$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- MESS-FREE APPLICATION - Unlike messy traditional color, Precision Foam hair dye has an amazing thick, non-drip application to prevent unwanted drips and patches
- LONG-LASTING, CHESTNUT BROWN - This hair color is a soft, medium brown hair color designed to with beautiful gold tones
- FULL COVERAGE, FADE RESISTANT - Locks in rich, salon-quality color and gives you confidence in your rich brunette shades with 100% coverage that won’t face
- NOURISH YOUR COLOR - John Frieda Precision Foam hair color kit nourishes and enhances your color for long lasting hydration while moisturizing and conditioning your chestnut brown hair
- COMPLETE HAIR COLORING KIT - Includes everything you need for quick, easy coloring, including colorant, developer, after-color conditioner, foamer, gloves and step by step instructions
Description
John Frieda Precision Foam hair dye delivers flawless color through a non-drip (no mess!) application process. This medium chestnut brown color is a fade-resistant, salon-quality hair color that gives you deep color saturation, vibrant results. 5NBG is a medium brown shade with soft gold tones that also offers 100% grey coverage. For optimal results, use this hair color on dark blonde to deep brown hair. On mostly grey hair, the color will appear lighter than the hair color shown on the results swatch. On red hair, your color results will be medium reddish brown. How does it work? John Frieda Precision Foam hair color is a gradual hair color foam with a non-drip foam formula that penetrates your strands for deep color saturation. It spreads easily into roots and hard-to-reach areas for complete coverage without patchiness. Use our nourishing after-color conditioner to seal in your color for long-lasting, tonal richness with minimal post-coloring mess. This hair coloring kit includes everything you need for fast and easy coloring, including colorant, developer, after-color conditioner, foamer, gloves and easy to read instructions. This foam hair color kit will give you the vibrant chestnut brown with gold tones you always wanted while nourishing and moisturizing your hair. Satisfaction Guarantee. Limitations may apply.
Hair Type: Normal
Health Facts: Gluten-Free
Product Form: Foam
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 14365075
UPC: 717226184932
Item Number (DPCI): 063-01-0167
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
colourant: water, alcohol denat., disodium cocoyl glutamate, laureth-23, c11-15 pareth-9, propylene glycol, ammonium bicarbonate, ammonium hydroxide, toluene-2.5-diamine sulfate, decyl glucoside, sodium cocoyl glutamate, polyquaternium-22, fragrance, ppg-7, ethanolamine, sodium sulfite, ascorbic acid, myristyl alcohol, tetrasodium edta, 2-amino-4-hydroxyethylaminoanisole sulfate, resorcinol, m-aminophenol. developer: water, hydrogen peroxide, steartrimonium chloride, cetyl alcohol, ceteth-40, stearyl alcohol, myristyl alcohol, isopropyl alcohol, cetrimonium chloride, etidronic acid, sodium hydroxide, acetaminophen, salicylic acid. conditioner: water, glycerin, stearyl alcohol, dimethicone, behentrimonium chloride, cetyl alcohol, trisiloxane, cetyl esters, dipropylene glycol, fragrance, benzyl alcohol, quaternium-91, disodium edta, cetearyl alcohol, cetrimonium methosulfate, oryza sativa (rice) bran oil, orbignya oleifera seed, oil, sodium hydroxide, benzoic acid.
Shipping details
Estimated ship dimensions: 6.5354 inches length x 4.3307 inches width x 2.3622 inches height
Estimated ship weight: 0.5291 pounds
This item cannot be shipped to the following locations: APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it good for relaxing hair?
submitted by Brownie - 2 years ago
A: Hello! John Frieda's Precision Foam Colour is a foam hair color that locks in salon-quality color and freshness, and not a relaxer product. Please call us with other questions at 800-521-3189.
submitted byJohnFriedaExpert - 2 years agoA: Hey, Coloring your hair right after this type of treatment can easily over process, over lighten, or make your hair more susceptible to damage. We recommend waiting two weeks between your chemical treatment and coloring your hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Hi I have dark long brown hair with gray hairs and I would like to know if this product is going to be burning or have that strong smell like other ones? I am looking at the espresso color.
submitted by Butterflybelle23 - 5 years ago
A: Hello Butterflybelle23! This hair color does have a strong scent. As far as reactions go, we recommend conducting a patch test to be sure, before applying all over. Hope this is helpful!
submitted byTarget Beauty Consulting - 5 years agoBrand expertA: No burning & the smell is lighter than most. But beware, these products pull red VERY easily. Even the ones advertised as B or G.
submitted byDallus67 - 5 years ago
Q: My hair is pretty blond. I need to dye my whole hair brown for a play. Will 4N dark natural brown give me the look I’m searching for?
submitted by Maeve - 5 years ago
A: We recommend checking on the back of the box in the photos to see the shade guide. This will help you determine which shade should appear over your current color. You can also give our hair experts a call at 800-521-3189 for additional assistance!
submitted byJohnFriedaExpert - 5 years agoBrand expertA: Do NOT go with the BG! You will most definitely end up with a red tint!!
submitted byDallus67 - 5 years ago
Q: Can I get multiple applications from this?
submitted by Sunshower21 - 5 years ago
A: Our Precision Foam Colour is intended for single usage. We hope this helps!
submitted byJohnFriedaExpert - 5 years agoBrand expertA: Hi there! We recommend using John Frieda Precision Foam Color immediately after mixing, and discarding any unused product. Hope this helps!
submitted byTarget Beauty Consulting - 5 years agoBrand expert
Q: Is it possible to mix small amounts at a time and use as needed? I understand if it is ALL mixed at once you can't save it; but what is it only mix some as needed?
submitted by Fin - 3 months ago
A: Hi Fin! Our Precision Foam Colour is intended for single usage. We recommend using it immediately after mixing and discarding any unused product. Hope this helps!
submitted byJohnFriedaExpert - 3 months agoBrand expert
Q: Is this water permeable? Will water reach my inner parts of hair?
submitted by Sumaiya - 3 months ago
A: Hi! We'd love to learn more about your hair type and goals so we can make a more personalized recommendation. Please call our hair experts at 800-521-3189 so we can further assist you!
submitted byJohnFriedaExpert - 2 months agoBrand expert
Q: Will this cover orange dye?
submitted by Amanda - 7 months ago
A: Hi! We'd love to learn more about your hair type and goals so we can make a more personalized recommendation. Please call our hair experts at 800-521-3189 so we can further assist you!
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: What vol is the peroxide?
submitted by Liset - 10 months ago
A: Hi! Thanks for your question. We'd love to help you. Please give us a call at 800-521-3189 so we can get started.
submitted byJohnFriedaExpert - 10 months ago
Q: Hello is this product safe for natural chemical free african american hair? I do not want a product that will straighten my hair. Want to keep my curl pattern. Thanks
submitted by Kay - 1 year ago
A: Great question Kay! Some may see an impact, some may not. Hair treatments relying on a chemical reaction (permanent color, relaxing, perming) could impact curl pattern depending on the person, hair type, and product use.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: My hair looks like Yellow, the roots are salt and pepper, and I want to get like a medium brown caramel color. Which tone should I use?
submitted by Ana - 1 year ago
A: Hi there! We strongly suggest visiting a stylist who can see your hair and its texture to provide guidance on the right Precision Foam Color shade for you.
submitted byJohnFriedaExpert - 1 year ago
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Summary of reviews
This hair color product offers a convenient foam application that many guests find easy to use, making it a popular choice for at-home dyeing. While it provides a natural look and good color options, some guests have experienced issues with gray coverage and hair damage. The product is praised for its mess-free application and the included conditioner, but concerns about hair loss and fading color have been noted. Overall, it remains a go-to for many guests seeking a simple hair coloring solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3215 reviews
effectiveness: 3.6 out of 5
quality: 3.7 out of 5
value: 3.55 out of 5
62% would recommend
409 recommendations
Save your money!
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 1 day ago
Followe directions perfectly. No foam at all. Stuff is complete junk.
Love-Won't use a Different Hair Color!
5 out of 5 stars
Thumbs up graphic, would recommend
GA Little Lady - 5 days ago, Verified purchaser
I love this hair color!! It is simple to use. The foam keeps it from being messy plus there’s enough conditioner to use on my shoulder length hair 1-2 times a week for at least a month after I color it. I have used different brands and different shades of brunette hair color for years and have found the perfect one for me. I will never use a different hair color again.
Product changed to horrible smell.
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed customer - 8 days ago, Verified purchaser
Smell last time about knocked me over not to mention caused my nose & eyes to water & burn. This my be part my reason for hair loss. I'm searching now for new product.
1 reply from JohnFriedaExpert team - 5 days ago
How horrible! Do you know what you were allergic to? We would love to hear more about your experience. Please contact our Consumer Care 1-800-521-3189 to speak with someone directly!
(no review title)
5 out of 5 stars
Cathleen - 21 days ago
originally posted on johnfrieda.com
this color is perfect and the foam is soooo easy to use, thank you.
Not a repeat
3 out of 5 stars
Jacey_123 - 1 month ago, Verified purchaser
I ordered the 4 deep dark brown color, wanting to be a darker color than my 5-ish brown tone that was getting brassy from sun exposure. I also have really tough grays that my stylist has to take extra steps to cover. My grays were showing early and I was hoping to skip the stylist this time and gave this a whirl. I did extra time on my roots and extra time for the grays and probably extra time still as I went through with a brush for my roots. This did NOT cover the grays. This seems to have a lot of tones to it, showing highlights of red where I was brassy. It’s surprisingly close to the dark tones in my deep walnut dresser. While it is pretty enough of a color, I was trying for a deep darker true brown, and that’s not really what I got. Given this is 1 hr post-color and the color will likely lighten over time, it’s probably too light for my expectations. However, I can say that this is definitely not a cooler tone and is pleasant against my fair-neutral skin, even if a bit too red for me; I wish it had covered my brassy tones better. I also saw a lot of shed when I colored, especially for having showered this morning and already removed much of my standard shed. If you don’t have gray yet and you are thinking about going dark brown but are hesitant, this may be the brown for you, but it’s not for me.
Hair loss
1 out of 5 stars
Thumbs down graphic, would not recommend
Rose - 1 month ago, Verified purchaser
Ended up losing so much hair after using this product. To the point where I lost patches of hair. Intense burning days after using. Absolutely awful.
1 reply from JohnFriedaExpert team - 1 month ago
How horrible! Do you know what you were allergic to? We would love to hear more about your experience. Please contact our Consumer Care 1-800-521-3189 to speak with someone directly!
CAUSES HAIR LOSS! Do NOT buy!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
NB73577 - 2 months ago, Verified purchaser
DO NOT BUY!!!!! Causes hair loss!! I’m sick with regret and hope I can save someone from going through what I’m experiencing. I used this product twice and didn’t connect until the second time that it was causing massive shedding like I’ve never seen before, with no end in sight. Please read this and stay away! I wish I had looked at reviews at other places where many have shared their experiences before I used it. RUN AWAY!!! The allergic reaction and hair loss is not worth the risk!
1 reply from JohnFriedaExpert team - 2 months ago
How horrible! Do you know what you were allergic to? We would love to hear more about your experience. Please contact our Consumer Care 1-800-521-3189 to speak with someone directly!
The product was amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Becky - 2 months ago, Verified purchaser
The produce was amazing
Foam application works great!
5 out of 5 stars
Thumbs up graphic, would recommend
Dwilly - 3 months ago, Verified purchaser
I like the foam application, because it seems to last longer than other OTC hair coloring products.
Easy to Use, Worth the Price, Great Color!
5 out of 5 stars
Thumbs up graphic, would recommend
GG - 3 months ago, Verified purchaser
This hair dye is amazing. I’d say maybe a slight learning curve, but very easy to figure out. The color payoff is better than any box dye I’ve used and it’s not as messy as cream color. The dye does not stain skin as much as other dyes either. I will be repurchasing again and again. If you need to know how many boxes to purchase based off of hair length/coarseness, my hair is about 30" long, medium thick 2b/2c and 2 boxes were more than enough! This is also great considering that most cream colors I would need 3 boxes.
Foam is a game changer!
5 out of 5 stars
Thumbs up graphic, would recommend
Huge - 3 months ago, Verified purchaser
The foam is a game changer! I typically make a mess and I did not do that with the foam. Not sure how long it will last but it looks great !
No grey coverage
1 out of 5 stars
Thumbs down graphic, would not recommend
Melissalee - 4 months ago, Verified purchaser
No grey coverage. So annoyed!!
Dark Chocolate Brown = Red Vevelt
1 out of 5 stars
Thumbs down graphic, would not recommend
MoReviews - 4 months ago, Verified purchaser
Definitely not dark chocolate brown more like red velvet.
.African American fine full hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
Thats Just Gravy - 4 months ago, Verified purchaser
I love the concept of foaming applications, but I after I dried my hair, I saw so many areas that had been missed. Another disappointing part was how quickly it lifted over the greys it did cover.
Do Not Buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
Stiffme - 5 months ago, Verified purchaser
This was horrible! Didn’t cover grays at all and washed out by the following weekend. Will NEVER buy again!
Luminous Black
5 out of 5 stars
Thumbs up graphic, would recommend
- 5 months ago, Verified purchaser
Love the way it looks on my hair, healthy and shiny
amazing for at home
5 out of 5 stars
Thumbs up graphic, would recommend
Morgan f - 5 months ago, Verified purchaser
perfect for at home touch ups. makes me hair feel incredible after use. lasts a little over a month. gloves are huge but it's fine. no hair breakage or damage! not sure where everyone's talking about hair fall out. i get so many compliments on my hair when i use this!
I never write reviews but you cannot waste your money on this.
1 out of 5 stars
Thumbs down graphic, would not recommend
FFW723 - 5 months ago, Verified purchaser
There is NO WAY the good reviews for this product are real. I’ve been coloring my hair at home every 6 weeks for nearly a decade. I bought this brand of dye bc mine was out of stock and it’s hands down the worst hair dye I’ve ever used. It’s messy, the gloves are huge and slip all over the place, the foam falls everywhere, it’s impossible to get close to the roots around your face without getting dye all over your skin, it didn’t cover grays well despite leaving it on for the recommended time, my list goes on and on. I have nothing good to say about this product and I will never use it again.
It works
4 out of 5 stars
Thumbs up graphic, would recommend
Morgan Leigh - 5 months ago, Verified purchaser
The color itself looked great when it was done after covering faded red hair. You can see the red show through a little bit (which is expected because it never leaves your hair!) but it does still look dark brown and it looks good too. The only complaint i have is that it didn't foam up in my hair. I always buy two boxes just in case one isn't enough, and I used both because my hair was not foamy like the instructions implied. Not sure if I'd use this for anything other than dark brown, but my hair was incredibly soft and shiny afterwards. (Btw, I am not covering any grays, so I'm not sure how that would work.
Natural looking
5 out of 5 stars
Thumbs up graphic, would recommend
Mamabear80 - 6 months ago, Verified purchaser
Even coverage and looks natural!