.com
This eyeliner is ok. Its hard to get off without some type of oil. I am going to try a different mascara
Not as good as I remember
3 out of 5 stars
Carebear3883 - 22 days ago
originally posted on itcosmetics.com
Not how I remembered it - this has been a great mascara that I’ve used for years, and this last time I ordered it, it was clumpy and flaky when I applied it on my eyelashes. I don’t know what changed but it was not the same as the product I’ve used before that went on smoothly and evenly when applied to my lashes
1 reply from Consumer Care Center team - 15 days ago
Hello Carebear3883! We appreciate you being a loyal user of our Superhero Mascara. We're sorry to hear your recent experience wasn't up to par. We understand how disappointing it is when a beloved product seems different. Factors like storage conditions or even slight, undetectable changes in personal lash chemistry can sometimes affect a mascara’s performance. We'd be happy to help troubleshoot this with you. To ensure you’re getting the best results from your Superhero Mascara, make sure you're closing the tube tightly after each use to prevent the formula from drying out. If the issue persists, please contact our customer service team or the retailer where you purchased the mascara. They can help you explore solutions or replacement options.
Love IT
5 out of 5 stars
ConnieO - 24 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This is the only mascara I have found that makes my lashes stand out.
The best mascara!
5 out of 5 stars
Molly734 - 26 days ago
originally posted on itcosmetics.com
My favorite Mascara. I've was a freelancer for a cosmetic company so I have tried them all.
Get this instead of false eyelashes
5 out of 5 stars
RR12 - 26 days ago
originally posted on itcosmetics.com
I haven’t found anything like this mascara when it comes to lengthening and fullness! No false eyelashes needed!
Best Mascara on the Market...
5 out of 5 stars
Ellen526 - 28 days ago
originally posted on itcosmetics.com
I have been using iT Cosmetics for a lot of years and started because of the mascara... I wear contact and my eyes are sensitive to other kinds of products. I decided to try the iT brand and immediately fell in love with it. No runny, itchy eyes ever again. Thanks iT for making the best products for women!!!
Not a fan
2 out of 5 stars
AnStein - 29 days ago
originally posted on itcosmetics.com
It didn't lengthen or volumize my lashes much, if at all. It has a weird sticky texture.
1 reply from ITC CS team - 15 days ago
Hi there! Thanks for giving Superhero Elastic Stretch Volumizing and Lengthening Mascara a try! We're sorry this mascara didn't give you the length and volume you were hoping for. We recommend checking out our Hello Lashes+ Volumizing Mascara with Lash Serum which gives lift and definition, smudge-proof formula, 24HR wear, no clumping or flaking. Check IT out here: https://tinyurl.com/29nr2tfm.
Give eyelashes definition
5 out of 5 stars
MJ - 1 month ago
originally posted on http://www.ulta.com
Will purchase this again. Brings definition to eyelashes