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Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count

Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 2 of 4Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 3 of 4Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 4 of 4
Ivory Gentle Bar Soap Original Scent 3.17 Oz., 3 Count - 1 of 4
$9.85 when purchased online
Target Online store #3991

About this item

Highlights

  • Original Scent: This soap features Ivory's signature original scent, which is fresh, clean, and light, providing a timeless fragrance that’s not overpowering and leaves you feeling refreshed.
  • Gentle and Mild Formula: Ivory soap is known for its gentle formula, making it ideal for all skin types, including sensitive skin. It effectively cleanses the skin without causing dryness or irritation, ensuring a soft and smooth feel.
  • Moisturizing: The formula helps to retain your skin’s natural moisture, preventing it from becoming dry or tight after use. It helps keep the skin hydrated, leaving it feeling soft and nourished.
  • 3.17 Oz. Bar Size (3 Count): This pack includes three 3.17 oz bars, providing a convenient and cost-effective supply for daily use. The compact size makes it perfect for use in the bathroom, gym, or while traveling.
  • Non-Drying: Ivory soap is designed to be non-drying, making it ideal for people who wash their hands or body frequently. It’s gentle enough for daily use without stripping the skin of its natural oils.

Description

Ivory Gentle Bar Soap in Original Scent offers a pure, no-frills clean in a convenient 3-count pack. Each 3.17 oz bar is made with a formula trusted for generations—99.44% pure and free from harsh additives. Gentle on sensitive skin and suitable for the whole family, this classic soap produces a creamy lather that rinses easily and leaves skin feeling clean and refreshed. With its nostalgic scent and dye-free composition, Ivory is a go-to choice for simple, effective hygiene every day.
Scent: Scented
Trial/Mini/Travel Size: Yes
Suggested Age: 18 Years and Up
Product Warning: Keep out of reach of children
Beauty Purpose: Basic Cleansing, Moisturizing, Nourishing
Recommended Skin Type: Normal
Net weight: 9.52 ounces
TCIN: 1001396607
UPC: 037000321361
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

sodium palmate, sodium palm kernelate, water/eau, glycerin, palm kernel acid, sodium chloride, fragrance/parfum, tetrasodium edta, tetrasodium etidronate, titanium dioxide.

Shipping details

Estimated ship dimensions: 2.165 inches length x 2.598 inches width x 3.307 inches height
Estimated ship weight: 0.638 pounds
item ships from third party seller: Hey Pharma

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

2.9 out of 5 stars with 978 reviews

No longer floats :(

1 out of 5 stars
Merham - 8 days ago
originally posted on ivory.com
If I could give less than a one star I would. Remember when it was "the only soap that floats" I have been using Ivory for 30+ years. PLEASE BRING BACK THE ORIGINAL!
1 reply from Customer Care team - 7 days ago
We want to express our heartfelt gratitude for your 30 years of loyalty to the Ivory brand and for taking the time to share your thoughts on our Ivory Gentle Bar Soap Original Scent. We're truly sorry to hear that you're disappointed with the recent changes. Please know that our goal is to continue providing you with the amazing benefits you've come to trust from Ivory. Our bar soap is now made with plant-based cleansers and maintains our commitment to not testing on animals. The Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on your skin, and dermatologist-tested, even though it may not float anymore. We genuinely want to understand your experience better and help in any way we can. Please feel free to reach out to us at (800) 395-9960 or email us through our Contact Us page on our website. Your feedback is invaluable to us.
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Ivory gone bad

1 out of 5 stars
want-the-old-ivory-back - 9 days ago
originally posted on ivory.com
Ivory soap's new formula leaves a residue that is becoming a problem. You might want to consider switching to a soap with a less creamy base or one specifically formulated to rinse more cleanly. This change has altered some characteristics of the soap, such as its scent, lathering properties, and even its iconic ability to float. Another characteristic is it's clogging drains. The whole family is citing differences in texture and fragrance compared to the original formula.
1 reply from Customer Care team - 6 days ago
Thank you so much for taking the time to share your feedback about our Ivory Gentle Bar Soap Original Scent. We genuinely appreciate your thoughts, and we're truly sorry to hear that the changes we made haven't met your expectations. We understand how important it is to find a product that works for you, and we had hoped the new formulation—crafted with plant-based cleansers and still committed to no animal testing—would provide the same great benefits you've always enjoyed with the Ivory brand. While the Ivory bar may no longer float, we assure you it's still 99.44/100% pure, gentle on the skin, and dermatologist-tested. We would love to hear more about your experience and see how we can assist you further. Please feel free to reach out by calling us at (800) 395-9960 or by emailing us through our Contact Us page on our website. Your satisfaction means a lot to us, and we're here to help.
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Definitely has changed (not for the better)

1 out of 5 stars
Disgruntled consumer - 9 days ago
originally posted on ivory.com
Recently, I learned that the process and equipment used in making original Ivory was never patented. The equipment was sold and production moved from Ivorydale plant in Cincinnati (P&G headquarters) to Colombia. No more tallow. Now plant based. No more floating. Less ounces. The “consumers won’t notice it doesn’t float.” What planet do P&G executives live on? Also my eczema has flared like never before. Hmm.
1 reply from Customer Care team - 7 days ago
We truly appreciate your loyalty to our Ivory products over the years, and thank you for taking the time to share your thoughts on our Ivory Gentle Bar Soap Original Scent. We're really sorry to hear that you've had a disappointing experience with the recent changes. Your feedback means a lot to us! Please know that we’re committed to providing you with the same great benefits you’ve come to love from the Ivory brand. We’ve passed your comments along to our Quality Assurance Team and the entire Ivory family. Our Ivory bar now features plant-based cleansers, and we continue to uphold our promise of no animal testing on any of our products. While all our ingredients have been thoroughly evaluated for safety and effectiveness, we understand that some individuals may have sensitivities to certain ingredients or formulations. If you think this might be the case, we recommend discontinuing use of the product. If you need any further assistance, don’t hesitate to reach out! You can give us a call at (800) 395-9960 or send us an email through the Contact Us page on our website. We’re here to help!
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Disappointed

1 out of 5 stars
Bad Move - 10 days ago
originally posted on ivory.com
It DOES NOT CLEAN as well as it used to. Also is HARDER TO RINSE OFF. I do not like it and will look for something else to use. WHY DID YOU RUIN A GREAT TIME TESTED PRODUCT?
1 reply from Customer Care team - 7 days ago
Thank you so much for taking the time to share your thoughts on our Ivory Gentle Bar Soap Original Scent. We're really sorry to hear that you're feeling disappointed with the recent changes. We want you to know that our goal is to continue providing you with the wonderful benefits you've come to love from Ivory. Our new formula now features plant-based cleansers and, as always, we remain committed to not testing on animals. Rest assured, our Ivory Gentle Bar Soap is still 99.44/100% pure, gentle on your skin, and dermatologist-tested to keep you feeling great. We’d love to hear more about your experience and see how we can help! Feel free to give us a call at (800) 395-9960 or drop us an email through our Contact Us page on our website. We're here for you!
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Pure soap "Hope" that doesn't Float anymore

1 out of 5 stars
M.F.Uncle - 11 days ago
originally posted on ivory.com
It is no longer the soap (hope) that floats. I no longer by the soap. It irritates my skin now, cant use it to fish with anymore. The hope is gone. A valued customer for over 40+ years as an adult and now I am done with it. My family no longer use the soap.
1 reply from Customer Care team - 8 days ago
Thank you so much for being such a long-time loyal consumer of Ivory products and for reviewing our Ivory Gentle Bar Soap Original Scent. We are so sorry to hear that you are disappointed with the changes and that you noticed some irritation. Please know that it is our every intention to provide you with the same amazing benefits you have come to expect from the Ivory brand. We understand your concern, and we will be sharing this information with our Health and Safety Team and the rest of the Ivory Team. While all of our ingredients have been evaluated for their safety and effectiveness when used as directed, we do understand that some of our consumers might have personal sensitivities that make using a certain ingredient or formulation difficult. We recommend that you discontinue the use of this product and reach out to us for additional support. When you find the time, please give us a call at (800) 395-9960 or send us an email through our Contact Us page on our website.
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Plant-Based means Guilt-Free

5 out of 5 stars
AFellowAnimal - 12 days ago
originally posted on ivory.com
There shouldn't be one star reviews justifying using a fellow being's organ oils for our own body. Why do we need to enslave animals to help us with our bathing? We need to do better as a species.
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New version is HORRIBLE!

1 out of 5 stars
Romulator - 12 days ago
originally posted on ivory.com
“Made with plant based cleansers since 2024.” Does that sound “original” to you, considering this soap has been around for 140 years? I used Ivory soap my entire life. No longer. I will not buy Ivory again, unless they go back to the actual original formula. The new version is horrible.
1 reply from Customer Care team - 9 days ago
Thank you for sharing feedback on our Ivory Original Bar Soap. We value your loyalty in our Ivory Family and are so disappointed that you aren't satisfied with the new formulation. From time to time we like to improve our products with our consumers best interest in heart. Our intentions were truly pure and we wanted nothing but the best for our consumers. We hate to see you go and genuinely hope to see you return to us soon. You can be sure that your comments will be shared with the appropriate people on our team. We would love to hear more from you regarding your experience When you have the time, please write to us through our Contact Us page.
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Your new plant base formula has ruined your soap!

1 out of 5 stars
Russell - 17 days ago
originally posted on ivory.com
When you changed your formula your soap became hard. It no longer is the soap that floats. I am 48 years old, ivory has always been a part of my life, that sounds wierd I know but it was always in the house the bar soap has always been part of my shower routine. It does not feel the same or cleanse the same or wash off the same , I am now looking for a new soap. If you could offer the old soap again that would be great!! It also has other uses in the industrial industry that I don't necessarily need to get into, and that is causing some issues. On the industrial side I use 16 bars a day, just my company others are having the same issues in our industry.
1 reply from Customer Care team - 15 days ago
We just wanted to take a moment to say a big thank you for being such a loyal fan of our Ivory products over the years. We truly appreciate your support, especially your recent review of our Ivory Gentle Bar Soap Original Scent. We noticed that you use an impressive 16 bars a day—wow! We're really sorry to hear that the changes we've made have been disappointing for you. Please know that our goal is to keep providing you with the amazing benefits you've come to love from Ivory. While our bar soap is now made with plant-based cleansers, we continue to ensure that it’s 99.44/100% pure, gentle on your skin, and dermatologist-tested, even if it doesn’t float anymore. Not to mention, we still hold true to our commitment of no animal testing on any of our products. Your satisfaction means the world to us, and we'd love to hear more about your experience. Please feel free to give us a call at (800) 395-9960 or drop us an email through our Contact Us page on our website. We’re here to help, and thanks again for being a part of the Ivory family!
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Not the Original Formula!

1 out of 5 stars
Livv - 18 days ago
originally posted on ivory.com
I have been an Ivory user for over 40 years. In the last year or so you have changed the formulation of the soap to the extent that it now breaks apart in sheets so that half of it ends up in the garbage. I am very disappointed that you changed the formula. Why fix something what isn't broke? I can only image it had to do with making more money. Shame on you.
1 reply from Customer Care team - 15 days ago
Thank you so much for being a loyal part of our Ivory family and for sharing your thoughts on our Ivory Gentle Bar Soap Original Scent. We're truly sorry to hear that you’re not completely happy with the changes we've made. Our goal has always been to provide you with the fantastic benefits you love about Ivory. We want you to know that our bar soap now features plant-based cleansers, and we remain committed to no animal testing for any of our products. Plus, the Ivory Gentle Bar Soap Original Scent is still 99.44/100% pure, super gentle on your skin, and dermatologist-tested! We’d love to hear more about your experience and see how we can help. Please feel free to give us a call at (800) 395-9960 or email us via our Contact Us page on our website. We’re here for you!
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Don't like the 3 oz. size.

3 out of 5 stars
R from CO - 19 days ago
originally posted on ivory.com
When are yo going to stop screwing around with the 3 oz. bars and go back to the 4 oz. bars?
1 reply from Customer Care team - 16 days ago
Thank you for reaching out to Ivory regarding your Gentle Bar Soap in the Original Scent. We’re sorry to hear you’re having difficulty finding our 4oz. bars. The good news is that they are still available! If you're unable to locate them at your local store, we recommend talking to the store manager about your interest in the 4oz. bars. They might be able to stock the product or place an order for you. Additionally, checking online retailers could help you find where to purchase them. We truly hope this information is helpful. If you have any more questions or need further assistance, don’t hesitate to call us at (800) 395-9960 or email us via the Contact Us page on our website.
1 guest found this review helpful. Did you?

awful soap. no longer the true Ivory soap

1 out of 5 stars
cj55fish - 20 days ago
originally posted on ivory.com
I have used Ivory soap for over 25 years. I just purchased more soap. it no longer floats, too heavy. Doesn't suds up and feels slick like slim when you rinse it off. What have y'all done to a great soap?
1 reply from Customer Care team - 15 days ago
We value your loyalty and would like to thank you for getting in touch about our Ivory Original Gentle Bar Soap. We'd like to express our deepest of apologies for your more recent experience. From time to time, we update and improve our products and what you've shared with us has truly been unexpected. Our Ivory Bar is supposed to still generate a great lather while also keeping the clean smell of the iconic Original scent. You can be sure that we will be addressing your comments with our Quality Assurance team. We'd like to assist you further. When you have the time, please write to us through our Contact Us page.
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Not the Original Soap

1 out of 5 stars
False Advertising - 20 days ago
originally posted on ivory.com
I am 69 years old and have used this soap most of my life the term original is false advertising. This is not the original formula and please that original name off the soap.
1 reply from Customer Care team - 16 days ago
Thank you for being such a loyal consumer of our products over the years, and for sharing your feedback on our Ivory Gentle Bar Soap Original Scent. We’re truly sorry to hear that you’re disappointed with the recent changes. Please rest assured that we remain committed to delivering the quality and benefits you have come to know and love from the Ivory brand. Our bar soap is now made with plant-based cleansers, and we continue to uphold our promise of no animal testing for any of our products. The Ivory Gentle Bar Soap Original Scent still boasts 99.44/100% purity, is gentle on the skin, and is dermatologist-tested. We would love to hear more about your experience and offer any assistance we can. Feel free to give us a call at (800) 395-9960 or reach out via our Contact Us page on our website.
1 guest found this review helpful. Did you?

Please go back to the REAL original soap.

1 out of 5 stars
Chris70 - 22 days ago
originally posted on ivory.com
I will never understand why companies feell they need to change their products that consumers have grown to love and continue buying. Your new formula really sucks, it's not the same as when I was growing up the smell of it has changed it's not the same pure white color it once was the bar soap would float if dropped in the shower or tub. But now it's all different, my question is why, why change it, was it to bring down the cost of manufacturing or because the small group of tree huggers made you take out the tallow that was once in your soap. My guess probably the latter. I think most of us that were regular buyers of your soap would rather pay a little more for ivory and have the REAL original soap back or my guess you will probably start losing market share if you haven't already by customers buying other soaps.
1 reply from Customer Care team - 21 days ago
We truly appreciate you being such a loyal fan of our products and for sharing your thoughts on our Ivory Gentle Bar Soap Original Scent. We're really sorry to hear that you're feeling disappointed with the recent changes and will be sure to share your comments with the rest of the Ivory Team. Our goal is to keep providing you with the amazing benefits you love from the Ivory brand. We wanted to let you know that our Ivory bar now features plant-based cleansers, and we still proudly maintain our no animal testing policy on all our products. Plus, the Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on your skin, and dermatologist-tested! We’d love to chat more about your experience and see how we can help. Please feel free to give us a call at (800) 395-9960 or reach out via our Contact Us page on our website. We’re here for you!
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Why always have to change a good thing?

1 out of 5 stars
Toelze - 22 days ago
originally posted on ivory.com
We have used Ivory soap for years in my family. It's always a given during out outdoor adventures too, it was always surely to float so we never lost it while on the lake or trail. Like all the other hundreds or should i say thousands of unhappy customers. That was truly the main and best thing you all going for you. It made you completely different than any other soaps and a true icon in several homes for many many years. Why change that and remove it? Not to be negative Nancy here but no one asked you all to remove truly the main best feature you offered to make "plant based" soap. With the new version's awful smell, impossibility to float, there is literally no improvement or success from these "improvements", might as well toss it in with the "plants" and find something else. Truly heartbreaking to say after being a staple product in our home for over 40 years, truly saddens me to know my son's will never get to experience the internal childhood happiness of your "soap floating" during any of our outdoor adventures like I have previously with my father.
1 reply from Customer Care team - 20 days ago
We want to extend a heartfelt thank you to you and your family for being such loyal fans of our products over the past forty years! That’s truly amazing, and we can’t express how much we appreciate you as a valued customer. We also want to thank you for sharing your thoughts on our Ivory Gentle Bar Soap Original Scent. We're genuinely sorry to hear that you’re disappointed with some of the changes. Your feedback is really important to us, and we’ll make sure to pass it along to our team. Our aim is to continue providing you with the wonderful benefits you’ve always loved about the Ivory brand. The Ivory bar is now infused with plant-based cleansers, and rest assured, we still don’t conduct any animal testing on our products. While it may not float anymore, the Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on your skin, and dermatologist-tested. We’d love to hear more about your experience and help in any way we can. Please feel free to give us a call at (800) 395-9960 or send us an email through our Contact Us page on our website. We're here for you!
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Terrible product

1 out of 5 stars
Other - 23 days ago
originally posted on ivory.com
Very disappointed with the new formula. Will be switching to a different brand.
1 reply from Customer Care team - 20 days ago
Thank you so much for being a loyal fan of our products and for taking the time to share your thoughts on our Ivory Gentle Bar Soap Original Scent. We’re truly sorry to hear that you’re feeling disappointed with the recent changes. Your feedback is really important to us, and we’ll be sure to pass it along to our team. We want you to know that we’re committed to providing you with the wonderful benefits you’ve come to love from the Ivory brand. The Ivory bar now features plant-based cleansers, and we still proudly stand by our no-animal-testing policy on all our products. Plus, our Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on your skin, and dermatologist-tested! We’d love to hear more about your experience and how we can help. Feel free to give us a call at (800) 395-9960 or shoot us an email through our Contact Us page on our website. Looking forward to connecting with you!
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HORRIBLE

1 out of 5 stars
THOROUGHLYDISAPPOINTED - 23 days ago
originally posted on ivory.com
PROCTER & GAMBLE YOU SURE SCREW THIS UP WITH IVORY SOAP BAR. WHAT WERE YOU THINKING! I USED THIS FOR 30+ YEARS...NO MORE..UNLESS CHANGE IT BACK. THIS BAR IS SLIMMY AND SLIPPERY..CAN'T EVEN HOLD IT AND SOAP IS LIKE GLUE AND DIFFICULT TO RINSE OFF. I WONT BUY IT ANYMORE OR ANY OF YOUR PRODUCTS. I DONT EVEN WANT TO GIVE IT 1 STAR... YOU REALLY RUIN SOMETHING THAT WAS THROUGH ALL THE YEARS WAS THE BEST BAR SOAP..
1 reply from Customer Care team - 21 days ago
We truly appreciate your loyalty as a dedicated consumer of our products for the past thirty years. Thank you for taking the time to share your thoughts on our Ivory Gentle Bar Soap Original Scent. We understand how disappointing it can be to notice changes in a product you’ve relied on for so long, and you can be confident that we are sharing your comments with the rest of our Ivory Team. Please know that it is our priority to continue delivering the wonderful benefits you expect from the Ivory brand. We want to assure you that the Ivory bar is now crafted with plant-based cleansers, all while upholding our commitment to no animal testing on any of our products. It remains 99.44/100% pure, gentle on the skin, and dermatologist-tested. We genuinely value your feedback and would love to hear more about your experience. If you would like to discuss this further, please don’t hesitate to give us a call at (800) 395-9960 or email us through our Contact Us page on our website. We’re here to help.
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Fake reviews for fake soap

1 out of 5 stars
Espo - 23 days ago
originally posted on ivory.com
Do not trust all those fake reviews, this product is not the same does not have the same ingredients and is not the same soap we all remember
1 reply from Customer Care team - 22 days ago
Thank you for reaching out about our Ivory Original Bar Soap. We'd like to apologize for any confusion regarding our product's formula. There has been a change and we have brought our consumers a new plant based soap that is still 99.44/100% pure and has the same great lather and scent of the iconic Original scent. We'd like to learn about your experience so we can better assist you. When you have the time, please write to us through our Contact Us page.
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Not the same anymore. Go find another brand.

1 out of 5 stars
rpe27 - 24 days ago
originally posted on ivory.com
Absolutely agree with all the ACTUAL customer comments, not the "bribed" ones. The change formula is horrible. You can say it is 'plant based', but that does not excuse the crap you are putting in an iconic wrapper. It is slimy on my skin, the bar looks like plastic when opened, and it is NOT part of the '140 years of quality'. It is obvious that you care more about the bottom line, than your customers. Greed is NOT a good thing.
1 reply from Customer Care team - 23 days ago
Thank you so much for being such a loyal fan of our products and for taking the time to review our Ivory Gentle Bar Soap Original Scent. We’re really sorry to hear that you’re not thrilled with the recent changes. Our goal is always to provide you with the amazing benefits you’ve come to love from Ivory. We’ve switched to plant-based cleansers, and we’re proud to say that we still don’t conduct any animal testing on our products. Rest assured, the Ivory Gentle Bar Soap Original Scent is still 99.44/100% pure, gentle on your skin, and dermatologist-tested. We’d love to hear more about your experience and see how we can help! Please feel free to give us a call at (800) 395-9960 or reach out through our Contact Us page on our website. We truly appreciate your feedback!
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Bring back the old bars.

1 out of 5 stars
Angry - 25 days ago
originally posted on ivory.com
Bring back the old bars that float!! I need it!! I hate the new bars. The scent isnt original. You’ve offended thousands of customers. We aren’t dumb. We know the new bars are different.
1 reply from Customer Care team - 22 days ago
Thank you so much for reviewing our Ivory Gentle Bar Soap Original Scent. We are so sorry to hear that you are disappointed with the changes. Please know that it is our every intention to provide our consumers with the same amazing benefits they have come to expect from the Ivory brand. The Ivory bar is now made with plant-based cleansers, and we still conduct no animal testing on any of our products. The Ivory Gentle Bar Soap Original Scent is still 99.44/100% pure, gentle on the skin, and dermatologist-tested, even if it doesn't float. Also, it's worth noting that the change to a plant-based formula in our Ivory bar soap may result in a different scent due to the use of new ingredients that are derived from natural sources. While we aim to maintain the signature scent you love, the transition to plant-based components can alter the fragrance profile. We understand that this change may be noticeable, and we appreciate your feedback as it helps us improve our products. We would love to learn more about your experience and be of further assistance. Please give us a call at (800) 395-9960 or send us an email through our Contact Us page on our website.
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You ruined an iconic product

1 out of 5 stars
Bob25 - 25 days ago
originally posted on ivory.com
I've used ivory bar soap all my life (>60 years). My parents used ivory bar soap and now my grown children use it also. This new smooth and seamed bar soap is not the same and not very good. The smell is off, it doesn't clean as effectively, and it no longer floats in the bathwater. Time to say good-bye to ivory soap I guess. My daughter already changed brands. Sad.
1 reply from Customer Care team - 23 days ago
We value your loyalty to our product and want to express how disappointing it is to hear that you aren't happy with the new formula change. Your experience has definitely been unexpected and you can be sure that we will be addressing this with the rest of our Ivory team. We hate to see you go and truly hope you return to the Ivory family soon. Whenever you have the time, we ask that you write to us through our Contact Us page.
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