EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count

Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 2 of 4Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 3 of 4Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 4 of 4
Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 1 of 4
$9.87 when purchased online
Target Online store #3991

About this item

Highlights

  • Original Scent: This soap features Ivory's signature original scent, which is fresh, clean, and light, providing a timeless fragrance that’s not overpowering and leaves you feeling refreshed.
  • Gentle and Mild Formula: Ivory soap is known for its gentle formula, making it ideal for all skin types, including sensitive skin. It effectively cleanses the skin without causing dryness or irritation, ensuring a soft and smooth feel.
  • Moisturizing: The formula helps to retain your skin’s natural moisture, preventing it from becoming dry or tight after use. It helps keep the skin hydrated, leaving it feeling soft and nourished.
  • 3.17 Oz. Bar Size (3 Count): This pack includes three 3.17 oz bars, providing a convenient and cost-effective supply for daily use. The compact size makes it perfect for use in the bathroom, gym, or while traveling.
  • Non-Drying: Ivory soap is designed to be non-drying, making it ideal for people who wash their hands or body frequently. It’s gentle enough for daily use without stripping the skin of its natural oils.

Description

Ivory Gentle Bar Soap gives you a safe, pure clean trusted for generations. Our simple soap is free of dyes and heavy perfumes, is dermatologist tested, and continues to be so pure, it floats!Ivory's safe, gentle products have been trusted by families for over 140 years.
Scent: Scented
Trial/Mini/Travel Size: Yes
Suggested Age: 18 Years and Up
Product Warning: Keep out of reach of children
Beauty Purpose: Basic Cleansing, Moisturizing, Nourishing
Recommended Skin Type: Normal
Net weight: 9.52 ounces
TCIN: 1001396607
UPC: 037000321361
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

sodium palmate, sodium palm kernelate, water/eau, glycerin, palm kernel acid, sodium chloride, fragrance/parfum, tetrasodium edta, tetrasodium etidronate, titanium dioxide.

Shipping details

Estimated ship dimensions: 2.165 inches length x 2.598 inches width x 3.307 inches height
Estimated ship weight: 0.638 pounds
item ships from third party seller: Hey Pharma

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Frequently bought together

3.0 out of 5 stars with 958 reviews

Not the same anymore. Go find another brand.

1 out of 5 stars
rpe27 - 4 days ago
originally posted on ivory.com
Absolutely agree with all the ACTUAL customer comments, not the "bribed" ones. The change formula is horrible. You can say it is 'plant based', but that does not excuse the crap you are putting in an iconic wrapper. It is slimy on my skin, the bar looks like plastic when opened, and it is NOT part of the '140 years of quality'. It is obvious that you care more about the bottom line, than your customers. Greed is NOT a good thing.
Did you find this review helpful?

You ruined an iconic product

1 out of 5 stars
- 5 days ago
originally posted on ivory.com
I've used ivory bar soap all my life (>60 years). My parents used ivory bar soap and now my grown children use it also. This new smooth and seamed bar soap is not the same and not very good. The smell is off, it doesn't clean as effectively, and it no longer floats in the bathwater. Time to say good-bye to ivory soap I guess. My daughter already changed brands. Sad.
Did you find this review helpful?

Titanium Dioxide? Why!

1 out of 5 stars
Not_Impressed - 8 days ago
originally posted on ivory.com
Bring back the old formula, this new plant based made my skin itch also Why is there also Titanium Dioxide to make it extra white. We care more about our health than how white the soap is. Please make a soap that isn't filled with extra stuff.
1 reply from Customer Care team - 4 days ago
We appreciate you for getting in touch about our Ivory Original Bar Soap. We'd like to apologize deeply for your more recent experience. What you've shared with us has been unexpected and we can only imagine how frustrating this may be for you. So your comments can get the attention they deserve, we'd like to gather some additional details. You can be sure that all information provided will be reported to our Health and Safety Team and the rest of our Ivory Team. Safety is at the heart of all that we do and all of our products have been thoroughly evaluated to be safe when used as directed. As such, we take your report very seriously and appreciate that you took the time to get in touch. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. Safety is at the heart of all that we do and all of our products have been thoroughly evaluated to be safe when used as directed. As such, we take your report very seriously and appreciate that you took the time to get in touch. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. We do ask that if you have not already done so, please discontinue from using the product. When you have the time, please write to us through our Contact Us page so we can better assist you.
Did you find this review helpful?

Why mess with a good thing?

1 out of 5 stars
ERRN - 8 days ago
originally posted on ivory.com
I had been buying this soap for over 20 years, because it was the only soap I could use. I have very sensitive skin, and eczema. The new formula doesn't get you clean, smells awful, and causes an itchy rash. The bars are also much smaller, but the price is the same.
1 reply from Customer Care team - 4 days ago
Thank you so much for being such a long-time loyal consumer of our products and for reviewing our Ivory Gentle Bar Soap Original Scent. We are so sorry to hear that you are disappointed with the changes and that you noticed an itchy rash. Please know that it is our every intention to provide you with the same amazing benefits you have come to expect from the Ivory brand. The Ivory bar is now made with plant-based cleansers, and we still conduct no animal testing on any of our products. About the size, the new bars are indeed smaller due to a process change that impacted the density of the product. However, the weight remains the same, and the number of uses per bar should not be affected. The same is true for the scent; because of the switch to a plant-based formula, there may be a slight change in fragrance. While all of our ingredients have been thoroughly evaluated for their safety and effectiveness when used as directed, we still recognize that some consumers may have personal sensitivities that prevent them from using a specific ingredient or formulation. We do recommend that you discontinue use of this product and reach out to us for further assistance. Please give us a call at (800) 395-9960 or send us an email through the Contact Us page on our website. We are here to help!
Did you find this review helpful?

NOT the original

3 out of 5 stars
SadSoapUser - 9 days ago
originally posted on ivory.com
The smell is different and it no longer floats! It also doesn’t lather as well as it used to.
1 reply from Customer Care team - 7 days ago
Thank you for being such a loyal customer and for sharing your thoughts on our Ivory Gentle Bar Soap Original Scent. We truly regret hearing that you’re not happy with the recent changes. Please rest assured that our goal is to continue providing you with the great benefits you’ve come to love from the Ivory brand. Our bar soap is now formulated with plant-based cleansers, and we remain committed to not conducting any animal testing across our products. The Ivory Gentle Bar Soap Original Scent still boasts an impressive purity level of 99.44/100%, is gentle on the skin, and is dermatologist-tested even if it doesn't float. We would love to hear more about your experience and assist you further. Feel free to give us a call at (800) 395-9960 or reach out via the Contact Us page on our website.
Did you find this review helpful?

Go back!

1 out of 5 stars
Melinda S - 10 days ago
originally posted on ivory.com
New Formula is horrible go back! I know I’m not the only one. I bought at least 24 bars a week for my needs. I’ve bought one 10 pk of new. I am so disappointed. I can’t find anything that is the same texture lightweight and does what I need it to do! Go back, customers are not happy.
1 reply from Customer Care team - 7 days ago
Thank you for being a loyal customer of our products over the years and for sharing your feedback on our Ivory Gentle Bar Soap Original Scent. We're truly sorry to hear that the recent changes have left you feeling disappointed. Our goal is always to deliver the same wonderful benefits that you have come to rely on from the Ivory brand. The Ivory bar is now crafted with plant-based cleansers, and we continue to ensure that none of our products are tested on animals. Rest assured, the Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on the skin, and dermatologist-tested. We would love to hear more about your experience and how we can assist you further. Please don’t hesitate to reach out to us at (800) 395-9960 or send us an email via our Contact Us page on our website.
Did you find this review helpful?

Ivory Soap Sinks and So Does Its Quality

1 out of 5 stars
Irvin - 13 days ago
originally posted on ivory.com
I'm deeply disappointed with the recent changes to Ivory Soap. Its iconic ability to float, a trademark since the 1870s or 1890s, is now gone. Worse, the new formula has left my skin dry, irritated, and broken out in hives. After figuring out the soap was the cause, I'm frustrated and disappointed. Ivory's classic reputation is no longer deserved. I hope the company reconsiders this change and brings back the old formula. Until then, I'm moving on. Ivory, you've lost a loyal customer.
1 reply from Customer Care team - 10 days ago
Thank you for being a loyal customer and for taking the time to share your thoughts on our Ivory Gentle Bar Soap Original Scent. We genuinely apologize for your disappointment with the recent changes and are truly sorry to hear about your experience. This is certainly not the outcome we intended for our product. We expected you to enjoy the same superior benefits that you have always received from the Ivory brand. While we have thoroughly assessed all of our ingredients for their safety and effectiveness when used as directed, we understand that some individuals may have specific sensitivities that can make certain ingredients or formulations difficult to use. We recommend that you stop using this product and reach out to us for further support. You might find it reassuring to know that our Ivory Gentle Bar Soap is now made with plant-based cleansers, and we remain committed to not testing on animals for any of our products. We care deeply about the well-being of our consumers and would appreciate the opportunity to learn more about your experience. Whenever you have a moment, please call us at (800) 395-9960 or send us an email through the Contact Us page on our website.
Did you find this review helpful?

Sensitive skin and noses beware

1 out of 5 stars
E4844C - 14 days ago
originally posted on ivory.com
I have very sensitive skin. When I was a youngster over 50 years ago I couldn’t take a bubble bath because the bubble soaps would break me out. I used the baby shampoo until I was a teenager. The soap I have relied on all those years was Ivory. That ended when I purchased these new bars. It’s not that it changed, it’s that it’s not the same. It feels, smells and is different. My nose knows it’s different, my skin knows it’s different. It’s no longer what I want or need my soap to be.
1 reply from Customer Care team - 9 days ago
Thank you for being a loyal consumer of Ivory products over the years and for sharing your feedback on our Ivory Gentle Bar Soap Original Scent. We truly regret to learn that you’re disappointed with the recent changes. Please rest assured that we will pass along your comments to our team. Our mission has always been to deliver the high-quality benefits you've come to expect from the Ivory brand. The Ivory Gentle Bar Soap is now formulated with a plant-based cleanser, and we remain committed to ensuring that none of our products undergo animal testing. We're proud to say that our Original Scent bar soap is still 99.44% pure, gentle on the skin, and dermatologist-tested. At Ivory, we genuinely value your satisfaction and would love to hear more about your experience. Feel free to reach out to us at (800) 395-9960 or send us an email through the Contact Us page on our website.
Did you find this review helpful?

Your original Ivory soaps new ingredient

1 out of 5 stars
Wonderwoman63 - 15 days ago
originally posted on ivory.com
I’m 61 and my husband is 57,we have been using Ivory the original once we were kids living with our parents. Ever since the company took out the ingredient for the soap to float and added something else in place ,my husband came to me with a few weird bumps ,not pimples because nothing comes out of them and if left alone they just go away,but more come on his face,as soon as he showed me ,I showed him the ones I got around my eyebrows ,they are the same bumps,nothing comes out ,and just so you’s know myself and my husband only wash our face with dove and have been doing so for the whole 35 years we have been together. That tells me ,we both have a reaction to the new Ivory soap. Sorry to have to tell you we will be finding another soap for our face. I know you’s will not go back to the ingredient you’s removed which makes the soap float, so now with using it for all these years on our faces,it’s the end of us buying Ivory soap. Sincerely Lisa and Paul
1 reply from Customer Care team - 9 days ago
Thank you so much for being a loyal consumer of our products and for taking the time to review Ivory Gentle Bar Soap Original Scent. We are so sorry to hear that you are disappointed in the changes and that you noticed some bumps. We truly expected you to get the same superior benefits that you have always gotten from the Ivory Brand. We want to make sure you know that we will be sharing your report with our Health and Safety Team along with the rest of our Ivory Team. We are bringing you this new formula that is now made with plant-based cleansers, and we still conduct no animal testing on any of our products. While all of our ingredients have been thoroughly evaluated for their safety and effectiveness when used as directed, we realize that some users may have their own sensitivity that renders a product as unable to use. We recommend that you cease all use of the product and reach out to us for further assistance. Please, when you get the chance, give us a call at (800) 395-9960 or send us an email through the Contact Us page on our website.
Did you find this review helpful?

They fixed what wasn't broken and lost a lifetime

1 out of 5 stars
American250 - 16 days ago
originally posted on ivory.com
I hope the person who decided to ruin the soap by changing formulas gets fired. What a dumb corporate decision! It's blasphemy to call this waxy hunk of skin-drying garbage Ivory!
1 reply from Customer Care team - 15 days ago
Thank you for being a loyal consumer of our products and for sharing your thoughts on our Ivory Gentle Bar Soap Original Scent. We are so sad to hear that you are disappointed in the changes we made, and we will be sure to share your comments with the rest of our team. Please know that it is our every intention to bring you the same great benefits you have come to expect from the Ivory brand. Ivory Soap is now made with plant-based cleansers, and we still hold true to our commitment to no animal testing on any of our products. The Ivory Gentle Bar Soap is still 99.44/100% pure, gentle on the skin, and dermatologist-tested. Ivory is all about consumer satisfaction, and we would like to learn more from your experience. Whenever you get the chance, please give us a call at (800) 945-7768 or send us an email through the Contact Us page located on our website.
1 guest found this review helpful. Did you?

formula change / skin reaction

1 out of 5 stars
gloria wondrous - 16 days ago
originally posted on ivory.com
i have used ivory soap most of my life. i'm now 59. i always loved it and bought it in bulk so i'd be sure to have some on hand. recently, i started itching profusely. i hadn't changed anything else. i've been using the same products for washing dishes, doing the laundry, and for moisturizing. no new products. none. no food changes and no lifestyle changes. ...i looked on your page because i noticed that the bar looked and smelled different. i saw that many others are having the same issues and that you changed the ingredients you are using. why? how many people have to give you honest feedback before you go back to the original formula? why did you change it to begin with? it was a wonderful product. ...i am going to a dermatologist tomorrow because the itching is so severe. i have broken skin now all over my body. this will cost me lots of money, for this appointment and any necessary remedies; and, what am i to do with the ivory i've bought? i wouldn't give it to anyone to use given the reaction i, and others, have had. please rectify this situation asap. be honest. be kind. make the necessary changes. please.
1 reply from Customer Care team - 14 days ago
Thank you for taking the time to leave a review of our Ivory Gentle Bar Soap Original Scent. We are really sorry to hear that you are disappointed with the changes and that you noticed some itching. Please know that this is far from the experience we want you to have. Our goal is to provide you with the same superior benefits that you have come to expect from the Ivory Brand. Rest assured that we are sharing your comments with our Health and Safety Team as well as with the rest of the Ivory Team. While all of our ingredients have been evaluated for their safety and efficacy when used as directed, we do recognize that some of our consumers have personal sensitivities and may not be able to tolerate a specific ingredient or formulation. We recommend that you discontinue the use of this product and reach out to us for further assistance. Whenever you get the chance, please give us a call at (800) 395-9960 or send us an email through the Contact Us page on our website.
Did you find this review helpful?

Formula change caused horrible itchy rash!

1 out of 5 stars
Unkie-G - 16 days ago
originally posted on ivory.com
Very sad at the change, as Ivory has been my choice of soap for over 30 years because of its gentle lather and nice mild scent. However the new formula gave me a horrible itchy rash, that became inflamed when I scratched. I lost nights of sleep until I realized it was the soap causing the issue and discontinued using it. I hope you return to the old formula, would even be willing to pay more.
1 reply from Customer Care team - 14 days ago
Thank you for being a loyal consumer of Ivory for over 30 years and for taking the time to share your experience with our Ivory Gentle Bar Soap Original Scent. We are so sorry to hear about what happened. We truly expected you to get the same superior benefits you have always received from the Ivory brand. We want you to know that this is not the experience we want our consumers to have, and you can be sure that we are sharing this information with our Health and Safety Team along with the rest of our Ivory Team. We can assure you that all of our ingredients have been evaluated for their safety and effectiveness when used as directed. Nonetheless, we do realize that some of our consumers may have personal sensitivities and may be unable to use a particular ingredient or formulation. We recommend that you discontinue the use of this product and reach out to us for further assistance. Whenever it's convenient for you, please give us a call at (800) 395-9960 or send us an email through our website's Contact Us page.
Did you find this review helpful?

Bring back the original formula

1 out of 5 stars
Psalm 45:8 - 17 days ago
originally posted on ivory.com
I thought my water softener was on the fritz - turns out the new formula does not rinse as clean, dissolves rapidly and leaves a film on my glasses too. I have used Ivory 40 years - bring back the old formula. Will be looking for my receipts to return the bars in my storage closet.
1 reply from Customer Care team - 17 days ago
Thank you for getting in touch about our Ivory Original Bar Soap. We love to hear from such a loyal consumer as yourself and want to express the disappointment we have towards your more recent experience. We truly wanted all of our consumers to receive the same great benefits and what you've shared has been greatly unexpected. You can be sure that we will be addressing this with our Quality Assurance team as well as the rest of our Ivory team. In the meantime, we'd be happy to assist you further. When you have the time, please write to us through our Contact Us page so we may do so.
Did you find this review helpful?

Not original. Returned the lot.

1 out of 5 stars
zeo_ - 22 days ago
originally posted on ivory.com
I've been a purchaser and user of Ivory soap for decades. It was easy, buy the original. No smell not extra crap. Then I made a purchase this week and find out "original" is only original since 2024. Really? This bar smells and doesn't have the same feel or consistency. Shame on you Ivory Soap and P&G.
1 reply from Customer Care team - 21 days ago
Thank you so much for being such a long-time loyal consumer of our products and for reviewing our Ivory Gentle Bar Soap Original Scent. We are so sorry to hear that you are disappointed with the changes. Please know that it is our every intention to provide you with the same amazing benefits you have come to expect from the Ivory brand. The Ivory bar is now made with plant-based cleansers and still conducts no animal testing on any of our products. The Ivory Gentle Bar Soap Original Scent is still 99.44/100% pure, gentle on the skin, and dermatologist-tested. We would love to learn more about your experience and be of further assistance. Please give us a call at (800) 395-9960 or send us an email through our Contact Us page on our website.
2 guests found this review helpful. Did you?

new Ivory is garbage

1 out of 5 stars
espo610 - 22 days ago
originally posted on ivory.com
I absolutely HATE the new soap. The change they made to not "whip" it during manufacture causes it to not float. Ok minor, but now they added chemicals and the soap is not the dry cake-like consistency, but a shiny lump of plastic. Please do not call it :"original", it is far from it. You just lost a household that has been using and loving you product for almost 80 years.
1 reply from Customer Care team - 21 days ago
Thank you so much for being such a loyal fan of our Ivory products! We truly appreciate your feedback on the Ivory Gentle Bar Soap Original Scent, and we’re sorry to hear that you’re not completely happy with the recent changes. Please know that we’re committed to providing you with the same wonderful benefits you’ve come to love from the Ivory brand. Our bar soap is now made with plant-based cleansers, and we continue to practice—no animal testing on any of our products! The Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on the skin, and dermatologist-tested, even though it may not float anymore. We’d love to hear more about your experience and how we can assist you further! Feel free to give us a call at (800) 395-9960 or reach out via our Contact Us page on our website. Looking forward to hearing from you!
1 guest found this review helpful. Did you?

Never buying Ivory again. It is TERRIBLE now.

1 out of 5 stars
Mike67 - 22 days ago
originally posted on ivory.com
Whoever had the idea to change the Ivory bar soap to plant based should be immediately fired. I'll bet you thought you were being innovative. You were NOT. You deserve to go out of business because of this stupid change.
1 reply from Customer Care team - 21 days ago
Thank you for sharing your honest feedback about our Ivory Gentle Bar Soap Original Scent. We're truly sorry to hear that you're not satisfied with the recent changes, and we’ll make sure to pass your comments on to our Ivory Team. We had hoped that you would continue to enjoy the outstanding benefits you expect from the Ivory brand. Our bar soap is now crafted with plant-based cleansers, and we want to assure you that we maintain our commitment to no animal testing on any of our products. It's important to note that the Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on the skin and dermatologist-tested. We’re dedicated to our consumers and would love to hear more about your experience. Please don’t hesitate to give us a call at (800) 395-9960 or email us via the Contact Us page on our website.
Did you find this review helpful?

New Formula Terrible

1 out of 5 stars
Wayne - 24 days ago
originally posted on ivory.com
new formula is terrible. smells awful, feels awful
1 reply from Customer Care team - 21 days ago
We appreciate you for providing feedback on our Ivory Original Bar Soap. We're disappointed to hear that you weren't satisfied with the new formulation. We truly wanted nothing but the best for our Ivory consumers. From time to time we like to improve our products and we want to assure you that our plant based formula is still 99.44/100% pure and gentle on the skin. It should also still offer a great lather while keeping that iconic Original scent. What you've shared has been unexpected but please know that we will be addressing this with the rest of our Ivory team and our Quality Assurance team. We'd like to hear more from you, when you have the time, please write to us through our Contact Us page.
Did you find this review helpful?

Ivory Formula change for the worse

1 out of 5 stars
Seth - 25 days ago
originally posted on ivory.com
PG has altered the formula removing the tallow for plant based alternative, and it is now unpleasant on my skin and causes an irritating reaction. it also no longer floats and smells weird. WHY would you change a formula that has worked for years?! how about just make a new separate line and keep the original and let the sales speak for themselves. I am voting with my wallet and won't buy Ivory ever again if they don't bring back the original. the famous bar of soap my family and millions of others have used for over 100 years will no doubt quickly fade away, look at these reviews , you think this is a good change? Did you think we're too stupid to notice? Personal Health products are the most intimately known products to consumers in the market. They're not a bag a chips you can change the recipe and have no one notice. millions of people opened up their favorite bar of soap and had a negative reaction on their body. You want to make an exciting new product with different ingredients ? Great, go make that in a different line. I'd love to see the Ivory revenue line numbers over the next few years.
1 reply from Customer Care team - 23 days ago
Thank you for being a loyal consumer of our products for so long and for taking the time to share your feedback on our Ivory Gentle Bar Soap Original Scent. We truly regret to hear about your experience and are disappointed to learn that the recent changes have let you down. Our goal has always been to provide you with the same great benefits that you expect from the Ivory brand. This is certainly not the experience we want you to have. Rest assured, we will be passing along your comments to our Health and Safety Team, as well as the entire Ivory Team. While we evaluate all our ingredients for safety and effectiveness when used as directed, we understand that some consumers may have unique sensitivities that make certain ingredients or formulations difficult to tolerate. We recommend that you stop using this product and encourage you to reach out to us for further assistance. Please feel free to call us at (800) 395-9960 or send us an email through the Contact Us page on our website.
Did you find this review helpful?

Bring back the original!

1 out of 5 stars
Jens - 26 days ago
originally posted on ivory.com
Please bring back the original formula of the bar soap. The new formula is horrible! Not sure what prompted the change but it is not a good one.
1 reply from Customer Care team - 23 days ago
Thank you for sharing your thoughts on our Ivory Gentle Bar Soap Original Scent. We're really sorry to hear that you are disappointed with the changes we made and we will be sharing your comments with the rest of the Ivory Team. Please know that we always have every intention of providing you with the same superior benefits you have come to know and love with the Ivory brand. Our Ivory bars are now made with plant-based cleansers, and we still hold true to our commitment to no animal testing for any of our products. You'll be pleased to know that the Ivory Bar Soap Original Scent is still 99.44/100% pure, gentle on the skin and dermatologist tested, even if it doesn't float. We are super dedicated to our consumers and would love to chat more about your experience. Please give us a call at (800) 395-9960 or send us an email through the Contact Us page on our website.
Did you find this review helpful?

If it Ain't Broke, Don't try to Fix it!!!

1 out of 5 stars
Disappointed Oskar - 26 days ago
originally posted on ivory.com
I thought I was buying the original soap that has been America's tried and true soap for decades. I was terribly disappointed to find (during my bath) that it wasn't the same. The bar didn't float! I knew something was amiss and had to research it for myself. The formula has changed! WHY??? Why would you do that? Why would you mess with something that people have known and used for GENERATIONS? The purity (99.44% pure), the smell, the floating soap. I'm so disappointed. I'll not be buying tour soap until you go back to the original formula.
1 reply from Customer Care team - 24 days ago
Thank you for being a loyal consumer of our products and for taking the time to share your feedback on our Ivory Gentle Bar Soap Original Scent. We truly regret to hear that you’re disappointed with the recent changes, and we’ll make sure to pass your comments along to our Quality Assurance Team as well as the rest of our Ivory family. We occasionally update and improve our products, always aiming to deliver the same superior benefits you've come to expect from the Ivory brand. Our new formula, made with plant-based cleansers, continues our commitment to no animal testing on any of our products. The updated Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on the skin, and dermatologist tested, even if it doesn’t float as before. Your opinion matters greatly to us, and we’d love to hear more about your experience. Whenever you have a moment, please feel free to call us at (800) 395-9960 or email us through the Contact Us page on our website.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy